PLG Conversion
Your free users are ready, but your team isn't.
Thousands of people are already using your product. Some are ready to buy.
Alice identifies buying signals and starts the conversation so your reps don't have to guess.
Alice identifies buying signals and starts the conversation so your reps don't have to guess.
The Gap
Find the users ready to upgrade
Your free tier is full of accounts that look like buyers. They've hit usage limits, invited teammates, built workflows. But nobody reached out.
Reps don't have time to research every free account's usage patterns. Marketing sends the same drip to power users and day-one signups. The users closest to converting get the same experience as everyone else.
Several teams from enterprise customers signed up for your product self-serve. They’re treated the same as everyone else.
The Shift
The signal is already in your product
Someone hitting usage limits, adding seats, or exploring enterprise features is already telling you they’re interested. You need a tool that reads those signals and responds like help, not a sales pitch.
From product signal to sales conversation.
Watches product signals, not just your CRM
Alice connects to product usage data via API and identifies which users are showing buying behavior: usage caps, team invites, pricing page visits.
Message meets them where they are
A user who maxed out storage hears about how paid plans handle their use case. A team that added eight members gets a message about collaboration features they're missing on free.
Feels like help, not a sales trigger
PLG users chose self-serve because they don't want to be sold to. Alice's outreach reads like a product expert reaching out to help, not a rep trying to hit quota.
Reps only talk to users who are ready
Users who respond get routed to sales with full context on product usage, team size, and in-product behavior. A different conversation than cold outbound.
Impact
Higher conversion from users who already know your product
29x ROI
within first 3 months
"Powering through large lists while personalizing outreach was impossible. With 11x, we're generating $1.2M in pipeline and our team can focus on conversations that actually close."
Gianni Guerriero
Director of Digital Marketing
1.5x increase
in SQLs per SDR
"11x became the execution layer behind our inbound and outbound motions. It made our sales operation leaner, more efficient, and easier to scale."
Mark Deacon
Chief Revenue Operations Office
$1.M+ pipeline
generated in first 3 months
35% of pipeline
generated by 11x within first 3 months
"We evaluated twelve solutions and 11x was the only one with real AI personalization. Without 11x, we’d still be pushing generic outreach and bleeding limited budget just to hit our numbers."
Russell Thomas
Chief Executive Officer (CEO)
.avif)
Revenue leaders at PLG companies whose sales team is guessing which free users to call. Alice ends the guessing.
RevOps teams whose product usage data doesn't make it to sales fast enough. Alice turns it into pipeline automatically.
Growth and Marketing teams whose upgrade emails perform the same as onboarding drips. Alice personalizes based on actual product behavior.
