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How Spectinga Cut SDR Ramp Time in Half with 11x

Learn how Spectinga streamlined their cross-border operations using Mike, 11x’s AI-powered SDR, saving up to $20K monthly.

2x
faster SDR ramp time
$20k+
monthly costs saved
2x better
than human SDR performance

About

Spectinga is a UK-based online auction platform for agricultural machinery founded in 2022 by Bertie Wilson and Michael Curr. Their global, online-only auctions simplify complex equipment transactions for sellers, dealers, and farmers.
“Mike's ability to handle objections and pick up new languages exceeded our expectations. He unlocks sales in ways that just weren’t possible before.”

Bertie Wilson

CEO & Co-Founder at Spectinga

Scaling multilingual sales without a multilingual team



But scaling global sales meant more than just increasing headcount. It required a multilingual strategy to engage buyers and sellers seamlessly across languages like German, Spanish, and Dutch. However, traditional methods, like building an international SDR team, were quickly proving too slow and costly for two reasons:

Finding bilingual talent: Hiring across different regions wasn’t just difficult — it risked becoming a bottleneck. For every new market Spectinga entered, they needed to find, hire, and train SDRs with local language skills, which could take months.

Retaining skilled SDRs: Beyond the initial onboarding, retaining these specialized reps introduced even more complexity. Constant turnover forced Spectinga to restart the hiring cycle, adding to operational drag.

They tried several products, but none seemed to be able to handle Spectinga’s unique circumstances. That is until they found 11x and Mike — the world’s best AI-powered phone rep. With Mike, they saw a way to reduce operational overhead while staying nimble enough to capture emerging market opportunities.

With Spectinga’s marketplace gaining traction outside the UK, the leadership team recognized a massive opportunity to tap into new markets. CEO and Co-founder Bertie Wilson knew the Spectinga team needed a way to scale quickly without the risk of stalling their growth.


“Scaling a multilingual sales team was complicated, not just because of hiring but due to the constant need for training, onboarding, and rehiring. We realized that using AI could streamline the process and help us avoid these recurring operational headaches.”

Mike helped Spectinga skip hiring and start selling in days

Within two weeks, Mike was engaging customers across multiple European countries. What’s more, Mike achieved what no human team could: seamless language capabilities and consistent performance — no matter the market.

Bertie’s decision to bring in Mike paid off almost immediately. Instead of months of training and onboarding, Mike began handling calls in English right away. Just a few days later, Spectinga had customized Mike to address their specific needs, making him a full-service, multilingual SDR.

One of the biggest surprises for Bertie? The efficiency gains. Mike's ability to manage high-volume calls freed up Spectinga’s core team to focus on nurturing late-stage prospects and building long-term relationships.

However, Bertie and his team quickly realized that Mike wasn’t just fast — he outperformed expectations by handling standard customer objections as well as (and sometimes better than) human SDRs.

“It was about a week before we had a working prototype, and within another week, Mike was fully operational and doing exactly what we needed. I was worried about how customers might react to AI, but it hasn’t been a problem. People haven’t hung up. We’ve already seen decent hit rates and are excited about scaling further.”

Spectinga scales sales in days, saving thousands in the process

By bringing in 11x, Bertie and the Spectinga team unlocked multilingual sales at speed. Within two weeks, their AI-powered SDR, Mike, was operational and delivering value, compared to months with traditional SDRs. What’s more, he personalizes communications in a way that simply isn’t possible with other automated AI solutions. This gave Spectinga the agility to pursue growth without being slowed down by recruitment and onboarding processes.And the results speak for themselves:

Here’s the big picture:

2x
faster SDR ramp up time
$20k+
monthly costs saved
2x Better
performance than human SDRs

In addition to cost and efficiency gains, the partnership with 11x allowed Bertie’s team to focus on building relationships with late-stage prospects while confidently leaving the high-volume outbound calls to Mike.

“With Mike, we could reach customers in languages we couldn’t otherwise support, without the burden of constantly training a multilingual team. It’s been exciting to see how quickly he improves — not just in handling objections, but in how fast he responds across languages.”