Oppwiser Alternatives

You might be using Oppwiser for good reasons. It performs well in finding lookalike companies and discovering new leads. Its ability to identify ideal customer profiles and verify contact data makes it a solid tool for many sales teams.

However, some users find its lookalike results can be inconsistent and that contact data is sometimes incomplete. We've analyzed the top alternatives to Oppwiser, comparing their pros and cons based on G2 reviews to help you shortlist your options. Let's get started.

Consider 11x Digital Workers for Sales

If your team is exploring digital workers for sales, consider 11x. It provides automated support to augment your staff by handling parts of the sales process, offering a different way to enhance sales operations.

11x is a GTM platform that uses AI agents to manage sales. Its agent Alice finds prospects, handles outreach on email and LinkedIn, and maintains the CRM. A second agent, Julian, qualifies inbound leads and schedules meetings.

The platform combines functions for data enrichment, outreach, and email warmup. This approach can replace the need for multiple separate solutions in a GTM stack.

Oppwiser Alternatives

The following section provides a detailed look at leading Oppwiser alternatives. We compare each option based on pricing, main features, and their benefits and potential downsides relative to Oppwiser.

1) ZoomInfo SalesOS

ZoomInfo SalesOS is a B2B intelligence platform with a database of company and contact information. Sales teams use it to find data for outreach. The platform helps identify and connect with potential buyers through detailed profiles on companies and professionals. This supports sales development and account-based marketing strategies.

ZoomInfo SalesOS's Main Features

• Accesses a B2B database with extensive company and contact information.
• Provides data to find and connect with potential buyers for outreach.
• Offers detailed profiles on both companies and professionals.
• Supports sales development and account-based marketing initiatives.

How ZoomInfo SalesOS Compares to Oppwiser

Average Review score: 4.5/5 stars based on 8,738 G2 reviews.

• ZoomInfo SalesOS provides access to a larger B2B database that receives more frequent updates than Oppwiser. This helps reduce instances of incomplete contact data.
• The platform includes buyer intent data to identify prospects who actively research solutions. This provides a different layer of insight compared to Oppwiser's standard lead discovery.
• This tool integrates conversation intelligence and sales engagement functions. It offers a more unified platform for outreach and analysis, whereas Oppwiser focuses more on lead identification.
• An AI Copilot provides guided recommendations on who to contact and when. This feature supports a more directed sales approach than Oppwiser's process for finding lookalike companies.

Potential Downsides Compared To Oppwiser

• ZoomInfo SalesOS focuses more on database searches than on finding lookalike companies. This approach is different from Oppwiser, which specializes in identifying similar company profiles based on an ideal customer.
• Its platform can be more complex and costly. With a typical implementation time of one month and a high price point, it might be a larger investment than necessary for teams that only need Oppwiser's core lead discovery functions.
• The tool offers many features beyond lead discovery, such as sales engagement and data orchestration. For teams that need a specialized tool just for finding new leads, these extra functions may add unnecessary complexity compared to Oppwiser's focused approach.

Cost Considerations

Oppwiser’s pricing is not public, but it appears to offer a credit-based premium plan. ZoomInfo SalesOS is a high-cost enterprise platform with custom pricing, reflecting a larger investment in both cost and implementation time.

2) Apollo.io

Apollo.io is a sales intelligence and engagement platform that provides access to a database of contacts and companies. The platform includes tools to find and verify contact information, which supports data enrichment.

Teams use it to build lead lists, launch outreach campaigns, and manage the sales pipeline from a single interface.

Apollo.io's Main Features

• Accesses a database of contacts and companies to build lead lists.
• Finds and verifies contact information to support data enrichment.
• Launches outreach campaigns from within the platform.
• Manages the sales pipeline from a single interface.

How Apollo.io Compares to Oppwiser

Average Review score: 4.7/5 stars based on 8,904 G2 reviews.

• Apollo.io provides an all-in-one platform that includes sales engagement tools. This allows teams to manage outreach directly, which is different from Oppwiser's focus on lead discovery.
• The tool accesses a database of over 210 million contacts. This large dataset can provide more complete contact profiles compared to Oppwiser, where data is sometimes incomplete.
• Its pricing structure includes a free plan, which offers a different entry point for users. This contrasts with Oppwiser's model, which appears to be a premium, credit-based plan.
• An integrated engagement suite helps users scale their outbound sales activity. This offers a more unified process than Oppwiser, which centers on lead identification.

