6sense Alternatives: Top Revenue Intelligence Platforms for GTM Teams

GTM teams need revenue intelligence platforms that identify, prioritize, and engage high-value accounts efficiently. The right platform can transform your go-to-market motion by surfacing intent signals, enriching contact data, and automating workflows across your sales and marketing teams.

6sense dominates the ABM and revenue intelligence space with proprietary intent data and predictive analytics. Yet alternatives exist with different strengths in data accuracy, automation capabilities, pricing models, and CRM integration depth. Some platforms excel at contact-level enrichment. Others focus on account-based marketing orchestration. A newer category delivers fully autonomous AI agents that execute outreach without human intervention.

This article evaluates eight platforms across neutral, criteria-driven metrics to help you choose the right fit for your GTM motion and budget. Whether you need intent signals to fuel ABM strategies, verified contact data for outbound campaigns, real-time data enrichment, or autonomous sales execution, you'll find options that match your team's use case and scale.

How We Evaluate Revenue Intelligence Platforms

This analysis uses a neutral, criteria-driven framework focused on measurable capabilities rather than vendor claims. Each platform is evaluated across the following dimensions:

• Data Sources & Accuracy: Data collection methods, including proprietary databases, third-party intent networks, and AI-based verification. We assess accuracy metrics, refresh rates, and source transparency.
• Automation Capabilities: The level of execution, from manual and rule-based workflows to fully autonomous agents. We distinguish between tools that assist reps and systems that execute outreach, replies, and lead qualification.
• Sales & Marketing Integration: Depth of CRM and marketing automation integrations, including bidirectional sync, custom field mapping, webhooks, LinkedIn connectivity, and API flexibility.
• Coverage & Scale: Breadth of account- and contact-level data, visitor identification, attribution tracking, and suitability for SMB versus enterprise ABM programs.
• Ease of Deployment & Learning Curve: Time to value based on onboarding complexity, usability, admin requirements, governance controls, and training overhead.
• Pricing & ROI: Pricing structure and transparency across seat-based, contact-based, enterprise, and usage-based models. ROI is measured by pipeline impact, sales cycle compression, and SDR capacity replaced.

Comparison of Data Types, Accuracy, Integrations, Automation Capabilities, and Pricing

11x

11x provides two autonomous AI sales agents: Alice for outbound prospecting and Julian for inbound phone qualification. Together, they function as digital workers that manage research, outreach, lead engagement, and qualification without human intervention. Their continuous operation gives teams a programmable SDR function that runs 24/7 and feeds accurate activity data into existing CRM systems.

Alice autonomously identifies target accounts matching your ICP, researches decision-makers, crafts personalized messaging, and executes multi-channel outreach across email and LinkedIn. She responds to replies, books meetings, and updates your CRM in real time. Julian calls inbound leads within seconds of form submission and qualifies them through natural two-way conversations in over 100 languages.

11x Key Features:

• Alice (AI SDR): Conducts outbound prospecting across email and LinkedIn to secure qualified meetings
• Julian (AI Phone Agent): Calls inbound leads within seconds and qualifies them through natural two-way conversations
• Autonomous Operation: Completes research, outreach, follow-ups, and lead qualification independently
• CRM Integration: Syncs with major CRMs to maintain clean activity logs and forecasting signals
• Global Language Support: Engages prospects in more than 100 languages

Pros and Cons of 11x

11x Best Fit:

11x is ideal for GTM teams replacing SDR and contact-center tasks with continuous AI execution. Compared to assistive tools that require manual campaign setup and oversight, 11x autonomously identifies, engages, and qualifies leads across outbound and inbound workflows.

11x Pricing:

Custom enterprise plan with usage-based tiers tied to lead volume and integration scope.

6sense

6sense is a proprietary Revenue AI platform built for account-based marketing and intent-driven sales strategies. The platform combines predictive analytics with buying intent signals to identify in-market accounts before they engage with your brand. Marketing teams use 6sense to orchestrate campaigns across channels, while sales teams prioritize target accounts based on lead scoring and account intelligence.

