The Best B2B Data Providers for Sales Teams in 2025

High-performing sales teams in 2025 are defined by their ability to turn data into action. The days of static lists and fragmented enrichment tools are over. Outdated contacts, compliance risk, and manual research slow down even the most talented teams. The new standard is a unified, real-time data engine that not only enriches your CRM but also triggers outreach and drives a measurable pipeline.

11x leads this shift. By combining 21 elite data partners, live web signals, and AI research agents that parse PDFs, analyze news, and extract insights from external sources, 11x transforms every signal into an opportunity. 

This guide benchmarks the top B2B data providers for 2025, comparing their data types, accuracy, integrations, and automation capabilities. Before diving into the list, let’s clarify the core data categories that power modern sales and marketing.

Understanding B2B Data Types

Choosing the right provider starts with understanding the data that drives segmentation, enrichment, and outreach:

• Firmographic Data: Company size, industry, revenue, and location. These attributes help map your ideal customer profile and segment prospect lists.
• Technographic Data: The platforms, tools, and software a company uses. This information is essential for targeting by tech stack and tailoring your messaging.
• Demographic Data: Job titles, decision-making roles, and departments. Accurate persona targeting depends on this layer.
• Intent Data: Live signals such as website visits, keyword tracking, news mentions, and job changes. These reveal buyer intent and the best timing for outreach.
• Contact Information: Direct dials, verified emails, LinkedIn URLs, and mobile numbers. These are the foundations for compliant, high-quality outreach.
• Behavioral Data: Engagement across CRM, campaigns, and social media. Useful for lead scoring, segmentation, and re-engagement.

The 15 Best B2B Data Providers for Sales and Marketing Teams in 2025

Evaluation Criteria

Each provider in this list was evaluated using the same neutral framework to ensure fair comparison and clarity. The analysis focuses 90% on objective feature performance and 10% on strategic application within modern revenue operations.

Key evaluation factors include:

• Data coverage and accuracy: Breadth of datasets across firmographic, technographic, demographic, intent, and contact data.
• Automation and orchestration: How effectively the platform turns data into action through workflows, personalized messaging, or multichannel execution.
• Integration depth: Quality of CRM and sales‑tech stack connectivity, including Salesforce, HubSpot, and other marketing systems.
• Compliance and governance: Alignment with GDPR, CCPA, and third‑party security frameworks such as SOC 2 Type II and CASA Tier 3.
• ROI potential: Evidence of measurable business outcomes such as lead‑to‑meeting conversions, pipeline velocity, and operational efficiency.

This criteria set positions 11x as the benchmark for autonomous execution, with every other B2B data provider compared by capability, coverage, and performance.

11x

• Data Types Covered: Firmographic, Technographic, Demographic, Intent, Contact, Behavioral
• Automation Level: Full-cycle AI outreach
• CRM Integrations: Salesforce, HubSpot, Pipedrive
• Compliance: SOC2, CASA, GDPR, CCPA
• Best For: Unified enrichment and execution

ZoomInfo

• Data Types Covered: Firmographic, Demographic, Intent, Contact
• Automation Level: Enrichment, alerts
• CRM Integrations: Salesforce, HubSpot, Outreach
• Compliance: GDPR, CCPA
• Best For: Enterprise data depth

Cognism

• Data Types Covered: Demographic, Contact, Intent
• Automation Level: Enrichment, triggers
• CRM Integrations: Salesforce, HubSpot
• Compliance: GDPR
• Best For: EMEA, compliance

Apollo.io

• Data Types Covered: Firmographic, Demographic, Contact
• Automation Level: Email sequencing
• CRM Integrations: Salesforce, HubSpot
• Compliance: GDPR
• Best For: SMBs, all-in-one prospecting

Uplead

• Data Types Covered: Firmographic, Demographic, Contact
• Automation Level: Enrichment
• CRM Integrations: Salesforce, HubSpot
• Compliance: GDPR
• Best For: CRM-ready contact lists

Kaspr

• Data Types Covered: Contact, Demographic
• Automation Level: LinkedIn enrichment
• CRM Integrations: Salesforce, HubSpot
• Compliance: GDPR
• Best For: LinkedIn prospecting

Lusha

• Data Types Covered: Contact, Demographic
• Automation Level: Chrome extension
• CRM Integrations: Salesforce, HubSpot
• Compliance: GDPR
• Best For: Fast contact lookup

Datanyze

• Data Types Covered: Firmographic, Technographic
• Automation Level: Enrichment
• CRM Integrations: Salesforce, HubSpot
• Compliance: GDPR
• Best For: Tech stack targeting

