Proxima

Overview

Proxima is a predictive data-intelligence platform designed to help eCommerce and Direct-to-Consumer brands reduce customer-acquisition costs, increase lifetime value, and scale paid media profitably. It leverages proprietary AI models and a commerce data graph to provide brand-specific audiences, deep analytics, and actionable insights for various advertising channels.

Features

Predictive AI Audiences

• Generates high-intent, brand-specific audiences from 80 M+ U.S. eCommerce shoppers.
• Continuously learns from $20 B+ in historical transactions to improve CAC and ROAS.
• Deploys to Meta, leading DSPs, and other ad platforms.

Commerce Intelligence & Analytics (Beta)

• Surfaces SKU-level and cohort insights using generative AI.
• Benchmarks retention, repeat-purchase drivers, and product velocity against industry peers.
• Identifies high-LTV segments and growth levers for merchandising and lifecycle teams.

ConversionIQ for Meta

• Predictive Conversions API (CAPI) solution that restores signal loss and optimizes delivery post-iOS14.
• Improves measurement accuracy and event quality without additional engineering lift.

Data Infrastructure & Privacy

• 12,000+ first-party integrations feeding a protected, hashed, and anonymized data layer.
• End-to-end encryption and strict governance; no data is resold.

Expert Resources & Support

• Library of case studies, whitepapers, and industry benchmarks.
• Access to growth strategists for onboarding, optimization, and ongoing education.

Use Cases

• Restore Meta performance by feeding server-side conversion signals through ConversionIQ.
• Discover emerging product bundles with the highest projected LTV using Commerce Intelligence dashboards.
• Justify budget increases to finance teams by exporting Proxima’s benchmark reports and predictive ROI models.
• Refresh seasonal prospecting audiences instantly (e.g., Black Friday) to maintain efficiency during rapid spend ramps.
• Enforce rigorous privacy compliance while still leveraging third-party commerce insights for audience expansion.

Pricing

For detailed pricing information, visit Proxima.

Customer Reviews and Feedback

Users of Proxima have reported significant improvements in marketing performance and customer acquisition costs. The platform's AI-driven insights and audience targeting capabilities have been particularly praised.

“Proxima is our secret tool to profitable marketing and lower CAC. When we leaned into their audiences instead of Facebook's in-platform targeting, NC-ROAS jumped +7.5 %. Proxima audiences now account for more than 50 % of Obvi's entire Meta ad spend.” — Ash Melwani, CMO & Co-Founder, Obvi

“Proxima is the best and only Meta targeting solution that has worked for us.” — Matteo Tunioli, Digital Marketing Manager, SolaWave

“Using Proxima as the cornerstone of our Meta ads strategy has been a complete game changer.” — Randall Stainton, President, Finn

Pairing Proxima with 11x

11x is an AI digital workforce platform that automates B2B go-to-market and sales operations. Its AI agents, Julian and Alice, autonomously engage, qualify, and schedule meetings with leads using behavioral signals—without requiring engineering lift or manual outreach.

Proxima and 11x can be used together to maximize marketing and sales efficiency. Proxima’s predictive audience modeling can identify high-intent prospects, which 11x’s AI agents can then engage and qualify. This combination ensures that outreach efforts are focused on the most valuable leads, improving overall campaign performance.

Book a demo to see how 11x can identify your ideal buyers, engage decision-makers 24/7, and book meetings on autopilot.