How Gupshup generated 50+% more SQLs per SDR with 11x
Ritika Sehgal
Director of Marketing, Gupshup
Before 11x: Manual processes, inconsistent output
Before 11x, Gupshup’s SDR team was handling outbound entirely manually. Each rep sourced their own leads, wrote their own messages, and managed outreach on their own — with no standardized process.
For Gupshup, improving efficiency meant more than just increasing speed. Even with a strong team, inconsistent outreach and misaligned messaging were hurting lead volume and quality.
They wanted to focus on output and set an ambitious goal to increase each rep’s monthly SQLs from single to double digits. To get there, Gupshup knew they needed a more consistent way to communicate their value proposition across segments and a more standardized way to conduct outreach.
Rolling out 11x: Quick to learn, easy to integrate
After hearing positive feedback from founders in San Francisco, Gupshup decided to go all in with 11x. They integrated Alice, 11x’s AI SDR agent that automates outbound from end to end — from research and targeting to messaging and inbox deliverability.
Through 11x’s hands-on onboarding process, Gupshup was able to move quickly and implement the platform smoothly. The 11x team offered setup guidance, shared best practices, and collaborated closely to tailor workflows that aligned with how the SDR team already operated.
Adopting new technology can be a challenge, and Gupshup was initially concerned about whether their internal team would adapt quickly. But 11x proved intuitive and easy to learn with the SDRs quickly incorporating it into their daily workflow.
After 11x: 1.5x increase in SQLs per SDR
Today, Alice is fully embedded into Gupshup’s SDR workflow and is “diligently” used daily. The AI agent platform has automated and streamlined nearly every part of the outbound process.
The team uses 11x to power automated email outreach across multiple ICPs, trigger Slack notifications, and support new campaign structures based on technology intent, behavioral triggers, and web activity.
Since implementing 11x, Gupshup has produced 1.5 times more SQLs per SDR per month — a 50+% increase. But it’s not just volume that’s improved.
More consistent, industry-aligned messaging and the ability to A/B test campaigns across segments have helped the team refine their outreach and communicate their value proposition more effectively — resulting in overall higher-quality leads.
And with key pieces of outbound fully automated, SDRs now have more time to focus on other initiatives like strategic calling.