Copper Alternatives

You likely chose Copper for its strong Google Workspace integration. It's known for being user-friendly and works smoothly inside Gmail. For many teams, these are compelling reasons to use it for managing customer relationships.

But like any tool, it has limits. Some users report it can be expensive, have integration issues, or lack deep customization. We've analyzed top alternatives based on G2 reviews, comparing their pros and cons to Copper to help you shortlist options. Let's get started.

A Note On 11x Digital Workers

For teams interested in digital workers for sales, 11x is a relevant option. It offers autonomous agents designed to manage specific sales tasks. This can supplement your team's efforts by automating parts of the sales cycle.

11x provides a GTM platform that uses AI agents to manage the sales process. An agent named Alice finds prospects, handles outreach on email and LinkedIn, and maintains the CRM. Julian, another agent, qualifies inbound leads and books meetings.

The platform is designed to replace separate point solutions for data enrichment, outreach, or email warmup. It unifies these functions into one system.

Copper Alternatives

Here we review the top Copper alternatives. Each analysis covers price, main features, and a direct comparison of advantages and drawbacks relative to Copper to inform your choice.

1) HubSpot CRM

HubSpot CRM is a platform that connects marketing, sales, and service tools into a central database for customer information. Teams use it for contact management, deal tracking, and pipeline visualization.

The system supports companies as they grow, with different tiers of features available. It helps departments share a unified view of the customer journey.

HubSpot CRM's Main Features

• Connects marketing, sales, and service tools into a central customer database.
• Manages contacts, tracks sales deals, and offers pipeline visualization.
• Provides different feature tiers that support business growth over time.
• Creates a unified view of the customer journey for different departments.

HubSpot CRM vs. Copper: Key Differences

Average Review score: 4.4/5 stars based on 12,407 G2 reviews.

• HubSpot CRM includes native marketing automation and email campaign tools. This allows teams to manage marketing and sales from one platform, unlike Copper, which requires integrations for these functions.
• The platform provides a free version and multiple tiers. This structure offers more flexibility for small teams to start and scale compared to Copper's pricing, which can be a limitation for some users.
• It unifies sales, marketing, and customer service data into a single system. This creates a more complete customer view than Copper, which focuses primarily on sales pipeline management inside Gmail.
• This tool offers built-in customer support features like case management. This is a function not native to Copper, which means teams must use other applications to handle support tickets.

Potential HubSpot CRM Downsides vs. Copper

• HubSpot CRM works with Gmail, but its integration is not as native as Copper's. Some users find the experience less seamless because Copper is designed to live directly inside the Gmail interface, which can make daily tasks quicker.
• The platform's extensive features can sometimes create a steeper learning curve compared to Copper. Teams that need a simple, focused CRM might find HubSpot's all-in-one approach requires more initial training and setup.
• Its design serves marketing, sales, and service teams, which can dilute the focus for a pure sales team. Copper, in contrast, offers a more specialized toolset built specifically for sales pipeline management within Google Workspace.

Cost-Effectiveness and Pricing

While HubSpot provides a free CRM, Copper's paid plans are consistently more affordable. Copper's entry-level plan costs $9 per month versus HubSpot's $20, and its professional ($59) and business ($99) tiers are also lower than HubSpot's comparable plans.

2) Salesforce Sales Cloud

Salesforce Sales Cloud is an AI-powered sales platform that combines customer data, AI insights, and automated workflows. It uses autonomous AI agents to engage leads, coach representatives, and generate quotes for B2B and B2C sales teams.

The system provides pipeline visibility and automates tasks from lead management to contract creation. It supports the full sales cycle on a single platform for teams of any size.

Salesforce Sales Cloud's Main Features

• It uses autonomous AI agents to nurture leads, coach representatives, and generate quotes.
• The platform includes tools for the revenue lifecycle, such as configure-price-quote (CPQ), contract management, and billing.
• It offers advanced analytics with Tableau for forecasting and provides prescriptive guidance on deals and pipelines.
• The system has native Partner Relationship Management (PRM) and manages sales incentives with automated commission calculations.

