Brand24 Alternatives

Brand24 is a popular tool for good reason. It performs well in social listening, helping companies track online conversations about their brand, products, and competitors. Many use it to manage their online reputation and gather customer feedback from across the web.

However, some users find it can be expensive or note missing features. This might lead you to look for other options. We've analyzed the best alternatives based on G2 reviews, comparing their pros and cons to Brand24 to help you choose. Let's get started.

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Brand24 Alternatives

Here is a detailed breakdown of the top Brand24 alternatives. We will analyze each tool's pricing, core features, and how its pros and cons stack up against Brand24.

1) Mention

Mention is a platform for social listening and social media management. It helps organizations monitor the web, analyze online conversations, and manage social media from a single tool. This supports brand management, competitive analysis, and public relations by tracking online reputation and campaign impact.

Mention's Main Features

• Tracks topics across 1 billion sources in real time, offering keyword-based alerts and up to two years of historical data.
• Visualizes analytics like reach and sentiment with auto-updating dashboards and more than 10 customizable report templates.
• Provides a unified social inbox to publish, schedule, and respond to content across major social networks.
• Includes AI-powered content creation tools and team collaboration features like approval workflows and a shared content library.

How Mention Compares to Brand24

Average Review Score: 4.3/5 stars based on 440 G2 reviews.

• Mention combines social listening with social media management tools, like publishing and scheduling. This differs from Brand24, which focuses primarily on monitoring conversations.
• It provides a unified social inbox to manage interactions across different platforms. This allows teams to respond directly from the tool, a feature less central to Brand24's platform.
• The tool includes AI-powered features to help create content. This offers an advantage for teams that want assistance with content generation in addition to monitoring.
• Users often note its powerful boolean search capabilities. This helps find very specific or unbranded mentions more precisely compared to standard keyword tracking.

Potential Drawbacks of Mention vs. Brand24

• Mention may not capture historical data from before you create an alert. This is different from Brand24, which can offer more extensive access to past conversations, allowing for retroactive market research.

• Some users find that certain features in Mention require more expensive plans. This can make the tool's cost higher than Brand24 for teams that need specific functions without a major subscription upgrade.

• The tool combines listening with social media management, so its monitoring features may not be as specialized as Brand24's. Teams that need very deep analytics might find Brand24's dedicated focus more suitable.

• While some appreciate its simplicity, other users feel the interface is too basic. This contrasts with Brand24's dashboard, which some may find offers more complex data visualization for in-depth analysis.

Pricing and Cost-Effectiveness

Mention’s Pro plan starts at $83 per month, making it a more affordable entry point than Brand24’s Individual plan at $199 per month. Even Mention's higher-tier ProPlus plan, at $149 per month, costs less than Brand24's starting package, positioning it as a more budget-friendly option for teams with standard monitoring requirements.

2) Talkwalker

Talkwalker is a consumer intelligence platform that helps companies use social and consumer data. Its technology provides social listening, media monitoring, and social benchmarking. This combination supports reputation management, competitive intelligence, and trend research.

The platform helps businesses win new customers and drive loyalty through analysis of online conversations and consumer feedback from global sources.

Talkwalker's Main Features

• Analyzes customer reviews, ratings, and survey data to surface product and customer experience insights.
• Compares social media performance against direct competitors and established industry standards.
• Uses a purpose-built generative AI, Blue Silk™ GPT, for natural language analysis and consumer intelligence.
• Quantifies the impact of social content specifically within the sports and entertainment industries.

How Talkwalker Compares to Brand24

Average Review Score: 4.3/5 stars based on 133 G2 reviews.

• Talkwalker gathers data from over 100 data partners in addition to social networks and websites. This provides a different scope of consumer data compared to Brand24's web and social media monitoring.
• The platform uses a proprietary AI, Blue Silk™ GPT, for natural language analysis. This is different from Brand24, which focuses more on tracking conversations rather than advanced AI-driven data enrichment.
• It integrates five distinct products, including social benchmarking and audience insights, into one platform. This offers a broader suite of tools than Brand24, which centers on social listening and reputation management.
• The tool offers features to quantify social content impact specifically for the sports and entertainment sectors. This provides a specialized function that is not a primary feature of Brand24.

Potential Drawbacks of Talkwalker vs. Brand24

• Talkwalker is often priced for large enterprises, which can be a significant investment. In contrast, Brand24 offers plans that are more accessible to smaller businesses.

