Clay

Overview

Clay is a go-to-market platform that automates and optimizes revenue-generating workflows using unique data and AI. Serving over 300,000 teams, it offers access to 130+ premium data sources, an AI research agent, and robust workflow automation, ensuring quick and secure revenue generation.

Features

Unified Data Engine

• Access 130+ built-in data providers for contacts, firmographics, technographics, funding, and intent signals
• Maximize fill rates with multi-provider waterfall enrichment
• Supplement Clay’s sources with your own API keys at no extra cost

AI-Powered Insight & Transformation

• Automate manual research, flag fraud, summarize job posts, and surface niche SMB data with AI Research Agents
• Build custom enrichment and scoring logic without code using the AI Formula Generator
• Clean, reformat, and standardize any dataset with AI Formatting tools

Workflow Orchestration

• Create recurring workflows for inbound and outbound processes like enrichment, scoring, routing, and messaging
• Trigger actions on job changes, funding rounds, or news events with Real-time Signals
• Personalize steps based on complex rules using conditional logic and branching

Integrations & Extensibility

• Utilize native connectors for CRMs, data warehouses, email sequencers, ad platforms, and more
• Leverage a dedicated Salesforce package with deep field-level mapping
• Use the Chrome extension and HTTP API for custom or browser-based workflows

Enterprise-Grade Security & Governance

• Comply with SOC 2 Type II, GDPR, CCPA, and ISO 27001 standards
• Access audit reports and documentation through a centralized Trust Center
• Implement role-based access controls and data-handling safeguards

Use Cases

• Build hyper-specific persona lists with AI formulas and sync them directly into ad platforms for targeted campaigns
• Detect duplicates, sanitize records, and verify consent status to stay aligned with GDPR/CCPA requirements
• Source, enrich, and score potential resellers or technology partners, then push prioritized lists to partner-ops tools
• Track product adoption and external intent signals to surface upsell opportunities automatically
• Spin up multiple enriched lead lists, test diverse messaging sequences, and measure performance—without writing code

Pricing

For detailed pricing information, visit Clay.

Customer Reviews and Feedback

Users appreciate Clay for its ability to automate research and enhance GTM execution. The platform is praised for its data enrichment capabilities and workflow automation, which save time and improve efficiency.

“Clay should be an essential pillar of every company's GTM stack, enabling outbound built on the highest-quality data foundation possible. Now you can automate hours of manual research so sales teams can focus on selling.” — Stevie Case, CRO, Vanta

“Clay enables our team to rapidly experiment with trigger-driven workflows and third-party enrichment data. We’re able to move fast and drive outsized impact on GTM execution.” — Scotty Huhn, Revenue Strategy & Data, OpenAI

“Clay is a game changer for marketing, data, and operations. We have tripled our enrichment rate compared with our previous solution.” — Adam Wall, Head of Sales Operations, Anthropic

Pairing Clay with 11x

11x is an AI digital workforce platform that automates B2B go-to-market and sales operations. Its AI agents, Julian and Alice, autonomously engage, qualify, and schedule meetings with leads using behavioral signals—without requiring engineering lift or manual outreach.

Combining Clay and 11x can significantly streamline sales processes. Clay's data enrichment and workflow automation capabilities provide 11x's AI agents with high-quality, real-time insights. This allows Julian and Alice to engage leads more effectively, ensuring timely and personalized outreach.

Book a demo to see how 11x can identify your ideal buyers, engage decision-makers 24/7, and book meetings on autopilot.