HighLevel Alternatives

HighLevel is a popular choice for businesses that want an all-in-one platform. It works well to combine marketing and sales tools, which can simplify operations. For many, it's a solid solution that serves their needs effectively.

Still, like any tool, it has some limitations. Some users report a steep learning curve and find certain features complex. This might lead you to look for an alternative. We analyzed the best options based on G2 reviews to help you decide. Let's get started.

Consider 11x for Your Sales Team

If your focus is on augmenting your sales team with digital workers, 11x presents a focused solution. It is designed for businesses that want to automate sales tasks. You can explore how it might fit into your current sales operations.

11x is a GTM platform that uses AI agents to manage the sales process. Its agent, Alice, finds prospects, conducts outreach via email and LinkedIn, and keeps the CRM current.

A second agent, Julian, qualifies inbound leads and books meetings. The platform unifies functions like data enrichment, outreach, and email warmup, replacing the need for separate point solutions.

HighLevel Alternatives

We will now break down several HighLevel alternatives. Each option is analyzed on its pricing, main features, and the pros and cons versus HighLevel to inform your decision.

1) HubSpot Marketing Hub

HubSpot Marketing Hub is a marketing automation platform with AI features that sits on the HubSpot Smart CRM. It helps companies attract and convert visitors through unified campaign management and automation. The system replaces separate tools for email, social media, ads, and forms. It centralizes data and provides reports for the entire sales funnel. The platform is for B2B and B2C companies that need an all-in-one tool with connected CRM data.

HubSpot Marketing Hub's Main Features

• The platform includes AI and automation tools such as a customer agent for website engagement, AI writers for content, and workflow automation with lead scoring.
• It provides campaign tools for drag-and-drop email marketing, personalized forms and landing pages, social media management, and journey-based ad management.
• Data and reporting functions feature a Smart CRM with bi-directional data sync, predictive AI analytics, and customer journey analytics for ROI forecasting.
• The ecosystem offers over 1,800 app integrations through its marketplace, along with mobile applications and open developer tools for extensibility.

HubSpot Marketing Hub vs. HighLevel

Average Review score: 4.4/5 stars based on 12,740 G2 reviews.

• HubSpot Marketing Hub is built on its native Smart CRM, which offers a more deeply integrated data foundation for marketing campaigns compared to HighLevel's CRM.
• The platform provides predictive AI analytics and customer journey reporting, giving more advanced ROI forecasting than the standard reports in HighLevel.
• It features a marketplace with over 1,800 app integrations. This allows for greater extensibility than the selection of integrations available with HighLevel.
• The tool includes specialized AI features like a customer agent for websites and AI content writers, which are more focused on marketing tasks than HighLevel's general AI capabilities.

HubSpot Marketing Hub's Disadvantages

• HubSpot Marketing Hub has a more complex pricing model. Its plans are more expensive than HighLevel's, and costs increase with the number of contacts, which can complicate budget planning.
• The tool often places advanced features behind its more expensive Professional or Enterprise plans. Some users report that even essential functions require an upgrade, which differs from HighLevel's more inclusive standard plans.
• It focuses primarily on marketing automation. To get a complete sales and marketing suite, you might need other HubSpot products. HighLevel, in comparison, integrates tools like a funnel builder and two-way SMS into its core platform.
• The platform does not offer a native white-label function. This can be a limitation for marketing agencies that want to provide clients with a branded software experience, a feature that is standard in HighLevel.

Pricing Model Breakdown

HubSpot offers a free plan, a Starter plan at $20 per month, a Professional plan at $890 per month, and an Enterprise plan at $3,600 per month. This tiered model, which scales with features and contacts, contrasts with HighLevel's generally more inclusive pricing structure.

2) ActiveCampaign

ActiveCampaign is an autonomous marketing platform. It uses AI to suggest strategy and execute campaigns across email, SMS, and WhatsApp. The system includes a CRM to build and manage customer relationships, with AI agents that plan, create, and analyze campaigns to support business growth.

