Attio Alternatives

You might be using Attio because it’s a flexible, modern CRM. It performs well with its object-based structure that lets you model data your way. Users often praise its simplicity and intuitive design, making relationship management straightforward.

But every tool has trade-offs. Some users note integration issues or missing features. If these are deal-breakers, you might need an alternative. We've analyzed the top choices, comparing their strengths and weaknesses to help you decide. Let's get started.

11x: Digital Workers for Sales

Consider 11x if your team wants to add digital workers to its sales operations. The platform provides autonomous agents to manage sales development activities. This is a different approach to expand your team's capacity.

11x is a GTM platform where AI agents handle the sales process. An agent called Alice finds prospects, manages outreach, and updates your CRM. A second agent, Julian, qualifies inbound leads and books meetings. It combines data enrichment, outreach, and email warmup, removing the need for separate tools.

Attio Alternatives

Here we break down ten Attio alternatives. Each analysis includes pricing, main features, and a direct comparison of strengths and weaknesses to guide your selection.

1) HubSpot CRM

HubSpot provides an integrated CRM platform covering marketing, sales, and customer service. It offers a wide range of tools within a single ecosystem, often starting with a free plan. This structure suits companies that prefer one vendor for multiple functions.

HubSpot CRM combines tools for marketing, sales, and customer service into one platform. This gives teams a unified view of customer data and interactions. The system suits companies that prefer a single, comprehensive solution from one vendor.

A free plan provides an entry point for businesses, with paid tiers available to support growth.

HubSpot CRM's Main Features

• Provides an integrated platform that combines marketing, sales, and customer service tools into a single system.
• Offers a unified view of customer data, allowing sales, marketing, and service teams to access the same information.
• Includes a free plan that provides access to foundational CRM tools without an initial cost.

How HubSpot CRM Compares to Attio

Average Review score: 4.4/5 stars based on 12,407 G2 reviews.

• HubSpot offers a complete suite for marketing, sales, and service. This contrasts with Attio's structure as a more focused CRM, giving users a single platform for the entire customer journey.
• The platform includes native marketing automation for creating and managing campaigns. This is a built-in advantage over Attio, which often needs third-party tools for similar marketing functions.
• It has built-in tools for customer support, including case management. This lets teams track service issues directly in the CRM, a feature not central to Attio's core design.
• The system provides a robust free plan with access to many core CRM functions. This offers a more extensive starting point for new businesses compared to the free tier of Attio.

Where HubSpot CRM Lacks Compared to Attio

• HubSpot CRM has a more rigid data structure than Attio. This can limit teams that need custom data models, as Attio’s flexible, object-based design provides more configuration options.
• The tool's all-in-one system can feel complex. Some users find the number of features overwhelming for core sales tasks, unlike Attio's more focused and streamlined user interface.
• Its pricing model may become costly for growing teams. Key features are often available only in higher-tier plans, which can be a financial consideration compared to Attio's pricing.

Pricing and Overall Cost

Both platforms offer a free plan. HubSpot's starter plan is more affordable at $20 per seat compared to Attio's $29 Plus plan. For higher tiers, Attio's Pro plan at $69 per user is more cost-effective than HubSpot's $100 Professional plan.

2) Salesforce Sales Cloud

Salesforce Sales Cloud is an AI-powered sales automation platform built on Salesforce’s CRM. It unifies customer data, automates workflows, and gives visibility into the pipeline and forecasts. The system acts as a single source of truth for sales activities and scales from small businesses to large enterprises.

The platform uses AI to guide sellers and prioritize leads. It also automates quote generation and contract approvals to shorten sales cycles.

Salesforce Sales Cloud's Main Features

• Uses AI to guide sellers through deals and prioritizes leads with actionable to-do lists.
• Automates complex processes and territory assignments using a drag-and-drop flow builder.
• Generates quotes from templates that sync with opportunities and automates contract approval flows.
• Enables real-time collaboration through a mobile app, browser extension, and Slack integration.

How Salesforce Sales Cloud Compares to Attio

Average Review score: 4.4/5 stars based on 23,364 G2 reviews.

• Salesforce Sales Cloud uses AI to guide sellers and prioritize leads with to-do lists. This offers more direct sales guidance compared to Attio's flexible data-first structure.
• It includes a drag-and-drop flow builder to automate complex sales processes. This provides more advanced automation for structured sales operations than Attio's native capabilities.
• The platform has built-in tools for customer support, such as case management. This differs from Attio, which focuses on relationship management and requires integrations for service functions.
• Salesforce automates quote generation and contract approvals to shorten sales cycles. This is a specific function not central to Attio's core feature set.

