Groove Alternatives

Explore 10 Groove alternatives. This guide compares features, pricing, and performance to help you choose the right sales engagement platform.

Groove Alternatives
Alternatives
Keith Fearon
Written by 
Keith Fearon
Published on 
Sep 17, 2025
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4
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Groove is a popular choice for many teams, and for good reason. It's known for being easy to use and for its helpful customer support. For managing customer emails and collaborating in a shared inbox, it performs quite well, especially for smaller businesses.

However, some users find its features can be limited and its reporting capabilities too basic. This might be an issue if your team needs deeper analytics or more complex workflows. To help, we've analyzed the top alternatives to Groove. Let's get started.

Consider 11x For Your Sales Team

If your sales team explores new operational methods, consider digital workers. These AI agents handle specific sales tasks, which frees up your team to focus on other priorities.

11x provides digital workers for sales development. They can manage tasks like lead prospecting and outreach. This approach may be a fit for teams that want to augment their current sales processes.

At 11x, we provide a go-to-market platform where AI agents manage your sales process. Our agent, Alice, finds prospects, runs outreach on email and LinkedIn, and keeps your CRM current. Julian, another agent, qualifies inbound leads and books meetings.

We replace separate tools for data enrichment, outreach, and email warmup. Our platform unifies these functions, which can reduce the number of point solutions in your GTM stack.

Groove Alternatives

Below, we review the top Groove alternatives. We analyze each option's pricing, features, and how it compares to Groove to help you make an informed decision.

1) Outreach

Outreach

Outreach is an AI-powered platform for revenue workflows. It combines AI agents and data-driven processes for sales execution. The platform helps teams forecast revenue, manage deals, and coach representatives. It is marketed as an end-to-end sales solution.

Use cases include the organization of business books to increase qualified pipeline and the simulation of business scenarios. The tool also provides AI insights to identify deal risk and suggest next actions.

Outreach's Main Features

  • The platform includes AI agents to handle tasks at each stage of the revenue cycle, such as account engagement and customer expansion.
  • It provides pipeline and forecast analytics to predict revenue outcomes and run different business scenarios.
  • An AI coaching feature called Kaia generates meeting summaries and performance analytics for sales representatives.
  • Smart Deal Assist identifies risks within a deal, suggests next actions, and summarizes recent account activity.

How Outreach Compares to Groove

Average Review Score: 4.3/5 stars based on 3,479 G2 reviews.

  • Outreach provides advanced analytics, including revenue forecasting and pipeline analysis. This is different from Groove, which offers more basic reporting features.
  • The platform includes AI-powered tools like sales coaching and conversation intelligence. These features analyze sales calls and representative performance, which goes beyond Groove's core collaboration functions.
  • It offers a complete sales execution solution that covers the entire revenue cycle, from prospecting to deal management. Groove, in comparison, centers more on shared inbox and email management.
  • A feature like Smart Deal Assist actively identifies risks in deals and suggests next steps. This provides a level of proactive guidance not found in Groove's standard workflow.

Where Groove May Be a Better Fit

  • Outreach presents a more complex system compared to Groove. Some users report a steeper learning curve, which might be a factor for teams that need a simple, ready-to-use solution.
  • Its cost structure is often higher than Groove. This might make it a less suitable option for smaller teams or businesses that do not require its extensive enterprise-grade functionalities.
  • The tool focuses on the entire sales cycle. For teams that only need a collaborative shared inbox, Groove's specialized and simpler solution may be a more direct fit.
  • Some users report occasional sync issues with certain CRMs. This can sometimes lead to data discrepancies, a point of contrast with Groove's more focused integration model.

Pricing and Cost-Effectiveness

Groove offers transparent pricing with plans ranging from $15 to $40 per user per month. Outreach does not publicly list its prices, which suggests a custom, quote-based model aimed at enterprise clients and a higher overall cost. For specific pricing, it is best to contact Outreach via their official website.

