Influ2 Alternatives

Influ2 is a solid choice for person-based advertising, especially for its precise targeting in account-based marketing. It excels at reaching specific decision-makers within key accounts, which helps align sales and marketing teams on who to engage during outreach.

However, like any platform, it has some limitations. Some users note occasional integration issues and find the reporting could be more robust. For this reason, we've analyzed top alternatives based on G2 reviews to help you find the right fit. Let's get started.

11x: Digital Workers for Your Sales Team

If you want to add digital workers to your sales operations, consider 11x. The platform provides autonomous agents to handle parts of the sales process. This approach lets your team focus on deal closure and can supplement existing sales efforts.

11x is a go-to-market platform that uses AI agents to manage the sales process. It combines data enrichment, outreach, and email warmup to replace multiple tools in a standard GTM stack.

The platform features AI agents like Alice, who finds prospects, conducts outreach, and updates your CRM. Another agent, Julian, qualifies inbound leads and books meetings for the sales team.

Influ2 Alternatives

The following sections analyze each Influ2 alternative in detail. We examine their core features, pricing, and specific advantages and disadvantages to provide a clear comparison for your business.

1) 6sense

6sense is a B2B revenue intelligence platform that uses AI to unify data and go-to-market teams. It captures intent signals to predict buying readiness and suggest actions. The platform automates execution across marketing, sales, and advertising channels for a connected GTM motion.

Use cases include account-based marketing and competitive takeout. The platform identifies accounts that research competitors and targets them with ads and email agents.

6sense's Main Features

• Captures trillions of daily intent, company, and contact signals through its Signalverse data cloud.
• Uses its 6AI layer to score, prioritize, and recommend actions from raw signal data.
• Provides a drag-and-drop canvas to build omni-channel campaigns triggered by AI signals.
• Deploys autonomous AI email agents to personalize outreach, respond to leads, and book meetings.

How 6sense Compares To Influ2

Average Review Score: 4.3/5 stars based on 1,086 G2 reviews.

• 6sense uses its Signalverse data cloud for a broad view of account activity, which is different from Influ2's focus on person-level engagement.
• The platform's AI layer predicts which accounts are ready to buy, unlike Influ2, which targets individuals you have already identified.
• It offers website personalization to tailor content for visitors from target accounts, providing a more customized experience than Influ2's ad-focused approach.
• This tool deploys autonomous AI email agents for outreach and lead qualification, which automates a process that is more manual with Influ2.

Where 6sense Falls Short Compared To Influ2

• 6sense has a steep learning curve due to its complexity. Some users report its wide range of features requires significant time to master, unlike Influ2’s more focused person-based advertising tools.
• The platform's implementation can take around three months. This setup time is longer compared to Influ2, which might offer a quicker start for targeted ad campaigns.
• Some users note occasional inaccuracies in the platform's data. This might create targeting challenges, whereas Influ2 offers more precision by focusing on specific, pre-identified individuals.

Pricing and Value Comparison

While both platforms are premium investments, Influ2 shows a faster return on investment at seven months compared to 6sense's 13 months. Since neither company provides public pricing, you must contact their sales teams for detailed quotes.

2) Demandbase

Demandbase is an AI-powered, account-based go-to-market platform for B2B enterprises. It blends first, second, and third-party data to identify in-market accounts. It then determines the next best actions and automates them across marketing, advertising, and sales channels.

This process helps teams generate pipeline faster and increase conversion rates. Uses include the discovery of high-value accounts and engagement of targets with personalized, multi-channel programs.

Demandbase's Main Features

• Combines first-party data from CRM and MAP with third-party firmographic, technographic, and intent data.
• Uses AI models to determine who to target and deploys "Agentbase" AI agents to automate actions across channels.
• Detects, scores, and prioritizes entire buying groups rather than focusing only on individual leads.
• Delivers intent-based, hyper-targeted ads through its native B2B demand-side platform.

How Demandbase Compares To Influ2

Average Review Score: 4.4/5 stars based on 1,843 G2 reviews.

• Demandbase unifies first, second, and third-party data for a complete account view. This differs from Influ2, which focuses on specific, pre-identified individuals.
• It prioritizes entire buying groups within an account, not just single leads. This method allows for wider engagement with decision-makers, while Influ2 concentrates on person-level contact.
• The platform deploys AI agents to automate actions across multiple channels. This provides more automation than Influ2, where some outreach processes are manual.
• This tool has a native B2B demand-side platform (DSP) to execute intent-based ad campaigns. This creates a more integrated advertising function compared to Influ2's person-based ad focus.

