12 Best Lead Capture Tools for Sales Teams in 2025

Capturing leads isn’t just about collecting contact information. It’s about creating a frictionless process that moves potential customers (a.k.a potential leads) into your sales funnel and keeps your sales team focused on conversations that convert. That’ll boost your conversion rates.

The best lead capture tools in 2025 don’t just collect leads from pop-ups or forms. There’s a smarter way to capture, qualify, and convert leads. The smartest lead capture tools automate enrichment, scoring, and follow-ups so your CRM is always full of qualified leads ready to nurture.

Research from BIGContacts shows that teams using modern lead capture software experience up to 40% faster lead response times. From on-site event lead capture tools to web-based forms and integrations, these solutions streamline the entire capture process. They help you collect, qualify, and convert leads with precision.

With so many options available, from trade show lead capture tools like Fielddrive to lead capture form tools like Typeform and Jotform, choosing the right solution depends on your team’s workflow.

Some prioritize CRM integration and automation (like 11x and HubSpot), while others specialize in onsite or event lead retrieval (like Limelight or Fielddrive).

In this list, we’ve compared each platform based on:

• Ease of use for capturing and qualifying new leads
• Core functionality such as form creation, automation, or badge scanning
• Integrations with CRMs and marketing tools
• Pricing transparency and scalability for startups through enterprise

Our goal is to help you find the best fit for your sales and RevOps team whether you’re optimizing your website, trade show booth, or outbound funnel. We’re here to help you get effective leads, no matter what your industry is!

Let’s start with the all-in-one platform built for sales, marketing, and RevOps alignment: 11x.

1. 11x – Your Lead Capture Partner

Best for: Outbound and inbound teams capturing, enriching, and automating lead workflows.

Pricing: Custom pricing; book a demo to build your tailored workflow.

At 11x, we designed a system that captures and manages leads through digital workers. These are intelligent agents that automate outreach, enrichment, and lead scoring. Instead of just collecting emails, 11x ensures every captured lead is qualified, verified, and ready for your sales funnel.

Features

• AI-powered lead capture and enrichment
• Built-in CRM integrations (Salesforce, HubSpot)
• Automated follow-up workflows and notifications
• Real-time validation to reduce bad data
• Multi-channel contact collection across landing pages, events, and LinkedIn

Strengths

• Enterprise-grade automation for lead generation and capture
• GDPR-aligned data governance (see security)
• Easy embedding into websites or landing pages

Weaknesses

• Suited for teams managing full-scale lead management

Read more in Top Sales Automations Software Compared.

2. BIGContacts

Best for: Small businesses and startups wanting simple CRM-based lead capture.

Pricing: Free tier; paid plans start at $9.99/month.

BIGContacts doubles as a CRM and lead capture platform, offering web forms, pop-ups, and contact management in one easy interface. Users can capture and nurture qualified leads directly through email marketing workflows.

Features

• Lead capture forms and landing pages
• Automated follow-ups via email marketing
• Contact tracking and activity timelines

Strengths

• All-in-one CRM with affordable pricing
• Great for small businesses needing simplicity

Weaknesses

• Limited scalability for large enterprise teams

3. Fielddrive

Best for: Onsite event lead capture tools for trade shows and conventions. Perfect for event marketers too, or for any marketing and sales team that prioritize their event marketing strategy.

Pricing: Custom pricing based on event size and integrations.

Fielddrive helps event professionals capture and sync leads in real time using badge or QR code scanning. It’s ideal for trade shows, conferences, or onsite activations where capturing and qualifying leads quickly matters most.

Features

• Badge scanning, QR code collection, and visitor identification tools
• Offline capture mode and CRM sync
• Customizable lead forms

Strengths

• Reliable for high-traffic events
• Real-time lead sync with Salesforce or HubSpot

Weaknesses

• Specialized for live events rather than digital capture

4. Limelight Platform

Best for: Sales teams running branded events. Capture onsite leads and sync them into automation workflows.

Pricing: Custom enterprise pricing.

Limelight focuses on capturing leads during live experiences — from brand activations to large-scale events. It integrates lead retrieval, landing pages, and analytics to optimize conversions from event attendees.

Features

• Interactive displays and QR lead capture
• Real-time CRM data enrichment
• Reporting dashboards for event ROI

Strengths

• Great for event lead retrieval and tracking engagement
• Supports multiple input formats (forms, scans, kiosks)

Weaknesses

• Higher cost and setup time

5. Jotform

Best for: Flexible lead capture form tools for websites and landing pages. Built for marketing and sales teams using inbound forms and landing pages for lead generation.

Pricing: Free plan; paid plans from $34/month.

Jotform is one of the most versatile form builders for collecting lead information online. You can embed it into WordPress, connect it to CRMs, or integrate with email marketing platforms like Mailchimp.