Potential Downsides Compared To Oppwiser

• Apollo.io focuses on broad database searches rather than identifying lookalike companies. This is a different approach compared to Oppwiser, which specializes in finding new leads based on an ideal customer profile.
• The tool includes a full suite for sales engagement, which can be complex for teams that only need a dedicated lead discovery function. Oppwiser offers a more focused solution for this specific task.
• Some users find that information in its large database can be inaccurate. This is a different issue from Oppwiser, where contact data is sometimes incomplete rather than incorrect.

Cost Considerations

Oppwiser operates on a credit-based premium plan with undisclosed pricing, while Apollo.io provides transparent tiers, including a free plan and paid options starting at $49 per user per month. Apollo.io's model offers a predictable cost structure, whereas Oppwiser's may suit teams with fluctuating needs. For detailed pricing, visit Apollo.io's official website.

3) Lusha

Lusha is a sales intelligence platform that lets revenue teams find B2B leads worldwide and get AI recommendations for similar prospects. It automates multichannel outreach within a single workflow.

The platform supports data enrichment by updating existing CRM records to keep data current and actionable. It integrates with CRMs and sales tools so reps can focus on sales while the platform handles data discovery.

Lusha's Main Features

• Provides AI-recommended lists of companies and decision-makers based on an ideal customer profile.
• Identifies in-market buyers with intent data and sends real-time notifications on intent triggers.
• Automates and personalizes email sequences with AI-generated copy for outreach campaigns.
• Records and analyzes sales meetings to provide conversation intelligence.

How Lusha Compares to Oppwiser

Average Review score: 4.3/5 stars based on 1,516 G2 reviews.

• Lusha uses AI Prospect Playlists to automatically generate and refresh lead lists. This is different from Oppwiser, which focuses on finding lookalike companies based on a static profile.
• It provides direct phone numbers and verified emails, which can offer more complete contact information compared to Oppwiser, where data is sometimes incomplete.
• The tool automates multichannel outreach within a single workflow. This offers a more integrated solution than Oppwiser, which centers on lead discovery.
• This platform identifies in-market buyers using intent data and sends real-time alerts. This adds a layer of timing and relevance that differs from Oppwiser's approach of finding similar companies.

Potential Downsides Compared To Oppwiser

• Lusha's AI generates prospect lists based on an ideal customer profile. This approach differs from Oppwiser's core function to find lookalike companies, which is useful for strategic market analysis.
• Some users note that its contact information can occasionally be inaccurate. This presents a different challenge compared to Oppwiser, where data is sometimes incomplete rather than incorrect.
• The tool's credit-based system can be restrictive for high-volume outreach. This may be a constraint for teams with extensive prospecting needs, unlike Oppwiser's model which might offer different flexibility.

Cost Considerations

Lusha offers transparent pricing with a free plan and paid tiers starting at $36 per user per month, providing cost predictability. In contrast, Oppwiser uses a credit-based premium model with undisclosed pricing, which may suit teams with variable needs but requires direct inquiry. For detailed pricing, visit Lusha's official website.

4) Cognism

Cognism is a sales intelligence platform with a globally compliant database. It provides verified B2B contact details, including mobile numbers, to support sales teams. The platform helps enrich CRM data to maintain accuracy and identifies accounts that show purchase intent for prospecting.

Cognism's Main Features

• Provides extensive coverage of mobile numbers and email addresses for contacts in the UK and EMEA.
• Offers phone-verified, human-checked mobile numbers, known as Diamond Data®, to increase connection rates.
• Identifies buying signals from data on hiring trends, funding rounds, and technographic changes.
• Enriches CRM records in bulk through CSV or API to complete and refresh data.

How Cognism Compares To Oppwiser

Average Review score: 4.6/5 stars based on 1,033 G2 reviews.

• Cognism provides phone-verified mobile numbers, known as Diamond Data®, which offers a higher level of accuracy compared to Oppwiser, where contact data can sometimes be incomplete.
• It has strong data coverage for EMEA and UK markets. This provides a specialized advantage for teams targeting Europe, a different focus from Oppwiser's broader lead discovery model.
• The tool identifies accounts showing purchase intent through signals like hiring trends and funding. This is a different approach from Oppwiser, which centers on finding lookalike companies based on existing customer profiles.
• Cognism maintains a globally compliant database with a specific focus on GDPR. This offers an extra layer of security for outreach, which is a different consideration from Oppwiser's lead identification process.

Potential Downsides Compared To Oppwiser

• Cognism focuses on broad database searches instead of a lookalike company discovery function. This is different from Oppwiser's specialized approach, which allows teams to map markets based on ideal customer profiles.
• The platform includes many features beyond lead discovery. For teams that need a dedicated tool for lead identification, these extras may add complexity compared to Oppwiser's focused solution.
• Some users note that its contact data can be inaccurate. This presents a different challenge compared to Oppwiser, where data is sometimes incomplete rather than incorrect.

