Lead Qualification
Every lead gets researched before outreach begins.
Upload a list, connect your CRM, or point Alice at your website visitors. She researches every lead against your qualification criteria before a single message goes out.
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Overview
Your criteria, applied at scale
Define what a good lead looks like. Alice checks every one against your rules before reaching out.
Work with any lead source
CSV uploads, CRM syncs, website visitors. Wherever leads come from, Alice qualifies them the same way.
Research-first
Alice doesn't just match filters. She reads the web to verify fit, relevance, and timing for each lead.
Trusted by signal-driven revenue teams:
Every lead gets vetted before the first message.
Custom qualification criteria
Set your own scoring logic on top of any lead source. Industry, company size, tech stack, recent funding, hiring patterns, whatever matters to your ICP. Alice applies it consistently across every lead.
Deep research per lead
Alice reads company pages, press releases, professional network profiles, and recent news for each prospect. She's confirming fit, not just checking a box.
Disqualified leads are flagged, not deleted
Leads that don't pass get tagged with the reason and kept in view. Criteria change, markets shift. Nothing disappears.
Qualified leads flow into outreach
Once a lead passes, Alice builds personalized messaging using the research she already did during qualification. No handoff step, or duplicate work required.
Pipeline from leads you'd written off.
1.5x increase
in SQLs per SDR
"We chose 11x for their commitment to partnership. They were willing to build with us, experiment, and learn what works. We didn't know what was possible at first, but the quality of the output now is incredibly impressive."
Zoë McKenzie
Director of RevOps Technology at Checkr
"11x became the execution layer behind our inbound and outbound motions. It made our sales operation leaner, more efficient, and easier to scale."
Mark Deacon
Chief Revenue Operations Officer
$1M+ pipeline
generated in first 3 months
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35% of pipeline
generated by 11x within first 3 months
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"We evaluated twelve solutions and 11x was the only one with real AI personalization. Without 11x, we’d still be pushing generic outreach and bleeding limited budget just to hit our numbers."
Russell Thomas
Chief Executive Officer (CEO)
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