2) Salesloft

Salesloft

Salesloft is a Revenue Orchestration Platform. It aligns sales engagement, AI-powered insights, deal management, and forecast functions in a single workflow. AI agents identify buyer signals, prioritize actions, and automate tasks for sales teams.

The platform helps build qualified pipeline, shorten deal cycles, and improve forecast accuracy. It is used for team productivity, opportunity acceleration, and to optimize a company's technology stack.

Salesloft's Main Features

  • The platform's Rhythm feature uses AI to prioritize and recommend actions for sales teams at specific moments.
  • It includes a feature called Deals for pipeline management, which offers AI insights into risk and next steps.
  • A Forecast module combines real-time deal data with AI and seller input to generate more accurate sales forecasts.
  • Conductor AI consists of outcome-first AI agents that automate and optimize sales processes.

How Salesloft Compares to Groove

Average Review Score: 4.5/5 stars based on 4,145 G2 reviews.

  • Salesloft offers a feature called Rhythm, which uses AI to prioritize a seller's daily tasks. This provides a guided workflow, unlike Groove's more manual approach to task management.
  • It includes a dedicated Forecast module that uses AI and seller input for revenue prediction. Groove's analytics are more basic and do not have a comparable forecasting function.
  • The platform's Deals feature provides AI-driven insights into pipeline health and deal risks. This is a more advanced function than Groove's focus on shared inbox and communication management.
  • This tool functions as a comprehensive revenue platform that manages the entire sales process. This is different from Groove, which specializes primarily in customer support and email collaboration.

Where Groove May Be a Better Fit

  • Salesloft is a comprehensive platform, and some users find it has a steeper learning curve. In comparison, Groove is known for its simple interface, which can be easier for teams to adopt quickly.
  • The tool is designed for the entire sales cycle. For teams that primarily need a collaborative shared inbox for customer communication, Groove's specialized features may be a more direct fit.
  • Some users report occasional technical problems, such as issues with call functions or CRM syncs. Groove's more focused feature set can sometimes provide more stability for core communication tasks.

Pricing and Cost-Effectiveness

Groove offers transparent pricing plans from $15 to $40 per user per month, making it a predictable option for smaller businesses. Salesloft does not publicly list its prices, which indicates a custom, quote-based model that generally implies a higher cost aimed at enterprise clients. For the most accurate pricing information, it is best to visit Salesloft's official website.

3) Apollo.io

Apollo.io

Apollo.io is a sales intelligence and engagement platform. It gives teams access to a large B2B database to find buyers. The system includes tools to contact prospects through email sequences and phone calls. Its functions support lead generation and the automation of sales workflows.

Apollo.io's Main Features

  • Provides access to a large B2B database for finding potential buyers.
  • Includes tools to contact prospects through email sequences and phone calls.
  • Supports lead generation and the automation of sales workflows.

How Apollo.io Compares to Groove

Average Review Score: 4.7/5 stars based on 8,904 G2 reviews.

  • Apollo.io provides a B2B database with over 210 million contacts for lead generation. This feature is not part of Groove's communication-focused platform.
  • Its sales intelligence tools help users find and validate new leads. This differs from Groove, which is built to manage interactions with existing contacts.
  • The platform combines data, engagement, and intelligence in a single system. Groove, in contrast, specializes in shared inbox management and often requires other tools for a full sales process.
  • It offers lead enrichment to automatically add data to contact profiles. This function is distinct from Groove's core features for customer collaboration.

Where Groove May Be a Better Fit

  • Apollo.io lacks a dedicated shared inbox for team collaboration on customer emails. This is different from Groove, which centers its platform on this function for managing support and general inquiries.
  • The platform's extensive features can present a learning curve for new users. Groove, in comparison, offers a more straightforward interface that teams can adopt quickly.
  • Some users report that the contact data in Apollo.io is occasionally inaccurate. This may require teams to spend time on data verification, a step less common in Groove's communication-focused system.