Where Demandbase Falls Short Compared To Influ2

• Demandbase sometimes provides incomplete contact information for certain job roles. This can be a challenge compared to Influ2, which is built for precise targeting of specific, known individuals within an account.
• Some users report that the platform's interface can be complex and slow, particularly when applying many filters. This is different from Influ2's more focused and potentially more straightforward user experience for ad campaigns.
• The tool may have limited customization options in some areas. This might be a constraint for teams with very specific workflow needs, whereas Influ2 provides direct control over its core person-based advertising features.

Pricing and Value Comparison

User data indicates Influ2 provides a return on investment in seven months, compared to 13 months for Demandbase. Neither company has public pricing, so you must contact their sales teams for a quote. For more details, visit Demandbase's official website.

3) Terminus

Terminus offers a platform for account-based motions. It connects marketing and sales teams to a unified go-to-market strategy. The software identifies target accounts and engages them across multiple channels. Use cases include building pipeline with high-fit prospects and orchestrating sales and marketing plays to close deals.

Terminus's Main Features

• Identifies target accounts and engages them across multiple channels.
• Connects marketing and sales teams to a unified go-to-market strategy.
• Orchestrates sales and marketing plays to build pipeline with high-fit prospects.

How Terminus Compares To Influ2

Average Review Score: Not enough reviews of Terminus for G2 to provide buying insight.

• Terminus uses multiple channels, including chat and email signatures, to engage accounts. This provides more touchpoints than Influ2, which concentrates on person-based advertising.
• The platform personalizes website content for visitors from target accounts. This creates a more tailored experience compared to Influ2's ad-centric engagement model.
• It includes a native chat function to interact with website visitors in real time. This allows for immediate engagement, a feature not available in Influ2's ad platform.
• This tool utilizes email signature marketing to turn every employee email into a marketing opportunity. This is a unique channel for engagement that Influ2 does not offer.

Where Terminus Falls Short Compared To Influ2

• Terminus lacks enough G2 reviews for a reliable score, which can make it hard to assess user satisfaction. In contrast, Influ2 has a clear track record with many public reviews.
• The platform shows a return on investment in about 12 months, based on user data. This is a longer time frame than Influ2, which delivers ROI in seven months.
• Its account-level focus may feel less precise than Influ2's person-based advertising. Influ2 lets teams target specific, known individuals, a more direct approach for some campaigns.

Pricing and Value Comparison

Neither Terminus nor Influ2 lists public pricing. User data suggests a faster return on investment with Influ2 at seven months, compared to 12 months for Terminus. For detailed quotes, visit Terminus's official website.

4) RollWorks

RollWorks offers an account-based platform for B2B marketing and sales teams. It helps businesses identify their ideal accounts and engage buying committees within them. The platform provides tools for cross-channel campaigns and measures how these activities impact revenue.

RollWorks's Main Features

• Identifies best-fit target accounts using AI and engages them with persona-based display advertising.
• Discovers accounts actively researching your solutions through an In-Market Account Finder.
• Delivers custom ABM plays with an interactive tool called the ABM Play Generator.
• Tracks and reports on ABM influence, ROI, and opportunity creation through platform analytics.

How RollWorks Compares To Influ2

Average Review Score: 4.3/5 stars based on 513 G2 reviews.

• RollWorks coordinates campaigns across display, social, and email channels. This offers more touchpoints compared to Influ2, which concentrates mainly on person-based ads.
• The platform identifies new in-market accounts using its large proprietary data set. This is different from Influ2's approach, which targets specific individuals you have already identified.
• It provides an interactive tool to generate custom ABM plays. This feature helps automate campaign creation, a process that is more manual in Influ2.
• This tool supports Connected TV (CTV) advertising. This expands ad reach to streaming platforms, an option not available with Influ2's person-based ad focus.

Where RollWorks Falls Short Compared To Influ2

• RollWorks focuses on account-level targeting, which can be less direct than Influ2's person-based advertising. This approach might not suit campaigns that need to reach specific, pre-identified decision-makers with certainty.
• The platform shows a return on investment in 14 months, based on user data. This is a longer time frame compared to Influ2, which delivers value in about seven months.
• Some users report occasional issues with campaign setup and ad delivery. This may require more oversight compared to Influ2's more focused platform, which is built specifically for person-level ad serving.

