Runway

Overview

Runway is a global AI research and media company that develops AI models and creative tools for media production. It collaborates with film studios, production companies, and brands to create innovative content. Runway's technologies, including the Gen-4 AI models, enable the production of short films, music videos, and other media entirely through AI.

Features

Foundational AI Models

• Gen-4 multimodal model for photorealistic and stylized video generation
• World-consistency engine that maintains characters, environments, and timelines across shots
• Text-to-video and image-to-video pipelines for rapid ideation

Creative Production Suite

• Browser-based editing tools for compositing, rotoscoping, and color grading
• Timeline-aware controls for fine-tuning motion, lighting, and narrative pacing
• Asset library with customizable templates and pre-trained style packs

Integration & API Access

• REST and GraphQL APIs for programmatic access to Gen-4 capabilities
• Plug-ins for industry-standard software (e.g., Adobe Premiere, Unreal Engine)
• Enterprise SSO, usage analytics, and dedicated cloud environments

Studio Production Services

• Runway Studios funding and co-production for films, documentaries, and music videos
• End-to-end post-production support including VFX, editorial, and sound design
• Partnership programs with agencies and brands for bespoke content

Cultural & Educational Programs

• Annual AI Film Festival showcasing AI-driven storytelling
• Telescope Magazine exploring the intersection of art, technology, and society
• Academic licensing and curriculum resources for universities and film schools

Use Cases

• Rapid Pre-visualization: Generate storyboard-quality clips in minutes to pitch concepts to stakeholders.
• Scene Variation Testing: Produce multiple stylistic versions of a sequence to gauge audience response before final production.
• Interactive Training Media: Create branching video scenarios for corporate learning platforms.
• Brand World Building: Develop consistent narrative universes for long-term marketing campaigns across social, broadcast, and experiential channels.
• Archival Enhancement: Upscale and restore historical footage using Gen-4’s detail reconstruction for documentaries and remasters.

Pricing

For detailed information about subscription tiers, free trials, or enterprise rates, visit the Runway pricing page.

Pairing Runway with 11x

11x is an AI digital workforce platform that automates B2B go-to-market and sales operations. Its AI agents, Julian and Alice, autonomously engage, qualify, and schedule meetings with leads using behavioral signals—without requiring engineering lift or manual outreach.

Combining Runway and 11x can streamline creative and sales workflows. For instance, 11x can identify and qualify leads interested in AI-driven media production, while Runway's tools can generate personalized video content for outreach campaigns. This synergy enhances both lead engagement and creative output.

Book a demo to see how 11x can identify your ideal buyers, engage decision-makers 24/7, and book meetings on autopilot.