Closely Alternatives

Closely is a popular tool, especially for LinkedIn outreach. It handles automated campaigns and network management well, saving you from tedious manual work. Many users find it effective for these specific tasks, and you might be one of them for good reason.

But, like any tool, it has limits. Some users report issues with plan limitations and poor customer support, which can slow you down. That's why we've analyzed G2 reviews to find the best alternatives and compare them to Closely. Let's get started.

Consider 11x for Your Sales Team

If your sales team needs digital workers to handle outreach, 11x offers a different approach. You can learn how their digital sales representatives operate and what they can do for your company.

At 11x, we provide a GTM platform that uses AI agents to run your sales process. Our AI, Alice, finds prospects and handles outreach, while Julian qualifies inbound interest and books meetings. This approach replaces separate tools for data enrichment, outreach, and email warmup by combining them.

Closely Alternatives

This section provides a detailed look at several Closely alternatives. We analyze each option's pricing, features, and specific advantages or disadvantages when compared directly with Closely.

1) Apollo.io

Apollo.io is an end-to-end sales platform. It provides access to a large B2B contact database and tools to execute outreach campaigns. Use cases include prospect discovery, email sequencing, and performance analytics. It offers a broad feature set for teams that need more than just LinkedIn automation.

Apollo.io's Main Features

• Access a large B2B contact database with over 275 million contacts.
• Use advanced search filters and data enrichment to find ideal prospects.
• Automate outreach campaigns with email sequencing and A/B testing.
• Analyze campaign performance with detailed reporting and analytics.

How Apollo.io Compares to Closely

Average Review score: 4.7/5 stars based on 8,904 G2 reviews.

• Apollo.io includes a large B2B contact database, so you can find prospects directly within the platform. This is a contrast to Closely, which centers on automating outreach on LinkedIn.
• It offers an all-in-one solution that combines lead generation, data enrichment, and multi-channel outreach. This integrated approach differs from using Closely mainly for LinkedIn-specific campaigns.
• The platform supports multi-channel outreach through features like email sequencing and A/B testing. This expands contact options beyond Closely's primary focus on LinkedIn engagement.
• Its lead enrichment feature provides additional contact and company data automatically. This is a built-in function, while with Closely, a separate tool may be necessary for similar data depth.

Potential Downsides Compared To Closely

• The platform has a steeper learning curve compared to Closely. Its all-in-one nature can be complex for teams that only need a simple tool for LinkedIn automation, unlike Closely's focused design.
• Its LinkedIn automation features are less specialized than those in Closely. For teams whose main goal is advanced LinkedIn network management, Closely provides more dedicated functionalities for that specific channel.
• Some users report that its large contact database occasionally contains inaccurate information. This may require extra data verification, which is different from Closely's approach of working with a user's direct LinkedIn network.

Pricing and Cost-Effectiveness

Both platforms provide a free plan. Apollo.io is more cost-effective, with its Basic plan at $49 per user/month and its Professional plan at $79 per user/month. In contrast, Closely's entry-level paid plan is $99 per month, making Apollo.io a more affordable option.

2) Lemlist

Lemlist is a sales engagement platform to find, enrich, and contact leads. It provides a database with over 450 million contacts and automates outreach across email, LinkedIn, WhatsApp, and phone.

The platform uses AI to personalize messages and includes a tool to maintain high email deliverability, with the goal to get replies from prospects.

Lemlist's Main Features

• Access a B2B lead database with over 450 million contacts and use one-click enrichment for verified emails and phone numbers.
• Automate multichannel outreach sequences that combine email, LinkedIn actions, WhatsApp messages, and phone calls.
• Use AI to scrape LinkedIn profiles and websites to automatically insert personalized text, images, and landing pages into messages.
• Maintain high email deliverability with a built-in warm-up and deliverability booster tool, lemwarm, included with each seat.

How Lemlist Compares to Closely

Average Review score: 4.4/5 stars based on 276 G2 reviews.

• Lemlist supports multi-channel outreach, including email, calls, and WhatsApp. This is different from Closely, which focuses primarily on LinkedIn automation.
• The platform offers advanced personalization with dynamic images and videos in messages. This provides more creative options for outreach compared to the standard text personalization in Closely.
• It includes a built-in calling feature to add phone calls directly into outreach sequences. This is a feature not available in Closely, which centers on digital engagement.
• The tool provides a built-in feature to warm up email accounts and improve deliverability. This is a specific function for email campaigns that is outside the scope of Closely's LinkedIn-focused toolset.

