The Ultimate Guide to Digital Workers for GTM Teams
Gone are the days when digital workers meant people that had jobs involving the internet. Now, digital workers are AI-powered, never tiring and constantly learning. From sales development to inbound lead handling and re-engagement, digital workers are helping GTM teams grow faster. Read on to find out why GTM teams need digital workers.
Table of contents
- What are Digital Workers?
- Why do GTM Teams Need Digital Workers?
- How to Work with Digital Workers
- The Advantages of Digital Workers
- How GTM Teams Can Use Digital Workers
- The Future of GTM Teams with Digital Workers
What are Digital Workers?
Digital workers are AI-powered agents designed to perform complex business tasks autonomously, far beyond what traditional automation or chatbots can do. Unlike static tools, digital workers think, learn, and act with intent.
In go-to-market (GTM) teams, they can qualify leads, send personalised emails, schedule meetings, and even adapt their messaging based on buyer behaviour, all without human intervention. Think of them as virtual colleagues who operate 24/7 and continuously improve with every interaction.
Book a demo to see our digital workers Alice and Julian in action.
Why Do GTM Teams Need Digital Workers?
Manual outreach, slow follow-up, and low conversion – just three of the challenges that GTM teams face on a daily basis. Despite the rise of chatbots and automated workflows, these issues still persist, largely because traditional tools weren’t built to think or adapt. That’s where digital workers come in.
Operating with intelligence and autonomy, they dramatically improve speed by responding to leads instantly, and help enterprises scale by handling thousands of interactions simultaneously. Instead of relying on fragmented processes and stretched human teams, GTM leaders can now deploy digital workers to keep the pipeline moving, 24/7.
How to Work with Digital Workers
Getting started with digital workers is simple. The first step is deciding where they’ll add the most value. Need help filling the top of the funnel? Deploy a digital SDR like Alice to handle prospecting, outreach, and follow-up. Struggling to respond quickly to inbound leads? That’s where Julian comes in – your 24/7 inbound rep who qualifies leads instantly and routes them to the right place.
Once you’ve picked your use case, you can train your digital worker just like a new hire: by uploading your sales playbook, ICP guidelines, and product materials. The more context you provide, the better they perform.
Once your digital worker is up and running, you can regularly review their performance to decide on next steps. You might choose to expand their role into other areas of the business, or deepen their expertise by training them on more specialised parts of your product or sales process.
The Advantages of Digital Workers
From improved efficiency to global reach, digital workers can help enterprises expand through:
- Improved customer experience: Instant responses, personalised outreach, and 24/7 availability mean prospects and customers are never left waiting.
- Global reach: With fluency in over 100 languages, digital workers can help you reach new markets without hiring multilingual teams.
- Lower costs: No commissions or ramp time, just efficient, always-on execution that reduces overhead.
- Consistent performance: Digital workers never forget a follow-up. They deliver reliable results, every time.
How GTM Teams Can Use Digital Workers
Here’s how digital workers can help different parts of the GTM team:
Sales Development
Digital workers like Alice prospect, qualify and follow up, around the clock. Your AI SDR scans the market in real time to find high-intent leads, qualifies them using behavioural signals, and engages with tailored, multi-touch follow-up. Alice lets your team focus on closing deals while she fills the top of the funnel with meetings, not manual tasks.
Inbound Lead Handling
Offering instant responses and prospect qualifying, digital worker Julian is the frontline inbound rep that works while you rest, and speaks while you sleep. He instantly responds to new leads the moment they arrive, asks the right qualification questions – tailored based on your ICP and playbook – and routes them to the appropriate sales contact or next step. With Julian, there’s no delay, so you can convert more inbound leads before competitors even reply.
Customer Expansion
Digital workers don’t stop when they’ve hit their target. Both Alice and Julian can identify expansion opportunities within your existing customer base like running automated cross-sell campaigns across accounts. Their ability to scale outreach and tailor messaging means no opportunity is left on the table.
Re-engagement Campaigns
Digital workers turn old leads into new opportunities. Alice and Julian can re-engage day, month, or year-old contacts with intelligent nurture sequences designed to revive interest and bring your lost pipeline back to life. They handle the heavy lifting of follow-up, so your team doesn’t have to start from scratch.
The Future of GTM Teams with Digital Workers
Digital workers aren’t here to replace humans. They’re here to take the monotonous, time-consuming tasks away, giving you more time to focus on closing deals. By integrating digital workers into your GTM team, you can stay ahead of the competition with instant responses and tailored re-engagement campaigns.
Book a demo to see our digital workers Alice and Julian in action.
