Lead Reactivation
Your CRM is full of forgotten pipeline.
Thousands of contacts sitting untouched for quarters. You've spent years finding these leads. Alice puts them back to work.
The Gap
You don’t need more leads. You need to wake up the ones you already have
Marketing sourced them. Sales worked them once. Then everyone moved on to the next quarter's list.
Occasional re-engagement campaigns send a generic blast to a stale segment. Reply rates are near zero.
The leads aren't dead but they're ignored. And every quarter that passes, the cost of ignoring them goes up.
The Shift
Your next quarter's pipeline might already be in your CRM
You don't need another nurture drip. You need someone to work those leads personally, persistently, and at a scale no human team can touch.
From dormant leads to active pipeline.
Starts with your CRM, not a new list
Alice identifies which dormant leads are worth re-engaging using opportunity history, engagement data, and current signals like job changes or funding rounds. She picks the ones where the timing has changed.
Every message has a reason behind it
Alice doesn't send 'just checking in.' A prospect's company just posted three SDR roles in London. Their CTO blogged about rebuilding the tech stack. Alice researches what's changed, finds signals, and builds outreach around it.
Full sequences without rep involvement
Multi-channel outreach across email and social with tailored follow-ups that adjust based on engagement. Reps don't see a lead until it's warm again.
Continuous reactivation
Alice doesn't run one campaign and stop. She continuously cycles through your database, re-engaging leads when circumstances shift. Your CRM becomes a living pipeline source.
Impact
Pipeline from leads you'd written off.
29x ROI
within first 3 months
"Powering through large lists while personalizing outreach was impossible. With 11x, we're generating $1.2M in pipeline and our team can focus on conversations that actually close."
Gianni Guerriero
Director of Digital Marketing
1.5x increase
in SQLs per SDR
"11x became the execution layer behind our inbound and outbound motions. It made our sales operation leaner, more efficient, and easier to scale."
Mark Deacon
Chief Revenue Operations Office
$1.M+ pipeline
generated in first 3 months
35% of pipeline
generated by 11x within first 3 months
"We evaluated twelve solutions and 11x was the only one with real AI personalization. Without 11x, we’d still be pushing generic outreach and bleeding limited budget just to hit our numbers."
Russell Thomas
Chief Executive Officer (CEO)
.avif)
Revenue leaders looking at a pipeline gap. Alice turns your dormant database into a working pipeline source without pulling a single rep off their current accounts.
Marketing teams watching years of lead gen investment sit unused. Alice puts that investment back to work without a new campaign brief.
RevOps teams trying to operationalize reactivation with workflows and lead scoring nobody maintained. Alice handles the whole motion end-to-end.