Pricing and Cost-Effectiveness

Groove's paid plans range from $15 to $40 per user per month, offering a cost-effective solution for shared inbox management. Apollo.io provides a free plan, but its paid tiers start at $49 per user, reflecting its broader sales intelligence features. For detailed pricing, visit Apollo.io's official website.

4) Yesware

Yesware

Yesware is a sales toolkit that works inside an email inbox. It adds tools for sales teams to track email opens, use templates, and schedule meetings. The system helps professionals manage sales activities directly from Outlook or Gmail, which avoids the need to switch between different applications.

Yesware's Main Features

  • Tracks email opens, clicks, and attachment views with real-time notifications.
  • Automates multi-step outbound sequences for outreach campaigns.
  • Includes a meeting scheduler that books appointments from the inbox and integrates with Zoom and MS Teams.
  • Offers access to a B2B contact database with over 100 million records for finding new leads.

How Yesware Compares To Groove

Average Review Score: 4.4/5 stars based on 819 G2 reviews.

  • Yesware offers detailed email tracking with real-time notifications for opens and clicks. This provides more specific engagement data than Groove's general communication tools.
  • It adds sales tools directly into a user's existing Gmail or Outlook inbox. This differs from Groove, which operates as a separate shared inbox platform.
  • The tool includes access to a B2B contact database to find new leads. Groove does not have a built-in database and instead focuses on communication with existing customers.
  • This platform automates multi-step outreach campaigns from the user's inbox. This sales-focused feature supports the search for new leads, while Groove centers on reactive customer support.

Where Groove May Be A Better Fit

  • Yesware works within a personal inbox and does not offer a shared inbox for team collaboration. This is different from Groove, which centers its platform on this feature to manage group emails.
  • The tool is built for sales outreach, not for the management of ongoing customer support conversations. Groove, in contrast, specializes in customer support workflows and ticket management.
  • Some users report that Yesware's interface can feel outdated. This contrasts with Groove, which is often noted for its simple and modern user experience.
  • A few users mention that customer support for Yesware can sometimes be unresponsive. In comparison, Groove is generally recognized for its helpful support team.

Pricing and Cost-Effectiveness

Groove and Yesware both offer a starting plan at $15 per user per month. However, Yesware's higher-tier plans are more expensive, with its Premium plan at $35 and Enterprise at $65, compared to Groove's Plus ($25) and Pro ($40) plans. This makes Groove a more cost-effective choice for teams that need more than basic features.

5) Mixmax

Mixmax

Mixmax is a sales engagement platform that provides tools for revenue teams. It is designed to support daily sales workflows, including customer interactions and prospect outreach. As an alternative to Groove, it focuses on the specific needs of sales professionals who handle direct communication.

Mixmax's Main Features

  • The platform includes an AI sequence builder for personalized multichannel campaigns and an AI compose tool for writing email copy.
  • A Meeting Copilot feature automatically generates meeting summaries, drafts follow-up emails, and provides full transcripts.
  • It provides an AI Engagement Score to prioritize prospects and sends real-time alerts for email engagement.
  • The system automates workflows, including follow-ups, task creation, and updates to CRM fields.

How Mixmax Compares to Groove

Average Review Score: 4.6/5 stars based on 1,433 G2 reviews.

  • Mixmax includes an AI compose tool to help write email copy. This provides more direct writing assistance compared to Groove's standard template features.
  • The platform offers a Meeting Copilot that automatically creates meeting summaries and drafts follow-up emails. This automates post-meeting work, which is a manual process in Groove.
  • It provides an AI Engagement Score to help teams prioritize prospects based on their activity. This is a more analytical approach than Groove's basic email open tracking.
  • This tool works directly inside a user's Gmail inbox, which avoids the need to switch applications. Groove, in contrast, operates as a separate shared inbox platform.

Where Groove May Be a Better Fit

  • Mixmax operates within a personal inbox and lacks a shared inbox for team collaboration. This is different from Groove, which builds its platform around this feature for managing group emails.
  • The platform focuses on sales engagement, which may not suit teams that need to manage customer support tickets. Groove provides specific tools for support workflows, a function not central to Mixmax.
  • Some users find the number of features in Mixmax creates a learning curve. In comparison, Groove offers a more direct user experience that teams can often adopt with more ease.

