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11x vs. Alta

Alta's AI SDR, Katie, was built for teams exploring basic outbound automation, but falls short when it comes to research depth, personalization, and enterprise support. 11x is engineered for growth, combining a 400M+ verified B2B database with dynamic AI research, real-time personalization, and multi-channel outreach that drives measurable pipeline.

Alice the SDR
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11x Alice and Julian

Alice turns your market into revenue by scaling your outreach. She captures inbound website visitor intent and sources net-new leads, then engages prospects across channels with cold and warm outreach to drive qualified meetings. She integrates seamlessly with Julian to handle inbound chat and voice calls to help build pipeline.

Hire Alice

Katie and Alex - AI SDR & Calling Agent

Katie automates outbound basics, helping teams send AI-assisted messages and manage prospect lists. She can identify warm leads and handle simple outreach, but lacks the research depth, real-time data, and omni-channel automation needed to scale beyond basic outbound.

Hire Julian

Alta AI gets you started

Limited data reach

Alta operates on a smaller, semi-static database with minimal enrichment, limiting how quickly teams can uncover and target new prospects.

Surface-level personalization

Messages are generated from pre-set templates with light AI input, making outreach feel repetitive and less relevant across industries or buyer roles.

Email-only outreach

Alta focuses mainly on email campaigns, without multi-channel prospecting. With limited deliverability, performance risks dropping as volume scales.

Manual setup and management

With limited automation, no AI-driven reply handling, and few advanced routing options, teams spend more time managing campaigns than scaling them.

11x keeps you growing

Richer prospect intelligence

11x delivers a 400M+ verified B2B contact database with live enrichment, intent tracking, and real-time web signals, ensuring teams always target the right accounts.

Personalization that scales

Deep research agents and dynamic personalization waterfalls adjust tone, context, and messaging across roles, products, and industries, creating human-quality outreach at scale.

Reliable omni-channel outreach

11x automates outbound across every touchpoint with built-in warmup and deliverability optimization, ensuring consistent performance and higher inbox placement.

Enterprise-ready by design

From SOC 2 and GDPR compliance to full CRM sync and advanced automation, 11x replaces fragmented outbound tools with one secure, scalable platform built for enterprise growth.

11x vs. Alta: Why teams upgrade to 11x Alice and Julian for growth and conversion needs

Features
Alice and Julian
Katie and Alex
Data & Lead Generation
Real-Time Company & Lead Database
400M+ verified global B2B contacts refreshed in real time with 21 data providers
Real-time prospect database with smaller contact volume and limited data coverage
Live Web Search
Real-time search for prospects, companies, and intent signals across the open web
Not supported
Website Visitor Tracking
Identifies both lead-level and company-level visitors with de-anonymized data
Basic visitor tracking only; limited to top-level website analytics
Signals & Triggers
Tracks job changes, funding events, acquisitions, and technology adoption, plus real-time web signals
Offers intent and buying signals, but lacks customization and real-time updates
Research
Knowledge Base
Upload presentations, materials, URLs into segmented workspaces
Basic document sharing only and manual input only
Hallucination Guardrails
AI outputs verified with factual accuracy checks and inline citations
No formal safeguards
Deep Research
Custom AI agents parse PDFs, company pages, and external sources for deep contextual insight
Not supported
Personalized Messaging
Hyper-personalization using CRM, CSV, and logic-based variables for each contact
Uses templated messaging with limited AI-driven variation
Outreach & Workflows
Email Drafting Automation
Generates context-aware messages with tone and brand alignment, fully personalized to each lead
Generates basic, pre-written templates with minimal AI adaptation
Omni-Channel Outreach
Supported
Primarily supports email campaigns — no cross-channel outreach
Emails at Scale
High-volume campaigns, millions of emails
Supported
Sequence Builder
Smart sequencing automation with conditional branching and trigger-based logic
Basic sequence setup — lacks auto-handling or smart routing
Deliverability & Mailbox Health
Built-in AI warm-up, spam/bounce protection, and deliverability optimization
Built-in inbox warming only — lacks spam/ bounce protection does not offer premium inboxes
Calling Operations
Phone number acquisition and rotation, caller ID / SMS / A2P 10DLC registration management, and spam protection
Not specified
Voice Functionality
Qualify prospects, book meetings, transfer calls, onboard customers, answer questions, and send reminders
Qualify customers, answer questions, and book meetings
Enterprise Readiness & Integrations
CRM Integrations
Salesforce, HubSpot, and Pipedrive with deep bi-directional sync
Supported
Onboarding
Immediate campaigns on Day 1. Domains warmed in 2 weeks
Onboarding typically takes three to four weeks before campaigns go live
Customer Support
Dedicated CSM, white-glove onboarding, Slack + email support and periodic audits
Chat and email only assistance
Compliance & Security
SOC 2 Type II, CASA Tier 3, GDPR, CCPA, penetration tests
SOC 2 Type II and GDPR
Ideal Customer Fit
SOC 2 Type II, Built for enterprise teams and global rolloutsCASA Tier 3, GDPR, CCPA, penetration tests
Best for SMB to mid-market teams

The five pillars of 11x's growth engine

01

Advanced data sources

11x connects to 21+ elite data providers, enriched with social graphs, job changes, partnerships, and real-time web signals. This unified intelligence helps teams uncover high-intent prospects earlier—and strike before competitors even know they exist.

02

Smart research agents

Purpose-built AI agents go beyond surface-level data, pulling insights from PDFs, funding events, acquisitions, and live news alerts. Instead of generic personalization, 11x delivers fresh, context-rich research woven directly into every outreach.

03

Deliverability at scale

AI-powered placement tests, inbox rotation, and automated warming keep deliverability consistently high. Whether sending thousands or millions of emails, 11x ensures messages reach the right inbox—without triggering spam filters or losing personalization.

04

CRM-first workflows

Seamlessly integrate with Salesforce, HubSpot, Pipedrive, and more. Bi-directional syncing ensures every contact, lead, and campaign stays up to date—eliminating duplicate work and keeping your sales stack fully aligned.

05

Enterprise-ready from day one

11x is built for enterprises that can’t compromise on security or compliance. SOC 2 Type II, GDPR, CASA Tier 3, and CCPA come standard—backed by white-glove onboarding, a dedicated CSM, and always-on Slack support, so your team has expert help whenever it’s needed.

Outcomes Alta can't deliver

Combining deep lead personalization, 24/7 autonomous prospecting, and advanced self-learning capabilities, 11x outperforms Alta across every metric. Let Alice handle your workflows and book your meetings.
Meetings per AE
+30%
Meeting-to-Qualified Opportunity
+80%
Cost per lead
-50%
Work hours
24/7
Revenue generated for customers
>$100M

Trusted by industry leaders

$500k

on hiring costs saved

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"We’re able to test multiple messages in the market simultaneously. Our team is able to drive more SQLs. It’s helping us scale as well. It’s just been a fantastic tool.”

Ritika Sehgal

Director of Marketing, Gupshup

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