• Some users report the platform has a steep learning curve due to its extensive features. Teams that need a more direct tool for social media monitoring might find Brand24 more intuitive upon first use.

• Its ability to search historical data can be limited, as some users note that certain plans only allow searches within the last 30 days. This differs from Brand24, which often provides more extensive access to past data.

Pricing and Cost-Effectiveness

While Brand24's pricing starts at a clear $199 per month, Talkwalker's pricing is not public, as it is typically customized for enterprise needs. For the most accurate information, we recommend visiting Talkwalker's official website.

3) Brandwatch

Brandwatch is a platform that combines AI with a large archive of consumer opinion. It unifies consumer intelligence, social media management, and influencer marketing. The tool helps companies understand audiences, uncover trends, and protect brand reputation.

For social listening, it uses AI to analyze conversations from over 100 million sources. This analysis supports market research and crisis management.

Brandwatch's Main Features

• Manages influencer marketing campaigns from discovery and management to performance tracking.
• Provides analyst-led services that convert data into strategic recommendations.
• Uses a proprietary AI, Iris, for generative and predictive analysis and automation.
• Conducts AI-powered market research using a large archive of consumer opinion to find real-time trends.

How Brandwatch Compares to Brand24

Average Review Score: 4.4/5 stars based on 641 G2 reviews.

• Brandwatch offers analyst-led services that convert data into strategic recommendations. This differs from Brand24, which provides tools for users to perform their own analysis.
• It includes a full suite for influencer marketing, from discovery to performance reports. In comparison, Brand24's features center more on influencer identification than complete campaign management.
• The platform uses a proprietary AI, Iris, for predictive analysis. This provides a different kind of insight than Brand24, which concentrates on real-time conversation data and sentiment analysis.
• This tool unifies consumer intelligence with social media management and influencer marketing. This integrated approach is different from Brand24’s specialized focus on social listening.

Potential Drawbacks of Brandwatch vs. Brand24

• Brandwatch often requires a custom quote for its enterprise-level pricing, which can be a hurdle for smaller teams. In comparison, Brand24 offers transparent pricing plans, making it more accessible for businesses with defined budgets.
• The platform's extensive features can introduce a steep learning curve for new users. Some teams might find Brand24 more straightforward for core social listening tasks because of its specialized and focused interface.
• Some users report that its AI-powered sentiment analysis can sometimes be inaccurate. This may require manual review, while Brand24's sentiment analysis is often suitable for direct brand monitoring without frequent adjustments.
• It can take a couple of months to fully implement the tool, according to user reviews. Brand24, in contrast, is generally quicker to set up, which allows teams to begin monitoring conversations sooner.

Pricing and Cost-Effectiveness

Brandwatch uses a custom quote model, so pricing is not public. This contrasts with Brand24's transparent plans, which start at $199 per month, making it more accessible for teams with set budgets. For detailed pricing, visit Brandwatch's official website.

4) Sprout Social

Sprout Social is a social media management platform. It provides tools to monitor online conversations about a brand. Companies use it to track mentions, analyze public sentiment, and find industry trends. This data informs strategy for marketing and brand reputation.

Sprout Social's Main Features

• Provides a unified smart inbox with automated routing, chatbots, and collision detection to manage engagement.
• Includes tools to plan, create, manage, and deliver social media content and campaigns.
• Offers an employee advocacy solution to turn employees into brand advocates and amplify reach.
• Integrates with tech stacks like Salesforce and supports social networks including TikTok, Pinterest, and Threads.

How Sprout Social Compares to Brand24

Average Review Score: 4.4/5 stars based on 4,185 G2 reviews.

• Sprout Social provides a unified smart inbox with automated routing and chatbots to manage engagement. This is different from Brand24, which centers on monitoring conversations rather than direct interaction management.
• The tool includes features to plan, create, and deliver social media campaigns. This contrasts with Brand24, which is built primarily for social listening and lacks native publishing tools.
• It offers an employee advocacy solution that turns team members into brand advocates. This feature provides a way to amplify reach that is not available in Brand24's toolset.
• Sprout Social integrates with tech stacks like Salesforce and supports networks such as TikTok and Threads. This allows for more connected workflows compared to Brand24, which focuses more on monitoring across established web sources.

Potential Drawbacks of Sprout Social vs. Brand24

• Sprout Social offers listening as part of a broad management suite. This means its monitoring features might not have the same depth as Brand24, which focuses entirely on specialized social listening.
• The tool's per-user pricing model can be more expensive for teams. Brand24's plans, in comparison, may offer a more budget-friendly solution for companies that require access for several users.
• Some users report that the tool has data limitations on certain networks like LinkedIn. This differs from Brand24, which provides more extensive monitoring across a broad spectrum of online sources.

