Looti Alternatives

Looti is a tool many use for good reasons. It performs well for lead generation and helps teams find new contacts quickly. If you need to build lists fast, it can be a solid choice for your sales operations.

However, some users note its limited integrations and occasional data inaccuracies. This may prompt a search for other options. We analyzed top alternatives on G2 to help you shortlist the best fit for a deeper review. Let's get started.

Consider 11x for Sales Operations

If your team wants to use digital workers for sales tasks, 11x provides this function. You can assign research and outreach to a digital sales representative. This method can support your sales force and assist with lead generation.

11x is a GTM platform that uses AI agents to manage the sales process. Its agent, Alice, finds high-intent prospects, runs outreach on email and LinkedIn, and keeps your CRM current. A second agent, Julian, qualifies inbound leads and books meetings.

The platform unifies these functions, so you do not need separate tools for data enrichment, outreach, or email warmup.

Looti Alternatives

The following sections provide a detailed review of each alternative. We analyze price points, features, and the specific advantages and drawbacks of each option when compared to Looti.

1) Apollo.io

Apollo.io offers a sales intelligence platform with a large contact database. Teams use the tool to find prospects and automate outreach across different channels.

It combines lead data with engagement features to support the sales process from start to finish. This allows users to build lists, connect with leads, and track results within one system.

Apollo.io's Main Features

• Provides access to a large database of contacts for prospecting.
• Automates sales outreach sequences across multiple channels.
• Combines lead data with tools for sales engagement.
• Tracks sales results within a single, unified system.

How Apollo.io Compares to Looti

Average Review score: 4.7/5 stars based on 8,904 G2 reviews.

• Apollo.io provides an end-to-end sales platform, which combines data, engagement, and intelligence tools. This is different from Looti, which focuses more on lead generation.
• It includes a full sales engagement suite to automate outreach sequences. This offers more functionality than Looti's list-building capabilities.
• The platform offers access to a database of over 210 million contacts. This scale can provide more options compared to the lists from Looti, which sometimes have data inaccuracies.
• Advanced features like lead scoring and buyer intent data are available. These tools help teams prioritize prospects, an analytical step beyond the initial contact discovery that Looti provides.

Where Apollo.io Is Less Favorable Than Looti

• Some users report that Apollo.io has a significant learning curve due to its many features. Teams may find Looti simpler to adopt for basic lead generation tasks.
• The tool's comprehensive nature can be a drawback for teams that only need to build contact lists quickly. Looti offers a more focused solution without the extra sales engagement tools.
• Despite its large database, some reports mention that Apollo.io can return inaccurate data. This is a potential issue it shares with Looti, so users may need to verify information from both platforms.

Pricing and Cost-Effectiveness

Apollo.io offers a free plan for one user and paid tiers starting at $49 per user monthly. This pricing model provides a cost-effective entry point for individuals or small teams, a factor to weigh against Looti's pricing structure.

2) ZoomInfo SalesOS

ZoomInfo SalesOS is a go-to-market intelligence platform for B2B firms. It unifies company data, buyer-intent signals, and automation tools into one system. Sales teams use it to build prioritized lead lists and find in-market accounts to help them connect with valuable buyers.

ZoomInfo SalesOS's Main Features

• Identifies prospects who are ready to buy using real-time intent signals.
• Analyzes call and meeting interactions with its conversation intelligence tool.
• Automates go-to-market activities by using workflows to trigger specific actions.
• Includes a generative-AI companion that surfaces insights and drafts outreach.

How ZoomInfo SalesOS Compares to Looti

Average Review score: 4.5/5 stars based on 8,738 G2 reviews.

• ZoomInfo SalesOS offers a database that is refreshed more frequently. This approach may result in more accurate contact information than what is sometimes found with Looti.
• It includes buyer intent data to identify prospects ready to buy. This feature helps prioritize leads, a step beyond the contact list creation that Looti provides.
• The platform has a generative-AI companion, Copilot. It gives recommendations on who to contact and what to say, a function not available in Looti.
• This tool analyzes calls and meetings with its conversation intelligence feature. This provides insights into sales interactions, which extends beyond Looti's focus on contact discovery.

Where ZoomInfo SalesOS Is Less Favorable

• ZoomInfo SalesOS has many features, which can create a steep learning curve for new users. In comparison, Looti offers a more focused solution that teams can adopt quickly for list-building tasks.
• The platform's pricing is for a full go-to-market suite. This may not be cost-effective for companies that only need the specific lead generation capabilities that Looti provides.
• It can take about a month to implement the tool fully. This is a longer setup time compared to Looti, which allows teams to start generating leads almost immediately.