Clearbit

• Data Types Covered: Firmographic, Demographic, Technographic
• Automation Level: API enrichment
• CRM Integrations: Salesforce, HubSpot
• Compliance: GDPR
• Best For: Real-time web visitor ID

Demandbase

• Data Types Covered: Firmographic, Intent, Technographic
• Automation Level: ABM triggers
• CRM Integrations: Salesforce, HubSpot
• Compliance: GDPR
• Best For: ABM, intent targeting

LeadIQ

• Data Types Covered: Demographic, Contact
• Automation Level: LinkedIn sync
• CRM Integrations: Salesforce, HubSpot
• Compliance: GDPR
• Best For: Fast list building

Adapt.io

• Data Types Covered: Firmographic, Technographic, Demographic
• Automation Level: List building
• CRM Integrations: Salesforce, HubSpot
• Compliance: GDPR
• Best For: Decision-maker targeting

RocketReach

• Data Types Covered: Demographic, Contact, Technographic
• Automation Level: API, Chrome extension
• CRM Integrations: Salesforce, HubSpot
• Compliance: GDPR
• Best For: Global contact search

Seamless.AI

• Data Types Covered: Demographic, Contact, Technographic
• Automation Level: Machine learning validation
• CRM Integrations: Salesforce, HubSpot
• Compliance: GDPR
• Best For: Live search and validation

RelPro

• Data Types Covered: Firmographic, Demographic, Financial
• Automation Level: Relationship intelligence
• CRM Integrations: Salesforce, HubSpot
• Compliance: GDPR
• Best For: High-value accounts

Individual Tool Descriptions

1. 11x

11x combines 21 elite data partners, live web signals, and deep research capabilities into a single, full-cycle platform. Its AI research agents read reports, parse PDFs, and scan company websites and news to uncover buying signals, job changes, and emerging market trends. Every insight is actionable: digital workers automatically run personalized outreach sequences across email, LinkedIn, and phone, syncing outcomes to your CRM for transparent measurement. The platform supports SOC2 Type II, CASA Tier 3, GDPR, and CCPA compliance, giving revenue teams a secure foundation. 11x transforms B2B data into qualified engagement, turning real-time intelligence into measurable pipeline creation.

• Data Types: Firmographic, technographic, demographic, intent, contact, behavioral.
• Pros: Autonomous multi-channel execution; real‑time signal monitoring; enterprise‑grade compliance.
• Cons: Requires workflow integration readiness; not designed for one‑off data exports.
• Best Fit: Teams seeking an all‑in‑one B2B data system that doesn’t just enrich records but acts on them automatically. 11x outperforms manual and semi‑automated tools such as ZoomInfo or Apollo by connecting enrichment, research, and personalized outreach in one autonomous workflow.
• Pricing: Custom pricing based on business size and automation scope; enterprise and growth plans available on request.

Learn more about Alice and Julian, the AI agents powering 11x.

2. ZoomInfo

ZoomInfo delivers one of the largest global B2B datasets, providing verified contacts, org charts, and intent feeds that refresh continuously. It integrates with major CRMs and engagement platforms, empowering enterprise teams to segment markets and identify decision‑makers quickly.

• Data Types: Firmographic, demographic, intent, contact.
• Pros: Massive data coverage; frequent refresh cycles; strong integration ecosystem.
• Cons: Complex licensing; occasional accuracy variance in regional data.
• Best Fit: Large enterprises needing deep global coverage and verified contacts. ZoomInfo leads on dataset scale but stops at enrichment. For automation of that data into live outreach, platforms like 11x offer stronger full‑cycle execution and real‑time personalization.
• Pricing: Custom enterprise quotes; licenses typically start around several thousand dollars per seat annually.

3. Cognism

Cognism specializes in consent‑based data acquisition and verified phone numbers backed by GDPR assurance. With high EMEA accuracy and Do‑Not‑Call filtering, it provides compliance‑ready enrichment that maintains call deliverability and trust.

• Data Types: Demographic, contact, intent.
• Pros: Certified GDPR compliance; verified direct dials; transparent data provenance.
• Cons: Smaller U.S. dataset; pricing suited to regulated‑market budgets.
• Best Fit: International organizations and compliance‑sensitive industries.
• Pricing: Quote‑based annual contracts; enterprise users generally range from $10K–$25K per year, depending on volume.

4. Apollo.io

Apollo.io merges a contact database, Chrome extension, and outbound automation into one prospecting environment. It lets teams enrich leads, run sequences, and measure performance in a single UI. Affordable tiers make it accessible for scaling sales operations.