Potential Downsides Compared To Closely

• Lemlist's LinkedIn features are part of a broader multi-channel tool. This approach can be less specialized for users who need the deep network management functions that are central to Closely's platform.
• Its multi-channel system might add complexity for some teams. Users who only require LinkedIn automation could find Closely's focused platform simpler to navigate than Lemlist's broader feature set.
• Some users report that the interface can feel less intuitive for specific tasks. In comparison, Closely's design is built solely around LinkedIn workflows, which can make it more straightforward for that single purpose.

Pricing and Cost-Effectiveness

Both platforms offer a free plan. Lemlist's Multichannel Expert plan is priced at $79 per month, making it a more cost-effective option than Closely's entry-level Personal plan at $99 per month. For the most accurate pricing, visit Lemlist's official website.

3) Expandi

Expandi is a cloud-based platform for LinkedIn automation and multichannel outreach. It combines LinkedIn and email into automated sequences and scrapes audiences from groups, events, and posts. The tool helps bypass LinkedIn limits to send more connection requests per week.

It runs campaigns without browser extensions. Use cases include lead generation, recruitment, and investor outreach through automated cold outreach and follow-ups.

Expandi's Main Features

• Build smart campaigns with a visual drag-and-drop flow that includes 10 actions and 10 conditions, plus pre-outreach warm-up actions.
• Scrape audiences from LinkedIn groups, events, and posts for outreach and send up to 300 connection requests per week.
• Create multi-touch sequences that combine LinkedIn actions and email outreach from any connected email provider.
• Insert dynamic images, videos, and GIFs into messages through direct integrations with Sendspark and Hyperize as a paid add-on.

How Expandi Compares to Closely

Average Review score: 4.2/5 stars based on 113 G2 reviews.

• Expandi offers a smart campaign builder that includes warm-up actions like endorsing a lead, which is different from Closely's focus on direct outreach sequences.
• The platform provides specific features for LinkedIn events, such as inviting your network or messaging attendees, a function not available in Closely.
• It combines LinkedIn actions with email outreach in a single automated sequence, a multi-channel approach that contrasts with Closely's LinkedIn-only campaigns.
• The tool supports dynamic personalization with images and GIFs through integrations, offering more visual messaging than the standard text personalization in Closely.

Potential Downsides Compared To Closely

• Expandi's focus on outreach campaigns may mean it has fewer deep network management tools than Closely. Users who need to organize their existing LinkedIn network in detail might find Closely's dedicated features more direct for that task.
• Some users mention that the platform can have occasional technical issues or campaign delays. In contrast, Closely's simpler, single-channel focus may provide a more consistent experience for its core automation functions.
• The tool requires paid add-ons for dynamic personalization with images. This is different from Closely, where personalization options are typically built into the subscription without extra costs for third-party integrations.

Pricing and Cost-Effectiveness

Closely's Personal plan is $99 per month. Expandi does not publicly list its pricing, so for the most accurate information, we recommend visiting Expandi's official website.

4) Dux-Soup

Dux-Soup is a LinkedIn automation tool that works as a Chrome extension. It automates prospect outreach with profile visits, skill endorsements, and personalized messages. Use cases include lead generation, sales funnel creation, and recruitment. The tool helps manage these activities directly from the browser.

Dux-Soup's Main Features

• Automate outreach with personalized drip campaigns and custom time delays, automatically removing prospects from a campaign once they reply.
• Push new leads to CRMs like Salesforce and HubSpot using native, Zapier, and Make integrations.
• Run automation through a browser extension for on-device tasks or use the cloud edition for always-on operation.

How Dux-Soup Compares to Closely

Average Review score: 4.3/5 stars based on 82 G2 reviews.

• Dux-Soup provides both a browser extension and a cloud-based option for automation. This offers more flexibility compared to Closely, which operates as a single cloud-based platform.
• It connects directly with CRM systems like HubSpot and Salesforce. This allows for a more integrated workflow than Closely, which centers on managing outreach within its own system.
• The tool includes pre-outreach actions like endorsing skills to warm up prospects. This is a different approach from Closely, which focuses more on direct connection requests and messages.
• Its automation runs through a Chrome extension, performing tasks directly in your browser. This contrasts with Closely's model as a separate, cloud-based platform that runs campaigns on its own.

Potential Downsides Compared To Closely

• Dux-Soup's reliance on a browser extension can sometimes create a less integrated workflow. This is different from Closely's single cloud-based platform, which centralizes all campaign management in one place for a more unified experience.
• The tool may not allow edits to messages once a campaign is active. Some users find this restrictive compared to Closely, where making adjustments to live campaigns is generally more straightforward.
• Its cloud edition might have fewer built-in features for team collaboration. In contrast, Closely is designed as a platform that can support multiple users, which is often better for sales teams that need to work together.