Salesforce Sales Cloud vs. Copper: Key Differences

Average Review score: 4.4/5 stars based on 23,364 G2 reviews.

• Salesforce Sales Cloud includes AI agents that automate tasks like lead outreach and quote creation, a feature not native to Copper, which focuses on manual CRM management.
• The platform provides integrated tools for the full revenue cycle, such as configure-price-quote (CPQ). This is different from Copper, which requires third-party integrations for these functions.
• It offers more advanced analytics and forecasting capabilities. Copper provides pipeline reporting but does not have the same level of predictive insight for deal guidance.
• This tool includes native Partner Relationship Management (PRM) to manage channel sales, a specialized function not available in Copper, which centers on direct sales activities.

Potential Salesforce Sales Cloud Downsides vs. Copper

• Salesforce Sales Cloud does not offer the same native Google Workspace integration as Copper. This sometimes means users must switch between applications, which can slow down daily tasks compared to Copper's in-Gmail experience.
• The platform's extensive features can create a significant learning curve. Some teams might find the setup and training more demanding compared to Copper's simpler, more focused interface.
• Its pricing structure is generally higher than Copper's plans. The entry-level plan for Salesforce is more expensive, which can be a consideration for smaller teams or those with tighter budgets.
• This tool is built for the entire revenue lifecycle, which can be too broad for teams that only need a dedicated sales CRM. Copper offers a more specialized experience focused on sales pipeline management.

Cost-Effectiveness and Pricing

Copper is more cost-effective, with its starter plan at $9 per user per month compared to Salesforce's $25 entry-level tier. This price difference extends to the professional level, where Copper costs $59 versus Salesforce's $100. For a full breakdown of all pricing tiers, visit the Salesforce Sales Cloud's official website.

3) Zoho CRM

Zoho CRM is a cloud-based platform that helps organizations convert leads and build customer relationships. It supports cross-functional work and offers a 360-degree view of every customer. The system uses AI to write emails and detect anomalies in data.

Teams can create separate workspaces for departments like marketing or finance, yet share core sales data. The platform also automates processes with workflows to speed up deal cycles.

Zoho CRM's Main Features

• Uses AI for email rewriting, anomaly detection, and generating predictive insights.
• Provides dedicated collaborative work areas so each department sees only the data it needs.
• Includes a drag-and-drop UI customizer with image-to-layout generation.
• Automates sales processes with advanced workflows, cadences, and configure-price-quote (CPQ) functions.

Zoho CRM Advantages Over Copper

Average Review score: 4.1/5 stars based on 2,820 G2 reviews.

• Zoho CRM includes built-in marketing automation tools for managing campaigns. This contrasts with Copper, which relies on third-party integrations for these marketing functions.
• The platform offers native customer support features, including case management. Copper users often need separate applications to handle support tickets and inquiries.
• Its AI assistant helps with tasks like email composition and data anomaly detection. This level of AI support is not a standard feature within Copper.
• This tool provides dedicated workspaces for different departments like marketing or finance. This offers more granular control over data access than Copper's sales-centric view.
• Zoho CRM has native configure-price-quote (CPQ) functions to automate sales quotes. This is an advanced sales feature not found in Copper, which focuses on pipeline management.

Potential Zoho CRM Downsides vs. Copper

• Zoho CRM's Google Workspace integration is less native compared to Copper. Some users must switch between their inbox and the CRM, unlike Copper's experience which works directly inside the Gmail interface.
• The tool's extensive features can make the interface feel cluttered to some users. This may create a steeper learning curve than Copper, which offers a more focused and simple design.
• The platform supports multiple departments, such as marketing and finance. This broad scope can feel less specialized for a pure sales team when compared to Copper's dedicated focus on sales pipeline management.
• Its mobile application sometimes lacks certain functions available on the desktop version. This can be a drawback for teams that rely on full mobile access for their daily tasks.

Cost-Effectiveness and Pricing

Zoho CRM offers a free plan, which Copper does not. While Copper's starter plan is cheaper ($9 vs. $14), Zoho's professional ($23) and enterprise ($40) tiers are more cost-effective than Copper's equivalents ($59 and $99). For detailed pricing, visit Zoho CRM's official website.

