The 10 best AI sales tools for 2025

AI sales software that moves the needle

From first touch to closed deal, sales workflows are filled with tasks that bog reps down: scraping leads, chasing cold prospects, logging CRM notes, drafting emails. AI sales tools are changing that fast.

The best ones don’t just automate busywork; they take on real execution. They personalize outreach, coach reps mid-call, and handle pipeline motions while you sleep.

We tested dozens of AI sales software platforms and found the 10 best tools worth your attention in 2025, organized by what they do best. Whether you’re building outbound campaigns, enriching leads, or managing field teams, there’s a smart AI tool that fits your workflow.

TL;DR: Best AI sales tools by category 

• 11x: Best for full-cycle AI sales execution with autonomous SDRs that book meetings. Custom pricing.
• Apollo.io: Best for all-in-one outreach, featuring a massive verified B2B database and sequencing. Free plan available, paid plans start at $49/month.
• SPOTIO: Focused on field sales productivity, offering route planning, territory management, and an AI assistant. Custom pricing.
• Lavender: Optimizes sales emails with AI email coaching and reply scoring. Free plan available, paid plans start at $29/month.
• Clay: Specializes in lead data enrichment with AI scraping and enrichment via a spreadsheet-style interface. Free plan available, paid plans start at $149/month.
• Salesloft: Aimed at pipeline engagement through multichannel cadences and buyer signals. Contact for pricing.
• InsightSquared: Designed for sales forecasting, providing AI-driven revenue intelligence. Custom pricing.
• Avoma: Focuses on sales meeting intelligence with AI scorecards and conversation insights. Paid plans start at $29/month.
• Crystal: Best for personality-driven messaging, using DISC and Enneagram-based communication tips. Paid plans start at $49/month.
• Postaga: Tailored for cold outreach sequencing, with AI campaign generation based on domain input. Paid plans start at $99/month.

1. 11x

Best For: Full-cycle AI Sales Execution
Category: Autonomous Digital Workers

11x offers autonomous AI sales agents like Alice (SDR) and Julian (Inbound Rep) that handle end-to-end sales tasks. These digital workers integrate with your CRM, craft personalized outreach, qualify leads, and schedule meetings without human intervention.

Key Features:

11x’s AI agents autonomously manage outbound prospecting through multi-step email sequences, personalized follow-ups, and scheduling, all based on predefined ICP criteria. The platform integrates with CRMs like HubSpot and Salesforce, providing a dashboard to monitor pipeline, test messaging, and coach AI workers.

Pros:

• Fully autonomous sales execution reduces manual workload.
• 24/7 operation ensures continuous lead engagement.
• Seamless integration with popular CRMs.

Cons:

• Initial setup and training of AI agents can be complex.
• May require ongoing monitoring to ensure AI aligns with brand voice.

2. Apollo.io

https://www.apollo.io/Best For: All-in-one AI Sales Stack
Category: Prospecting + Sequencing

Apollo.io combines a vast B2B contact database with outreach automation tools. It enables users to build targeted lists, execute multi-channel campaigns, and track engagement metrics.

Key Features:

Apollo.io provides access to over 275 million verified B2B contacts, AI-powered email assistants for crafting personalized messages, multi-channel sequencing across email, calls, and integrates with CRMs like HubSpot and Salesforce.

Pros:

• A comprehensive contact database simplifies lead generation.
• Integrated outreach tools streamline campaign execution.
• CRM integrations facilitate seamless data management.

Cons:

• Some users report data inaccuracies in contact information.
• Advanced features may have a learning curve for new users

3. SPOTIO

Best For: Field Sales Teams
Category: Field Rep Enablement

SPOTIO offers AI-powered territory planning and routing, over 200 lead filters for precise prospecting, real-time location tracking with leaderboard gamification, and integrations with CRMs and calendar applications.

Pros:

• Optimizes field sales operations with route and territory management.
• Real-time tracking enhances accountability and performance.
• User-friendly interface tailored for mobile use.

Cons:

• Primarily focused on field sales; may not suit inside sales teams.
• Advanced features might require additional training.

4. Lavender

Best For: Email Writing & Coaching
Category: Sales Email Optimization

Lavender plugs directly into your inbox and scores your sales emails in real time. Whether you’re writing cold outreach or a follow-up, Lavender gives instant feedback on tone, length, structure, and personalization.

Key Features:

Lavender provides real-time coaching on email drafts, personalization suggestions based on prospect data, performance analytics, and integrates with email providers like Gmail and Outlook.

Pros:

• Improves email quality with AI-driven suggestions.
• Enhances personalization, leading to higher engagement.
• Seamless integration with existing email platforms.

Cons:

• Limited to email optimization; doesn't cover other outreach channels.
• May not fully replace the need for human creativity in messaging.

