Instantly Alternatives

Instantly is a popular tool for good reasons. It performs well for email outreach and includes a B2B database. Many also use it to identify website visitors, which helps turn anonymous traffic into leads. This makes it a solid choice for many sales teams.

However, some users report a learning curve. Others say email deliverability can sometimes be a concern. For this reason, we analyzed the top alternatives to help you find a better fit. We compared them based on G2 reviews to simplify your choice. Let's get started.

A Note on 11x for Sales Teams

For teams interested in digital workers for sales, 11x is a relevant option. These workers manage tasks like lead research and outreach. This lets your sales staff focus on closing deals. See if this approach is a good fit for your company.

11x is a go-to-market platform that uses AI agents to manage the sales process autonomously. An agent named Alice finds prospects, handles outreach, and updates the CRM, while Julian qualifies inbound leads and books meetings.

This approach consolidates the GTM stack. It replaces separate tools for data enrichment, outreach, and email warmup by unifying these functions in one platform.

Instantly Alternatives

Below is a detailed review of the top Instantly alternatives. We compare each tool's pricing, features, and specific advantages and drawbacks relative to Instantly.

1) Lemlist

Lemlist is a sales engagement platform where teams find, enrich, and contact leads. It includes a B2B database with over 450 million contacts to build targeted lists.

The tool automates outreach across multiple channels like email, LinkedIn, and phone. It uses AI to personalize messages and has a built-in feature to support email deliverability.

Lemlist's Main Features

• Sources leads from a 450M+ B2B database and uses one-click “waterfall” enrichment for verified contact information.
• Automates multichannel outreach sequences that can include email, LinkedIn actions, WhatsApp messages, and calls.
• Personalizes content at scale using AI to scrape websites for insights and create dynamic text, images, and landing pages.
• Includes free access to lemwarm, a tool designed to warm up email accounts and improve deliverability.

How Lemlist Differs From Instantly

Average Review score: 4.4/5 stars based on 276 G2 reviews.

• Lemlist integrates cold calls and LinkedIn actions directly into its outreach sequences, whereas Instantly primarily centers on email campaigns.
• It offers advanced personalization by creating dynamic images and landing pages for each prospect, a feature not standard in many email-focused tools like Instantly.
• The platform uses a one-click “waterfall” enrichment process to source verified contact information, which is a different approach to data verification than Instantly's method.
• A dedicated Chrome extension allows users to engage with prospects and add them to campaigns directly from LinkedIn, offering a more integrated workflow for social selling compared to Instantly.

Where Lemlist Differs From Instantly

• Lemlist does not offer a feature to identify anonymous website visitors. This is a function available in Instantly that helps generate leads directly from site traffic.
• Its pricing reflects its multichannel features. For teams focused only on email outreach, Instantly might be a more direct and potentially cost-effective solution.
• Some users report that the platform can have occasional technical issues. Its wide range of features may also feel less focused compared to Instantly's email-centric design.

Pricing and Plan Breakdown

Lemlist offers a free plan, an Email Pro plan at $55 per year, and a Multichannel Expert plan at $79 per month. This structure provides a low-cost annual option for email-only tasks, while the monthly plan supports multichannel outreach. This differs from Instantly's focus on email campaigns and lead identification.

2) Mailshake

Mailshake is a sales engagement platform for multi-channel outreach. Teams use it to run email, phone, and LinkedIn campaigns from one dashboard. The tool focuses on email deliverability and automated follow-ups to help users connect with prospects and book meetings.

It uses AI to assist with content creation. New reps can onboard and send sequences on their first day due to its simple design and templates. More than 100,000 companies use the platform for sales and marketing.

Mailshake's Main Features

• Connects with any email provider and pushes data to CRMs like Salesforce, HubSpot, and Pipedrive.
• Automates LinkedIn connection requests, profile views, and messages as part of multi-channel sequences.
• Uses an AI writer, SHAKEspeare, to auto-generate and spin copy, subject lines, and A/B test variants.
• Prioritizes highly engaged prospects in a dedicated queue called Lead Catcher for quick action.

How Mailshake Differs From Instantly

Average Review score: 4.7/5 stars based on 326 G2 reviews.

• Mailshake supports multi-channel outreach, including phone calls and LinkedIn tasks, within a single sequence. This differs from Instantly, which focuses mainly on email campaigns.
• The tool's AI writer, SHAKEspeare, generates and A/B tests email copy. Instantly does not offer a similar built-in feature for content creation.
• It offers a feature called Lead Catcher that prioritizes engaged prospects for quick follow-up. This provides a more focused approach to lead management than Instantly's standard tracking.
• This platform connects natively with major CRMs like Salesforce and HubSpot. This allows for a more direct data sync for sales teams compared to Instantly.

