Closed Lost
Lost deals don’t stay lost forever.
Your closed-lost prospects already know your product and had a real reason to say no at the time.
Alice finds out if that reason still holds.
Alice finds out if that reason still holds.
The Gap
Your warmest leads are the ones you already lost
Hundreds of prospects went deep in your funnel, then chose a competitor, ran out of budget, or hit bad timing. Nobody ever goes back.
Reps are focused on active pipeline. Marketing doesn’t have a motion for it.
Your team spends all its energy educating net-new prospects who’ve never heard of you.
The Shift
Closed-lost means the timing wasn’t right yet
Half of what killed those deals six months ago may not be true anymore. Your product shipped new features. Their team turned over. Their competitor pick didn't work out. Someone just needs to make the case again.
Context-aware re-engagement at scale.
Alice knows the history
She pulls full context from your CRM: why the deal was lost, who was involved, how far they got. She approaches closed-lost contacts like someone picking up a conversation that paused, not starting a new one.
Outreach built around what’s changed
Your product has evolved. Their company has shifted. The competitive landscape is different. Alice builds every message around a specific reason to reconsider.
Personalized to each deal
A champion who left the company gets a different message than one who stayed. A prospect who lost budget gets a different angle than one who chose a competitor.
Full motion, no rep effort
Alice runs multi-channel sequences and only surfaces a contact when they're ready for a new conversation. Your reps pick up where they left off.
Impact
New pipeline.
Old deals.
29x ROI
within first 3 months
"Powering through large lists while personalizing outreach was impossible. With 11x, we're generating $1.2M in pipeline and our team can focus on conversations that actually close."
Gianni Guerriero
Director of Digital Marketing
1.5x increase
in SQLs per SDR
"11x became the execution layer behind our inbound and outbound motions. It made our sales operation leaner, more efficient, and easier to scale."
Mark Deacon
Chief Revenue Operations Office
$1.M+ pipeline
generated in first 3 months
35% of pipeline
generated by 11x within first 3 months
"We evaluated twelve solutions and 11x was the only one with real AI personalization. Without 11x, we’d still be pushing generic outreach and bleeding limited budget just to hit our numbers."
Russell Thomas
Chief Executive Officer (CEO)
.avif)
Revenue leaders looking for pipeline that doesn’t require months of education. Closed-lost is the fastest path.
Marketing teams who tried to build a closed-lost motion with lead scoring and task assignments reps ignore. Alice runs it end to end.
RevOps teams with hundreds of evaluated prospects sitting untouched. Alice turns that existing data into meetings with no new spend.