4) Pipedrive

Pipedrive is a sales-focused CRM designed to help teams manage leads and deals. It provides a visual sales pipeline to track progress and identify next actions. The platform automates tasks and communications to support the sales process from start to finish.

It helps users organize contacts, follow up on leads, and forecast revenue. The system is built for salespeople to close deals with more structure.

Pipedrive's Main Features

• Provides visual, Kanban-style pipelines with custom stages and drag-and-drop deal management.
• Uses an AI Sales Assistant for deal-win predictions and offers workflow automation templates for lead routing and follow-ups.
• Integrates two-way email sync with tracking and templates, plus automated multi-step email sequences.
• Generates real-time dashboards, custom reports, and revenue forecasts for recurring and one-off deals.

Pipedrive Advantages Over Copper

Average Review score: 4.3/5 stars based on 2,573 G2 reviews.

• Pipedrive is known for its visual, Kanban-style sales pipeline. While Copper also provides pipeline views, Pipedrive's drag-and-drop functionality is a core part of its user experience, which can make deal management more intuitive.
• The platform includes an AI Sales Assistant that offers predictions on deal success. This provides a layer of data-driven guidance that is different from Copper's more traditional approach to CRM management.
• This tool has built-in, multi-step email sequences to automate lead nurturing. This is a slight difference from Copper, which handles email within Gmail but requires other tools for similar automated outreach campaigns.
• It offers automated lead routing and scoring to direct prospects to the correct sales representative. This is a more structured approach to lead distribution compared to the manual assignment process often used in Copper.
• A native web form builder is included to capture leads directly from a website. This is different from Copper, where this function usually requires an integration with a third-party form tool.

Potential Pipedrive Downsides Vs. Copper

• Pipedrive offers a functional Google Workspace integration, but it is not as native as Copper's. Some users may need to move between their inbox and the CRM, which differs from Copper's design to operate inside Gmail.
• The platform's entry-level plan does not include two-way email sync. For teams that consider this a core function, this is a notable difference from Copper, where deep email integration is central to the product.
• It is designed as a sales-focused CRM for a broad audience. This approach is less specialized than Copper's, which is built specifically for teams deeply embedded in the Google Workspace ecosystem.

Cost-Effectiveness and Pricing

Copper offers a more affordable entry point with its $9 starter plan, compared to Pipedrive's $24 Lite plan. However, Pipedrive's mid-tier plans are more cost-effective, with its Growth plan at $49 versus Copper's Professional plan at $59. Both platforms have a top-tier plan priced at $99.

5) Insightly CRM

Insightly CRM is a platform built to align sales, marketing, and project delivery teams around a single source of customer data. It allows companies to manage the full customer lifecycle, from initial lead contact to post-sale project execution.

Users can track sales opportunities, automate marketing campaigns, and manage projects within one system. This unified structure provides a complete view of every customer relationship.

Insightly CRM's Main Features

• Unifies sales, marketing, and customer support modules on a single platform to centralize customer data.
• Includes marketing automation with visual journeys, A/B testing, and dynamic list segmentation.
• Provides a native customer support and ticketing system with a knowledge base and SLA tracking.
• Offers no-code workflow automation through AppConnect for integrations with tools like Slack, Jira, and QuickBooks.

Insightly CRM Advantages Over Copper

Average Review score: 4.2/5 stars based on 922 G2 reviews.

• Insightly CRM unifies sales, marketing, and project management on one platform. This provides a complete view of the customer journey, unlike Copper, which focuses mainly on sales activities.
• The platform includes native marketing automation with tools for visual journeys and A/B tests. This is a function that requires third-party integrations with Copper.
• It offers a built-in customer support system with case management and a knowledge base. Copper users typically need a separate application for these support tasks.
• This tool provides native features for products, price books, and quotes (PPQ). This allows teams to generate quotes directly, a feature not standard in Copper's sales pipeline focus.
• Its mobile application allows users to scan business cards to create contacts instantly. This offers a different level of on-the-go convenience compared to Copper's mobile experience.