Pricing and Value Comparison

While we've covered key features and use cases in this comparison, pricing models can vary significantly between tools. For the most accurate and up-to-date pricing information, we recommend visiting RollWorks's official website.

5) Metadata.io

Metadata.io is a demand generation platform for B2B marketers. It automates the execution of paid advertising campaigns to remove manual work. The system allows teams to experiment with audiences and creative to find what drives revenue.

Its main purpose is to generate pipeline from target accounts through channels like social and display advertising.

Metadata.io's Main Features

• Uses AI agents to automate bid optimization, audience targeting, and real-time performance analysis.
• Builds audiences and launches ads while automatically adjusting bids and pausing underperforming campaigns.
• Shifts ad spend to campaigns that generate pipeline and closed-won deals using live CRM data.
• Connects natively with Salesforce, HubSpot, and Marketo to run campaigns across LinkedIn, Meta, and Google.

How Metadata.io Compares To Influ2

Average Review Score: 4.6/5 stars based on 293 G2 reviews.

• Metadata.io uses AI to automatically shift ad spend to campaigns that generate pipeline and revenue. This is different from Influ2, where campaign optimization is a more manual process based on engagement.
• The platform manages campaigns across multiple channels like LinkedIn, Meta, and Google from one place, offering a broader reach compared to Influ2's focus on person-based display ads.
• This tool allows for large-scale, automated experimentation with different audiences and creative. In contrast, setting up similar tests in Influ2 requires more manual configuration for each campaign.
• It builds audiences from your existing CRM data and other signals to find new targets. This approach differs slightly from Influ2, which primarily targets a specific list of known individuals you provide.

Where Metadata.io Falls Short Compared To Influ2

• Metadata.io's focus on account-level audiences can be less direct than Influ2's person-based advertising. This may be a limitation for campaigns that must reach specific, known individuals.
• The platform shows a return on investment in 11 months, based on user data. This is a longer time to value compared to Influ2, which delivers ROI in about seven months.
• Some users report a steep learning curve due to the platform's wide range of features. In comparison, Influ2's focused toolset for person-based ads can be quicker to adopt.

Pricing and Value Comparison

While we've covered key features and use cases in this comparison, pricing models can vary significantly between tools. For the most accurate and up-to-date pricing information, we recommend visiting Metadata.io's official website.

Try 11x for Digital Sales Workers

For teams that want to add digital workers to their sales operations, 11x provides autonomous agents. The platform handles data enrichment, outreach, and lead qualification to support your sales team. Visit the 11x website to learn more about its capabilities.

With 11x, we use AI to manage your sales playbook. Our agent Alice finds accounts and handles outreach, while Julian qualifies leads and books meetings. The platform replaces multiple GTM tools by handling data enrichment, outreach, and email warmup in one place.

Book a demo to see 11x in action.

6) Triblio

Triblio is an account-based marketing platform to orchestrate campaigns for sales and marketing. It unifies account data to run programs across channels. Use cases include pipeline generation with ads, website personalization, and sales activation. The platform uses account intelligence to help sales prioritize outreach.

Triblio's Main Features

• Builds multi-step, omnichannel campaigns from a single command center with automated triggers for ads, email, and sales activation.
• Serves intent- or account-specific content, page variations, and overlays to website visitors based on their funnel stage.
• Surfaces next-best actions, alerts, and assets inside sales tools like Salesforce and HubSpot to guide outreach.

How Triblio Compares To Influ2

Average Review Score: 4.2/5 stars based on 201 G2 reviews.

• Triblio unifies campaigns across ads, web personalization, and sales activation from a single platform. This provides a more connected approach than Influ2's focus on person-based advertising.
• It personalizes website content for visitors from target accounts based on their funnel stage. This creates a more tailored experience compared to Influ2's ad-centric engagement model.
• The platform provides sales teams with alerts and next-best actions directly within their CRM. This differs from Influ2, which centers on delivering ads to specific individuals.
• This tool uses an AI-powered intent engine to score account interest during the buying journey. This is different from Influ2, which targets a list of individuals you have already identified.

Where Triblio Falls Short Compared To Influ2

• Triblio shows a return on investment in 19 months, based on user data. This is a longer time to value compared to Influ2, which delivers a return in about seven months.
• Some users report the platform has a steep learning curve. Its complex interface might require more training time than Influ2’s more focused tools for person-based advertising.
• The tool's account-level focus can be less direct for certain campaigns. This approach is different from Influ2, which allows for precise advertising to specific, known individuals.