Pricing and Cost-Effectiveness

Dux-Soup provides multiple pricing tiers, with its browser-based Pro plan at $11.25 per user/month and its cloud-based plan at $74.17 per user/month. Even its most advanced listed plan is more affordable than Closely's entry-level Personal plan at $99 per month, positioning Dux-Soup as a more cost-effective choice.

5) Phantombuster

Phantombuster is a code-free tool for automation and data extraction to generate business leads. It uses "Phantoms" to perform automated actions on websites like LinkedIn. These actions can scrape profiles or send messages on your behalf.

Common use cases are audience creation and contact list enrichment. The tool operates from the cloud, so it can run campaigns at any time.

Phantombuster's Main Features

• Use pre-built automations called "Phantoms" to perform actions like scraping profiles and sending messages.
• Extract data from websites to generate business leads for audience creation and contact list enrichment.
• Operate automations from the cloud, allowing campaigns to run at any time.

How Phantombuster Compares To Closely

Average Review score: 4.3/5 stars based on 97 G2 reviews.

• Phantombuster scrapes data from various websites, including Twitter and Google Maps. This differs from Closely, which concentrates its automation on the LinkedIn platform.
• It uses pre-built automations called "Phantoms" to build custom workflows without code. This approach offers more flexibility for data extraction than Closely's structured campaign setup.
• The tool operates as a general data extraction platform for many websites. This expands its application beyond LinkedIn lead generation, the main purpose of Closely.
• Its ability to enrich CRM systems draws from multiple online sources. This provides a broader data enrichment scope compared to Closely's focus on managing contacts within its own system.

Potential Downsides Compared To Closely

• Phantombuster's use of "Phantoms" to build custom workflows can introduce a learning curve. In contrast, Closely offers a more guided campaign setup, which can be simpler for teams focused only on LinkedIn outreach.
• The tool functions as a general data scraper, so its LinkedIn-specific features are not as deep as Closely's. For example, it may lack the advanced network management tools that are central to the Closely platform.
• Since Phantombuster scrapes live websites, its automations can sometimes require user adjustments when a site like LinkedIn changes. Closely, as a dedicated platform, typically handles such backend updates for the user, offering a more hands-off experience.

Pricing and Cost-Effectiveness

While we've covered key features and use cases in this comparison, pricing models can vary significantly between tools. For the most accurate and up-to-date pricing information, we recommend visiting Phantombuster's official website.

Let 11x Handle Your Sales Outreach

If you are exploring ways to automate sales, 11x provides digital workers to manage the process. These AI agents find prospects, handle outreach, and qualify inbound interest to book meetings for your team.

This combines data, outreach, and qualification into one system. You can learn more about how 11x's AI agents can support your sales efforts.

Let 11x Handle Your Sales Outreach

At 11x, we use AI to run your sales playbook. Our AI agent, Alice, finds accounts, enriches their data, and handles outreach. Julian qualifies inbound interest and books meetings. Our platform replaces separate tools for data, outreach, and email warmup, removing the need for extra hires.

Book a demo to see our platform in action.

6) Salesloft

Salesloft is a sales engagement platform for revenue teams to manage the full sales cycle. It helps execute multi-channel outreach cadences with email, calls, and LinkedIn steps. The platform also provides analytics to track deal progression and forecast revenue.

Salesloft's Main Features

• Automates structured workflows for pipeline building, lead nurturing, and renewals, and uses AI to prioritize sales actions.
• Manages deals and pipeline with AI insights into risk and combines real-time deal data with seller input for forecasting.
• Analyzes recorded calls to provide buyer and seller insights for data-driven coaching and performance improvement.
• Engages website visitors with real-time, personalized conversations using AI chat agents.

How Salesloft Compares to Closely

Average Review score: 4.5/5 stars based on 4,145 G2 reviews.

• Salesloft manages the full sales cycle with deal management and revenue forecasting tools. This provides a broader scope than Closely, which centers on LinkedIn outreach automation.
• It provides AI-driven insights from recorded calls for data-driven coaching, a performance improvement feature not found in Closely's platform.
• The platform integrates calling features directly into its outreach cadences. This creates a multi-channel approach that differs from Closely's primary focus on LinkedIn.
• The tool engages website visitors with AI chat agents for real-time conversations. This adds a lead capture channel that is different from Closely's social media automation.