Pricing and Cost-Effectiveness

Groove offers pricing plans from $15 to $40 per user per month. Mixmax's paid plans start at $49 per user per month due to its advanced sales features. Groove is the more cost-effective choice for teams that need shared inbox management without the extra sales tools.

Explore Digital Workers With 11x

For teams considering digital workers, 11x offers AI agents for sales development. They handle tasks like lead prospecting and outreach, which can free up your team to focus on other priorities. Learn how our platform can support your sales process.

At 11x, our AI agents run your sales process. Alice finds prospects and handles outreach, while Julian qualifies inbound leads and schedules meetings. We replace separate tools for data, outreach, and email warmup, unifying your GTM stack.

Book a demo to see our platform in action.

6) Reply.io

Reply.io

Reply.io is a sales engagement platform that automates multichannel outreach. It helps sales teams find prospects and connect with them through email, LinkedIn, calls, and SMS. The system uses AI to generate sequences and personalize communication for sales processes.

Use cases include outbound sales, inbound lead qualification, and outreach for agencies. The platform helps users book meetings with prospects.

Reply.io's Main Features

  • Provides real-time search across a database of over one billion B2B contacts and includes an email-finder browser extension.
  • Uses AI to generate multichannel outreach sequences for email, LinkedIn, SMS, and calls, with variables for personalization.
  • Includes a deliverability suite with an email health checker, unlimited email warm-up, and inbox rotation to help messages land in the primary inbox.
  • Offers an optional managed AI agent that handles prospecting, personalization, and meeting booking.

How Reply.io Compares to Groove

Average Review Score: 4.6/5 stars based on 1,458 G2 reviews.

  • Reply.io supports multichannel outreach across email, LinkedIn, SMS, and calls. This is different from Groove, which focuses primarily on email communication within a shared inbox.
  • The platform includes a B2B contact database with over one billion records. This allows teams to find new prospects directly within the tool, a feature not available in Groove.
  • It offers a deliverability suite with an email warm-up and health checker. This helps ensure messages reach the primary inbox, a more technical feature compared to Groove's standard email functions.
  • This tool provides an optional managed AI agent that handles prospecting and books meetings. This automates parts of the sales process, which goes beyond Groove's collaborative workflow tools.

Where Groove May Be a Better Fit

  • Reply.io does not offer a shared inbox for team collaboration on customer emails. This is different from Groove, which centers its platform on this function for managing group support and general inquiries.
  • The tool is built for sales outreach and finding new prospects. For teams that need to manage ongoing customer support conversations, Groove's specialized workflow for ticket management may be more suitable.
  • Some users report that the platform's extensive features can create a learning curve. In comparison, Groove is often noted for its straightforward interface, which can be easier for teams to adopt quickly.

Pricing and Cost-Effectiveness

Groove offers paid plans from $15 to $40 per user per month. Reply.io provides a free plan, but its paid tiers start at $49 per user per month, reflecting its sales automation features. For teams that need a shared inbox, Groove is the more cost-effective choice.

7) Mailshake

Mailshake

Mailshake is a sales engagement platform that automates cold outreach. It helps sales teams connect with prospects through email, phone, and social media. The system manages follow-up sequences and allows users to schedule appointments directly from the platform. Its main use cases are lead generation, content promotion, and public relations.

Mailshake's Main Features

  • An AI email writer called SHAKEspeare auto-generates and spins copy, subject lines, and A/B test variants.
  • The platform includes a Data Finder, a built-in database to search and purchase verified email addresses for prospects.
  • An email deliverability suite provides a domain setup assistant, free email warm-up, list cleaning, and a copy analyzer to avoid spam folders.
  • The tool automates LinkedIn actions, including connection requests, profile views, and messages for multichannel sequences.