The platform serves over 180,000 customers. It helps manage audiences and track interactions in one place. A 14-day free trial is available.

ActiveCampaign's Main Features

• The platform includes Active Intelligence, an AI that suggests strategy, creates content, executes campaigns, and analyzes performance.
• It provides autonomous marketing through goal-aware agents that automatically decide and act on the next steps in a campaign.
• Its marketing automation engine uses visual workflows with sophisticated triggers, split branches, and specific targeting options.
• The system offers over 950 pre-built app integrations to connect workflows across different technology stacks.

ActiveCampaign vs. HighLevel Comparison

Average Review score: 4.5/5 stars based on 14,173 G2 reviews.

• ActiveCampaign provides more advanced marketing automation with AI agents that suggest and run campaigns. This is different from HighLevel, which offers more general AI functions.
• It features a visual workflow builder with complex triggers and conditional logic. This allows for more detailed automation paths than the standard workflows in HighLevel.
• The platform connects with over 950 applications through its integration marketplace. This offers more options for extensibility compared to HighLevel's selection of integrations.
• This tool includes native WhatsApp marketing as a channel for outreach. HighLevel supports SMS but does not have a built-in WhatsApp feature.

ActiveCampaign's Limitations Compared to HighLevel

• ActiveCampaign lacks a native funnel builder, a core feature in HighLevel. Users may need a separate tool to build and manage complete sales funnels, unlike HighLevel's integrated approach.
• The platform does not offer a comprehensive white-label option. This can be a limitation for agencies that want to provide a fully branded software experience, which is a standard feature in HighLevel.
• Its all-in-one scope is sometimes narrower than HighLevel's. It may lack native features like a unified social media planner or reputation management tools, which are integrated into the HighLevel platform.

Cost-Effectiveness Comparison

ActiveCampaign's pricing starts at $15 per month and increases to $145 per month for its Enterprise plan, with costs tied to contact numbers. This tiered approach contrasts with HighLevel's typically more inclusive pricing, which bundles core features like a funnel builder. For specific details, see ActiveCampaign's official website.

3) ClickFunnels

ClickFunnels is a sales and marketing platform that uses funnels to convert visitors into customers. It lets users build and scale an online business from a single dashboard, with tools for storefronts, courses, and email marketing.

Its CRM manages a sales pipeline, appointments, and lead nurture via email and SMS. The platform's design aims to handle the entire sales process from one location.

ClickFunnels's Main Features

• The platform provides a funnel builder with a drag-and-drop editor for pages, opt-ins, one-click upsells, and order bumps.
• It includes tools to create and sell online courses, coaching programs, or membership sites to monetize expertise.
• Users can build and moderate private communities to engage customers and increase retention.
• The system allows for the creation of e-commerce storefronts with product listings, global products, and integrated payment processing.

ClickFunnels Vs. HighLevel Comparison

Average Review score: 4.6/5 stars based on 410 G2 reviews.

• ClickFunnels offers a more specialized funnel builder with features like one-click upsells and order bumps. This is different from HighLevel, where the funnel builder is one component of a broader system.
• It allows users to build e-commerce storefronts with global product listings. This provides a more direct sales platform for products compared to HighLevel's lead-focused structure.
• The platform includes dedicated tools to create and sell online courses and membership sites. This is a more focused feature to monetize content than the general tools available in HighLevel.
• This tool provides a feature to build and manage private communities. This helps with customer retention in a way that is distinct from HighLevel's communication tools like SMS and email.

ClickFunnels's Limitations Compared to HighLevel

• The platform lacks a native white-label function. Agencies that want to present the software as their own to clients might find this restrictive, as HighLevel includes this as a core feature.
• It does not have a unified social media planner. Users often need a separate application to schedule posts, while HighLevel integrates this tool into its platform for centralized management.
• ClickFunnels lacks integrated reputation management tools. Businesses that want to track and manage online reviews from one place may need another service, unlike HighLevel, which offers this capability natively.

