Event Follow-Up
The event ended, but your pipeline shouldn’t.
What happens in the next 48 hours determines whether your event turns into pipeline or a forgotten name tag. Alice follows up with every attendee while the intent is still warm.
The Gap
The follow-up kills more event ROI than the event itself
Your attendee list sits untouched for a week while reps catch up on paused deals.
When someone does follow up, it's "Great connecting at [Event Name]. Let's chat." The prospect got 15 of those.
The notes your diligent reps took don’t get used in outreach. All that context is wasted.
The Shift
Every attendee gets a relevant message within 24 hours
You don’t need reps to write better follow-up emails. You need every attendee to get a personal and relevant message while they still remember your name.
From badge scan to booked meeting.
Follow-up while the event is still fresh
Alice reaches out within hours. While competitors are still uploading spreadsheets, your prospects are already hearing from you.
Tailored to what they experienced
A prospect who sat in your product demo gets a different message than one who attended a panel. The follow-up feels like a continuation of the event.
Full attendee list coverage
Your team talked to 30 people. Your registration list has 300. Alice works the list so no attendee falls through the cracks.
No-shows get a second chance
Alice follows up with no-shows using a different angle: a recap of what they missed and a reason to continue the conversation. They registered for a reason.
Impact
More meetings from the same event
29x ROI
within first 3 months
"Powering through large lists while personalizing outreach was impossible. With 11x, we're generating $1.2M in pipeline and our team can focus on conversations that actually close."
Gianni Guerriero
Director of Digital Marketing
1.5x increase
in SQLs per SDR
"11x became the execution layer behind our inbound and outbound motions. It made our sales operation leaner, more efficient, and easier to scale."
Mark Deacon
Chief Revenue Operations Office
$1.M+ pipeline
generated in first 3 months
35% of pipeline
generated by 11x within first 3 months
"We evaluated twelve solutions and 11x was the only one with real AI personalization. Without 11x, we’d still be pushing generic outreach and bleeding limited budget just to hit our numbers."
Russell Thomas
Chief Executive Officer (CEO)
.avif)
Revenue leaders whose reps come back from events with business cards and good intentions that never convert. Alice picks up where the handshake left off.
RevOps teams who built event follow-up workflows with SLA reminders that reps ignore. Alice runs it end-to-end.
Marketing teams watching event ROI die in the follow-up phase. Alice turns attendee data into pipeline within hours.
