Pencil

Overview

Pencil is a generative AI platform designed to help creative and marketing teams produce high-performing digital ads quickly. Over 5,000 brands and agencies have used Pencil to generate more than 1 million ads, automating low-value tasks to focus on strategy and ideation.

Features

AI-Powered Creative Generation

• Chat-based “Get Content” workflow for instant text, image, and video concepts
• AI Magic Tools built on the latest OpenAI, Stability, and Runway models
• Automatic brand-style application to keep every asset on-brand

Intelligent Editing & Optimization

• Professional-grade editor that handles 90% of production tasks automatically
• One-click variant creation for headlines, visuals, and CTAs
• Granular controls for fine-tuning layouts, motion, and effects

Collaborative Workflow & Deployment

• Shared workspaces for multi-stakeholder reviews and approvals
• Direct publishing to Meta, TikTok, YouTube, Google Display, LinkedIn, Amazon Ads
• Version history and comment threads to keep feedback organized

Performance Insights & Predictive Analytics

• Real-time scoring that forecasts ROAS using data from $1B in ad spend
• Creative-level dashboards to spot winning elements and iterate quickly
• AI recommendations that surface next-best concepts to test

Enterprise-Grade Security & Integrations

• Brand-safety filters, “No Train” data ring-fencing, and full creative IP ownership
• Custom model training for large clients with unique brand rules
• SSO, audit logs, and SOC-2 aligned controls for compliance

Use Cases

• Generate dozens of headline–visual combinations in minutes, push them live, and let Pencil’s predictive scores surface early winners.
• Import underperforming ads, have the AI suggest fresh concepts, and relaunch updated creatives without rebuilding campaigns from scratch.
• Design once, then auto-resize and adapt creatives for every supported ad network while preserving brand consistency.
• Compare historical performance data against new AI-generated options to identify untapped messaging angles.
• Produce polished mock-ups for client presentations or internal stakeholder buy-in within a single brainstorming session.

Pricing

Pencil offers a free trial with no credit card required. Detailed plan information is available on the platform’s pricing page.

Customer Reviews and Feedback

Users have praised Pencil for its ability to generate high-quality Facebook creative and its supportive team. The platform has been described as a game changer for creative production.

“Pencil has been a game changer for us. It’s helped us generate some of our best ever Facebook creative. The team kicks ass too.”— James Harding, Head of Growth, Lyka Pet Food

Pairing Pencil with 11x

11x is an AI digital workforce platform that automates B2B go-to-market and sales operations. Its AI agents, Julian and Alice, autonomously engage, qualify, and schedule meetings with leads using behavioral signals—without requiring engineering lift or manual outreach.

Using Pencil and 11x together can streamline the entire marketing and sales process. Pencil generates high-quality ad creatives, while 11x ensures these ads reach the right audience and follow up with leads. This combination allows teams to focus on strategy and ideation, knowing that both creative production and lead engagement are handled efficiently.

Book a demo to see how 11x can identify your ideal buyers, engage decision-makers 24/7, and book meetings on autopilot.