Pricing and Value Comparison

While we've covered key features and use cases in this comparison, pricing models can vary significantly between tools. For the most accurate and up-to-date pricing information, we recommend visiting Triblio's official website.

7) Madison Logic

Madison Logic offers an account-based platform for B2B marketing and sales teams. It provides tools to identify target accounts and engage them through various programs.

Use cases center on pipeline generation and help align go-to-market efforts to reach specific buyers within those accounts.

Madison Logic's Main Features

• Provides AI-powered intent data from its ML Insights engine to identify and rank in-market accounts.
• Syndicates content to place verified, stage-aligned materials in front of researching accounts.
• Runs targeted advertising campaigns on Connected TV and streaming audio platforms using intent data.
• Manages matched-audience campaigns on LinkedIn with intent-based prioritization and real-time optimization.

How Madison Logic Compares To Influ2

Average Review Score: 4.3/5 stars based on 227 G2 reviews.

• Madison Logic syndicates content to researching accounts. This approach differs from Influ2, which focuses on serving ads to specific individuals rather than distributing content assets.
• It expands ad reach to Connected TV and streaming audio platforms. This offers more channels for engagement compared to Influ2's primary focus on person-based display ads.
• The platform uses its AI-powered intent data to find new accounts that are ready to buy. This is different from Influ2, which targets a list of individuals you already know.
• This tool manages LinkedIn campaigns with intent-based targeting. This provides a more specialized social advertising function than Influ2's broader display ad delivery.

Where Madison Logic Falls Short Compared To Influ2

• Madison Logic's account-level focus can be less direct than Influ2's person-based advertising. This approach may not be ideal for campaigns that need to reach specific, known decision-makers.
• It shows a return on investment in 12 months, based on user data. This is a longer time to value compared to Influ2, which delivers a return in about seven months.
• Some users note occasional issues with lead quality. This can be a challenge for teams that require the precision of Influ2's targeting, which focuses on pre-identified individuals.

Pricing and Value Comparison

While we've covered key features and use cases in this comparison, pricing models can vary significantly between tools. For the most accurate and up-to-date pricing information, we recommend visiting Madison Logic's official website.

8) MRP Prelytix

MRP Prelytix is an account-based platform for sales and marketing teams. It connects account intelligence with multi-channel execution to engage target accounts. The system helps coordinate go-to-market strategies across departments.

Use cases include pipeline generation and customer acquisition. The platform also helps align sales and marketing efforts to reach buying groups within specific accounts.

MRP Prelytix's Main Features

• Uses a signal engine to identify purchase intent by monitoring content consumption and review site engagement.
• Syndicates B2B content like case studies and white papers to high-intent buyers.
• Appends leads with mobile phone data to enrich existing contact information.
• Manages direct-to-desk mail campaigns for physical outreach to key contacts.

How MRP Prelytix Compares To Influ2

Average Review Score: 4.2/5 stars based on 17 G2 reviews.

• MRP Prelytix syndicates content like case studies to high-intent buyers. This offers a different engagement method compared to Influ2's focus on person-based ad delivery.
• The platform manages direct mail campaigns to key contacts. This provides a physical touchpoint, which is not available with Influ2's digital-only approach.
• This tool appends leads with mobile phone data to enrich contact information. Influ2, in comparison, does not offer a data enrichment feature of this kind.
• It also uses a signal engine to find new accounts that show purchase intent, while Influ2 targets a list of individuals you already provide.

Where MRP Prelytix Falls Short Compared To Influ2

• The platform's account-level focus can be less direct than Influ2's person-based advertising. This approach may not be ideal for campaigns that must reach specific, known individuals with precision.
• Some users report a steep learning curve due to the platform's wide range of features. This is different from Influ2, which has a more focused toolset that can be quicker to adopt.
• MRP Prelytix has a small number of G2 reviews, which makes it harder to assess user satisfaction. In contrast, Influ2 has a much larger volume of public feedback that provides more insight for potential buyers.

Pricing and Value Comparison

While we've covered key features and use cases in this comparison, pricing models can vary significantly between tools. For the most accurate and up-to-date pricing information, we recommend visiting MRP Prelytix's official website.