Features

• 10,000+ templates for lead forms
• Real-time data sync and notification workflows
• API integration for CRM and automation

Strengths

• Extremely user-friendly and customizable
• Fast setup and multiple embed options

Weaknesses

• Lacks built-in lead scoring

6. UpLead

Best for: B2B lead generation and enrichment. Ideal for B2B sales teams automating lead capture and enrichment workflows.

Pricing: Free trial; paid plans start at $74/month.

UpLead is more than a capture tool — it’s a visitor identification tool for lead capture that connects your website or event data to verified contact databases.

Features

• Real-time B2B lead data enrichment
• Chrome extension and bulk export
• CRM integration for instant syncing

Strengths

• Verified business data with high accuracy
• Great for outbound campaigns

Weaknesses

• Pricing may stretch smaller teams

7. HubSpot CRM

Best for: Teams combining lead capture, CRM, and follow-up automation.

Pricing: Free CRM plan; paid plans from $20/month.

HubSpot CRM includes lead capture form tools, pop-ups, and chatbots built directly into its CRM interface, making it a strong option for all-in-one lead management.

Features

• Forms, pop-ups, and chatbots for website lead capture
• Automated lead assignment and follow-ups
• Email marketing and pipeline tracking

Strengths

• Integrated ecosystem
• Reliable CRM integration and automation

Weaknesses

• Higher cost for advanced features

8. Pardot (Salesforce Marketing Cloud Account Engagement)

Best for: Enterprise lead capture, scoring, and nurturing. Great for Enterprise-level sales and marketing departments managing complex pipelines.

Pricing: Starts around $1,250/month.

Pardot connects lead capture, email marketing, and lead scoring to Salesforce CRM. It’s ideal for larger organizations needing deep automation.

Features

• Dynamic forms and landing pages
• Real-time lead scoring
• CRM and sales team workflows

Strengths

• Seamless Salesforce CRM integration
• Strong analytics and A/B testing

Weaknesses

• Complex for smaller teams

9. Typeform

Best for: Interactive lead capture experiences. Mostly used by startups and marketers optimizing conversion on landing pages.

Pricing: Free tier; paid from $25/month.

Typeform lets teams create interactive lead forms and surveys that feel conversational, helping capture high-quality leads through better engagement.

Features

• Interactive form builder
• Integrations with HubSpot and Slack
• Embeddable lead capture form tools

Strengths

• Great UX; boosts completion rates
•  Integrates into existing marketing workflows

Weaknesses

• Limited CRM functionality

10. Zoho Forms

Best for: Affordable lead capture software for small teams. Startups and small teams building their first lead capture process will love this.

Pricing: Free plan. Paid plan starts from $10/month.

Zoho Forms simplifies lead capture and form automation, offering CRM integration with Zoho CRM and other tools.

Features

• Drag-and-drop form builder
• Automated alerts and follow-ups
• Integration with Zoho apps and Zapier

Strengths

• Cost-effective and reliable
• Integrates into Zoho’s full CRM suite

Weaknesses

• Limited analytics

11. Unbounce

Best for: Teams focused on website-based lead capture and optimization.

Pricing: Plans start at US $74/month for the “Build” plan.

Unbounce is primarily a landing-page and form builder designed to help teams capture leads on websites through high-conversion pages, pop-ups, and sticky bars. It solves the problem of low conversion from standard website pages by allowing marketers to build, test (A/B) and optimize custom landing pages and embed lead capture forms easily.

Features

• Drag-and-drop builder for landing pages, pop-ups and sticky bars.
• AI-powered optimisation (“Smart Traffic”), unlimited pages and conversions at many pricing tiers.
• Integrations with CRMs and email marketing platforms to pass captured leads into workflows.

Strengths

• Excellent for web-based lead capture and landing page optimization
• User-friendly interface and robust A/B testing

Weaknesses

• Not designed for event or in-person capture
• Visitor and conversion limits vary by pricing tier

12. Bizzabo

Best for: Event marketers or sales teams running trade shows, conferences or hybrid events who need robust event lead capture capabilities

Pricing: Custom pricing (not publicly listed).

Bizzabo’s lead capture module supports exhibitors and event teams at live or hybrid events, offering tools such as QR/business card capture, badge scanning and mobile apps to turn on-site interactions into qualified leads.

Features

• Mobile lead capture app for QR code or business card scanning and custom qualification processes. (Bizzabo)
• SmartBadge™ or badge scanning wearables to streamline data collection.
• Real-time data sync into event dashboards and CRM systems for immediate follow-up.

Strengths

• Excellent for trade show lead capture tools and conference lead retrieval
• Real-time sync and analytics for faster follow-up

Weaknesses

• Requires initial setup and hardware for badge scanning
• Higher cost for small teams or one-off events

Best Lead Capture Tools Compared

As you’ve seen, capturing leads isn’t just about collecting contact information. It’s about creating a frictionless process that moves potential customers into your sales funnel and keeps your team focused on conversations that convert.