Where Mailshake Differs From Instantly

• Mailshake does not have a feature to identify anonymous website visitors. This means teams cannot generate leads directly from their site traffic, a function available in Instantly.
• The tool lacks a built-in B2B contact database for sourcing new leads. Users must import their own lists, unlike Instantly, which includes a database for prospecting.
• It does not offer an integrated, unlimited email warm-up service. Some teams might need a separate tool to prepare email accounts for outreach, a process included with Instantly.

Pricing and Plan Breakdown

Mailshake offers plans at $29, $59, and $99 per month, scaling from basic email to multi-channel engagement. This tiered pricing may be more cost-effective for teams that do not need Instantly's built-in B2B database or website visitor identification features.

3) Woodpecker

Woodpecker is a cold outreach platform that combines email and LinkedIn automation from one interface. It includes a B2B database with one billion contacts for lead discovery and supports email campaigns with free inbox warm-up and verification.

The tool also offers an agency panel for the management of multiple client campaigns. It blends email with LinkedIn touchpoints to improve response rates.

Woodpecker's Main Features

• Manages multiple client campaigns from a single agency panel for easier oversight.
• Automates LinkedIn outreach with invites, messages, and profile visits included in sequences.
• Offers the option to purchase fully configured domains and inboxes directly within the platform.
• Uses condition-based logic for campaigns and Adaptive Sending to stay within email provider limits.

How Woodpecker Differs From Instantly

Average Review score: 4.5/5 stars based on 93 G2 reviews.

• Woodpecker provides a dedicated panel for agencies to manage multiple client accounts from one place, which offers a more centralized workflow than Instantly's standard user setup.
• It allows users to purchase fully configured domains and inboxes directly within the platform, simplifying a setup process that users must handle externally with Instantly.
• The platform uses condition-based logic to create custom campaign paths based on prospect engagement, offering more flexible sequences compared to Instantly's email-focused campaigns.
• This tool includes an "Adaptive Sending" feature that adjusts sending volume to stay within provider limits, a specific approach to deliverability that differs from Instantly's general warm-up service.

Where Woodpecker Differs From Instantly

• Woodpecker does not have a feature to identify anonymous website visitors. This is a function available in Instantly that helps convert site traffic directly into leads.
• Its pricing plans are based on the number of prospects contacted monthly. This may be less flexible for some teams compared to Instantly, which often provides plans with unlimited contacts.
• The platform's interface, while powerful, can sometimes present a learning curve for new users. Instantly's focused design for email outreach may feel more straightforward for teams just starting out.

Pricing and Plan Breakdown

Woodpecker’s pricing starts at $29 per month for 500 prospects, which is cost-effective for smaller campaigns. In contrast, Instantly’s plans with unlimited contacts are better suited for high-volume outreach.

4) Apollo.io

Apollo.io is a sales intelligence platform with tools for the sales process. It includes a B2B database to find contacts and automates email outreach for engagement.

The platform also identifies person-level website visitors. This feature turns anonymous traffic into leads, which helps sales teams connect with interested prospects directly.

Apollo.io's Main Features

• Provides a B2B database to find contacts.
• Automates email outreach for prospect engagement.
• Identifies person-level website visitors, turning anonymous traffic into leads.

How Apollo.io Differs From Instantly

Average Review score: 4.7/5 stars based on 8,904 G2 reviews.

• Apollo.io uses lead scoring to rank prospects based on their actions. This provides a more structured way to prioritize follow-ups than the general engagement tracking found in Instantly.
• The tool provides buyer intent data to find companies that research relevant solutions. This helps teams focus on active buyers, a different approach from Instantly's general lead discovery.
• The platform operates as an end-to-end sales tool with deal management capabilities. This scope is wider than Instantly, which concentrates on top-of-funnel outreach.
• Its database includes over 210 million contacts for lead generation. This large dataset provides more extensive prospecting options than Instantly's platform.

Where Apollo.io Differs From Instantly

• Apollo.io's email warm-up feature uses a credit system on certain plans. This is different from Instantly, which typically includes unlimited warm-up. This model may suit teams that send a high volume of emails.
• Its platform includes a wide range of features like deal management, which can present a learning curve. Teams that need a tool just for email outreach might prefer Instantly's more focused interface.
• Contact exports on Apollo.io often operate on a credit system. This differs from Instantly, where plans frequently offer unlimited contacts, a structure that suits teams focused on high-volume list creation.

