Playbooks
Proven sales motions, one click to launch.
Pre-built campaigns designed around GTM motions that consistently drive pipeline. Event promotion, win-backs, re-engagement, tand more. Each one comes with research and personalization logic built in.
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Overview
Strategy built in from the start
Each playbook is designed around a specific goal with its own research logic. Not a sequence with a label.
Live in minutes
Pick a play, fill in the details, and 11x takes it from there. The campaign is live in an hour.
Runs on autopilot
Once a playbook is running, messaging adapts based on objectives, surfacing opportunities for your team.
Trusted by leading GTM teams:
Proven plays, instant execution.
Audience targeting built into the play
Each play defines its own audience criteria. A win-back play targets closed-lost deals from the last two quarters. A product launch play targets accounts using a competitor. No manual list building.
Performance tracking per play
See pipeline generated, reply rates, and conversion by play. Compare which motions are driving results and double down on what works.
Stackable plays across segments
Run multiple plays simultaneously against different segments. A renewal play for enterprise, a re-engagement play for mid-market, and an event play for a specific vertical, all running in parallel.
Research logic specific to each play
An event play researches the event itself and positions value differently for every lead. A lost deal play reads loss reasons from your CRM and writes re-engagements that acknowledge what happened.
Pipeline from leads you'd written off.
1.5x increase
in SQLs per SDR
"We chose 11x for their commitment to partnership. They were willing to build with us, experiment, and learn what works. We didn't know what was possible at first, but the quality of the output now is incredibly impressive."
Zoë McKenzie
Director of RevOps Technology at Checkr
"11x became the execution layer behind our inbound and outbound motions. It made our sales operation leaner, more efficient, and easier to scale."
Mark Deacon
Chief Revenue Operations Officer
$1M+ pipeline
generated in first 3 months
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35% of pipeline
generated by 11x within first 3 months
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"We evaluated twelve solutions and 11x was the only one with real AI personalization. Without 11x, we’d still be pushing generic outreach and bleeding limited budget just to hit our numbers."
Russell Thomas
Chief Executive Officer (CEO)
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