Cost-Effectiveness Comparison

ClickFunnels's Startup plan is $97 per month, and its Pro plan is $297 per month. This tiered model differs from HighLevel's, which typically includes a broader set of tools for a single price, making it a more cost-effective option for agencies. For detailed pricing, visit ClickFunnels's official website.

4) Keap

Keap is a sales and marketing automation platform with a built-in CRM. It helps service-based small businesses manage client information and daily work in one location. The system allows users to organize leads, automate client follow-up, and process payments.

Keap's Main Features

• The platform includes a drag-and-drop "When/Then" automation builder to create workflows for marketing, sales, and service operations.
• Its sales automation tools manage a pipeline with deal stages, follow-up sequences, and options for quotes and upsells.
• The system offers the Keap Business Line, which provides a dedicated mobile number for business calls and two-way texting.
• Keap AI works with pre-built automation templates to help users create campaigns quickly.

Keap Vs. HighLevel: A Comparison

Average Review score: 4.2/5 stars based on 1,563 G2 reviews.

• Keap offers specific sales pipeline tools like native quotes and invoices. This differs from HighLevel's broader focus on lead generation and communication.
• The platform uses a "When/Then" automation builder to create workflows. This offers a more structured process compared to the general automation capabilities within HighLevel.
• It includes the Keap Business Line, a dedicated phone number for calls and texts. HighLevel provides two-way SMS but does not offer a distinct business phone line feature.
• Keap AI works with pre-built automation templates for campaign creation. This approach is more focused on specific marketing tasks compared to the general AI tools available in HighLevel.

Keap's Limitations Compared To HighLevel

• The platform lacks a native white-label option. This can be a drawback for agencies that want to offer a branded software experience, a feature that is standard in HighLevel.
• It does not have an integrated social media planner. Users might need another application to schedule content, unlike HighLevel, which provides this tool within its system.
• Keap does not provide built-in reputation management. This means businesses may need a separate service to track online reviews, a feature that HighLevel includes in its core offer.

Cost-Effectiveness Comparison

Keap's pricing starts at $249 per month for 1,500 contacts, with costs that scale based on your contact list. This model differs from HighLevel's, which generally offers a broader set of tools for a fixed price. This can provide more predictable costs for users with large or growing contact databases.

5) Salesforce Marketing Cloud

Salesforce Marketing Cloud is a digital marketing platform for customer journey management. It helps a business know its customers and engage them across the entire journey. The system supports 1-to-1 customer journeys with personalized experiences on channels like email, mobile, and social. It also includes tools for advertising, data analysis, and content creation.

Salesforce Marketing Cloud's Main Features

• Uses autonomous AI agents (Agentforce) to generate segments, create briefs, build journeys, and write content.
• Unifies first-, second-, and third-party data, including unstructured files like PDFs, through its Data Cloud.
• Offers loyalty management tools to create personalized rewards and manage customer programs.
• Provides B2B marketing automation to align sales and marketing around account-based experiences.

Salesforce Marketing Cloud Vs. HighLevel

Average Review score: 4.0/5 stars based on 4,646 G2 reviews.

• Salesforce Marketing Cloud includes a Data Cloud that unifies various data types, including unstructured files like PDFs. This provides a more comprehensive customer profile compared to the standard data handling in HighLevel.
• The platform uses Einstein AI to predict customer behavior and suggest next actions. This offers more advanced predictive analytics than the general AI functions available in HighLevel.
• It offers native loyalty management tools to build and manage customer reward programs. HighLevel does not include a comparable built-in feature for customer loyalty.
• This tool provides specialized B2B marketing automation for account-based experiences. This is a more focused approach than HighLevel's general marketing automation, which serves a broader business audience.