Cost Considerations

Oppwiser uses a credit-based premium plan with undisclosed pricing, while Cognism is a high-cost enterprise platform with custom pricing. As neither company makes its pricing public, we recommend visiting Cognism's official website for a direct quote.

5) Seamless.AI

Seamless.AI is a real-time search engine for B2B contact and company data. Sales teams use it to find verified cell phones, emails, and direct dials. The platform helps build prospect lists and enriches CRM data to ensure information is current and accurate.

It also connects with sales software to automate data entry, which supports various sales operations and outreach campaigns.

Seamless.AI's Main Features

• Surfaces prospects who show buyer intent signals to identify those ready to purchase.
• Monitors job changes for customers and prospects and automatically delivers new contact information.
• Generates research and personalizes messages for outreach with AI pitch intelligence.
• Automates the list-building process through an Autopilot feature to maintain a filled pipeline.

How Seamless.AI Compares To Oppwiser

Average Review score: 4.4/5 stars based on 5,067 G2 reviews.

• Seamless.AI functions as a real-time search engine for B2B data. This provides immediate access to contacts, which is different from Oppwiser's process of generating lists of lookalike companies.
• It identifies prospects who show buyer intent signals. This helps teams focus on leads ready to purchase, a feature not central to Oppwiser's lookalike discovery model.
• The tool monitors job changes for contacts and automatically delivers their new information. This offers a way to maintain data accuracy, a different approach from Oppwiser's focus on initial lead discovery.
• An AI pitch intelligence feature helps generate personalized outreach messages. This adds a sales engagement layer, whereas Oppwiser concentrates primarily on the lead identification stage.

Potential Downsides Compared To Oppwiser

• Seamless.AI operates as a real-time search engine, which differs from Oppwiser's specialized function to find lookalike companies. This approach is less suited for strategic market analysis based on an ideal customer profile.
• Some users report that its data can sometimes be inaccurate. This presents a different challenge compared to Oppwiser, where data is occasionally incomplete rather than incorrect.
• The tool includes features like buyer intent and pitch intelligence. For teams that only need a dedicated tool for lead discovery, these functions might add complexity compared to Oppwiser's focused approach.

Cost Considerations

Oppwiser uses a credit-based premium plan with undisclosed pricing, while Seamless.AI is a high-cost enterprise platform with custom pricing. As neither company makes its pricing public, we recommend visiting the Seamless.AI's official website for a direct quote.

Consider 11x for Your Sales Team

If your team wants to use digital workers for sales, 11x provides a platform to automate parts of the process. Its AI agents find prospects, manage outreach, and qualify leads. You can explore how 11x supports your sales operations.

At 11x, we run your sales playbook with AI agents. Alice finds accounts and manages outreach, while Julian qualifies inbound leads and schedules meetings. Our platform combines data, outreach, and warmup, replacing multiple tools in a traditional GTM stack.

Book a demo to see it in action.

6) UpLead

UpLead is a B2B data provider that gives sales teams access to company and contact information. A primary use case is data enrichment, where the platform appends or updates records in a CRM. Teams also use it to build prospect lists with verified data for outreach campaigns.

UpLead's Main Features

• Builds targeted prospect lists in real time using over 50 search filters.
• Provides real-time email verification on every export, backed by a 95% accuracy guarantee.
• Surfaces prospects who are actively researching solutions through buyer intent data.
• Tracks over 16,000 technology installs per company to provide technographic data.

How UpLead Compares to Oppwiser

Average Review score: 4.7/5 stars based on 797 G2 reviews.

• UpLead provides real-time email verification with a 95% accuracy guarantee. This offers more complete contact information compared to Oppwiser, where data is sometimes incomplete.
• The platform includes buyer intent data to identify prospects who are actively researching solutions. This is a different approach from Oppwiser, which focuses on finding lookalike companies.
• It offers technographic data that tracks over 16,000 technologies a company uses. This provides a layer of insight for prospecting that is not a core feature of Oppwiser.
• This tool uses over 50 search filters to build targeted prospect lists. This granular approach to list building differs from Oppwiser's method of generating leads based on an existing customer profile.

Potential Downsides Compared To Oppwiser

• UpLead builds lists using search filters, which is a different approach from Oppwiser's specialized function to find lookalike companies. This may be less effective for teams that need to map a market based on an ideal customer profile.
• Some users note its data can be outdated. This presents a different challenge compared to Oppwiser, where data is sometimes incomplete rather than incorrect.
• The platform includes features like buyer intent and technographics. For teams that only need a dedicated tool for lead discovery, these functions might add complexity compared to Oppwiser's focused approach.