Where Salesforce Sales Cloud Compares Less Favorably

• Salesforce Sales Cloud has a more defined data structure. This can be a challenge for teams needing custom data models, unlike Attio’s flexible, object-based design that allows more configuration.
• The platform's extensive feature set sometimes creates a steep learning curve. Users may find the interface overwhelming for core sales tasks, while Attio offers a more focused and streamlined user experience.
• Its pricing can become costly as teams grow and need more features from higher-tier plans. In comparison, Attio's pricing structure can be more straightforward for companies that do not need an enterprise-level suite.

Pricing and Overall Cost

Salesforce Sales Cloud's starter plan at $25 per user is slightly more affordable than Attio's $29 Plus plan. However, Attio's Pro plan at $69 per user is more cost-effective than Salesforce's Professional tier at $100. For detailed pricing, visit the Salesforce Sales Cloud's official website.

3) Pipedrive

Pipedrive is a web-based CRM for sales-driven teams to manage pipelines and automate work. The platform offers visual, kanban-style deal management and uses AI for sales guidance. It centralizes customer data and communications in one workspace. Teams use it to automate lead follow-ups, create sales forecasts, and sync email and calendars. The system emphasizes ease of use and is used by over 100,000 companies.

Pipedrive's Main Features

• Provides visual, kanban-style pipelines with custom stages and drag-and-drop deal management.
• Uses an AI Sales Assistant to deliver deal-win predictions and daily insights.
• Automates workflows with templates for lead routing, follow-ups, and task creation.
• Syncs email two-ways for up to five accounts and includes automated multi-step email sequences.

How Pipedrive Compares to Attio

Average Review score: 4.3/5 stars based on 2,573 G2 reviews.

• Pipedrive offers a visual, kanban-style sales pipeline for deal management. This provides a more structured sales process view compared to Attio's flexible data model.
• The tool includes an AI Sales Assistant that gives deal-win predictions and daily insights. This is a more guided sales approach than Attio's data-centric platform.
• It has built-in email automation with multi-step sequences. This contrasts with Attio, which often requires third-party integrations for similar marketing automation functions.
• Workflow templates in Pipedrive automate lead routing and task creation. This offers more structured sales automation than Attio's customizable but less prescriptive system.

Where Pipedrive Compares Less Favorably

• Pipedrive has a more rigid data structure focused on sales pipelines. This can be a challenge for teams with unique data needs, unlike Attio’s flexible object-based system that adapts to different business models.
• The platform's user interface is built around a traditional sales process. For teams that manage complex, non-sales workflows, this structure may feel restrictive compared to Attio's highly customizable workspace.
• Its built-in reporting tools sometimes lack the depth needed for complex analysis. Users may need to export data for deeper insights, while Attio allows for creating custom reports directly within the platform.

Pricing and Overall Cost

Pipedrive's starter plan at $24 per user is more affordable than Attio's $29 Plus plan. However, Attio offers a free plan and its Pro tier at $69 is more cost-effective than Pipedrive's $79 Premium plan. For detailed pricing, visit Pipedrive's official website.

4) Zoho CRM

Zoho CRM is a platform for customer relationship management. It helps businesses of all sizes to manage interactions with customers. The system unifies sales, marketing, and customer support processes in a single place. Teams use it to convert leads and engage with customers.

The platform serves various industries, from retail to financial services, and supports multiple business functions.

Zoho CRM's Main Features

• Offers dedicated collaborative work areas called Teamspaces, which allow each department to view only the data it needs.
• Includes a drag-and-drop UI customizer, the Canvas Design Studio, that supports image-to-layout generation.
• Provides sales automation with advanced workflows, cadences, and a configure-price-quote (CPQ) function.
• Uses Zia AI for functions like email rewriting, anomaly detection, and delivering predictive insights.

How Zoho CRM Compares to Attio

Average Review score: 4.1/5 stars based on 2,820 G2 reviews.

• Zoho CRM provides dedicated work areas called Teamspaces, which allow departments to view only the data they need. This offers a more structured approach than Attio's open, flexible data model.
• It includes an AI assistant, Zia, for tasks like email rewriting and delivering predictive insights. This provides more built-in analytical guidance compared to Attio, which focuses on data organization.
• The platform has a built-in configure-price-quote (CPQ) function for sales teams. This is a specific sales automation feature not found in Attio's core relationship management toolset.
• Zoho CRM offers native customer support tools, including case management and a knowledge base. This contrasts with Attio, which requires integrations to manage customer service functions.

