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11x vs. Unify

AiSDR works for small teams starting outbound, but it lacks the depth, reliability, and enterprise readiness to grow with you. 11x pairs a massive real-time leads database with deep personalization and omni-channel outreach—built to scale from day one.

Alice the SDR
Autopilot activated

11X - Alice – Outbound Sales Agent

Alice transforms your market into your revenue, helping you scale to enterprise-level outreach. She captures inbound website visitor intent and sources net new leads to engage prospects in cold and warm outreach across channels, driving qualified meetings and building pipeline. She integrates seamlessly with Julian to handle inbound chat and voice calls to help build pipeline.

Hire Alice

Unify – Inbound Intent Platform

Unify captures website visitor intent, but is complex to set up and use, struggles with personalization and deliverability, and can’t handle outbound at scale. Unify does not support net new prospecting, restricting outreach to those already familiar with your brand and leaving a large segment of potential customers untapped. Unify only supports email.

Hire Julian

Unify restricts growth potential

Warm outbound only

Tracks inbound interest and only supports warm outreach via email, so you miss out on cold outreach to potential high-value customers.

Shallow personalization

Lack of personalization, basic research, and generic messaging leads to low-quality outreach. Doesn't leverage rich CRM data in messaging.

Complex setup

Need for 20+ video lessons to learn how to use the platform and several steps and settings before launching your first workflow.

Single-channel only

Unify only supports email - for the best results, taking an omni-channel approach is critical.

Scaling starts with 11x AI

Inbound and outbound all in one

11x combines inbound website visitor tracking with 21+ premium data providers, real-time signals, and live search to deliver sharper targeting for outreach to all prospects.

Personalization that scales

Deep research agents and personalization waterfalls adapt messaging across roles, products, and markets—and scale with your needs.

Reliable omni-channel outreach

AI-powered email warming, inbox rotation, and spam protection ensure campaigns land consistently, even at massive scale.

Enterprise-ready by design

11x integrates with major CRMs and provides dedicated CSMs, Slack support, and deep connections with other platforms and tools.

Why teams feel limited by Unify – and upgrade to 11x

Features
Data & Lead Generation
Real-Time Company & Lead Database
Most up-to-date lead database with 400M+ verified B2B contact profiles
Focused on intent signals, not a comprehensive real-time lead/contact database for prospecting
Live Web Search
Advanced search for hyper-specific target audiences
Built for inbound workflows, not designed for finding new leads
Website Visitor Tracking
Lead-level + company-level de-anonymized tracking
Website visitor tracking for inbound focus (company/intent-based)
Signals & Triggers
Tracks job changes, funding events, acquisitions, and technology adoption, plus real-time web signals
Aggregates intent signals for inbound (e.g., visits, email, hires), but does not track signals or triggers for outbound discovery
Research
Knowledge Base
Upload presentations, materials, URLs, workspace segmentation
No comparable workspace-level knowledge system
Hallucination Guardrails
Exhaustive safety checklist with citations to keep outputs grounded
No explicit safeguards
Deep Research
Research agents that can parse PDFs, analyze news, and extract insights from external sources
Supported
Personalized Messaging
Deep personalization waterfalls with full customization that can mimic your brand style
Basic personalization for inbound scenarios only
Outreach & Workflows
Email Drafting Automation
Supported
Supported
Omni-Channel Outreach
Supported
Limited
Emails at Scale
High-volume campaigns
Supported
Sequence Builder
Advanced sequence automation
Supported
Deliverability & Mailbox Health
AI-driven warming, spam/bounce protection, inbox rotation all included
No inbox rotation; bring your-own domains/mailboxes and manage your own health
Workflows
Sequences run on autopilot with reply handling and lead handoff
Basic steps only, without reply handling or handoff
Enterprise Readiness & Integrations
CRM Integrations
Salesforce, HubSpot, Pipedrive; bi-directional syncing
Salesforce and HubSpot
Onboarding
Immediate campaigns on Day 1; domains warmed in 2 weeks
3 weeks to get started, complicated to learn and set up
Customer Support
White-glove onboarding, dedicated CSM, Slack + email support, audits for all customers
GTM engineer & Slack support
Primary Users
Enterprise and mid-market needs; compliant with SOC 2 Type II, CASA Tier 3, GDPR, CCPA, penetration tests
Supports seed through Series C SaaS teams

The five pillars of 11x's growth engine

01

Advanced data sources

11x connects to 21+ elite data providers, enriched with social graphs, job changes, partnerships, and real-time web signals. This unified intelligence helps teams uncover high-intent prospects earlier—and strike before competitors even know they exist.

02

Smart research agents

Purpose-built AI agents go beyond surface-level data, pulling insights from PDFs, funding events, acquisitions, and live news alerts. Instead of generic personalization, 11x delivers fresh, context-rich research woven directly into every outreach.

03

Deliverability at scale

AI-powered placement tests, inbox rotation, and automated warming keep deliverability consistently high. Whether sending thousands or millions of emails, 11x ensures messages reach the right inbox—without triggering spam filters or losing personalization.

04

CRM-first workflows

Seamlessly integrate with Salesforce, HubSpot, Pipedrive, and more. Bi-directional syncing ensures every contact, lead, and campaign stays up to date—eliminating duplicate work and keeping your sales stack fully aligned.

05

Enterprise-ready from day one

11x is built for enterprises that can’t compromise on security or compliance. SOC 2 Type II, GDPR, CASA Tier 3, and CCPA come standard—backed by white-glove onboarding, a dedicated CSM, and always-on Slack support, so your team has expert help whenever it’s needed.

Outcomes Unify can't deliver

Combining deep lead personalization, 24/7 autonomous prospecting, and advanced self-learning capabilities, 11x outperforms Unify across every metric. Let Alice handle your workflows and book your meetings.
Meetings per AE
+30%
Meeting-to-Qualified Opportunity
+80%
Cost per lead
-50%
Work hours
24/7
Revenue generated for customers
>$100M

Trusted by industry leaders

$500k

on hiring costs saved

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"We’re able to test multiple messages in the market simultaneously. Our team is able to drive more SQLs. It’s helping us scale as well. It’s just been a fantastic tool.”

Ritika Sehgal

Director of Marketing, Gupshup

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