Potential Downsides Compared To Closely

• Salesloft's broad feature set means its LinkedIn tools are less specialized than Closely's. Users who need deep LinkedIn network management might find Closely's dedicated platform more suitable for that specific task.
• The platform's complexity can be a drawback for teams that only require simple LinkedIn automation. Closely offers a more straightforward experience because it concentrates on a single channel.
• As a comprehensive sales platform, Salesloft can be more than what a small team needs. Its scope is much wider than Closely's, which focuses solely on LinkedIn outreach for individuals or smaller groups.

Pricing and Cost-Effectiveness

While we've covered key features and use cases in this comparison, pricing models can vary significantly between tools. For the most accurate and up-to-date pricing information, we recommend visiting Salesloft's official website.

7) HubSpot Sales Hub

HubSpot Sales Hub is a sales software platform with tools for engagement, reports, and analytics. It helps teams automate outreach sequences that can include LinkedIn tasks and provides a complete view of the sales pipeline to manage deals.

Use cases include lead management and sales process automation. The platform connects sales activities with marketing and service data for a unified customer record.

HubSpot Sales Hub's Main Features

• Use AI agents for 24/7 prospect chat and autonomous lead research with personalized outreach.
• Manage the deal pipeline with tools for quote creation, e-signatures, and payment processing.
• Analyze sales calls with conversation intelligence and use AI-powered forecasting for revenue prediction.
• Automate sales engagement with email sequences, call tracking, and a meeting scheduler.

How HubSpot Sales Hub Compares to Closely

Average Review score: 4.4/5 stars based on 12,407 G2 reviews.

• HubSpot Sales Hub provides a full CRM that connects sales, marketing, and service data for a unified customer record. This is a broader function than Closely's focus on LinkedIn outreach.
• It offers tools to manage the entire deal pipeline, including quote creation and payment processing. This differs from Closely, which centers on top-of-funnel lead generation.
• The platform uses AI agents for 24/7 website chat and lead research. This adds lead capture channels not present in Closely's LinkedIn-focused automation.
• HubSpot includes conversation intelligence to analyze sales calls and provide coaching insights. This is a performance analysis feature that Closely does not offer.

Potential Downsides Compared To Closely

• HubSpot Sales Hub integrates LinkedIn actions within its CRM, which can feel less direct for pure outreach. Closely offers a dedicated interface for LinkedIn campaigns, a more direct approach for users who focus on network growth.
• The tool is part of a large ecosystem that includes marketing and service hubs. This can be overwhelming for teams that only need a single-purpose tool for LinkedIn, unlike Closely's focused design.
• Some advanced sales features are available only in higher-priced plans. In comparison, Closely's pricing is structured around its core LinkedIn automation features, which can be more direct for specific needs.

Pricing and Cost-Effectiveness

Both platforms provide a free plan. HubSpot Sales Hub is more cost-effective, with its Starter plan at $20 per user/month compared to Closely's entry-level paid plan at $99 per month. For a similar price, HubSpot's Professional plan at $100 per month includes a full CRM.

8) Reply.io

Reply.io is a sales engagement platform to find and contact prospects. It provides a contact database and automates outreach across multiple channels, including email, LinkedIn, and phone. The system connects different communication methods into a single process.

Use cases include outbound sales, where users launch multichannel sequences to secure meetings. It also supports business development through automated partnership outreach.

Reply.io's Main Features

• Engage prospects through multiple channels, including email, LinkedIn, WhatsApp, and calls, using dynamic, conditional sequences.
• Automate the sales outreach process, from finding prospects to handling responses, with AI SDR agents.
• Capture website visitors with a sales-trained AI chat that uses video avatars to book meetings directly in the chat window.
• Maintain email health with a deliverability suite that monitors SPF, DKIM, and DMARC records and provides email warm-ups.

How Reply.io Compares to Closely

Average Review score: 4.6/5 stars based on 1,458 G2 reviews.

• Reply.io engages prospects across email, WhatsApp, SMS, and calls. This multi-channel approach is different from Closely, which focuses its automation primarily on the LinkedIn platform.
• The platform provides AI SDR agents to automate the sales process from finding prospects to handling responses. This is a more comprehensive automation than Closely's campaign-based outreach.
• It uses an AI chat with video avatars on your website to capture leads. This offers a real-time engagement channel that is outside the scope of Closely's social media automation.
• The tool includes a deliverability suite to monitor email health and warm up accounts. This is a specific function for email campaigns not found in Closely's LinkedIn-centric toolset.

Potential Downsides Compared To Closely

• Some users report that Reply.io's LinkedIn automation can feel less polished than Closely's. Because it is a multi-channel tool, it may lack the deep network management functions that are central to Closely's platform.
• The platform's multi-channel system can introduce a learning curve for new users. Teams that only need LinkedIn automation might find Closely's single-focus interface simpler to use from the start.
• Its interface combines many features for different channels, which can feel less direct for pure LinkedIn tasks. In comparison, Closely provides a user experience built entirely around LinkedIn workflows, which can be more straightforward.