Where Zoho CRM Compares Less Favorably

• Zoho CRM has a more defined data structure. This can be a challenge for teams with unique data needs, unlike Attio’s flexible, object-based system that adapts to different business models.
• Some users find the user interface can feel cluttered. This is different from Attio's user experience, which centers on a more focused and streamlined design for managing relationships.
• The platform's extensive customization options can sometimes make the initial setup feel complex. In comparison, Attio's design often provides a more direct path for teams that prioritize a quick start.

Pricing and Overall Cost

Both platforms offer a free plan, but Zoho CRM's paid tiers are more affordable. Its Standard plan at $14 per user and Professional plan at $23 are both lower than Attio's entry-level Plus plan at $29. For detailed pricing, visit Zoho CRM's official website.

5) Copper

Copper is a CRM platform for teams that use Google Workspace. It works from inside Gmail, so users can update deals and manage contacts from their inbox. This removes the need to move between different applications for sales tasks.

The system automates data capture from communications and gives a clear view of sales activities. It is built for relationship-focused sales processes.

Copper's Main Features

• Embeds directly inside Gmail and Google Workspace, allowing users to manage contacts and tasks from their inbox.
• Duplicates closed deals into project boards to assign tasks and facilitate collaboration across teams.
• Builds personalized email series and triggers messages based on pipeline stage to engage contacts.
• Tracks deals with customizable, drag-and-drop pipelines that include probability weighting and value sorting.

How Copper Compares to Attio

Average Review score: 4.5/5 stars based on 1,139 G2 reviews.

• Copper embeds directly into Google Workspace, which lets users manage contacts and tasks from their Gmail inbox. This offers a different workflow compared to Attio, which functions as a standalone application.
• The tool converts closed deals into project boards to manage post-sale tasks. This provides a structured handoff process, a feature not native to Attio's more flexible, relationship-focused design.
• It includes built-in email automation to send personalized series based on pipeline stages. This is a native function, while Attio typically requires third-party integrations for similar marketing automation.
• The platform automatically captures contact data from Gmail interactions, which reduces manual entry. This is a specific function of its Google integration, while Attio's data enrichment works more broadly.

Where Copper Lacks Compared to Attio

• Copper has a more structured design built around Google Workspace. This can be a limitation for teams that need the high level of customization found in Attio's flexible, object-based system.
• The tool's deep integration with Google might not suit teams that operate outside that ecosystem. Attio functions as a standalone platform, which offers more versatility for companies using different productivity suites.
• Some users find Copper's data model is less adaptable for complex, non-sales workflows. In contrast, Attio allows users to build custom data structures, which supports a wider range of business processes.

Pricing and Overall Cost

Attio offers a free plan, which Copper does not. For paid tiers, Copper is more affordable, with its Basic plan at $23 per user compared to Attio's $29 Plus plan, and its Professional plan at $59 versus Attio's $69 Pro plan.

Try 11x for Sales Automation

For teams interested in digital sales workers, 11x offers a different solution. Its autonomous agents handle prospecting, outreach, and CRM updates. This can increase your team's output. Evaluate if this model supports your sales strategy.

With 11x, we use AI to run your sales playbook. Our agent Alice finds accounts, enriches their data, and handles outreach. Julian takes calls, qualifies prospects, and schedules meetings. The platform combines intent signals and email warmup, so you do not need extra tools.

Book a demo to see how it works.

6) Affinity

Affinity is a relationship intelligence platform for deal-driven teams. It automates contact data entry from emails and calendars to build a detailed relationship graph for the entire team.

The system helps professionals in venture capital, private equity, and investment banking find, manage, and close deals. It centralizes network interactions to show who knows whom.

Affinity's Main Features

• Maps the entire firm’s network and quantifies the strength of relationships.
• Automatically logs emails, meetings, and calls to capture all interactions.
• Pulls firmographic and funding data from over 40 sources, including Crunchbase and PitchBook.
• Provides tools to discover and track new deal opportunities.

How Affinity Compares to Attio

Average Review score: 4.4/5 stars based on 68 G2 reviews.

• Affinity automatically maps a firm's network to show relationship strength. This provides a clear path to warm introductions, a feature less automated in Attio's flexible data structure.
• It automatically logs all team interactions from emails and calendars. This differs from Attio, where data entry can be more manual depending on the workflow.
• The platform provides features tailored for financial services, like deal sourcing and venture capital management. This contrasts with Attio's design as a more general-purpose CRM.
• This tool integrates with data providers like PitchBook and Crunchbase to enrich profiles. This gives users in finance specific data points not available in Attio's standard enrichment.