Pricing and Cost-Effectiveness

Sprout Social's Standard plan starts at $199 per user per month, matching Brand24's entry-level price. However, the per-user billing can make it more costly for teams, while Brand24's Team plan at $299 per month offers a more predictable cost for multiple users.

5) Hootsuite

Hootsuite is a social media management platform that helps companies oversee their social channels. It provides a central dashboard to schedule content and track conversations about a brand. Businesses use it for brand protection, market analysis, and customer engagement. The system monitors mentions and public sentiment across multiple social networks.

Hootsuite's Main Features

• Manages engagement from a unified inbox that centralizes comments and DMs, with team assignments and an optional AI chatbot add-on.
• Generates content ideas, captions, and hashtags with an AI assistant, OwlyGPT, trained on live social trend data.
• Includes an employee advocacy solution to empower team members to share approved brand content.
• Manages social advertising campaigns alongside organic posts, with unified reporting for both.

How Hootsuite Compares to Brand24

Average Review Score: 4.2/5 stars based on 6,242 G2 reviews.

• Hootsuite provides tools to schedule and publish content across multiple social networks. This contrasts with Brand24, which focuses on conversation monitoring instead of direct content management.
• The platform includes a unified inbox to manage customer conversations from different social channels in one place. Brand24 tracks mentions across the web but does not offer a similar feature for direct engagement.
• This tool allows users to manage social advertising campaigns alongside their organic posts. This provides a more integrated approach compared to Brand24, which does not include paid campaign management.
• It offers an employee advocacy solution that helps team members share approved brand content. This feature to amplify reach is not part of Brand24's core offering.

Potential Drawbacks of Hootsuite vs. Brand24

• Hootsuite includes social listening as one of many features. This can mean its monitoring capabilities are less detailed compared to Brand24, which focuses solely on deep web and social listening.
• The tool primarily centers on major social networks. In contrast, Brand24 monitors a wider range of sources like blogs, forums, and news sites, which can provide a more complete view of online conversations.
• Its per-user pricing model sometimes becomes costly for larger teams. Brand24's plans often include several users for a flat fee, which might offer better value for companies that need team-wide access.

Pricing and Cost-Effectiveness

Hootsuite's Standard plan starts at $99 per month, making it a more affordable entry point than Brand24's Individual plan at $199 per month. However, Hootsuite's per-user pricing can increase costs for teams, while Brand24's Team plan at $299 per month may offer better value for companies needing multi-user access.

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6) Meltwater

Meltwater is a media intelligence platform with tools for social analytics. Companies use it to monitor online conversations and news coverage. This supports brand management, competitive analysis, and market research. The system tracks a large volume of global media sources to provide market insights.

Meltwater's Main Features

• It provides a media relations tool to search a global journalist database and distribute press releases.
• The platform offers sales intelligence features that enrich CRM data and identify buying signals to help accelerate revenue.
• It includes tools to identify, vet, and manage influencer marketing partnerships from discovery to execution.
• The system uses consumer intelligence to mine social and consumer data for audience understanding and market research.

How Meltwater Compares to Brand24

Average Review Score: 4.0/5 stars based on 2,297 G2 reviews.

• Meltwater monitors a broad media spectrum that includes print and broadcast channels. This offers a more complete media overview compared to Brand24, which concentrates on web and social sources.
• It includes a media relations tool with a global database of journalists for outreach. Brand24 does not offer a comparable feature for public relations tasks.
• The platform offers sales intelligence tools that identify purchase signals and enrich CRM data. This function supports sales teams, unlike Brand24's focus on brand reputation.
• This tool provides a full suite to manage influencer marketing campaigns from start to finish. In comparison, Brand24's features are more suited for influencer discovery than for campaign management.

Potential Drawbacks of Meltwater vs. Brand24

• Meltwater often requires enterprise-level pricing and long-term contracts. This is less flexible than Brand24, which offers transparent monthly plans that provide more budget predictability for some businesses.
• Some users report the platform is complex and has a steep learning curve. For teams that need a specialized social listening tool, Brand24 may offer a more direct user experience.
• The tool can sometimes have data access limitations on certain social networks. In contrast, Brand24 focuses on extensive monitoring across a wide range of web and social sources.