Cost Considerations

UpLead offers transparent pricing with a free trial and paid plans starting at $99 per month, which provides cost predictability. This contrasts with Oppwiser’s credit-based premium plan with undisclosed pricing that may suit teams with variable needs. For detailed pricing, visit UpLead's official website.

7) RocketReach

RocketReach provides access to a large database of contact and company data for sales, marketing, and recruiting teams. The platform finds professional information and supports data enrichment to append and refresh contact details, which helps maintain the accuracy of records for outreach.

RocketReach's Main Features

• Accesses a large database of contact and company information.
• Finds professional data for sales, marketing, and recruiting teams.
• Supports data enrichment by appending and refreshing contact details.

How RocketReach Compares To Oppwiser

Average Review score: 4.4/5 stars based on 918 G2 reviews.

• RocketReach provides access to a database of over 700 million professionals. This large scale can offer more comprehensive contact details compared to Oppwiser, where data is sometimes incomplete.
• It offers advanced search filters and browser extensions for Chrome and Edge. This allows for real-time lookups directly from a browser, a different workflow than Oppwiser's lookalike company generation process.
• The platform includes intent data to help marketing teams build targeted lists. This feature identifies active buyers, which is a different approach from Oppwiser's model of finding companies similar to an existing customer profile.
• This tool has a specific focus on providing accurate contact information for the healthcare industry. This offers a specialized data set that is not a stated feature of Oppwiser's more general lead discovery tool.

Potential Downsides Compared To Oppwiser

• RocketReach's strength is its large database for direct searches. It does not have a dedicated feature to find lookalike companies, which is Oppwiser's core function for strategic market analysis.
• Some users report that its contact data can be inaccurate. This presents a different challenge compared to Oppwiser, where data is sometimes incomplete rather than incorrect.
• The platform includes features like intent data and advanced search. For teams that only need a dedicated tool for lead discovery, these functions might add complexity compared to Oppwiser's focused approach.

Cost Considerations

Oppwiser uses a credit-based premium plan with undisclosed pricing, while RocketReach offers transparent tiers, including a free plan and paid options starting at $99 per month. RocketReach's model provides cost predictability, whereas Oppwiser's may suit teams with variable needs. For detailed pricing, visit RocketReach's official website.

8) LinkedIn Sales Navigator

LinkedIn Sales Navigator is a sales intelligence tool that uses the LinkedIn network. It helps teams find leads and accounts through advanced search filters and recommendations. The platform provides insights on prospects and companies directly from their profiles.

This information supports data enrichment, as it can update CRM records with current job titles and company details. It allows sales professionals to connect with potential buyers and track their activity on the network.

LinkedIn Sales Navigator's Main Features

• Uses a lead builder tool to create prospect lists.
• Integrates with CRM and marketing automation platforms.
• Provides data segmentation and filtering options to refine searches.
• Includes user, role, and access management for team administration.

How LinkedIn Sales Navigator Compares To Oppwiser

Average Review score: 4.3/5 stars based on 1,990 G2 reviews.

• LinkedIn Sales Navigator uses the live LinkedIn network of over 860 million members. This provides real-time data on job changes and company updates, a different approach from Oppwiser's model of finding similar companies based on a static profile.
• It offers advanced search filters to build specific lead lists directly within the platform. This granular, hands-on search process differs from Oppwiser, which automates the discovery of lookalike companies.
• The tool provides real-time alerts on prospect activity and company news. This gives sales teams timely reasons to connect, offering a different kind of engagement signal compared to Oppwiser's company-level matching.
• This platform integrates with major CRMs to save leads and accounts directly. This creates a more connected workflow for sales teams than Oppwiser, which focuses on generating a list that is then managed separately.

Potential Downsides Compared To Oppwiser

• LinkedIn Sales Navigator focuses on manual searches within its network. This is different from Oppwiser's automated function to find lookalike companies, which is designed for strategic market mapping based on an ideal customer profile.
• The tool centers on individual profiles and their connections. This approach is less direct for broad market analysis compared to Oppwiser, which identifies entire companies that match a specific profile.
• Some users report that its contact data can be inaccurate. This presents a different challenge from Oppwiser, where lookalike results are sometimes inconsistent rather than factually incorrect.

Cost Considerations

Oppwiser uses a credit-based premium plan with undisclosed pricing, while LinkedIn Sales Navigator is a high-cost enterprise platform with custom pricing. As neither company makes its pricing public, we recommend visiting LinkedIn Sales Navigator's official website for a direct quote.