The platform collects first-party data from your website and enriches it with third-party intent signals to build predictive models. These models surface accounts showing buying signals and estimate where they are in the purchasing journey. Multi-touch attribution connects marketing activities to pipeline and revenue.

Data & Features: Intent signals, account intelligence, predictive analytics, firmographic data, account identification, visitor identification, ABM orchestration, CRM integration with Salesforce and HubSpot, marketing automation integration with Marketo.

Pros and Cons of 6sense

6sense Best Fit:

Mid-market and enterprise GTM teams focused on account-based marketing strategies. Sales and marketing teams that need account-level intelligence and predictive scoring to prioritize target accounts. Organizations with budget for custom enterprise pricing and resources to manage complex ABM workflows.

6sense excels at surfacing intent signals and building predictive models. However, it delivers intelligence without autonomous execution. 11x automates the outreach and qualification that follows intent discovery, operating as a digital SDR that acts on intent data in real time.

6sense Pricing:

Custom enterprise pricing, typically $50K-$150K+ per year for mid-market to enterprise teams.

Demandbase

Demandbase is an enterprise ABM platform built around account intelligence and multi-channel orchestration. The platform unifies account identification, visitor identification, data enrichment, intent signals, and marketing automation into a single system. Large enterprises use Demandbase to run sophisticated account-based marketing programs across advertising, web personalization, email, and sales engagement.

The platform combines firmographic data with intent signals to score target accounts and trigger orchestration workflows. Marketing teams create 1-to-many campaigns that personalize messaging based on account attributes and buying stage. Sales teams receive prioritized account lists with context about engagement history and buying signals.

Data & Features: Firmographic data, technographics, intent signals, account identification, website visitor tracking, deanonymization, data enrichment, account-level scoring, 1-to-many targeting, email and web personalization, LinkedIn Ads integration, workflow automation, CRM integration with Salesforce and Marketo.

Pros and Cons of Demandbase

Demandbase Best Fit:

Large enterprises running sophisticated account-based marketing programs with dedicated ABM teams. Organizations that need unified account intelligence and multi-channel orchestration. Sales and marketing teams aligned around target accounts with resources to manage complex workflows.

Demandbase provides intuitive campaign management and account intelligence for teams seeking direct control over orchestration. However, unlike 11x, it relies on manual oversight and workflow configuration. 11x automates outreach end-to-end, learning from engagement data to optimize performance autonomously.

Demandbase Pricing:

Custom enterprise pricing, typically $75K-$200K+ per year depending on account volume and feature requirements.

ZoomInfo

ZoomInfo is a B2B database and sales intelligence platform with the largest contact database in the market. The platform provides verified contact data, company intelligence, technographics, and buying intent signals for sales teams. Over 200 million B2B contacts and 100 million company profiles give sales teams access to decision-maker phone numbers, email addresses, and organizational hierarchies.

The platform layers intent signals on top of contact data to surface accounts showing buying behavior. Integration APIs connect ZoomInfo to CRM systems, sales engagement platforms, and marketing automation tools. Sales teams use ZoomInfo to build targeted lists, enrich CRM records, and identify decision-makers within target accounts.

Data & Features: Contact database with verified phone numbers and email addresses, company data with firmographic and technographic intelligence, buying intent signals, data enrichment, lead scoring, prospecting tools, integration APIs for Salesforce, HubSpot, and MS Teams, real-time data accuracy updates.

Pros and Cons of ZoomInfo

ZoomInfo Best Fit:

Sales teams needing reliable contact data and verified decision-maker information for outbound campaigns. SMB and mid-market organizations looking for cost-effective data enrichment. Teams prioritizing contact-level granularity over account-based strategies.