How Mailshake Compares To Groove

Average Review Score: 4.7/5 stars based on 326 G2 reviews.

  • Mailshake includes an AI email writer to generate copy and test variations. This is different from Groove, which offers standard templates for reuse.
  • The platform provides a built-in database to find and purchase verified prospect emails. Groove does not have a similar feature, as it focuses on managing existing contacts.
  • It offers an email deliverability suite with a warm-up tool and list cleaning. This helps improve inbox placement, a technical feature not present in Groove's standard email system.
  • This tool automates LinkedIn actions like connection requests and messages for multichannel outreach. In comparison, Groove's platform centers on email communication.

Where Groove May Be A Better Fit

  • Mailshake lacks a shared inbox for team collaboration on customer emails. Groove, in contrast, centers its platform on this function for managing group inquiries and support tickets.
  • The tool is designed for proactive sales outreach to find new leads. For teams that need to manage ongoing customer support conversations, Groove's specialized workflows may be a more direct fit.
  • Its range of sales automation features can present a learning curve for some users. In comparison, Groove is often recognized for its simple interface that teams can adopt with more ease.

Pricing and Cost-Effectiveness

Groove's plans range from $15 to $40 per user per month, while Mailshake's start at $29 and go up to $99. This price difference reflects their distinct functions, with Groove being a more cost-effective choice for shared inbox management and Mailshake catering to sales automation.

8) HubSpot Sales Hub

HubSpot Sales Hub

HubSpot Sales Hub is a sales software platform on the HubSpot CRM. It provides tools to manage the sales process from start to finish. Teams use it to find prospects, communicate with buyers, manage pipelines, coach representatives, and report on performance. It connects sales activities to results.

HubSpot Sales Hub's Main Features

  • Manages sales opportunities and the full sales pipeline.
  • Automates marketing campaigns and manages leads.
  • Provides sales force automation for task and activity management.
  • Includes social collaboration features and mobile user support.

How HubSpot Sales Hub Compares to Groove

Average Review Score: 4.4/5 stars based on 12,407 G2 reviews.

  • HubSpot Sales Hub provides a full opportunity and pipeline management system. This is different from Groove, which focuses on communication and lacks a dedicated pipeline feature.
  • The platform includes marketing automation to manage campaigns and leads. This offers a broader scope compared to Groove's primary function as a shared inbox for customer interaction.
  • It automates sales tasks and activities for representatives. This level of automation for sales processes is not a core part of Groove's feature set, which centers on collaborative email management.
  • The tool is built on a complete CRM platform for contact and account management. This provides a single system for customer data, while Groove often requires integration with a separate CRM for similar depth.

Where Groove May Be a Better Fit

  • HubSpot Sales Hub is built for the entire sales process. Teams that only need a shared inbox for customer support may find Groove's specialized and simpler platform a more direct fit.
  • Some users report that the platform's wide range of features can be complex to learn. Groove, in contrast, is known for its simple design, which can allow for faster team adoption.
  • The cost can be high, as many features require professional or enterprise plans. Groove offers transparent pricing that is often more cost-effective for teams that do not need a full sales suite.

Pricing and Cost-Effectiveness

Groove's plans range from $15 to $40 per user per month. HubSpot Sales Hub offers a free CRM, but its paid plans range from $20 to $150 per seat. Groove is more cost-effective for shared inbox needs, while HubSpot's higher price reflects its comprehensive sales and CRM platform.

9) Klenty

Klenty

Klenty is a sales engagement platform that helps sales teams execute a repeatable process. It supports prospect engagement across multiple channels, including email, calls, and LinkedIn, and automates certain sales tasks.

The platform's use cases include outbound sales, inbound lead conversion, and account-based sales. It provides a structured system for sales teams to manage outreach and follow-up actions.

Klenty's Main Features

  • The platform provides workflow management to build repeatable sales processes and report on their performance.
  • It offers email tracking and automation with analytics for open rates, link activity, and attachment views.
  • The system integrates with CRMs to help sales teams execute custom workflows and manage leads.
  • It includes task management tools to organize and track sales activities within the platform.