Salesforce Marketing Cloud's Limitations

• The platform lacks a native white-label option. This is different from HighLevel, which builds its service around letting agencies brand the software as their own for clients.
• It does not have an integrated funnel builder for creating sales pages and checkout flows. Users may need other tools for this, unlike HighLevel, which includes a funnel builder as a central part of its platform.
• The tool does not offer integrated reputation management to track and respond to online reviews. This is a feature included within HighLevel's platform, which helps businesses manage their online presence from one place.
• Some users find the platform's pricing and feature set complex, especially for smaller businesses. HighLevel, in comparison, often presents a more straightforward, all-in-one pricing model that can be easier to budget for.

Cost-Effectiveness Comparison

Salesforce Marketing Cloud's pricing is customized based on a company's specific needs and is not publicly listed. This contrasts with HighLevel's fixed-price plans. For accurate pricing, you should visit the Salesforce Marketing Cloud's official website to request a quote.

Consider 11x for Digital Sales Workers

If your goal is to add digital workers to your sales process, 11x offers a targeted solution. Its AI agents handle prospecting and outreach, which can free up your team to focus on other priorities. You can investigate how this platform fits your sales strategy.

With 11x, we run your sales playbook with AI agents. Alice finds accounts, enriches data, and handles outreach. Julian qualifies inbound leads and books meetings. Our platform replaces separate tools for intent signals and email warmup, consolidating the GTM stack.

Book a demo to see how it works.

6) Zoho CRM

Zoho CRM is an omnichannel platform for customer relationship management. It helps businesses of all sizes unify their sales, marketing, and support processes in a single system.

The software provides a central place to manage customer data and interactions. This approach supports customer connections across multiple channels and is used by companies in various industries.

Zoho CRM's Main Features

• The platform provides Teamspaces, which are dedicated work areas that let each department view only the data it needs.
• Its AI, Zia, rewrites emails, detects anomalies, and offers predictive insights through multi-agent orchestration.
• The Canvas Design Studio allows for drag-and-drop UI customization and can generate layouts from images.
• It includes sales automation with advanced workflows, cadences, and a configure-price-quote (CPQ) function.

Zoho CRM Vs. HighLevel: A Comparison

Average Review score: 4.1/5 stars based on 2,820 G2 reviews.

• Zoho CRM offers Teamspaces to create dedicated work areas for different departments. This provides more focused data views for teams, unlike HighLevel's single, unified dashboard.
• It includes a native configure-price-quote (CPQ) function for sales teams. This specialized tool helps create complex quotes, a feature not found in HighLevel.
• The Canvas Design Studio allows users to customize the CRM interface with a drag-and-drop editor. This offers a higher degree of visual personalization than the standard layout options available in HighLevel.
• Its AI, Zia, offers predictive sales insights and anomaly detection. This is different from HighLevel's AI, which focuses more on content generation and general automation.

Zoho CRM's Limitations Compared To HighLevel

• Zoho CRM does not offer a native white-label option. This can be a drawback for agencies that want to provide a branded software experience, a feature that is standard in HighLevel.
• The platform lacks an integrated funnel builder for creating sales pages and checkout flows. Users might need a separate tool for this, unlike HighLevel, which includes this as a core feature.
• It does not have built-in reputation management. Businesses that want to monitor online reviews from one place may need another service, a capability that HighLevel includes natively.

Cost-Effectiveness Comparison

Zoho CRM has a free plan and paid tiers from $14 to $40 per user per month. This per-user model contrasts with HighLevel's fixed-price plans, which can be more cost-effective for larger teams as the price does not scale with each new user.

7) Mailchimp

Mailchimp provides an email and marketing automation platform with an integrated CRM. It helps businesses manage customer data, organize contacts, and send targeted campaigns from a single location.

The platform is built for companies that use email to build customer relationships. It also includes tools for landing pages and social ads to support wider marketing efforts.

Mailchimp's Main Features

• The platform includes generative AI tools to produce subject lines, email copy, and on-brand content automatically.
• It provides marketing automation that triggers journeys based on browsing or purchase data, with pre-built e-commerce flows.
• Its audience management tools allow for segmentation based on spend, behavior, and predicted attributes.
• The system offers reporting and analytics with custom reports, funnel visualizations, and industry benchmarking.