Pricing and Cost-Effectiveness

ZoomInfo SalesOS requires custom quotes, so its pricing is not public. For the most accurate and up-to-date pricing information, we recommend visiting the ZoomInfo SalesOS's official website.

3) Clearbit

Clearbit, now part of HubSpot, is a B2B data provider. It collects public and proprietary data, then uses language models to create standardized datasets. This process provides clean company and contact information for go-to-market teams.

Common uses include the enrichment of CRM records, real-time lead qualification, and the identification of anonymous website visitors. The service also shortens web forms to support conversion.

Clearbit's Main Features

• Aggregates public web data and proprietary sources, using LLM processing to deliver standardized B2B datasets.
• Provides data for real-time lead scoring and routing using deep industry classifications like NAICS, GICS, and SIC codes.
• Identifies anonymous website visitors and reveals which visiting companies match the ideal customer profile.
• Shortens web forms by automatically enriching fields to reduce friction and increase conversion.

How Clearbit Compares to Looti

Average Review score: 4.4/5 stars based on 626 G2 reviews.

• Clearbit enriches existing CRM records with over 100 data points. This provides more depth than Looti, which focuses on the creation of new contact lists.
• The tool identifies anonymous companies that visit your website, a different function from Looti's list-building capability.
• It offers deep integration with platforms like HubSpot to automate workflows, in contrast to Looti's more limited integration options.
• This platform can shorten web forms and auto-fill fields for known visitors. This feature helps increase website conversions, a scope beyond Looti's lead generation.
• Clearbit uses machine learning to process its data, which is a different approach to data accuracy compared to Looti's method for list creation.

Where Clearbit Is Less Favorable Than Looti

• Clearbit's setup can take about a month. This is a longer implementation time compared to Looti, which allows teams to build lists almost immediately.
• The tool focuses on enriching existing data records. For teams that only need to generate new lead lists from scratch, Looti offers a more direct solution.
• Its pricing is for a full data enrichment suite. This may not be cost-effective for users who only require the specific list-building features that Looti provides.

Pricing and Cost-Effectiveness

Clearbit does not provide public pricing, and its perceived cost is high. For the most accurate and up-to-date pricing information, we recommend visiting Clearbit's official website.

4) Lusha

Lusha provides B2B contact and company data for sales and marketing teams. Professionals use the platform to find accurate email addresses and direct-dial phone numbers of prospects. This information helps with lead generation and outreach campaigns.

Lusha's Main Features

• Delivers daily, ICP-based lists of companies and decision-makers from a recommendation engine.
• Identifies in-market buyers using intent signals and provides real-time notifications on triggers.
• Automates and personalizes email sequences with AI-driven copy.
• Records and analyzes sales meetings with a conversation intelligence tool.

How Lusha Compares to Looti

Average Review score: 4.3/5 stars based on 1,516 G2 reviews.

• Lusha provides AI Prospect Playlists that automatically refresh lead lists. This differs from Looti, which focuses on building static lists.
• The tool identifies in-market buyers using intent signals. This helps sales teams prioritize outreach, a function that Looti does not offer.
• Its data enrichment feature adds information to existing contacts. This contrasts with Looti's focus on generating new lead lists from scratch.
• A Chrome extension finds direct phone numbers and verified emails on prospect websites. This provides a more immediate way to gather data compared to Looti's list-building process.

Where Lusha Is Less Favorable Than Looti

• Lusha's credit system can be restrictive for some teams. Some users report that the allowances are limited, which may not suit high-volume outreach when compared to Looti's approach to list generation.
• The platform sometimes provides inaccurate data. While Looti also has occasional data issues, using a limited Lusha credit on an outdated contact can be a specific drawback for teams on a budget.
• Some users mention that customer support can be slow. For teams that require quick assistance to resolve issues, this is a factor to consider when evaluating it against other tools like Looti.

Pricing and Cost-Effectiveness

Lusha offers a free plan and paid tiers starting at $36 per user monthly. This transparent pricing model contrasts with Looti, for which pricing information is not public, making a direct cost comparison difficult.

5) Cognism

Cognism is a sales intelligence platform that provides B2B contact and company data. Sales teams use it to find prospect emails and phone numbers. The service helps build lead lists and supports go-to-market plans with information for outreach campaigns.

Cognism's Main Features

• Offers phone-verified mobile numbers, called Diamond Data®, that are human-checked to ensure accuracy.
• Surfaces buying signals from data on hiring trends, funding rounds, and technographic changes.
• Enriches CRM records in bulk through CSV or API to complete and refresh contact information.
• Provides extensive coverage of mobile numbers and email addresses for contacts in the UK and EMEA regions.