ZoomInfo provides high-quality contact data that fuels prospecting efforts. However, it delivers data without autonomous engagement. 11x automates the engagement and follow-up needed after data discovery, managing the entire research, outreach, and qualification cycle without manual intervention.

ZoomInfo Pricing:

$4K-$20K per month depending on modules, user seats, and data credits.

Apollo

Apollo is an all-in-one outbound platform that combines a contact database with sales engagement tools. The platform provides access to over 200 million B2B contacts with email addresses, phone numbers, and company data. Built-in email sequencing, LinkedIn automation, and a dialer let sales teams execute multi-channel campaigns without switching tools.

Apollo positions itself as a cost-effective alternative for SMB and mid-market teams running DIY outbound campaigns. Real-time data verification reduces bounce rates. Email warmup functionality improves deliverability. Self-serve onboarding and user-friendly dashboards accelerate time to value.

Data & Features: Contact database with 200+ million contacts, email finder, phone numbers, company data, email sequencing, LinkedIn automation, built-in dialer, email warmup, real-time data verification, CRM integration with Salesforce and HubSpot, sales engagement workflows, prospecting tools.

Pros and Cons of Apollo

Apollo Best Fit:

SMB and early-stage teams running DIY outbound campaigns on limited budgets. Sales teams that need affordable contact data bundled with sales engagement functionality. Organizations prioritizing cost-effectiveness over advanced automation or intent signals.

Apollo automates email sequences and LinkedIn outreach, reducing manual effort in sales engagement. However, sales teams still configure campaigns, upload lists, and monitor performance manually. 11x autonomously manages the entire research, outreach, and qualification cycle without human input, operating as a digital SDR rather than an assistive tool. See how AI phone agents compare to traditional sales tools in terms of capability and ROI.

Apollo Pricing:

$49-$199 per user per month with tiered access to contacts and features.

Cognism

Cognism is a GDPR-compliant B2B database and sales intelligence platform built for European GTM teams. The platform provides high-quality contact data with verified phone numbers, email addresses, and buying intent signals while maintaining strict data privacy standards. Sales teams use Cognism to build targeted prospect lists, enrich CRM records, and identify decision-makers within target accounts.

The platform combines contact data with intent signals to surface accounts showing buying behavior. LinkedIn integration enables social selling workflows. CRM integration with Salesforce and HubSpot maintains data accuracy across systems. GDPR-first approach ensures compliance for EU and UK organizations.

Data & Features: Verified B2B contacts with phone numbers and email addresses, buying intent signals, company intelligence, firmographic data, GDPR-compliant data sourcing, LinkedIn integration, data enrichment, CRM integration with Salesforce and HubSpot, real-time data verification.

Pros and Cons of Cognism

Cognism Best Fit:

European GTM teams and compliance-first sales organizations prioritizing data privacy. Sales teams that need verified contact information with strict GDPR adherence. Mid-market organizations operating in EU and UK markets.

Cognism ensures data privacy; 11x ensures autonomous, compliant outreach execution across global markets with support for over 100 languages.

Cognism Pricing:

$300-$1,500+ per month depending on data credits and users.

Bombora

Bombora is an intent data marketplace and orchestration platform that aggregates third-party intent signals from publisher networks. The platform provides account-level buying signals for in-market accounts without relying on first-party data collection. Marketing teams use Bombora to identify accounts showing buying behavior and trigger ABM campaigns across channels.

The platform surfaces anonymous buyer intent from thousands of publishers, enabling teams to identify accounts researching your solution. Integration with marketing automation platforms like Marketo and Salesforce enables workflow automation. Bombora positions itself as an unbiased intent data source complementing existing ABM stacks.

Data & Features: Third-party intent signals from publisher networks, account-level buying signals, anonymous visitor identification, surge data detection, workflow automation triggers, Salesforce and Marketo integration, attribution reporting for marketing teams.

Pros and Cons of Bombora

Bombora Best Fit:

Marketing-led ABM teams using intent signals to fuel campaigns and sales outreach. Large enterprises with established marketing automation infrastructure. Organizations prioritizing early account identification over execution.