9) Dun & Bradstreet Rev.Up ABX

Dun & Bradstreet Rev.Up ABX is a platform for B2B sales and marketing teams that combines data with an account-based experience. It helps businesses align their go-to-market teams around a unified view of the customer to find and engage target accounts.

Use cases include the identification of in-market buyers and the execution of multi-channel campaigns to support revenue growth and sales efficiency.

Dun & Bradstreet Rev.Up ABX's Main Features

• Uses predictive scoring and segmentation to prioritize audiences most likely to buy.
• Identifies target accounts and provides account-level insights to understand buyer behavior.
• Tracks marketing campaigns across multiple channels to measure performance and media attribution.
• Manages leads with intelligence and analysis to help sales teams engage at the right time.

How D&B Rev.Up ABX Compares To Influ2

Average Review Score: 4.4/5 stars based on 109 G2 reviews.

• Dun & Bradstreet Rev.Up ABX uses predictive models to find and prioritize audiences with a high purchase likelihood. This differs from Influ2, which targets a pre-defined list of individuals.
• The platform measures campaign performance across multiple channels. This provides a broader view of attribution compared to Influ2's focus on ad engagement from specific people.
• This tool provides lead intelligence to help sales teams know the right time for outreach. This is a different approach from Influ2, which focuses on ad delivery to specific people.
• It uses AI-driven insights for advanced audience segmentation. This offers a more automated way to create target lists than Influ2, which depends on user-provided contact lists for its campaigns.

Where Dun & Bradstreet Rev.Up ABX Falls Short

• The platform's focus on account-level audiences can be less direct than Influ2's person-based advertising. This approach may not be ideal for campaigns that must reach specific, known individuals with precision.
• User data shows a return on investment in nine months. This is a slightly longer time to value compared to Influ2, which delivers a return in about seven months.
• Some users report a steep learning curve due to the platform's wide range of features. In contrast, Influ2's focused toolset for person-based ads can be quicker for teams to adopt.

Pricing and Value Comparison

While we've covered key features and use cases in this comparison, pricing models can vary significantly between tools. For the most accurate and up-to-date pricing information, we recommend visiting Dun & Bradstreet Rev.Up ABX's official website.

10) Jabmo

Jabmo offers an account-based marketing platform built for B2B organizations. It gives sales and marketing teams the tools to find and connect with target accounts through multi-channel campaigns.

Use cases center on pipeline generation and the coordination of go-to-market programs. The platform helps teams reach specific buyers within target companies to support revenue goals.

Jabmo's Main Features

• Shows engagement across all advertising channels in one place at the account level.
• Predicts future engagement using machine learning.
• Identifies accounts visiting your website and uses a proprietary intent score to flag those ready for sales.
• Guides known contacts through a challenger marketing journey with native marketing automation tools.

How Jabmo Compares To Influ2

Average Review Score: 4.1/5 stars based on 44 G2 reviews.

• Jabmo provides an integrated view of engagement across all advertising channels at the account level. This offers a broader perspective than Influ2, which focuses on person-based ad interactions.
• The platform uses machine learning to predict future account engagement. This predictive capability is different from Influ2's focus on tracking current engagement from specific individuals.
• It identifies anonymous accounts on your website and uses a proprietary intent score to flag sales-ready targets. This contrasts with Influ2, which requires a pre-defined list of known contacts for targeting.
• This tool includes native marketing automation to guide contacts through a marketing journey. Influ2, in comparison, centers on ad delivery and lacks this type of built-in automation.

Where Jabmo Falls Short Compared To Influ2

• Jabmo's focus on account-level data can make it hard to target specific people. This is different from Influ2, which designs campaigns for precise, person-based advertising to known contacts.
• Some users question the platform's return on investment. This contrasts with Influ2, where user data shows a return in about seven months.
• The tool may have limited self-service options for campaign changes. Users sometimes report a need for support team help, which is different from the direct control Influ2 offers for its ad campaigns.

Pricing and Value Comparison

While we've covered key features and use cases in this comparison, pricing models can vary significantly between tools. For the most accurate and up-to-date pricing information, we recommend visiting Jabmo's official website.

Which One Should You Go With?

Choosing an Influ2 alternative depends on many variables, including your go-to-market strategy and budget. This guide analyzed several options to help you make an informed decision for your business needs.

If your goal is to add digital workers to your sales operations, 11x provides autonomous agents for data enrichment, outreach, and lead qualification. This approach allows your sales team to focus on closing deals and can supplement existing efforts.