Equals

Overview

Equals is an all-in-one GTM analytics solution that unifies data for sales, revenue, finance, and operations teams. It replaces legacy spreadsheets and fragmented dashboards with real-time feedback, pipeline clarity, and board-ready reporting.

Features

Unified GTM Analytics Hub

• Centralizes pipeline, funnel, revenue, and retention metrics in a single workspace
• Removes the need for multiple spreadsheets and disconnected BI tools

Real-Time Data & Alerts

• Live data refresh for up-to-the-minute insights
• Automated anomaly detection and notifications on key KPIs

Pre-Built & Custom Reporting

• Investor-ready dashboards for ARR, CAC, LTV, and other core metrics
• Drag-and-drop builder to create bespoke reports without SQL
• One-click sharing for leadership and board reviews

Sales & Revenue Optimization

• Deal size, velocity, and conversion tracking across all funnel stages
• Commission calculations, renewal tracking, and customer health scoring
• Cohort analysis for churn, retention, and expansion revenue

Seamless Integrations & Administration

• Direct connectors to CRM, billing, data warehouse, and marketing tools
• No-code onboarding for rapid time-to-value
• Role-based access controls and audit trails

Use Cases

• Executive teams conduct live stand-ups using real-time dashboards to adjust weekly revenue targets.
• RevOps receives instant alerts when conversion rates drop, enabling same-day corrective action.
• Finance leaders assemble board-deck metrics in minutes without exporting data to spreadsheets.
• Sales managers identify stalled deals with velocity reports and trigger targeted follow-ups.
• Customer success teams monitor health scores to prioritize at-risk renewals before quarter close.

Pricing

For detailed pricing information, visit Equals.

Customer Reviews and Feedback

Equals has received positive feedback for its real-time revenue insights and operational impact.

“Equals has fundamentally changed how we operate. The ability to get real-time revenue insights has been a game changer for our growth.”
Marty Kausas, Co-founder & CEO, Pylon

Pairing Equals with 11x

11x is an AI digital workforce platform that automates B2B go-to-market and sales operations. Its AI agents, Julian and Alice, autonomously engage, qualify, and schedule meetings with leads using behavioral signals—without requiring engineering lift or manual outreach.

When used together, Equals and 11x can streamline sales operations and provide actionable insights. Equals centralizes and visualizes GTM metrics, while 11x autonomously engages and qualifies leads. This combination allows organizations to monitor real-time performance and make data-driven decisions.

Book a demo to see how 11x can identify your ideal buyers, engage decision-makers 24/7, and book meetings on autopilot.