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5. Clay

Best For: Data Enrichment
Category: Prospect Research & Lead Lists

Clay helps teams build rich lead lists without manual prospecting. Import a list or define search criteria, and Clay will fill in firmographics, social links, email addresses, and even recent posts, then help you personalize messaging based on the data.

Key Features:

Clay integrates with over 75 data sources, offers AI-powered research capabilities, automates personalized messaging, and provides a spreadsheet-style UI for team collaboration.

Pros:

• Consolidates data from various sources for rich prospect profiles.
• Automates outreach with personalized messaging.
• User-friendly interface facilitates team collaboration.

Cons:

• Complexity of features may require a learning period.
• Pricing may be high for small teams or startups.

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6. Salesloft

Best For: Pipeline Engagement
Category: Multichannel Cadence Automation

Salesloft offers full-funnel sales execution support with AI-guided cadences, conversation intelligence, and pipeline visibility. Its AI helps reps prioritize the right actions and stay consistent across channels.

Key Features:

Salesloft offers multichannel cadence automation, buyer signal tracking, conversation intelligence with call recording and AI insights, and integrates with CRMs and other sales tools.

Pros:

• Streamlines outreach across multiple channels.
• Provides insights into buyer behavior and engagement.
• Enhances team performance with analytics and coaching tools.

Cons:

• May be more suitable for larger sales teams.
• Pricing information requires direct contact with the vendor.

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7. InsightSquared

Best For: Revenue Forecasting
Category: Sales Analytics & Intelligence

InsightSquared ingests CRM and sales activity data to produce real-time forecasts and performance recommendations. Think of it as your AI-powered CRO assistant, one that never misses a trend.

Key Features:

InsightSquared provides pipeline analytics, AI-driven sales forecasting, performance insights, and visual dashboards with drill-down capabilities.

Pros:

• Enhances forecasting accuracy with AI analysis.
• Identifies trends and bottlenecks in the sales process.
• Integrates data from various sources for comprehensive insights.

Cons:

• May require significant data input for optimal performance.
• Setup and customization can be time-consuming.

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8. Avoma

Best For: Sales Meetings
Category: Conversation Intelligence

Avoma is your AI sales meeting assistant. It books meetings, builds agendas, records calls, generates transcripts, and scores rep performance, all in one place.

Key Features:

Avoma offers real-time transcription, AI-generated summaries, conversation intelligence with topic tagging and rep scoring, and integrates with conferencing tools and CRMs.

Pros:

• Saves time with automated meeting documentation.
• Provides actionable insights for coaching and improvement.
• Enhances collaboration with shared meeting notes.

Cons:

• Transcription accuracy may vary with audio quality.
• Advanced analytics features may require additional training.

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9. Crystal

Best For: Messaging Personalization
Category: Buyer Psychology

Crystal uses publicly available data to create personality profiles of your prospects, then gives tailored communication tips for emails, calls, and meetings.

Key Features:

Crystal analyzes publicly available data to generate personality profiles, offers communication tips based on DISC and Enneagram assessments, and integrates with platforms like Salesforce.

Pros:

• Enhances personalization in sales outreach.
• Provides actionable communication strategies.
• Integrates with commonly used sales platforms.

Cons:

• Accuracy of personality assessments depends on available data.
• May not be effective for all types of prospects.

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10. Postaga

Best For: Outreach Campaign Creation
Category: Cold Email Automation

Postaga helps teams automate cold outreach by analyzing your website or niche and generating full campaign ideas, including email copy, contact scraping, and send logic.

Key Features:

Postaga analyzes your website or niche to generate campaign ideas, automates email sequencing with follow-up, enriches lead and contact data, and suggests domains for backlink or PR campaigns.

Pros:

• Simplifies the creation of outreach campaigns.
• Automates follow-ups to increase response rates.
• Provides tools for link-building and PR outreach.

Cons:

• Best suited for specific use cases like link-building.
• May require manual adjustments for optimal performance.

How we chose the best AI sales tools

To narrow down this list, we focused on AI tools that meet the following criteria:

• AI is core to the product, not just a feature
• The tool enhances a specific part of the sales process
• It can function independently, not just as part of a larger CRM suite
• It integrates well into common workflows (CRMs, email, calendars)

We tested tools for real output quality, UI experience, and whether they reduce rep effort, or remove it entirely.

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AI sales tools are getting smarter, so should your stack

In 2025, “using AI” isn’t enough. Your stack should be helping you sell faster, learn faster, and close more, without needing twice the headcount.

If you want automation that still needs humans, tools like Apollo, SPOTIO, or Lavender are great.
If you want autonomy at scale, 11x is where you start.

Want to see how 11x’s digital workers can qualify, message, and book leads while your team sleeps?
Talk to us or watch a demo, and meet your next top-performing rep.

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