Intelligent Lead Routing

The right lead hits the right rep, every time.
11x qualifies leads and routes them to the right rep automatically based on how your team is organized. No manual assignment or leads sitting in a queue.
Overview
Routed during the conversation
Qualified prospects get transferred live or booked directly on the right rep’s calendar. Use our router or bring your own.
Context travels with every lead
Every booked meeting includes full context. What the prospect needs, how they qualified, and why now.
Rules update automatically
When territories change or reps move, update the logic and it applies instantly. No CRM workflows to rebuild.

Route by any logic you set, updated automatically.

Routing during the conversation
Julian qualifies and routes in real time. Qualified prospects get transferred live or booked directly on the right rep's calendar with no handoff delay.
Context travels with the lead
When a lead lands on a rep's calendar, it comes with everything Julian learned. What the prospect needs, how they qualified, and why they're looking now.
Rules stay current without maintenance
When territories change or reps move, update the logic and it applies immediately. No CRM automation to rebuild. No workflows to debug.
Ownership, territory, segment, or custom rules
Bring your own router to set up custom logic around round robin, account ownership, territory-based, or deal size. If a prospect is at an account with an owner in your CRM, the lead goes to that owner. New accounts route by whatever distribution logic you've defined.

Pipeline from leads you'd written off.

1.5x increase

in SQLs per SDR

"We chose 11x for their commitment to partnership. They were willing to build with us, experiment, and learn what works. We didn't know what was possible at first, but the quality of the output now is incredibly impressive."
"11x became the execution layer behind our inbound and outbound motions. It made our sales operation leaner, more efficient, and easier to scale."

$1M+ pipeline

generated in first 3 months

35% of pipeline

generated by 11x within first 3 months

"We evaluated twelve solutions and 11x was the only one with real AI personalization. Without 11x, we’d still be pushing generic outreach and bleeding limited budget just to hit our numbers."