Potential Insightly CRM Downsides Vs. Copper

• Insightly CRM's Google Workspace integration is not as native as Copper's. Some users may need to switch between their inbox and the CRM, which can be less direct than Copper's experience inside Gmail.
• The platform combines sales, marketing, and project management tools. For teams that need a pure sales CRM, this broad scope can feel less specialized than Copper's dedicated focus on the sales pipeline.
• Some users report that the tool's extensive features can create a steeper learning curve. This is different from Copper, which is often considered more straightforward to set up and use daily.

Cost-Effectiveness and Pricing

Copper's entry-level plan is more affordable at $9 per month compared to Insightly's $29 plan. Insightly becomes more cost-effective at the Professional tier ($49 vs. $59), while both platforms price their top-tier plans at $99 per month.

Consider 11x for Digital Sales Workers

For teams interested in adding digital workers to their sales process, 11x offers a different approach. It provides autonomous agents to manage tasks like prospecting and lead qualification, which can supplement your team's efforts without replacing your core CRM.

This model is suited for organizations that want to automate specific parts of the sales cycle. If your goal is to offload repetitive outreach and data management to AI, consider 11x as a practical step for your GTM strategy.

At 11x, we use AI to manage the sales process. Our agent Alice identifies accounts, enriches data, and handles outreach. Julian qualifies leads and books meetings. The platform unifies functions like intent data and email warmup, replacing separate tools.

Book a demo to see the platform in action.

6) Freshsales

Freshsales is a sales CRM that gives businesses a unified platform for customer interactions. It helps sales teams track leads, communicate with prospects, and see a full pipeline view.

The system centralizes customer data and communication history to support the sales cycle from one interface. This approach connects sales and marketing information for a complete customer context.

Freshsales's Main Features

• Uses Freddy AI to run intelligent campaigns and manage leads through qualification, routing, and tracking.
• Engages prospects on preferred channels with full context and intent scoring for omnichannel communication.
• Delivers deal recommendations and highlights pipeline bottlenecks using AI-driven forecast insights.
• Offers an AI writing assistant to draft emails and provide always-on guidance.

Freshsales Advantages Over Copper

Average Review score: 4.5/5 stars based on 1,224 G2 reviews.

• Freshsales uses its AI assistant, Freddy AI, to help draft emails and provide deal insights. This is a feature not native to Copper, which focuses on manual CRM tasks.
• The platform offers a native customer support module with case management. This contrasts with Copper, where teams usually need a separate application for support tickets.
• It provides built-in phone and chat functions for omnichannel communication. This approach is more integrated than Copper's, which centers its communication tools around email.
• This tool has native marketing automation to run campaigns. This differs from Copper, which requires integrations with third-party marketing tools for similar functions.
• A native lead scoring feature helps prioritize prospects based on their engagement. This provides a more automated qualification process than the manual methods often used in Copper.

Potential Freshsales Downsides Vs. Copper

• Freshsales offers a Google Workspace integration, but it is not as native as Copper's. This sometimes requires users to switch between their inbox and the CRM, unlike Copper, which works directly inside the Gmail interface.
• The platform includes sales, marketing, and support features. For a team that only needs a dedicated sales tool, this broad approach might feel less specialized than Copper's focus on pipeline management within Google Workspace.
• Its extensive feature set can sometimes result in a steeper learning curve for new teams. In comparison, some users find Copper's more focused design simpler to set up and use for daily sales tasks.

Cost-Effectiveness and Pricing

Both Freshsales and Copper offer entry-level plans at $9 per user per month. Freshsales is more cost-effective in its higher tiers, with its Pro plan at $39 and Enterprise plan at $59. This contrasts with Copper's Professional plan at $59 and its top-tier Business plan at $99.

7) monday Sales CRM

monday Sales CRM is a platform to manage sales pipelines, customer data, and team tasks in a central location. It supports the full sales cycle, from lead capture and contact management to deal management and post-sales activities. The system also provides tools for sales automation and performance reports.

monday Sales CRM's Main Features

• Includes a built-in AI suite to generate tasks from meeting notes, assist with email composition, and summarize call transcripts.
• Offers a low-code interface to customize deal stages and automate tasks like lead assignment and email open notifications.
• Provides personalized email drip sequences and mass emailing with engagement tracking and AI-assisted copywriting.
• Manages the full sales cycle with modules for lead management, deal tracking, and post-sales project management in one workspace.

monday Sales CRM vs. Copper: Key Differences

Average Review score: 4.6/5 stars based on 973 G2 reviews.