Pricing and Cost-Effectiveness

Both platforms offer a free plan. Reply.io's Multichannel plan starts at $89 per user/month, making it a more cost-effective option than Closely's entry-level Personal plan at $99 per month.

9) Dripify

Dripify is a LinkedIn automation tool that creates drip campaigns. It allows users to build sales funnels and manage outreach sequences on the platform. The system automates prospect engagement for lead generation and helps teams scale their LinkedIn activities without manual follow-ups.

Dripify's Main Features

• Create prospecting campaigns with automated actions, delays, and conditions.
• Onboard team members to manage LinkedIn prospecting collaboratively.
• Access advanced analytics with metrics on conversion rates and team performance.
• Respond to leads through a smart inbox feature.

How Dripify Compares To Closely

Average Review score: 4.5/5 stars based on 297 G2 reviews.

• Dripify provides features for team onboarding to manage prospecting collaboratively. This offers a different approach from Closely, which is often more suited for individual users.
• It includes advanced analytics with team performance metrics. This gives managers a broader oversight compared to the individual campaign reports in Closely.
• The platform's smart inbox feature centralizes lead responses for quick management. This provides a more focused communication hub than the general messaging system within Closely.
• Users can build campaigns with specific actions, delays, and conditions. This allows for more detailed sales funnels than the direct sequence automation found in Closely.

Potential Downsides Compared To Closely

• Some users find the user interface less intuitive when they manage multiple campaigns at once. This can make the workflow feel inefficient compared to Closely, which offers a more centralized dashboard to oversee all outreach activities.
• The platform's features focus heavily on creating drip sequences. This is different from Closely, which provides broader network management tools to organize contacts and engage with them outside of a formal campaign structure.
• It can be difficult to edit a campaign once it is live, which some users find restrictive. In contrast, Closely generally allows for more flexibility in adjusting active campaigns, which is useful when outreach strategies need to change quickly.

Pricing and Cost-Effectiveness

Dripify offers plans at $39, $59, and $79 per month. In contrast, Closely's entry-level paid plan is $99 per month. This makes Dripify a more affordable option, as its most advanced plan is still cheaper than Closely's starting paid tier.

10) Wiza

Wiza is a tool to extract contact information from LinkedIn Sales Navigator. It finds and verifies emails and phone numbers from search results to build lead lists. Sales and recruitment teams use it for outreach campaigns and to source contacts for their pipelines.

Wiza's Main Features

• Extracts contact and company data from LinkedIn Sales Navigator searches.
• Verifies emails and phone numbers in real-time to ensure data accuracy.
• Builds clean lead lists from search results for outreach campaigns.
• Monitors leads to maintain up-to-date contact information.

How Wiza Compares to Closely

Average Review score: 4.5/5 stars based on 710 G2 reviews.

• Wiza extracts verified emails and phone numbers from LinkedIn Sales Navigator searches. This is different from Closely, which focuses on automating outreach campaigns.
• It verifies contact information in real-time to ensure data accuracy. This provides a cleaner lead list compared to the contact management within Closely's system.
• The tool's main purpose is to build lead lists from Sales Navigator. This contrasts with Closely, which executes outreach campaigns using a user's existing contacts.
• Its lead monitoring feature helps maintain up-to-date contact information. This is a data maintenance function not offered by Closely's campaign management tools.

Potential Downsides Compared To Closely

• Wiza does not have outreach automation. This is different from Closely, which lets you run entire LinkedIn campaigns from its platform. Wiza is built to extract contact data, not to send messages.
• It lacks network management functions for organizing contacts. In contrast, Closely provides features to manage your existing LinkedIn network, even outside of a specific outreach campaign.
• The platform is a data source, so you need another tool for outreach. Closely combines contact management and campaign automation in one place, removing the need to switch platforms for LinkedIn tasks.

Pricing and Cost-Effectiveness

Both platforms offer a free plan. Wiza is more cost-effective, with paid plans starting at $49 per month. In contrast, Closely's entry-level paid plan is $99 per month, making Wiza a more affordable choice for users focused on data extraction.

Which One Should You Go With?

The right Closely alternative depends on your team's specific needs, budget, and sales process. This guide reviewed several options to give you a clear starting point for your decision.

If you want to replace multiple sales tools with a single system, 11x offers a different approach. Our platform uses AI agents to find prospects, run outreach, and book meetings, which can reduce the need for additional hires and manual work.