IBM Adds 11x to watsonx Orchestrate, Bringing Powerful Digital Workers to Enterprise Sales Customers Globally
The strategic partnership introduces 11x’s Alice and Julian AI Sales Agents to IBM customers everywhere
Armonk, NY and San Francisco (May 7, 2025) – IBM (NYSE: IBM) and 11x, the a rapidly-growing AI company backed by Andreessen Horowitz and Benchmark, today announced a strategic partnership to transform enterprise growth with Digital Workers: autonomous agents that drive full-funnel revenue acceleration.
Traditional sales outreach has become increasingly ineffective with rising customer acquisition costs and declining reply rates. To solve this, 11x’s Digital Workers workers offer enterprises a fundamentally new model for pipeline creation, opportunity acceleration and predictable revenue growth.
IBM will natively integrate 11x into watsonx Orchestrate, augmenting its suite of sales agents with additional lead intelligence and automation. The collaboration combines IBM’s enterprise-grade AI infrastructure and trusted cloud platforms with 11x’s ruthlessly efficient, AI-first software execution model—unlocking new levels of speed, intelligence, and market impact for customers operating in hyper-competitive environments.
“Our Digital Workers are foundational tech for revenue teams that want to future-proof themselves while accelerating growth in the near-term,” said Prabhav Jain, CEO of 11x.
“Categorically, Digital Workers will become as important to driving revenue as the CRM did over a decade ago -- but they’ll have an even bigger impact. It’s incredible to have the support of IBM, and to be directly integrated into watsonx Orchestrate so our transformative technology is available to their enterprise customers globally.”
About 11x
11x has pioneered the Digital Workers category to help businesses scale at speed using a suite of AI agents. 11x’s Digital Workers stand apart through unmatched data depth (17+ signal providers), enterprise-grade deliverability (5x higher than standard tools), and the ability to autonomously master customer GTM strategies through RAG-based (retrieval-augmented generation) learning systems. Headquartered in San Francisco, 11x is backed by leading global investors such as Andreessen Horowitz, Benchmark and Project A. Every 11x product is designed to cut complexity, and deliver compounding leverage for its customers at scale.