Bombora identifies in-market accounts based on intent signals. It surfaces opportunities; 11x automatically reaches out and qualifies on that intent in real-time via autonomous agents.

Bombora Pricing:

Custom enterprise pricing, typically $20K-$100K+ per year depending on account volume and data tier.

Clearbit

Clearbit specializes in real-time data enrichment and IP-based visitor identification. The platform provides company data, contact enrichment, and deanonymization through APIs that embed seamlessly into tech stacks. Technical teams leverage Clearbit's webhooks and integrations to enrich incoming leads in real time.

The platform uses IP-to-account mapping to identify website visitors and match them to company records. Contact enrichment adds missing information like phone numbers and titles. Clearbit Reveal deanonymizes anonymous website visitors, identifying the companies behind page views. For deeper insights into how AI phone agents qualify leads, explore the conversation after enrichment drives inbound.

Data & Features: Real-time IP-to-company mapping via Reveal, contact and company data enrichment, visitor identification, webhook automation, Salesforce and HubSpot integration, Segment integration, prospecting audiences, API access for custom implementations.

Pros and Cons of Clearbit

Clearbit Best Fit:

Technical teams and engineering-focused organizations needing clean, real-time data enrichment. RevOps and marketing operations teams embedding data into existing systems. Companies that want lightweight, API-first data infrastructure.

Clearbit enriches incoming data in real-time. It provides clean data; 11x uses that enriched data to autonomously engage and convert prospects without human intervention.

Clearbit Pricing:

$99-$999+ per month depending on API volume and feature requirements.

The 6sense alternative landscape spans intent data platforms, contact enrichment tools, workflow automation systems, and now autonomous AI agents. Each addresses different GTM bottlenecks and scales.

​​How to Choose the Right 6sense Alternatives

Choosing the right alternative to 6sense depends on how your team actually runs GTM, not how vendors position their features. Use the criteria below to evaluate fit based on execution, scale, and ROI.

• Define your GTM motion first: Start by clarifying whether you run high-volume outbound, account-based marketing, inbound-led sales, or a hybrid motion. Some platforms are optimized for ABM insights, while others prioritize execution and outreach.
• Decide between insight vs execution: Many 6sense alternatives focus on intent data and account intelligence, but stop short of action. Determine whether you need analytics that inform reps or systems that execute prospecting, outreach, and qualification.
• Evaluate data quality for your ICP: Not all data providers perform equally across regions, industries, or company sizes. Validate coverage, accuracy, refresh rates, and mobile or direct-dial availability for your specific ICP.
• Assess integration depth, not logos: Confirm whether integrations are truly bidirectional and operational. Strong alternatives should push activity, signals, and outcomes directly into your CRM and marketing automation tools without manual work.
• Match automation level to team maturity: Early teams may benefit from assistive tools with guardrails, while scaling teams often need autonomous systems to replace manual SDR effort. Avoid overpaying for complexity you cannot operationalize.
• Compare pricing against outcomes: Look beyond subscription cost. Evaluate total cost of ownership, onboarding effort, and whether the platform drives measurable pipeline impact, sales cycle reduction, or headcount efficiency.

Turn revenue intelligence into a real pipeline with 11x

Choosing the right 6sense alternative comes down to aligning data quality, automation depth, integrations, and pricing with how your GTM team actually operates. Across intent platforms, enrichment tools, and ABM systems, each option addresses different bottlenecks across the revenue lifecycle.

11x connects intelligence to execution by moving beyond insights into autonomous action. Instead of relying on reps to manually act on intent signals or enriched data, 11x uses digital workers to continuously prospect, engage, and qualify leads across outbound and inbound workflows, reducing friction and SDR dependency.

Want to move faster from signal to conversation without adding headcount? Explore how 11x helps GTM teams convert every opportunity into a measurable pipeline.

‍