Event Registration

Fill your events with the right people.
The difference between a packed room and a productive one is who you invited and why they came.
Alice gets your highest-value prospects to show up.
The Gap

Generic blasts don’t fill rooms with pipeline

1
Marketing sends a sequence to the full database. Registrations hits 40% of target. Everyone scrambles.
2
Reps are supposed to personally invite key accounts but they’re focused on active deals. They send a few messages in week one and forget by week two.
3
You end up with registrations from people who clicked a button and a no-show rate that makes the whole effort feel like waste.
The Shift

Personalized invites to the people who matter most

The events that drive pipeline aren’t the ones with the most registrations. They’re the ones where the right prospects showed up because someone made it feel worth their time.

Targeted outreach that fills events with pipeline

Invite lists built from your pipeline

Alice identifies prospects where attendance could move a deal forward or start a new conversation. She targets based on role, industry, deal stage, and event topics. Not your whole CRM.

Every event explains why this event matters

A VP of Sales gets a message about the session on scaling pipeline. A RevOps leader hears about the workflow automation panel. The invite feels curated because it is.

Full registration push with follow-ups

Sequenced outreach across email and social timed to drive action before the event. If someone opened but didn't register, Alice tries a different angle.

Post-event continuation

Alice follows up with attendees based on session engagement and reaches out to no-shows with a recap. Your reps get a warm list, not a spreadsheet of badge scans.
Impact

Turn registrations into pipeline

29x ROI

within first 3 months

"Powering through large lists while personalizing outreach was impossible. With 11x, we're generating $1.2M in pipeline and our team can focus on conversations that actually close."

1.5x increase

in SQLs per SDR

"11x became the execution layer behind our inbound and outbound motions. It made our sales operation leaner, more efficient, and easier to scale."

$1.M+ pipeline

generated in first 3 months

35% of pipeline

generated by 11x within first 3 months

"We evaluated twelve solutions and 11x was the only one with real AI personalization. Without 11x, we’d still be pushing generic outreach and bleeding limited budget just to hit our numbers."

Explore more 11x features