Briefly

Overview

Briefly is a briefing platform designed for marketers to create clear and focused briefs quickly. It combines AI assistance with organizational data to improve the quality and consistency of briefs, foster collaboration, and align projects with strategic goals.

Features

Intelligent Brief Creation

• Builds briefs through guided, AI-powered questions
• Offers best-practice templates for various brief types
• Provides inline access to real-world inspiration and case studies

Integrated Knowledge & Data

• Connects to internal wikis, slide decks, and data warehouses
• Automatically pulls strategic priorities, audience insights, and past campaign results into briefs

Collaboration & Workflow Management

• Features shared workspaces with real-time commenting and version history
• Includes customizable approval workflows and role-based permissions
• Offers secure external links for agencies, freelancers, and other stakeholders

Security & Compliance

• Fully GDPR and CCPA compliant; customer data is never used to train models
• Supports SAML SSO, role-based access control, and is working toward SOC 2 and ISO 27001 certifications

Measurement & Continuous Improvement

• Provides brief quality scoring and historical trend analytics
• Includes team dashboards that highlight gaps and surface training opportunities

Use Cases

• Rapid Campaign Pivoting: Spin up revised briefs in minutes when market conditions or leadership priorities change.
• Multi-Market Localization: Generate region-specific brief versions that automatically inject local insights and compliance requirements.
• Self-Serve Creative Requests: Enable non-marketing teams (e.g., HR, Product) to draft briefs that still meet brand standards.
• Secure Agency & Vendor Handoffs: Grant time-boxed, permission-controlled access to external partners, ensuring everyone works from the latest brief.
• Post-Campaign Learning Library: Attach performance data back to each brief to build a searchable repository of learnings for future projects.

Pricing

Briefly offers a free trial with no credit card required. After approximately two weeks, an upgrade is prompted, with extensions available on request. Paid plans are required for continued use after the trial, with pricing provided upon request.

Customer Reviews and Feedback

Users have praised Briefly for its ability to help marketing teams create better briefs more quickly and inspire creative teams. The platform is noted for improving the quality and speed of brief creation.

“Briefly is enabling ITV's Marketing team to write better briefs in faster time scales and create more inspiring briefs for creative teams.” — Ed Ross, Marketing Director, ITV

Pairing Briefly with 11x

11x is an AI digital workforce platform that automates B2B go-to-market and sales operations. Its AI agents, Julian and Alice, autonomously engage, qualify, and schedule meetings with leads using behavioral signals—without requiring engineering lift or manual outreach.

Using Briefly and 11x together can streamline the creation and execution of marketing campaigns. Briefly's structured brief management ensures that all campaign details are meticulously planned, while 11x's AI agents can autonomously engage with leads based on these briefs, ensuring alignment and efficiency.

Book a demo to see how 11x can identify your ideal buyers, engage decision-makers 24/7, and book meetings on autopilot.