How Cognism Compares to Looti

Average Review score: 4.6/5 stars based on 1,033 G2 reviews.

• Cognism provides phone-verified mobile numbers, which are checked by humans for accuracy. This is a different approach to data quality compared to Looti's list generation.
• The tool offers extensive data coverage for contacts in the UK and EMEA regions. This provides a more focused dataset for those markets than the general lists from Looti.
• It identifies buying signals from company changes like funding rounds or hiring trends. This helps prioritize outreach, a function not present in Looti's list-building process.
• This platform enriches existing CRM records in bulk to keep contact information fresh. This contrasts with Looti, which primarily focuses on creating new contact lists.

Where Cognism Is Less Favorable

• Cognism's implementation can take about a month. This is a longer setup time compared to Looti, which lets teams build lists almost right away.
• Some users report a learning curve due to the platform's many features. Looti, in comparison, provides a more straightforward tool that teams can use quickly for simple list-building.
• The tool's pricing reflects a comprehensive sales intelligence suite. For teams that only need to generate new lead lists, Looti can be a more cost-effective and focused option.

Pricing and Cost-Effectiveness

Cognism's pricing is not public, and its perceived cost is high. Since Looti also requires a custom quote, a direct cost comparison is difficult. For the most accurate pricing information, we recommend visiting Cognism's official website.

Our Recommendation: Consider 11x

If your sales team wants to use digital workers, 11x provides a platform for this purpose. You can explore how its AI agents handle tasks like prospecting and outreach. Visit their website to learn more about this approach to sales operations.

With 11x, our AI manages your sales process. Alice identifies ideal accounts, enriches their information, and conducts outreach. Julian qualifies prospects and books meetings. The platform handles everything from intent data to email warmup, removing the need for separate tools.

Book a demo to see 11x in action.

6) Seamless.ai

Seamless.ai is a sales intelligence platform with a real-time search engine for B2B contacts. Sales and marketing teams use the tool to find verified emails and direct-dial phone numbers. This information supports the creation of prospect lists and helps connect with key decision-makers inside target accounts.

Seamless.ai's Main Features

• Surfaces prospects ready to buy based on intent signals.
• Automatically detects and sends alerts on customer or prospect role changes.
• Generates research and personalized messaging for each prospect using AI.
• Automates list-building workflows to maintain pipeline generation.

How Seamless.ai Compares to Looti

Average Review score: 4.4/5 stars based on 5,067 G2 reviews.

• Seamless.ai uses a real-time search engine to find contact data, which can provide more current information than the static lists Looti generates.
• The tool connects with many CRMs, including Salesforce and HubSpot, offering more integration options compared to Looti's more limited connections.
• It automatically sends alerts when contacts change jobs, a feature that provides timely outreach opportunities not available in Looti.
• An AI feature generates research and personalized messages for prospects, which is a different function from Looti's core focus on list creation.

Where Seamless.ai Is Less Favorable Than Looti

• Some users report a learning curve with Seamless.ai due to its extensive features. In comparison, Looti offers a more direct tool that teams can adopt quickly for simple list-building tasks.
• The platform's credit system can feel restrictive for high-volume outreach. This is a different model from Looti's approach to list generation, where the focus is on the list itself rather than individual credits.
• Its focus on being a complete sales intelligence tool can be a drawback for teams that only need list generation. Looti provides a more specialized solution for this specific need, which some teams may find more efficient.

Pricing and Cost-Effectiveness

Seamless.ai requires a custom quote, similar to Looti, which makes a direct cost comparison difficult. For the most accurate and up-to-date pricing information, we recommend visiting the Seamless.ai's official website.

7) Hunter

Hunter offers a toolset to find professional email addresses. Teams can locate contacts through a domain search or with a person's full name. The service also provides an email verification function to confirm an address is valid before a team starts an outreach campaign.

Hunter's Main Features

• Finds all publicly available email addresses from a domain name or URL.
• Verifies email lists to reduce bounce rates and protect sender reputation.
• Sends cold email campaigns with scheduled follow-ups from a user's Gmail or Outlook account.
• Lists websites based on the technology stack they use for targeted prospecting.

How Hunter Compares to Looti

Average Review score: 4.4/5 stars based on 592 G2 reviews.

