How Questex automates outbound at scale to achieve 5x ROI with 11x
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“With 11x, we’ve doubled the number of qualified outbound meetings booked, while drastically reducing the manual effort required to source and engage the right prospects.”
Allyson Klingensmith
Sales Development Representative at Questex
“With 11x, we’ve doubled the number of qualified outbound meetings booked, while drastically reducing the manual effort required to source and engage the right prospects.”
“I’ll be honest...in all my years doing SDR work, I haven’t seen anything like Alice deliver this level of personalized outreach with this kind of accuracy in such a short amount of time.”
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“Our AEs do not want to lose 11x. Manual work used to dominate my day. Now, I can focus on the bigger picture and get more creative with the audiences we’re trying to reach.”
Outbound scale constrained by SDR team size and manual execution
Questex relied on manual outbound prospecting to businesses to support multiple trade shows, conferences, and events across a wide set of categories. As outbound requirements expanded with each new event, their process remained unchanged, making headcount growth the only viable path to scale.
- Manual execution hit a ceiling
Each outbound campaign required Questex to build a prospect list, verify emails, enrich the data, load it into their CRM, and craft the outreach. Every new campaign meant starting from scratch - creating redundant work and leaving less time for other priorities. - Expansion increased complexity
As Questex expanded into broader target segments, the same messaging no longer sufficed. There needed to be more segmentation, more variations, and more experiments. - Iteration slowed by setup effort
Launching or adjusting campaigns required repeating this same work, all over again. This meant that launching new segments was heavily limited.
“It felt overwhelming to be manually prospecting five industries. I didn’t feel efficient, I felt all over the place.”
Questex implemented 11x for its support for both outbound and inbound workflows through Alice and Julian, its ease of use with direct CRM integration with Salesforce, and hands-on customer support aligned with a growing portfolio.
11x the output of your existing SDR team
11x’s outbound digital worker, Alice, now replaces Questex’s manual outbound workflow with a continuous demand creation engine. Outbound runs with a steady cadence, with list building, enrichment, and research done automatically, so the team can expand coverage without adding headcount.
- Automate execution across the full outbound lifecycle
Alice handles sourcing, enrichment, and personalized outreach as part of campaign execution end-to-end. By removing manual research, campaigns move directly from definition to live outreach. Outbound no longer pauses between research, list building, and messaging. - More experiments, broader coverage
Questex now runs multiple campaigns in parallel across target events, conferences, and categories. With less manual work per campaign, the SDR team can test more approaches and expand into new use cases without stretching themselves thin. - Iterate faster with no friction or setup
With campaigns running continuously, changes to targeting, keywords, positioning, or messaging are instant without the need to rebuild workflows. Teams iterate faster without any added operational overhead. - Generate pipeline end to end on autopilot
Responses route directly to account executives’ inboxes while outbound execution continues in the background. Questex focuses on prioritization and quality control rather than serving as an execution checkpoint. Outbound runs continuously without manual follow up.
“11x feels like a whole package of everything we need. We love the customizability of Alice’s messages, and are consistently seeing positive results far beyond our expected outcomes.”
Transforming outbound into a 5x ROI growth engine with 11x
By partnering with 11x, Questex moved outbound planning and execution to Alice and increased coverage across various categories and events without adding headcount. What was once constrained by manual setup became a continuous, always-on system, that generated pipeline on autopilot.
Impact followed quickly. Questex onboarded in two weeks and began seeing ROI immediately.
Within the first three months, Alice’s outbound activity resulted in a 10x increase in engaged leads and delivered a positive reply rate 6x above the industry average. The team doubled the number of qualified outbound meetings booked. Outreach is no longer constrained by setup time or individual capacity, allowing Questex to maintain coverage across priority segments as focus shifts.
Alice completed the equivalent of 11 SDRs, or roughly 2,000 hours of manual outbound work per month. Previously, Questex was constrained by fixed lists and sequences, where changing direction required a lot of manual effort and wasted time. With Alice handling execution, the team could adjust target segments and outreach frequency without slowing down or restarting campaigns.
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Impact extended to account executives, who received responses from higher quality leads directly in their inboxes and could pick up the conversation immediately with context provided by Alice’s deep research.By turning outbound into a system that could keep up with expanding target segments, Questex could expand without slowing down. The result was an end-to-end GTM motion supporting growth with no added complexity or headcount.
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