The best lead capture tools in 2025 go beyond simple forms and pop-ups. Here’s all the tools on our list, compared: 

11x (Alice)

• Best For: End-to-end lead capture, enrichment, and qualification automation
• Core Features: AI-powered capture, CRM enrichment, multi-channel workflows, real-time validation
• Pricing (as of 2025): Custom pricing (demo required)
• Integrations: Salesforce, HubSpot, Slack

BIGContacts

• Best For: Small teams needing simple CRM-based capture
• Core Features: Forms, pop-ups, automated follow-ups, activity tracking
• Pricing (as of 2025): Free plan; paid from $9.99/mo
• Integrations: Zapier, Gmail, Outlook

Fielddrive

• Best For: Event marketers capturing on-site leads
• Core Features: Badge & QR scanning, offline capture, real-time CRM sync
• Pricing (as of 2025): Custom pricing
• Integrations: Salesforce, HubSpot

Limelight Platform

• Best For: Branded live events and activations
• Core Features: Interactive lead capture, CRM enrichment, event ROI dashboards
• Pricing (as of 2025): Enterprise pricing
• Integrations: Salesforce, Marketo

Jotform

• Best For: Inbound marketing and website forms
• Core Features: 10,000+ templates, API integration, automation workflows
• Pricing (as of 2025): Free; paid from $34/mo
• Integrations: Mailchimp, HubSpot, Salesforce

UpLead

• Best For: B2B enrichment and verification
• Core Features: Real-time data enrichment, Chrome extension, CRM sync
• Pricing (as of 2025): Free trial; paid from $74/mo
• Integrations: Salesforce, HubSpot

HubSpot CRM

• Best For: All-in-one CRM + lead capture
• Core Features: Forms, chatbots, automated follow-ups, deal tracking
• Pricing (as of 2025): Free CRM; paid plans from $20/mo
• Integrations: 11x, Gmail, Outlook

Pardot (Salesforce)

• Best For: Enterprise lead scoring and nurturing
• Core Features: Dynamic forms, scoring, A/B testing, workflows
• Pricing (as of 2025): From $1,250/mo
• Integrations: Salesforce CRM

Typeform

• Best For: Interactive, high-conversion web forms
• Core Features: Conversational surveys, embedded forms, analytics
• Pricing (as of 2025): Free; paid from $25/mo
• Integrations: HubSpot, Slack, Zapier

Zoho Forms

• Best For: Budget-friendly lead capture and CRM sync
• Core Features: Drag-and-drop forms, automation, alerts
• Pricing (as of 2025): Free; paid from $10/mo
• Integrations: Zoho CRM, Zapier

Unbounce

• Best For: Landing-page based lead capture
• Core Features: Drag-and-drop builder, pop-ups, A/B testing, AI optimization
• Pricing (as of 2025): From $74/mo
• Integrations: HubSpot, Salesforce, Mailchimp

Bizzabo

• Best For: Trade shows & hybrid event lead capture
• Core Features: QR & badge scanning, mobile app, analytics dashboard
• Pricing (as of 2025): Custom pricing
• Integrations: Salesforce, HubSpot

How to Choose the Right Lead Capture Tool

The right lead capture platform depends on where and how you engage your leads. Online, offline, or both. This table helps you find one that suits your needs.

Website & inbound lead capture

• Recommended Tools: 11x, HubSpot, Jotform, Unbounce, Typeform
• Why: Seamless form creation, CRM sync, and automation

Event or trade show capture

• Recommended Tools: Fielddrive, Limelight, Bizzabo, atEvent
• Why: Badge scanning, real-time data sync, on-site collection

Lead enrichment & B2B validation

• Recommended Tools: 11x, UpLead, Pardot
• Why: Verified data and lead scoring for faster qualification

SMBs & startups

• Recommended Tools: BIGContacts, Zoho Forms
• Why: Low-cost, simple to deploy, minimal setup

Enterprise automation

• Recommended Tools: 11x, Salesforce (Pardot), HubSpot
• Why: End-to-end automation, AI enrichment, CRM integration

Power Your Lead Capture with 11x

Capturing leads is just the first step — converting them into opportunities is where your team wins. With 11x, your digital workforce can automate the entire lead capture process, from form completion to CRM integration and multi-channel outreach.

Whether you’re collecting leads from trade shows, landing pages, or social media, our AI workers ensure every contact is verified, enriched, and routed to the right rep instantly.

Ready to see how 11x can help you capture, qualify, and convert leads faster?
Book a live demo and experience the difference.

For more resources, explore our 11x blog and the Top Sales Automations Software Compared article for a deeper look at tools transforming modern sales teams.