How Klenty Compares To Groove

Average Review Score: 4.6/5 stars based on 387 G2 reviews.

  • Klenty provides workflow management to build repeatable sales processes. This is different from Groove, which focuses more on collaborative email management without a structured process builder.
  • The platform supports prospect engagement across multiple channels like email, calls, and LinkedIn. Groove, in comparison, centers its functions primarily on email communication.
  • It offers more detailed email analytics, including open rates and link activity. This provides deeper insight into engagement compared to Groove's more basic reporting features.
  • This tool integrates with CRMs to help sales teams run custom workflows. Groove also connects to CRMs, but Klenty's integration is built to support specific, automated sales sequences.

Where Groove May Be A Better Fit

  • Klenty does not offer a shared inbox for team collaboration on customer emails. This is different from Groove, which builds its platform around this function for managing group support and general inquiries.
  • Some users mention that the platform can sometimes feel slow. In comparison, Groove is generally known for a simple user experience that allows for quick team adoption.
  • The tool is built for sales outreach, not for managing ongoing customer support conversations. Teams that need to handle support tickets may find Groove's specialized system to be a more suitable fit.

Pricing and Cost-Effectiveness

Groove offers plans from $15 to $40 per user per month, making it a cost-effective option for support-focused teams. Klenty's pricing starts at $50 per user per month and goes up to $100, which reflects its focus on sales engagement and automation. For teams that primarily need a shared inbox, Groove provides a more budget-friendly solution.

10) VanillaSoft

VanillaSoft

VanillaSoft is a sales engagement platform for inside sales and development teams. It uses a queue-based system to route the next best lead to an available representative, which helps manage sales cadences.

The platform supports workflows for appointment setting and lead qualification. Its main use cases include inside sales, tele-prospecting, and fundraising.

VanillaSoft's Main Features

  • Routes the next best lead to an available representative using a queue-based system to manage sales cadences.
  • Includes call recording, automated voicemails, and a progressive dialer to manage high-volume outbound sales.
  • Manages the sequence of calls, emails, and texts through integrated workflows and task management tools.

How VanillaSoft Compares To Groove

Average Review Score: 4.6/5 stars based on 545 G2 reviews.

  • VanillaSoft uses a queue-based system to automatically route the next best lead to a sales representative. This is different from Groove, where agents typically select conversations manually from a shared inbox.
  • The platform includes a progressive dialer and automated voicemails to manage high-volume outbound calls. Groove's features center on email collaboration and do not include these specific calling tools.
  • It manages sales cadences that combine calls, emails, and texts in a specific sequence. This multichannel approach is different from Groove, which focuses mainly on managing email communication.
  • This tool is built for specific workflows like lead qualification and appointment setting. In comparison, Groove is designed for general customer communication and support ticket management within a shared inbox.

Where Groove May Be A Better Fit

  • VanillaSoft does not offer a shared inbox for team collaboration on customer emails. This is a primary feature of Groove, which is designed to manage group support and general inquiries.
  • Some users report that the platform's interface can feel dated and has a learning curve. In comparison, Groove is often noted for its simple design, which can allow for faster team adoption.
  • The tool is built for proactive, high-volume sales outreach. For teams that need a system for customer support conversations, Groove's specialized ticket management is a more direct fit.

Pricing and Cost-Effectiveness

Groove offers transparent pricing from $15 to $40 per user per month, but VanillaSoft does not publicly list its prices. Pricing models can vary, so for the most accurate and up-to-date information, we recommend visiting VanillaSoft's official website.

Which One Should You Go With?

Choosing a Groove alternative depends on many variables, including your team's size, budget, and specific needs. This guide reviewed several options to help you find a platform that aligns with your operational goals and workflow.

If your team is exploring new operational methods, consider the digital workers from 11x. Our AI agents handle sales tasks like lead prospecting and outreach, which can free up your team to focus on other priorities and unify your GTM stack.

Frequently Asked Questions

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