Competitive Takeout
Win the customers your competitors can’t keep.
Every company in your space has frustrated customers counting down their contract. Alice finds them and makes the case before anyone else does.
The Gap
Competitive displacement is reactive at every company.
You know your competitors’ weaknesses. Your reps hear about them on every call. But turning that into a proactive motion is a different problem.
Most teams blast a “why we’re better” email at anyone in a competitor’s install base. Nobody switches vendors because a stranger told them to.
You wait for someone to come inbound or show up on a G2 comparison. Meanwhile, thousands of accounts that would be a better fit stay locked in.
The Shift
Show up when the timing creates an opening
Competitive takeout isn’t about discrediting another vendor. It’s about reaching prospects when their situation has changed and giving them a reason to look around. The hard part was never the pitch. It was the timing and targeting.
From install base to your pipeline.
Maps the competitor’s customers
Alice identifies accounts using a competitor based on technographic data, hiring patterns, and public integrations. A working list of accounts worth pursuing, not a scraped database.
Watches for competitor signals
Leadership changes, negative reviews, contract renewal windows, tech stack shifts. Alice reaches out when something has changed, not on an arbitrary cadence.
Leads with their pain, not your pitch
If the competitor is known for poor support, Alice leads with how you handle it differently. If their product lacks a key feature, Alice builds the message around that gap.
Runs the full displacement motion
Sequences across email and social with follow-ups that adapt based on engagement. Reps don’t get involved until a prospect is ready to talk about switching.
Impact
Pipeline from accounts your competitors thought were safe.
29x ROI
within first 3 months
"Powering through large lists while personalizing outreach was impossible. With 11x, we're generating $1.2M in pipeline and our team can focus on conversations that actually close."
Gianni Guerriero
Director of Digital Marketing
1.5x increase
in SQLs per SDR
"11x became the execution layer behind our inbound and outbound motions. It made our sales operation leaner, more efficient, and easier to scale."
Mark Deacon
Chief Revenue Operations Office
$1.M+ pipeline
generated in first 3 months
35% of pipeline
generated by 11x within first 3 months
"We evaluated twelve solutions and 11x was the only one with real AI personalization. Without 11x, we’d still be pushing generic outreach and bleeding limited budget just to hit our numbers."
Russell Thomas
Chief Executive Officer (CEO)
.avif)
Revenue leaders who win head-to-head but can't get enough conversations started. Alice creates them.
RevOps teams who tried competitive displacement with intent data and manual list pulls that go stale. Alice keeps the list fresh and the outreach running.
Marketing teams with competitive battle cards that only get used reactively. Alice turns that intelligence into a proactive pipeline source.