9) Hunter

Hunter is a platform that finds and verifies professional email addresses. Teams use the tool to discover contact information for outreach. It supports data enrichment with its ability to find emails for specific professionals or entire domains.

The platform also includes an email verifier to check the validity of addresses before a campaign starts. This function helps maintain clean data lists for sales and marketing efforts.

Hunter's Main Features

• Finds and verifies professional email addresses from domains or specific professionals on the web.
• Includes a lead builder with data segmentation and filtering options to create prospect lists.
• Offers a built-in cold email platform to send outreach campaigns.
• Integrates with CRM and marketing automation platforms to sync data.

How Hunter Compares To Oppwiser

Average Review score: 4.4/5 stars based on 592 G2 reviews.

• Hunter specializes in finding and verifying individual professional email addresses. This offers a more granular approach to contact discovery compared to Oppwiser, where contact information can be incomplete.
• The platform includes a built-in tool to send cold email campaigns. This provides an all-in-one solution for outreach, whereas Oppwiser focuses only on the lead discovery stage.
• It finds contact information by crawling the web for publicly available data. This is a different mechanism from Oppwiser, which uses an existing customer profile to generate a list of similar companies.
• This tool provides a free plan that allows users to find a limited number of emails each month. This offers a different entry point for teams compared to Oppwiser's premium, credit-based model.

Potential Downsides Compared To Oppwiser

• Hunter finds individual email addresses but does not have a lookalike company feature. This is different from Oppwiser, which specializes in generating lists of similar companies for strategic market analysis.
• The platform centers on contact discovery, so it is less suited for broad market mapping. Oppwiser, by contrast, helps teams understand new market segments by finding companies that match an ideal customer profile.
• Its focus on email discovery can feel narrow for teams that need to identify new target accounts. Oppwiser provides a broader approach by suggesting entire companies, which is useful for strategic account-based marketing.

Cost Considerations

Hunter provides transparent pricing with a free plan and paid tiers starting at $49 per month. This offers cost predictability, while Oppwiser’s undisclosed, credit-based model may better suit teams with variable needs. For detailed pricing, visit Hunter's official website.

10) Snov.io

Snov.io is a sales automation platform with tools for lead generation and outreach. Teams use it to find and verify professional email addresses. This function supports data enrichment and helps maintain accurate contact lists for sales campaigns.

The platform also includes features to manage email drip campaigns, which automates parts of the sales process from a single location.

Snov.io's Main Features

• Manages contacts, accounts, opportunities, and pipelines with sales force automation.
• Automates lead management and marketing tasks.
• Offers reporting and analytics with dashboards for contact, company, and industry data.

How Snov.io Compares To Oppwiser

Average Review score: 4.6/5 stars based on 450 G2 reviews.

• Snov.io includes sales force automation to manage contacts, accounts, and pipelines. This provides an integrated sales management system, unlike Oppwiser, which focuses on generating lists of lookalike companies.
• It offers tools for email drip campaigns to automate outreach. This is different from Oppwiser, where contact data can be incomplete and requires a separate tool for engagement.
• The platform provides reporting and analytics dashboards for contact and company data. This allows teams to track performance, an analytical function not central to Oppwiser's lead discovery process.
• This tool automates lead management and marketing tasks from a single platform. This creates a unified workflow, whereas Oppwiser centers on the initial step of identifying new target companies.

Potential Downsides Compared To Oppwiser

• Snov.io focuses on finding individual leads and automating outreach. This approach is different from Oppwiser's core function, which generates lists of lookalike companies for strategic market analysis.
• The platform is less suited for broad market mapping. Oppwiser, in contrast, helps teams identify new market segments by finding entire companies that match a specific ideal customer profile.
• Its features center on contact discovery and sales automation. This can be a limitation for teams that need to identify new target accounts at a company level, a task where Oppwiser's lookalike function is more direct.

Cost Considerations

Snov.io provides transparent pricing with a free trial and paid plans starting at $39 per month. This offers cost predictability, while Oppwiser’s undisclosed, credit-based model may better suit teams with variable needs. For detailed pricing, visit Snov.io's official website.

Which Oppwiser Alternative Should You Choose?

The right Oppwiser alternative depends on your team's specific needs, budget, and sales process. This guide has provided a detailed comparison of the top options to help you make an informed decision.

If you want to automate parts of your sales process, consider 11x. Its AI agents find prospects, manage outreach, and qualify leads, which can augment your team's capacity and replace multiple tools in your GTM stack.