• monday Sales CRM includes a built-in AI suite to assist with email writing and summarizing calls. This offers a different approach compared to Copper, which relies on manual data entry and communication.
• It manages post-sales activities, such as client onboarding, within the same system. This provides a more connected workflow than Copper, which centers on pre-sale pipeline management.
• The tool provides a low-code interface for customizing sales pipelines and automating tasks. This allows for more process flexibility compared to Copper, which offers a more standardized user experience.
• This platform has native tools for mass emailing and personalized drip sequences. This is a different approach from Copper, where email functionality is built around its direct integration with individual Gmail inboxes.

Potential monday Sales CRM Downsides Vs. Copper

• monday Sales CRM integrates with Google Workspace, but it is not as native as Copper's. This may require users to move between their inbox and the CRM, unlike Copper's in-Gmail design.
• The platform is part of a larger work management system. For teams that need only a dedicated sales CRM, this broad scope can feel less specialized compared to Copper's specific focus on the sales pipeline.
• Some users report that the email tracking features can be limited. This is a notable difference from Copper, where seamless email tracking inside Gmail is a core part of the product.

Cost-Effectiveness and Pricing

Copper's starter plan is more affordable at $9 per month compared to monday Sales CRM's $12 entry-level plan. However, monday.com offers more cost-effective mid-tier plans, with its Standard ($17) and Pro ($28) plans priced significantly lower than Copper's Professional ($59) and Business ($99) tiers.

8) Keap

Keap is a sales and marketing automation platform for small businesses. It combines a CRM with tools for lead capture, pipeline management, and automated follow-ups. The system also handles appointments and payments.

It organizes all client information and communications in a central location. The platform is built for service-based businesses and entrepreneurs who need to manage customer interactions and sales processes together.

Keap's Main Features

• It provides marketing automation with tools to create landing pages and forms for lead capture.
• The platform includes email marketing with tools to build and personalize emails, manage deliverability, and use dynamic content.
• It offers reporting and analytics to track performance and gain insights from marketing activities.
• The system creates mobile-optimized landing pages and forms for use on different devices.

Keap Advantages Over Copper

Average Review score: 4.2/5 stars based on 1,563 G2 reviews.

• Keap includes native marketing automation with tools to build landing pages and forms. This is different from Copper, which requires third-party integrations for these lead capture functions.
• The platform offers built-in SMS marketing to communicate with leads. This provides an additional channel for outreach compared to Copper, which focuses primarily on email communication within Gmail.
• It has native tools for invoicing and payments. This allows users to manage the financial part of a deal in one place, a function not standard in Copper's sales-focused feature set.
• This tool provides a full email marketing suite for creating campaigns with dynamic content. This is a broader function than Copper's email integration, which is built for individual communication.

Potential Keap Downsides Vs. Copper

• Keap's integration with Google Workspace is less native compared to Copper. This may require users to switch between their inbox and the CRM, which is different from Copper's design to operate directly inside Gmail.
• The platform combines sales and marketing automation tools for small businesses. For a team that needs only a dedicated sales CRM, this broad scope can feel less specialized than Copper's focus on the sales pipeline.
• Some users report that Keap has a steeper learning curve due to its extensive features. This can be a contrast to Copper, which is often considered more straightforward for teams to adopt for daily sales tasks.
• Its pricing structure is generally higher than Copper's plans. This can be a significant factor for smaller teams, as Copper offers a much lower entry-level price for its services.

Cost-Effectiveness and Pricing

Keap's pricing starts at $249 per month for 1,500 contacts, making it significantly more expensive than Copper, whose starter plan is $9 per user per month. This positions Copper as a more accessible option for smaller teams, while Keap's pricing is structured for businesses with larger contact lists.