Mailchimp Vs. HighLevel: A Comparison

Average Review score: 4.3/5 stars based on 12,745 G2 reviews.

• Mailchimp provides a more specialized email marketing experience with a wide range of pre-designed templates. This is different from HighLevel, where email is one part of a broader marketing system.
• The platform offers industry benchmarking in its analytics. This allows users to compare their campaign performance against competitors, a feature not available in HighLevel's standard reporting.
• It includes advanced audience segmentation based on predicted attributes and purchase behavior. This provides more detailed targeting options for e-commerce than HighLevel's general contact segmentation.
• This tool's generative AI is focused on creating email-specific content like subject lines and body copy. This is a more targeted use of AI compared to HighLevel's broader content generation tools.

Mailchimp's Limitations Compared To HighLevel

• Mailchimp lacks a native white-label option. This can be a drawback for agencies that want to give clients a branded software experience, a standard feature in HighLevel.
• The platform does not have an integrated funnel builder. Users may need a separate tool to create sales funnels, which is different from HighLevel's built-in functionality.
• It does not offer a unified social media planner. Businesses that want to schedule social media content may need a separate application, while HighLevel includes this tool within its platform.

Cost-Effectiveness Comparison

Mailchimp offers a free plan and paid tiers starting from $13 per month, with costs that increase based on contact numbers. This contrasts with HighLevel's fixed-price model, which includes a broader set of tools for a single price, potentially offering more predictable costs for businesses that need more than just email marketing.

8) SharpSpring

SharpSpring is a revenue growth platform for small and medium-sized businesses. It helps companies generate leads and convert them to sales. The platform provides behavior-based email marketing, sales automation, and CRM integration options in a single system.

A full-featured model for marketing agencies allows them to offer the services to clients under their own brand.

SharpSpring's Main Features

• Provides an integrated CRM and marketing automation platform for agencies.
• Includes tools for managing emails and automating workflows.
• Offers support through phone, email, and live chat, along with a learning center.

SharpSpring Vs. HighLevel: A Comparison

Average Review score: 4.0/5 stars based on 2 G2 reviews.

• SharpSpring provides multiple support channels, including phone and live chat. This offers more direct access to help compared to the standard support options available with HighLevel.
• The platform is often considered more user-friendly. This is different from HighLevel, which some users report has a steep learning curve.
• It is positioned as a cost-effective solution for agencies that need both CRM and marketing automation. This presents a different value proposition from HighLevel's fixed-price plans.
• The tool includes a robust learning center alongside its direct support. This gives users extensive resources for self-education, which differs from HighLevel's typical onboarding.

SharpSpring's Limitations Compared To HighLevel

• SharpSpring does not have a native funnel builder. This differs from HighLevel, which includes this tool, so users might need a separate application to create sales pages and checkout flows.
• It does not offer a unified social media planner. In contrast to HighLevel, which provides this tool natively, users might need an external application to schedule posts across different platforms.
• The tool does not provide built-in reputation management. Businesses that want to track online reviews from a single dashboard may need a separate service, a feature that HighLevel includes in its core platform.

Cost-Effectiveness Comparison

SharpSpring's pricing is not publicly listed, which contrasts with HighLevel's fixed-price plans. For accurate pricing information, you should visit SharpSpring's official website to request a quote based on your specific business needs.

9) EngageBay

EngageBay provides an all-in-one platform for marketing, sales, and support, centered on a free CRM. It is built for small to medium-sized businesses and offers one software to manage all activities from lead capture to support tickets.

This approach unifies data for a complete view of the customer journey. It can help businesses that want to replace multiple separate tools.