Pricing and Plan Breakdown

Apollo.io offers a free plan, with paid tiers at $49, $79, and $119 per month. This contrasts with Instantly, which often provides plans with unlimited contacts better suited for high-volume outreach.

5) Reply.io

Reply.io is a sales engagement platform for multi-channel outreach. It includes a B2B database to build prospect lists and automates email sequences to connect with leads.

The platform also identifies person-level website visitors. This function turns anonymous site traffic into actionable leads for sales teams.

Reply.io's Main Features

• Employs an AI SDR agent, Jason AI, for automated prospecting, message generation, reply handling, and meeting booking.
• Uses AI variables to create paragraph-level personalization tokens that rewrite each email uniquely at scale.
• Manages email, social, text, and call replies from a single unified inbox.
• Includes a deliverability toolkit with over 30 items, such as an Email Health Checker and Gmail API sending.

How Reply.io Differs From Instantly

Average Review score: 4.6/5 stars based on 1,458 G2 reviews.

• Reply.io includes an AI SDR agent that automates prospect research and books meetings. This offers a more hands-off approach than the manual campaign setup in Instantly.
• It provides an AI chat with video avatars to interact with website visitors. This is a more direct method to capture leads compared to Instantly's passive visitor identification.
• The tool supports outreach on more channels, such as WhatsApp and SMS. This provides more ways to connect with prospects than Instantly's email-focused campaigns.
• An agency-specific hub offers tools to manage multiple client accounts from one dashboard. This creates a more centralized workflow for agencies than Instantly's standard user setup.

Where Reply.io Differs From Instantly

• Reply.io's pricing plans are often based on email volume. This model differs from Instantly, which typically provides plans with unlimited contacts for high-volume campaigns.
• It uses an integration with Mailtoaster.ai for email warm-up. This is a different approach from Instantly, which includes unlimited warm-up as a built-in feature on its main plans.
• The platform's wide range of features sometimes presents a learning curve. Instantly's email-centric design can feel more straightforward for teams that only need outreach.

Cost-Effectiveness Comparison

Reply.io offers a free plan, with paid tiers starting at $49 per month for email and $89 for multichannel outreach. This contrasts with Instantly's model, which often provides plans with unlimited contacts better suited for high-volume campaigns.

When to Choose 11x for Your Sales Team

If your team's main challenge is operational workload, consider a different approach. 11x uses digital workers to manage tasks like lead research and outreach. This allows your sales reps to focus on revenue-generating activities. See if this model is the right fit for your organization.

With 11x, AI agents manage the sales process from start to finish. An agent named Alice finds accounts, enriches their data, and runs outreach. Julian then handles calls, qualifies prospects, and books meetings. This consolidates the GTM stack, replacing separate tools for intent data and email warmup.

Book a demo to see the platform in action.

6) Snov.io

Snov.io is a sales automation platform with tools for the outreach process. It includes a B2B database for lead discovery and an email campaign sender. The platform also has a feature to identify website visitors, which turns anonymous traffic into actionable contacts for sales teams.

Snov.io's Main Features

• Includes a built-in sales CRM with Google Calendar sync, automated deal stages, and deal-loss analytics.
• Uses a 7-tier email verifier with gray-listing bypass to achieve 98% accuracy.
• Automates LinkedIn outreach, including auto-actions and InMail messages, in a safe cloud mode.
• Features a unified inbox with reply-sentiment analysis to help prioritize conversations.

How Snov.io Differs From Instantly

Average Review score: 4.6/5 stars based on 450 G2 reviews.

• Snov.io includes a built-in sales CRM to manage deals and pipelines. This provides a more integrated sales workflow compared to Instantly, which focuses on top-of-funnel outreach.
• It uses a 7-tier email verifier to ensure high accuracy. This offers a more detailed approach to list cleaning than the general deliverability tools found in Instantly.
• The platform features a unified inbox with reply-sentiment analysis to help prioritize conversations. This is a more advanced inbox management feature than Instantly's standard reply tracking.
• This tool automates LinkedIn outreach with profile visits and messages. It adds a social selling layer that is not a core part of Instantly's email-centric campaign structure.