• Data Types: Firmographic, demographic, contact.
• Pros: Integrated enrichment + sequencing; broad CRM compatibility; cost efficiency.
• Cons: Limited intent data; basic deliverability analytics.
• Best Fit: SMBs and growth‑stage companies building lightweight automation.
• Pricing: Free plan available with limited credits; paid tiers start at $49 per user per  month with enterprise upgrades.

5. Uplead

Uplead prioritizes precision over volume with real‑time validated contact data that’s instantly exportable to Salesforce or HubSpot. Each record is verified pre‑download, minimizing bounce rates and keeping pipelines clean.

• Data Types: Firmographic, demographic, contact.
• Pros: High data accuracy; real‑time email validation; transparent pricing.
• Cons: Smaller database size; limited automation beyond enrichment.
• Best Fit: Teams that prioritize verified data quality over database size. Uplead’s validation strength keeps CRMs clean, yet it lacks downstream automation. Paired with or replaced by 11x, which acts directly on enriched data, teams can turn verified lists into booked meetings faster.
• Pricing: Free trial with limited credits; subscriptions begin around $99 per month.

6. Kaspr

Kaspr streamlines social selling by extracting verified phone numbers and emails directly from LinkedIn, syncing them instantly to Salesforce or HubSpot. Its Chrome extension automates profile research and builds contact lists in real time. Ideal for SDRs relying on Sales Navigator, Kaspr bridges the gap between social outreach and CRM data hygiene with quick, accurate enrichment.

• Data Types: Contact, demographic.
• Pros: Instant LinkedIn enrichment; simple setup; direct CRM synchronization.
• Cons: Limited contextual data beyond contact info; dependent on LinkedIn interface.
• Best Fit: SDRs and social sellers running high‑velocity, LinkedIn‑based campaigns.
• Pricing: Free plan with limited searches; paid plans start around €45 per month.

7. Lusha

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Lusha delivers verified phone numbers and emails through a frictionless browser extension. Users can enrich LinkedIn and website profiles in just one click, adding qualified contacts directly to CRMs. Lusha values speed and simplicity, making data capture both compliant and immediate for prospecting teams.

• Data Types: Contact, demographic.
• Pros: Quick contact identification; budget‑friendly plans; intuitive interface.
• Cons: Shallow firmographic coverage; scaling is limited for enterprise volumes.
• Best Fit: Individual reps and SMBs needing immediate, verified contact access.
• Pricing: Free plan with limited credits; Pro plans start at $23 per user per month.

8. Datanyze

Datanyze maps company technology stacks and firmographic profiles to help sellers identify prospects based on software adoption patterns. It empowers SaaS vendors to spot integration opportunities, track technology changes, and build niche account lists.

• Data Types: Firmographic, technographic.
• Pros: Granular tech‑stack detail; historical technology tracking; CRM integration.
• Cons: Minimal contact records; no behavioral or intent layer.
• Best Fit: SaaS vendors or analysts mapping technology adoption for targeted selling. Datanyze leads in technographic precision but omits enrichment and intent tracking. Used with 11x, its tech‑stack signals can be activated instantly through automated outreach instead of manual list uploads.
• Pricing: Free Chrome extension with contact limits; paid plans typically start at $21 per month.

9. Breeze Intelligence

Breeze Intelligence, formerly known as Clearbit, enhances inbound lead capture with real‑time enrichment directly from web forms and CRMs. Its API returns firmographic and technographic signals instantly, giving marketing teams the context to qualify leads faster. Clearbit’s precision in the SaaS and tech sectors makes it ideal for data‑driven scoring and targeted advertising.

• Data Types: Firmographic, demographic, technographic.
• Pros: Instant API response; accurate industry metadata; strong developer support.
• Cons: Premium pricing; limited native automation for outreach.
• Best Fit: Growth marketers needing real‑time visitor and lead enrichment.
• Pricing: Free tier with 500 requests; paid API usage begins from $99 per month.

10. Demandbase

Demandbase merges firmographic, technographic, and intent signals to drive account‑based marketing. It identifies companies researching relevant topics and surfaces buying insights directly in your CRM. Demandbase supports predictive targeting and campaign orchestration for large, data‑mature organizations.

• Data Types: Firmographic, intent, technographic.
• Pros: Advanced ABM analytics; accurate intent triggers; robust CRM integration.
• Cons: Complex implementation; enterprise‑level cost.
• Best Fit: Marketing and sales teams running high‑value, intent‑driven ABM programs.
• Pricing: Enterprise‑only pricing; typically mid‑five‑figure annual contracts.

