Signals and Triggers
Reach prospects when the timing is right.
The best outreach isn’t about the message. It’s about the moment. 11x monitors real-time signals across your market and triggers outreach the instant something changes.
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Overview
Real events, not intent scores
Job changes, funding rounds, executive hires, tech stack shifts. Things that actually happened, not aggregated scores.
Signal to outreach in seconds
When a relevant event fires, Alice or Julian acts on it immediately. No dashboard alert or manual step needed.
You define what matters
Configure which signals trigger outreach and how they’re weighted. Not every event is relevant to every business.
Trusted by leading GTM teams:
Signal detected. Outreach sent. Meeting booked.
Signals trigger outreach, not tasks
When a relevant signal fires, Alice or Julian acts on it immediately. The outreach references the specific event. Your reps don't see a dashboard alert. They see a booked meeting.
Signals layer together for sharper targeting
A company that posted three SDR roles, lost their VP Sales last month, and runs a competitor product with a renewal next quarter. Individually those are data points. Together, they’re a buying signal.
Custom signal definitions
Define your own signal logic. Combine events, set thresholds, and weight signals differently by segment or campaign. What matters for enterprise deals is different from what matters for mid-market.
Granular signals that indicate real openings
Job changes, funding rounds, executive hires, tech stack shifts, earnings reports, negative competitor reviews, contract renewal windows. Real things that happened to real companies, not intent scores.
Pipeline from leads you'd written off.
1.5x increase
in SQLs per SDR
"We chose 11x for their commitment to partnership. They were willing to build with us, experiment, and learn what works. We didn't know what was possible at first, but the quality of the output now is incredibly impressive."
Zoë McKenzie
Director of RevOps Technology at Checkr
"11x became the execution layer behind our inbound and outbound motions. It made our sales operation leaner, more efficient, and easier to scale."
Mark Deacon
Chief Revenue Operations Officer
$1M+ pipeline
generated in first 3 months
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35% of pipeline
generated by 11x within first 3 months
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"We evaluated twelve solutions and 11x was the only one with real AI personalization. Without 11x, we’d still be pushing generic outreach and bleeding limited budget just to hit our numbers."
Russell Thomas
Chief Executive Officer (CEO)
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