9) Close

Close is a CRM platform for sales teams at startups and small businesses. It combines communication tools for calls, email, and SMS with lead management functions. The system provides a central place to manage customer interactions and sales activities. It supports both outbound and inbound sales processes.

Close's Main Features

• Combines calling, email, and SMS into a unified communication platform.
• Automates sales workflows for lead and task management.
• Includes a customer support module with case management and a knowledge base.
• Offers an AI sales assistant for coaching and sales suggestions.

Close Advantages Over Copper

Average Review score: 4.7/5 stars based on 1,812 G2 reviews.

• Close combines calling, email, and SMS into one platform for communication. This is different from Copper, which centers its communication tools around email within Gmail.
• It includes an AI sales assistant that offers coaching and sales suggestions. Copper does not have a similar native AI feature for sales guidance.
• The platform features a built-in power dialer to make outbound calls more efficient. This provides a more advanced calling system compared to Copper, which requires integrations for such functions.
• This tool has a native customer support module with case management. This contrasts with Copper, where teams often need a separate application to handle support tickets.

Potential Close Downsides Vs. Copper

• Close does not provide the same native Google Workspace experience as Copper. Users may need to switch between applications, which is different from Copper's design that operates entirely within the Gmail interface for daily tasks.
• The platform is designed for a wide range of small businesses. For teams that rely heavily on Google Workspace, this broad approach can feel less tailored than Copper's specific focus on that ecosystem.
• Some users report that the tool's advanced reporting features are limited. This can be a consideration for teams that require deep, customizable analytics, an area where Copper offers more robust options.

Cost-Effectiveness and Pricing

Both Copper and Close offer an entry-level plan at $9 per user per month. Copper is more cost-effective in its higher tiers, with its Basic ($23) and Professional ($59) plans priced lower than Close's Essentials ($35) and Growth ($99) plans.

10) Salesflare

Salesflare is a sales CRM for small and medium B2B companies. It automates data entry from sources like emails and calendars to create a central address book. The system tracks all interactions with contacts.

It automatically logs meetings and phone calls. The platform also finds contact details in email signatures and social profiles. This reduces manual work for sales teams to manage relationships and deals.

Salesflare's Main Features

• Automates data entry from emails, calendars, and social media to manage contacts and accounts.
• Provides visual sales pipelines for opportunity and task management.
• Includes email marketing and marketing automation to support lead management.
• Offers social network integration and mobile user support for access across devices.

Salesflare Advantages Over Copper

Average Review score: 4.8/5 stars based on 290 G2 reviews.

• Salesflare automatically populates contact information from emails and social profiles. This reduces the manual data entry that is often required in Copper.
• It includes built-in email marketing tools to send campaigns. This is different from Copper, which focuses its email features on individual communication inside Gmail.
• The tool integrates with social networks to enrich contact data automatically. This provides a more complete contact profile than Copper's standard data fields.
• This platform provides automated reminders for lead follow-ups so deals do not fall through. This is a more proactive approach compared to the manual task creation in Copper.

Potential Salesflare Downsides Vs. Copper

• Salesflare offers a Gmail sidebar, but its integration is less native than Copper's. This sometimes requires users to switch between their inbox and the CRM, which is different from Copper's design that works entirely inside Gmail.
• The tool provides reporting, but some users note there are fewer customization options. Teams that require highly specific dashboards may find Copper's analytics offer more flexibility for their needs.
• Some users report challenges with duplicate contact handling. This can be a consideration for teams that need a more robust system to merge and manage contacts, as Copper may provide a different experience for this task.

Cost-Effectiveness and Pricing

Copper provides a more affordable entry point with its Basic plan at $23 per month, compared to Salesflare's Growth plan at $29. Salesflare becomes more cost-effective with its Pro plan at $49, which is lower than Copper's Professional tier at $59. Both platforms price their top-tier plans at $99 per month.

Which One Should You Go With?

Choosing a Copper alternative depends on your team's specific needs, budget, and existing tech stack. This guide reviewed several options, comparing their features and pricing to help you make an informed decision.

If your goal is automating sales tasks, 11x offers a different approach. Its digital workers handle prospecting and lead qualification, supplementing your team's efforts. This allows you to add automation without replacing your core CRM.