11. LeadIQ

LeadIQ automates LinkedIn prospect capture, enriching profiles with verified emails and syncing them directly into CRMs. The tool reduces manual research, letting reps focus on outreach instead of data entry. Its simplicity ensures prospect lists stay current and consistent.

• Data Types: Demographic, contact.
• Pros: Real‑time LinkedIn sync; easy team adoption; time‑saving workflow.
• Cons: Limited technographic depth; basic automation beyond contact sync.
• Best Fit: Reps building prospect lists directly from LinkedIn who value simplicity over automation depth. LeadIQ moves contact data efficiently but doesn’t trigger follow‑ups automatically. 11x handles both capture and real‑time outreach for a more complete motion.
• Pricing: Free plan with limited sync; paid tiers from $15 per user per month.

12. Adapt.io

Adapt.io provides targeted B2B prospecting with filters for seniority, role, and company technology. It integrates with major CRMs, helping teams build precise outreach lists fast. Adapt’s clean UI allows reps to search and enrich without technical complexity.

• Data Types: Firmographic, technographic, demographic.
• Pros: Focused decision‑maker coverage; smooth CRM integration; easy‑to‑use interface.
• Cons: Smaller database than enterprise competitors; limited automation options.
• Best Fit: B2B teams building targeted lead lists around key roles.
• Pricing: Free plan available; Professional plan starts around $49 per user per month.

13. RocketReach

RocketReach aggregates business and personal contact details from social and web sources, linking email addresses to verified company domains. It’s a versatile, searchable database that suits recruiters and sales teams sourcing international prospects.

• Data Types: Demographic, contact, technographic.
• Pros: Global coverage; multi‑platform search; social profile linking.
• Cons: Data depth varies by region; limited automation capabilities.
• Best Fit: Recruiters and global sales teams needing broad verified reach.
• Pricing: Starter plans from $33  per month billed annually; pay‑as‑you‑go credit options available.

14. Seamless.AI

Seamless.AI uses automation and machine learning to surface accurate contact data as you search. The platform validates results continuously and integrates with major CRMs to keep pipelines fresh. It’s ideal for teams needing constant data upkeep and lead expansion across channels.

• Data Types: Demographic, contact, technographic.
• Pros: Continuous data validation; machine‑learning accuracy; tight CRM sync.
• Cons: Tiered pricing for depth access; interface learning curve.
• Best Fit: Revenue teams prioritizing real‑time data quality and integrity.
• Pricing: Free plan with limited credits; paid packages start at $147 per user per month.

15. RelPro

RelPro connects firmographic, demographic, and financial insights to map relationships across complex enterprise accounts. It visualizes executive ties and ownership structures, enabling reps to identify warm paths into decision‑makers.

• Data Types: Firmographic, demographic, and financial.
• Pros: Unique relationship‑mapping; executive‑network visibility; financial context.
• Cons: Niche dataset; not optimized for broad‑volume prospecting.
• Best Fit: Enterprise relationship sellers using financial and ownership mapping to navigate complex accounts. RelPro uncovers valuable executive connections but relies on human follow‑up. 11x combines the same relational visibility with automated communication to activate those insights faster.
• Pricing: Custom quotes; enterprise contracts typically begin around $12K per year.

How 11x Unifies the B2B Data Stack

Most data providers stop at enrichment. 11x connects the entire process in one real‑time execution layer where data, insight, and outreach operate together.

• External provider data flows into 11x for continuous enrichment.
• AI research agents parse, validate, and extract actionable insights from across all integrated sources.
• Automated outreach triggers personalized email, LinkedIn, and phone communication within seconds.
• CRM syncs keep every record live, measurable, and aligned with team activity.

This unified motion makes segmentation faster, prioritizes buyer intent automatically, and ensures every lead receives relevant outreach without manual effort or tool juggling.

Data privacy and accuracy sit at the core of this system. 11x is certified SOC 2 Type II and CASA Tier 3 and fully compliant with GDPR and CCPA. Every contact record is validated through opt‑in protocols, with secure API and CSV workflows protecting every transaction.

When evaluating B2B data providers, focus on accuracy, refresh rates, coverage, pricing, integrations, automation, and compliance. For teams ready to unify enrichment, intent data, and autonomous outreach in a single platform, 11x delivers that complete architecture.

For building a fully modern go‑to‑market stack, explore AI Sales Automation Tools,  Lead Enrichment Tools, and our CRM Enrichment Guide.

From Datasets to Outcomes

Static databases no longer cut it. The future belongs to teams that turn real-time intent into a pipeline, not just enrichment.

11x makes every sales operation data-driven and execution-ready. Activate your AI SDR, put your data to work, and start booking meetings with the buyers who matter.