Where Affinity Compares Less Favorably

• Affinity's specialized design for financial services can be restrictive. This is different from Attio's flexible, object-based system that adapts to many business models.
• The platform's focus on relationship intelligence means it may lack some general CRM functions. Teams might miss the broader toolset found in a more versatile platform like Attio.
• Its user experience is tailored for deal sourcing in specific industries. Some users may find this less intuitive for general sales tasks compared to Attio's more broadly applicable interface.

Pricing and Overall Cost

Affinity does not publicly list its pricing, so a direct comparison is not possible. For accurate cost information, visit Affinity's official website. Attio provides a free plan, a Plus tier at $29 per user, and a Pro plan at $69 per user.

7) Streak

Streak is a CRM platform built entirely inside Gmail. This lets teams manage their workflows directly from their inbox, which removes the need to switch between applications for core tasks.

The system is for various business functions, such as sales, business development, and support. It also assists with recruitment, fund acquisition, and real estate deals.

Streak's Main Features

• Embeds directly into the Gmail interface, adding pipeline views, tags, and widgets to the user's inbox.
• Automatically captures and logs all team-wide email interactions onto a single deal timeline.
• Uses AI to automatically populate CRM fields by extracting data directly from email content.
• Includes email tools such as mail merge, drip sequences, and a thread splitter to manage outreach.

How Streak Compares to Attio

Average Review score: 4.5/5 stars based on 249 G2 reviews.

• Streak works entirely inside Gmail, which lets teams manage tasks from their inbox. This contrasts with Attio, which is a standalone platform and requires switching between apps.
• The tool uses AI to automatically populate CRM fields from email content. This reduces manual work, while data entry in Attio can be more hands-on.
• It offers built-in email features like mail merge and drip sequences. For similar functions, Attio usually requires separate third-party tools.
• Streak automatically logs all team email conversations into one timeline. This creates a full communication record, a feature that is less automated in Attio.

Where Streak Compares Less Favorably

• Streak's structure is tied to Gmail, which offers less flexibility for custom data models. This is different from Attio's object-based system that adapts to various business workflows beyond sales.
• The tool's deep integration with Google Workspace may not suit teams that use other productivity suites. Attio, as a standalone platform, provides more versatility in this regard.
• Some users find its reporting tools are less advanced for complex analysis. In contrast, Attio allows teams to build more detailed, custom reports directly within the platform.

Pricing and Overall Cost

Attio provides a free plan, which Streak does not. For paid tiers, Attio's entry-level Plus plan at $29 per user is more affordable than Streak's $49 Pro plan. Both platforms offer a mid-tier plan at $69 per user, making them competitive at that level.

8) Nimble

Nimble is a CRM platform for teams on Google Workspace and Office 365. It automatically builds contact records from communication histories, calendars, and social media profiles. The system unifies this information into a central database for the whole team to support relationship-focused work across different business functions.

Nimble's Main Features

• Integrates with social networks and provides social collaboration features.
• Offers a customer support portal and a knowledge base for users.
• Includes tools for sales force automation, email marketing, and campaign management.
• Provides contact, account, opportunity, and pipeline management functions.

How Nimble Compares to Attio

Average Review score: 4.5/5 stars based on 1,102 G2 reviews.

• Nimble provides native social network integration, which automatically adds social media details to contact profiles. This is a built-in function, while Attio requires other tools for similar social data enrichment.
• It includes a built-in customer support portal and knowledge base for user assistance. This offers a different approach from Attio, which focuses on CRM functions and needs integrations for customer service tools.
• The platform offers native email marketing and campaign management tools. This contrasts with Attio's design, where similar marketing automation functions usually depend on third-party integrations.
• This tool unifies contacts from both Google Workspace and Microsoft 365. This provides broader native integration than Attio, which operates as a standalone application and connects to other systems differently.

Where Nimble Lacks Compared to Attio

• Nimble has a more structured data model built for sales and contact management. This can be a challenge for teams with unique data needs, unlike Attio’s flexible system that adapts to different business models.
• The tool's user interface integrates many features for social media and email. Some users might find this less streamlined compared to Attio's design, which focuses on a clean workspace for core relationship management.
• Its reporting capabilities are generally tied to standard data fields. For teams that need to create highly custom reports based on unique business metrics, Attio's system may provide more advanced options.