Pricing and Cost-Effectiveness

Meltwater's pricing is customized for enterprise clients and is not publicly available. This contrasts with Brand24's transparent plans that start at $199 per month. For a detailed quote based on your needs, we recommend visiting Meltwater's official website.

7) Sprinklr

Sprinklr is a unified customer experience platform. It combines tools for marketing, advertising, customer care, and social engagement into a single system for businesses to use.

Companies use it to monitor public conversations across digital channels. This provides insight into brand perception and market trends, which supports reputation management and strategic decisions.

Sprinklr's Main Features

• Unifies over 30 digital and social channels into a single workspace with centralized governance, an open API, and active data retention.
• Utilizes proprietary AI models, including a "Digital Twin" for autonomous task execution, and provides an AI Studio for custom model creation.
• Offers four distinct AI-powered product suites for service, social, insights, and marketing, covering functions from contact-center operations to content marketing.
• Deploys generative-AI "clones" of the brand, teams, and employees to scale conversations, decisions, and task execution.

How Sprinklr Compares to Brand24

Average Review Score: 4.1/5 stars based on 1,132 G2 reviews.

• Sprinklr unifies over 30 digital channels into a single platform for marketing, advertising, and customer care. This is different from Brand24, which concentrates on social listening and monitoring online conversations.
• The platform uses proprietary AI to generate content and automate tasks. This provides a different function compared to Brand24's focus on real-time data tracking and sentiment analysis.
• It provides a unified inbox to manage customer interactions across all channels directly from the tool. Brand24 tracks mentions but does not offer a similar feature for direct engagement.
• This tool includes an employee advocacy solution to help team members share approved brand content. This feature to expand reach is not a part of Brand24's core functions.

Potential Drawbacks of Sprinklr vs. Brand24

• Sprinklr is an all-in-one platform for customer experience management. As a result, its social listening tools might not be as deep as Brand24's, which is a tool built specifically for monitoring.
• Some users report the platform's extensive features can create a steep learning curve. In contrast, teams that need a direct tool for social listening might find Brand24 more intuitive to use from the start.
• The tool's per-user pricing model can become costly for companies that need access for multiple team members. Brand24's plans, which often include several users for a flat rate, may present a more predictable cost for teams.

Pricing and Cost-Effectiveness

Sprinklr's Social Media Management Solution starts at $199 per user per month, matching the entry price of Brand24's Individual plan. However, Sprinklr's per-user model can become more expensive for teams.

In contrast, Brand24's Team plan provides multi-user access for a flat fee of $299 per month, which may offer a more predictable cost for companies that require access for several team members.

8) Awario

Awario is a social listening tool that tracks keywords across social media, news, blogs, and forums. Companies use it to monitor brand mentions, analyze competitors, and conduct market research. The platform also helps find sales leads and identify industry influencers for collaboration.

Awario's Main Features

• Tracks keywords to find sales opportunities and relevant online conversations.
• Identifies industry influencers to support collaboration and partnership efforts.
• Delivers social reporting through daily email updates and Slack integration.
• Performs sentiment analysis to categorize brand mentions as positive or negative.

How Awario Compares to Brand24

Average Review Score: 4.0/5 stars based on 41 G2 reviews.

• Awario uses keyword tracking to find sales opportunities online. This provides a direct lead generation function, which is different from Brand24's focus on brand monitoring.
• The tool offers boolean search options for creating very specific queries. This allows for more precise mention tracking compared to the standard keyword alerts in Brand24.
• It delivers daily social listening reports directly through email and Slack. This integration offers a different workflow for team updates than Brand24's dashboard-focused reporting system.
• Awario's entry-level plan is significantly more affordable than Brand24's. This makes it a more accessible option for small businesses or teams with limited budgets.

Potential Drawbacks of Awario vs. Brand24

• Awario sometimes returns irrelevant results even with specific keywords. This differs from Brand24, which focuses on providing highly relevant conversation data for brand monitoring.
• The tool's historical data collection can be slow, according to some users. Brand24, in comparison, provides more immediate access to past conversations for retroactive market research.
• Its reporting centers on email and Slack updates. This is different from Brand24's dashboard, which offers more complex data visualization for in-depth analysis.

Pricing and Cost-Effectiveness

Awario’s Starter plan at $39 per month provides a more affordable entry point than Brand24’s Individual plan at $199 per month. This cost difference continues up the tiers, with Awario's Pro plan at $119 and its Enterprise plan at $399, which matches Brand24's Pro plan, making Awario a more budget-friendly option overall.