Where Snov.io Differs From Instantly

• Snov.io's email warm-up feature may have certain limits. This is different from Instantly, which often provides unlimited warm-up as a core part of its service, simplifying sender reputation management for large-scale campaigns.
• The platform's pricing plans are based on credits and contact limits. This structure may be less cost-effective for high-volume outreach compared to Instantly, which often provides plans with unlimited contacts.
• It includes a built-in CRM, which might be more than what some teams need. Users looking for a simple email outreach tool may find Instantly's focused design more straightforward, as some users report a learning curve.

Pricing and Plan Breakdown

Snov.io offers plans starting at $39 per month, which are based on credits and contact limits. This model contrasts with Instantly, which often provides plans with unlimited contacts, making it a more direct choice for high-volume outreach.

7) Outreach

Outreach is a sales execution platform that helps teams manage their sales process. It provides tools for email outreach, a B2B database to find new leads, and a feature to identify website visitors. This combination of tools supports the full sales cycle for go-to-market teams.

Outreach's Main Features

• Offers AI-driven rep coaching through Kaia, which provides meeting summaries, analytics, and deep-link call moments for managers.
• Predicts revenue outcomes, identifies pipeline gaps, and runs scenario forecasts using its pipeline and forecast analytics.
• Surfaces risks, next steps, and recent activity on any account or deal with Smart Account Assist and Smart Deal Assist.
• Detects topics and buyer sentiment across meetings, calls, and emails to help prioritize conversations.

How Outreach Differs From Instantly

Average Review score: 4.3/5 stars based on 3,479 G2 reviews.

• Outreach provides AI-driven coaching for sales reps through its Kaia feature. This offers meeting summaries and analytics, a more advanced support function than Instantly's outreach automation.
• The platform includes revenue forecasting and pipeline analytics. These tools help managers predict outcomes, a strategic capability not found in Instantly's top-of-funnel feature set.
• It offers deal management features like Smart Deal Assist to highlight risks and suggest next steps. This supports the full sales cycle, unlike Instantly, which focuses on initial outreach.
• The tool detects buyer sentiment across calls and emails. This provides deeper insight for prioritizing conversations compared to the standard engagement tracking available in Instantly.

Where Outreach Falls Short Compared to Instantly

• Outreach provides a wide range of features for the entire sales cycle. Teams that need a simple tool only for email outreach may find Instantly's focused design more straightforward.
• Its pricing structure suits enterprise teams. This can be less cost-effective for high-volume email campaigns, where Instantly's plans with unlimited contacts often provide better value.
• The platform does not include an unlimited email warm-up service. Users might need a separate tool for this task, which is a built-in feature in many of Instantly's plans.
• Some users report that the tool can have slow loading times. This may affect daily workflows, especially when compared to a more lightweight platform like Instantly.

Value and Cost Comparison

Outreach does not publicly list its pricing, so a direct comparison is not possible. As an enterprise-focused platform, its pricing is customized. For accurate details, visit Outreach's official website to request a quote.

8) Salesloft

Salesloft is a sales engagement platform with tools for the sales process. It includes a B2B database to find contacts and automates email outreach to connect with prospects. The platform also has a feature to identify website visitors, which turns anonymous site traffic into leads.

Salesloft's Main Features

• Provides calling capabilities, including click-to-call functionality and call recording.
• Delivers analytics on email performance by tracking open rates, link activity, and attachment activity.
• Offers insights and a notes feature to manage prospect interactions.
• Personalizes automated emails for individual contacts within outreach campaigns.

How Salesloft Differs From Instantly

Average Review score: 4.5/5 stars based on 4,145 G2 reviews.

• Salesloft includes native calling capabilities, such as click-to-call and call recording. This differs from Instantly, which centers on email-based outreach.
• It provides detailed analytics on email performance, including attachment activity. This offers deeper insights compared to the standard open and link tracking in Instantly.
• The platform supports the full sales cycle with deal management and forecasting tools. This is a broader scope than Instantly, which concentrates on top-of-funnel lead generation.
• This tool offers conversation intelligence and sales coaching features. These functions help improve team performance, an area not covered by Instantly's outreach automation.

Where Salesloft Differs From Instantly

• Salesloft does not include an unlimited email warm-up service. Teams may need a separate tool for this task, which is a built-in feature in many of Instantly's plans.
• The platform's wide range of features for the entire sales cycle can be complex. Teams that need a simple tool for email outreach might find Instantly's focused design more straightforward.
• Its pricing structure is designed for enterprise teams. This can be less cost-effective for high-volume email campaigns, where Instantly's plans with unlimited contacts often provide better value.