Pricing and Overall Cost

Attio offers a free plan, which Nimble does not. Nimble's single paid plan is $24.90 per user annually, making it more affordable than Attio's $29 Plus plan. Attio provides a higher-tier Pro plan at $69 for teams needing more advanced features.

9) Close

Close is a CRM platform for sales teams that unifies communication tools. It integrates calls, SMS, and email into a single system to help reps manage pipelines and outreach.

The platform is for businesses that want to handle customer interactions directly. Its design supports sales productivity and communication efficiency, which removes the need for separate applications.

Close's Main Features

• Provides sales force automation with integrated calling, email, and SMS functions.
• Includes native tools for email marketing and overall campaign management.
• Offers a customer support portal and a knowledge base for case management.
• Manages contacts, accounts, and opportunities through a built-in pipeline.

How Close Compares to Attio

Average Review score: 4.7/5 stars based on 1,812 G2 reviews.

• Close provides integrated calling, email, and SMS functions. This offers a unified communication system, unlike Attio, which often needs third-party tools for these tasks.
• It includes native email marketing and campaign management features. This contrasts with Attio's design, where similar automation usually depends on external integrations.
• The platform offers a customer support portal and a knowledge base. This allows teams to manage support cases directly, a function not central to Attio's core toolset.
• An AI sales assistant provides coaching and suggestions to guide reps. This gives more direct sales support compared to Attio's focus on flexible data management.

Where Close Lacks Compared to Attio

• Close's data model is more structured for sales processes. This can be a limitation for teams that need the high level of customization found in Attio's flexible, object-based system.
• The platform's focus on sales communication might not suit teams with complex, non-sales workflows. In comparison, Attio allows users to build custom data structures that support a wider range of business processes.
• Some users find its reporting tools are less advanced for complex analysis. Attio, in contrast, allows teams to build more detailed, custom reports directly within the platform.

Pricing and Overall Cost

Attio provides a free plan, while Close's lowest tier starts at $9 per user for its Solo plan. For paid tiers, Attio's Plus plan at $29 is more affordable than Close's Essentials plan at $35. Attio's Pro plan at $69 is also lower than Close's $99 Growth plan.

10) Freshsales

Freshsales is a CRM platform for sales and marketing teams. It provides a unified view of the customer to support personalized engagement and sales process automation. The system is designed to shorten sales cycles with tools for lead generation and pipeline management.

It is part of the Freshworks suite, which connects sales, marketing, and service functions. This structure gives teams a complete customer context.

Freshsales's Main Features

• Uses an AI assistant to draft sales emails and provide actionable deal insights.
• Includes built-in phone, email, and chat capabilities for direct customer engagement.
• Provides a customer support portal with case management and a knowledge base.
• Automates sales processes with workflows and multi-step sales sequences.

How Freshsales Compares to Attio

Average Review score: 4.5/5 stars based on 1,224 G2 reviews.

• Freshsales includes built-in phone, email, and chat tools for direct customer contact. This differs from Attio, which often relies on external applications for these functions.
• The platform uses an AI assistant to help draft sales emails and offer deal insights. This provides more direct sales guidance compared to Attio's data-focused structure.
• It offers a customer support portal with case management. This allows teams to handle service issues directly within the platform, a feature not central to Attio.
• The tool provides multi-step sales sequences to automate outreach. This offers more structured sales automation compared to Attio, which often needs integrations for similar complex sequences.

Where Freshsales Compares Less Favorably

• Freshsales provides a data structure designed for sales and marketing. This might be a challenge for teams that need the custom data models available in Attio's flexible, object-based system.
• The tool's user interface is part of the broader Freshworks ecosystem. Some users may find this less streamlined for core relationship tasks compared to Attio's focused and highly customizable workspace.
• Its design centers on sales and marketing workflows. For teams that manage complex, non-sales processes, this structure may feel restrictive compared to Attio's system, which supports a wider range of business models.

Pricing and Overall Cost

Attio offers a free plan, while Freshsales provides more affordable paid tiers. Freshsales's Growth plan starts at $9 per user, compared to Attio's $29 Plus plan. This cost advantage continues with Freshsales's Pro plan at $39 and Enterprise plan at $59, both priced lower than Attio's $69 Pro tier.

Which One Should You Go With?

The choice of an Attio alternative depends on many variables, from your team's size to its sales process. We have presented several options here to help you make an informed decision.

If your goal is sales development automation, consider 11x. Its digital workers manage prospect outreach and CRM updates. This lets your sales team focus on deal closure and can expand team capacity without a change in headcount.