9) Keyhole

Keyhole is a social listening and analytics platform. It tracks hashtags and keywords in real time across social media and the web. Businesses use it for campaign analysis, influencer identification, and market research, with data that shows how audiences discuss a brand or its competitors.

Keyhole's Main Features

• Tracks social analytics, including competitor analysis, follower analysis, and individual post performance.
• Filters influencers by geo-location and keywords in their bios, and sorts them by exposure and engagement levels.
• Generates a word cloud that shows hashtags commonly used with your main hashtag to identify campaign opportunities.
• Builds and shares reports instantly from the dashboard to measure social media impact.

How Keyhole Compares to Brand24

Average Review Score: 4.3/5 stars based on 69 G2 reviews.

• Keyhole provides advanced influencer filtering by geo-location and keywords in bios. This allows for more targeted discovery compared to Brand24's general influencer identification.
• It generates a visual word cloud of related hashtags. This offers a different way to find campaign opportunities than the data lists typically found in Brand24.
• The tool offers detailed analytics on follower growth and individual post performance. This provides a more granular social media focus than Brand24's tracking of brand mentions across the web.
• Users can build and share reports instantly from the dashboard. This approach is more direct for quick updates, while Brand24's interface is built for more complex analysis.

Potential Drawbacks of Keyhole vs. Brand24

• Keyhole's monitoring focuses on social media platforms. In contrast, Brand24 tracks conversations across a wider web, including blogs, forums, and news sites, which provides a more complete view of brand presence.
• Some users report occasional data mismatches in its analytics. This might require teams to verify metrics, whereas Brand24 is built to provide highly relevant conversation data.
• The tool is highly specialized for social media campaigns and hashtags. This is different from Brand24, which offers a more general tool for monitoring overall brand reputation across the entire web.

Pricing and Cost-Effectiveness

While we've covered key features and use cases in this comparison, pricing models can vary significantly between tools. For the most accurate and up-to-date pricing information, we recommend visiting Keyhole's official website.

10) Zoho Social

Zoho Social is a social media management platform. It helps businesses schedule content and monitor online conversations from a single dashboard. Companies use the tool to track brand mentions, follow public discussions, and understand audience sentiment across social networks.

Zoho Social's Main Features

• Uses an in-house AI, Zia, to generate content, hashtags, and captions.
• Connects with Zoho CRM and Zoho Desk to integrate social media with sales and support.
• Includes a content calendar to visualize and organize posts for content planning.
• Provides unified conversation management to handle direct messages, comments, and mentions.

How Zoho Social Compares to Brand24

Average Review Score: 4.6/5 stars based on 2,748 G2 reviews.

• Zoho Social connects with Zoho CRM and Zoho Desk, which links social media activity to sales and support. Brand24, in comparison, operates as a standalone monitoring tool without this native integration.
• It includes a content calendar to plan and schedule posts across social networks. This provides a content management function that is different from Brand24's focus on monitoring existing online conversations.
• The tool uses its AI, Zia, to help generate content and hashtags. This offers a creative assistant, while Brand24's analysis centers on tracking sentiment and mention volume.
• This platform provides a unified inbox to manage direct messages and comments from one place. This is different from Brand24, which tracks mentions but does not have a similar feature for direct engagement.

Potential Drawbacks of Zoho Social

• Zoho Social's monitoring centers on major social media platforms. In contrast, Brand24 covers a wider range of sources, including blogs, forums, and news sites, which can offer a more complete view of online conversations.
• The tool includes social listening as part of a larger management suite. This can mean its monitoring features are less detailed compared to Brand24, which is a specialized tool built for deep web and social listening.
• Some users note that its analytics can have slower refresh times. This is different from Brand24, which often provides more immediate access to conversation data for real-time analysis and market research.

Pricing and Cost-Effectiveness

Zoho Social is significantly more affordable, with paid plans starting at $10 per month and a free version available. In contrast, Brand24's entry-level plan is $199 per month. This makes Zoho Social a budget-friendly option for general social media management, while Brand24 is a larger investment for specialized monitoring.

Which One Should You Go With?

Selecting a Brand24 alternative depends on specific business requirements, from budget to feature sets. This guide analyzed several options, comparing their functions and potential drawbacks to support your decision-making process.

For teams focused on sales automation, 11x provides a different approach. Our platform uses digital workers for lead research, outreach, and CRM management, which allows your sales staff to concentrate on building relationships and closing deals.