Value and Cost Comparison

Salesloft does not publicly list its pricing, a common practice for enterprise platforms. This contrasts with Instantly's model, which often provides unlimited contacts for high-volume outreach. For accurate pricing, visit Salesloft's official website to request a quote.

9) SmartReach.io

SmartReach.io is a sales engagement platform for multi-channel outreach. It provides a B2B database to find prospects and tools to automate email campaigns. The platform also includes a feature to identify website visitors, which helps convert anonymous traffic into leads.

SmartReach.io's Main Features

• Rotates through unlimited email accounts to improve deliverability rates.
• Automates LinkedIn outreach and allows for unlimited LinkedIn accounts.
• Includes a shared team inbox with reply sentiment reports for collaboration.
• Provides a power dialer for direct sales calls within the platform.

How SmartReach.io Differs From Instantly

Average Review score: 4.6/5 stars based on 56 G2 reviews.

• SmartReach.io rotates unlimited email accounts within a campaign to protect sender reputation. This offers a different approach to deliverability management compared to Instantly's standard warm-up feature.
• The platform automates LinkedIn outreach and supports unlimited LinkedIn accounts. This adds a social selling channel that is not a core part of Instantly's email-focused system.
• It includes a power dialer for making direct sales calls from the platform. This provides a native voice outreach option that Instantly does not offer.
• This tool provides a shared team inbox with reply sentiment reports. This supports team collaboration in a way that differs from Instantly's individual reply management.

Where SmartReach.io Differs From Instantly

• SmartReach.io's pricing is based on the number of prospects contacted each month. This can be less cost-effective for high-volume outreach compared to Instantly, which often includes unlimited contacts in its plans.
• The platform has deliverability tools, but some users note its warm-up feature is less integrated than Instantly's. This might require more setup for teams that need a simple, all-in-one warm-up solution.
• Some users report that the user interface can feel less intuitive. For teams that need a simple tool for email outreach, Instantly's focused design may be more straightforward to navigate.

Value and Cost Comparison

SmartReach.io offers plans starting at $29 per month for 1,000 prospects. This prospect-based pricing differs from Instantly, which often provides plans with unlimited contacts. This makes SmartReach.io a cost-effective option for smaller campaigns, while Instantly is better suited for high-volume outreach.

10) Klenty

Klenty is a sales engagement platform with tools for the sales process. It includes a B2B database to find contacts and automates email outreach. The platform also has a function to identify website visitors, which converts anonymous traffic into leads for sales teams.

Klenty's Main Features

• Tracks attachment activity in addition to open rates and link clicks for detailed email analytics.
• Manages integrated workflows and provides tools to measure their performance.
• Includes task management to help sales reps organize and execute their daily activities.
• Integrates with CRMs like Salesforce, Pipedrive, and HubSpot to support custom workflows.

How Klenty Differs From Instantly

Average Review score: 4.6/5 stars based on 387 G2 reviews.

• Klenty tracks attachment activity, which provides more detailed email analytics compared to the standard open and link tracking in Instantly.
• It includes a task management feature to help sales reps organize their daily activities, offering more workflow structure than Instantly's outreach focus.
• The platform integrates with CRMs like Salesforce and HubSpot to support custom workflows, allowing for more complex processes than Instantly's direct outreach model.
• This tool provides integrated workflow management to measure performance, a more comprehensive approach to sales processes than Instantly's email campaign structure.

Where Klenty Differs From Instantly

• Klenty does not include a built-in, unlimited email warm-up service. This is different from Instantly, which provides this feature to help manage sender reputation for high-volume campaigns without needing a separate tool.
• Its pricing is based on a per-user model, which may be less cost-effective for large-scale outreach. This contrasts with Instantly, which often offers plans with unlimited contacts, a structure better suited for high-volume campaigns.
• Some users report that the platform can feel complex due to its wide range of features. For teams that only need a simple tool for email outreach, Instantly's more focused design might be easier to navigate.

Budget Impact and Plan Comparison

Klenty offers plans at $50, $70, and $100 per user per month. This per-user model contrasts with Instantly, which often provides plans with unlimited contacts. This makes Instantly a more cost-effective choice for high-volume outreach, while Klenty's tiered plans may suit teams with fewer users.

Which One Should You Go With?

The right Instantly alternative depends on many factors, including your team's budget and sales process. This guide offered a detailed comparison of the top options to help you make an informed decision.

If operational workload is your main challenge, 11x offers a different approach. Its digital workers handle lead research and outreach, letting your sales team focus on closing deals. This model consolidates your GTM stack, replacing the need for multiple separate tools.