How Gupshup Generated 50% More SQLs per SDR with 11x

Manual processes and inconsistent messaging limited SQL volume and quality

Before 11x, Gupshup's SDR team handled outbound entirely manually. Each rep sourced their own leads, wrote their own messages, and managed outreach independently with no standardized process.

The result? Inconsistent messaging across segments, misaligned value propositions, and lower lead quality than the team knew was possible. Even with a strong team, the lack of structure was hurting performance.

No scalable way to test and refine messaging across industries

For Gupshup, improving efficiency wasn't just about speed. They needed a way to standardize communication, refine messaging by segment, and test variations across different industries simultaneously. Without structure, it was impossible to identify what messaging resonated with which audiences.

SDRs were spending time on manual tasks that could be automated, leaving less capacity for high-value activities like strategic calling and relationship building with engaged prospects.

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Implementing Alice to standardize outreach and embed AI into daily workflow

After hearing positive feedback from founders in San Francisco, Gupshup decided to implement Alice, 11x's AI SDR agent that automates outbound end to end, from research and targeting to messaging and inbox deliverability.

Through 11x's hands-on onboarding process, Gupshup moved quickly. They started with smaller volume campaigns targeting specific segments and verticals, validated performance, and expanded into full production within weeks.

Scaling lead sourcing and qualification

Alice automatically sources leads from Gupshup's target verticals and industries, enriches contact information, and personalizes outreach based on research into each prospect's business. This removed the repetitive work that previously fell to SDRs.

For every campaign, Alice identifies decision makers, researches their company's positioning and pain points, and personalizes messaging to align with how they're positioning themselves in the market. Research is automatic, so campaigns launch faster and remain consistent across segments.

Testing and iterating on messaging across segments

One of Gupshup's key goals was to test different messaging approaches across their diverse customer base. With Alice handling execution, the team could run multiple campaigns simultaneously, experimenting with different value propositions, pain points, and calls to action.

This allowed them to quickly identify what messaging resonated with specific industries, refine campaigns based on performance, and scale successful approaches without manual iteration.

Freeing up SDR capacity for strategic work

With research, sourcing, and initial outreach automated, Gupshup's SDRs now focus on high value activities like calling engaged prospects and building relationships with qualified leads. They're not stuck managing lists or crafting individual emails. They're driving SQLs.

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Since implementing 11x, Gupshup has produced a 50% increase in SQLs per SDR. The quality of leads coming through Alice has been strong, with prospects demonstrating genuine interest and fit for Gupshup's platform.

Consistent, repeatable outbound at scale

By standardizing messaging and automating execution, Gupshup transformed outbound from a manual, inconsistent process into a repeatable system that delivers results. SDRs no longer spend time on list building or email crafting. They focus on conversations with qualified prospects.

Higher quality leads and better segment targeting

Testing different messaging approaches helped Gupshup understand which value propositions resonated with which industries. The result: higher quality leads overall.

Time freed up for strategic work

With key pieces of outbound fully automated, SDRs now have more time to focus on other initiatives like strategic calling, activities that require human judgment and relationship building.

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By automating research, targeting, and personalized messaging, 11x gave Gupshup the scalable outbound engine they needed to hit ambitious growth targets without adding headcount. The combination of consistency, quality, and efficiency transformed how their SDR team operates, turning manual processes into a repeatable system that delivers results.