EngageBay's Main Features

• The platform provides an all-in-one CRM that unifies marketing, sales, and customer support functions.
• It includes marketing automation tools for email campaigns, landing pages, and web forms to capture leads.
• The system offers a helpdesk and free live chat software to manage customer service interactions.
• It has sales force automation with features for contact management, appointment scheduling, and pipeline management.

EngageBay Vs. HighLevel Comparison

Average Review score: 4.6/5 stars based on 501 G2 reviews.

• EngageBay provides an integrated helpdesk and live chat software for customer service. This differs from HighLevel, which centers its tools more on marketing and sales communications.
• The platform offers a free plan and a per-user pricing structure. This can make it a more accessible starting option for smaller businesses compared to HighLevel’s plan structure.
• It unifies marketing, sales, and support data into one CRM. This creates a complete customer view that includes service interactions, an area less emphasized in HighLevel's platform.
• This tool is frequently highlighted for its ease of use. This can offer a simpler user experience in contrast to HighLevel, which some find more complex to learn.

EngageBay's Limitations Compared To HighLevel

• EngageBay lacks a native white-label option. This is a key difference from HighLevel, which is designed for agencies to rebrand the platform. This might limit agencies that want to offer a fully branded experience to their clients.
• It does not have an integrated funnel builder for creating complex sales sequences. Users may need a separate tool for this function. HighLevel, by comparison, includes a funnel builder as a central part of its platform.
• The tool does not provide built-in reputation management. Businesses might need a separate service to monitor online reviews, a capability that HighLevel includes in its core platform.

Cost-Effectiveness Comparison

EngageBay offers a free plan and paid tiers from $8.99 to $47.99 per user per month. This per-user model can be affordable for small teams, but it contrasts with HighLevel's fixed-price plans, which do not increase with each new user and may offer better value for larger teams.

10) Ontraport

Ontraport is a business automation platform for entrepreneurs and small businesses. It combines a CRM with marketing automation, sales tools, and payment functions. The system manages the customer lifecycle from one place.

Coaches, consultants, and course creators use the platform to build funnels, manage contacts, sell products, and create membership sites.

Ontraport's Main Features

• The platform provides email marketing tools to build and personalize emails, send outbound campaigns, and manage deliverability.
• It includes online marketing features for creating landing pages, forms, and mobile-optimized dynamic content.
• The system offers lead management with a marketing lead database, data quality management, and segmentation capabilities.

Ontraport Vs. HighLevel: A Comparison

Average Review score: 4.5/5 stars based on 219 G2 reviews.

• Ontraport includes a direct-mail printing feature. This allows for physical marketing campaigns, a function not natively available in HighLevel.
• The platform offers one-click WordPress hosting. This is different from HighLevel, which requires a separate hosting solution for WordPress sites.
• It provides tools for mobile-optimized dynamic content on landing pages. This offers a different way to personalize the user experience compared to HighLevel's standard page building tools.
• This tool includes subscription management capabilities. This provides more specific functions for recurring revenue models than the general payment tools found in HighLevel.

Ontraport's Limitations Compared To HighLevel

• Ontraport lacks a native white-label feature. This means agencies cannot present the software as their own, which is a core function available within the HighLevel platform.
• It does not provide a built-in social media planner. In contrast, HighLevel allows users to schedule and manage social media content directly from its platform, which removes the need for an external tool.
• This platform lacks integrated reputation management. Some businesses may find this a drawback, as HighLevel includes tools to track and respond to online reviews from a single dashboard.

Cost-Effectiveness Comparison

Ontraport's pricing starts at $29 per month and goes up to $299 per month for its Enterprise plan. This tiered model contrasts with HighLevel's fixed-price plans, which can be more cost-effective for larger teams as the price does not scale with each new user.

Which One Should You Go With?

Choosing a HighLevel alternative depends on many variables, including your specific business needs and budget. This guide has presented several options to help inform your decision.

If your focus is on augmenting your sales team with digital workers, 11x presents a focused solution. It is designed for businesses that want to automate sales tasks and allow your team to focus on other priorities.