• Hunter includes an email verification tool to check addresses before outreach. This feature helps improve data accuracy, which can be an issue with lists from Looti.
• It provides a built-in tool for sending cold email campaigns. This is different from Looti, which focuses on generating contact lists without the outreach function.
• The platform can find leads based on the technology they use. This offers a different way to prospect compared to Looti's general list-building capabilities.
• Its domain search feature finds all public emails associated with a specific company website. This provides a more targeted approach than the broader list generation offered by Looti.
• Hunter offers a free plan and transparent pricing tiers. This provides a clear entry point for users, in contrast to Looti's custom quote model.

Where Hunter Is Less Favorable Than Looti

• Hunter's primary function is to find email addresses for specific domains or people. This can be a limitation compared to Looti, which supports building broader lead lists based on different search criteria for new prospect discovery.
• The tool provides email addresses but sometimes lacks the broader contact details that Looti lists might offer. For teams that need more than just an email, Looti can provide a more complete initial contact profile.
• It operates on a credit system where each search or verification uses a credit. Some users may find this model restrictive for large-scale list building, which is a core function of Looti.

Pricing and Cost-Effectiveness

Hunter offers a free plan and paid tiers starting at $49 per month. This transparent pricing model provides a clear entry point for users, in contrast to Looti's custom quote model, which makes a direct cost comparison difficult.

8) Snov.io

Snov.io is a sales automation platform for finding and verifying emails. Teams use it to manage contacts and run email drip campaigns. The tool combines prospecting with outreach features to support sales workflows from one dashboard.

Snov.io's Main Features

• Finds and verifies professional email addresses from various sources.
• Automates cold outreach with personalized email drip campaigns.
• Includes a free sales CRM to manage leads and deals.
• Identifies the technology stack used on a company's website.

How Snov.io Compares to Looti

Average Review score: 4.5/5 stars based on 368 G2 reviews.

• Snov.io provides an all-in-one sales platform with a CRM and email outreach. This is a broader scope than Looti, which focuses on lead list generation.
• It includes a built-in tool for sending automated email campaigns. This function is not part of Looti's core offering.
• The platform has an email verification feature to improve data quality. This directly addresses the occasional data inaccuracies some users find with Looti.
• Snov.io offers a free plan with transparent pricing tiers. This contrasts with Looti's custom quote model, making it easier to evaluate costs upfront.

Where Snov.io Is Less Favorable Than Looti

• The platform's multiple features can be complex for teams that only need to build lists. Looti offers a more focused and simpler tool for that specific task.
• Some users report that the email verification tool is not always perfect, leading to bounces. This is a potential data accuracy issue it may share with Looti.
• Its credit-based system can be a constraint for high-volume prospecting. This is a different model from Looti's approach, which is centered on list generation.

Pricing and Cost-Effectiveness

Snov.io has a free plan and paid tiers starting at $39 per month. This transparent pricing model allows for a clear cost evaluation, unlike Looti's custom quote system, which makes direct comparison difficult.

Snov.io is a sales automation platform to find and verify emails. Teams use it to manage contacts and execute email drip campaigns. The tool combines the search for prospects with outreach features. This setup supports sales workflows from a single dashboard to assist with lead generation.

Snov.io's Main Features

• Manages sales opportunities and pipelines.
• Includes task and activity management functions.
• Provides reporting and analytics with dashboards.
• Offers industry research data.

How Snov.io Compares to Looti

Average Review score: 4.6/5 stars based on 450 G2 reviews.

• Snov.io provides a full sales platform with a CRM and email outreach, while Looti focuses only on generating lead lists.
• The tool has reporting and analytics dashboards to track sales results, a feature not available in Looti.
• It includes task and activity management to organize the sales process, a function that is different from Looti's list-creation focus.
• Users can manage sales opportunities and pipelines inside the platform, a capability Looti does not offer.

Where Snov.io Is Less Favorable Than Looti

• Snov.io's platform has many sales automation features that can require time to learn. This is different from Looti, which offers a simpler interface to build lists quickly.
• The tool's all-in-one nature may not be cost-effective for teams that only need list generation. Looti provides a specialized solution, which can be a more direct fit for that single purpose.
• Some users report that its contact data can sometimes be incomplete. For teams that need detailed initial prospect profiles, Looti's focus on list creation might provide more complete records.

Pricing and Cost-Effectiveness

Snov.io offers a free trial and paid plans starting at $39 per month. This transparent pricing model allows for a clear cost evaluation, which is different from Looti's custom quote system that makes a direct comparison difficult.

9) UpLead

UpLead is a B2B prospecting platform that provides contact and company data, backed by a 95% accuracy guarantee. Teams use it to build lists with verified emails and direct-dial phone numbers for lead generation or to enrich existing data for targeted outreach.

UpLead's Main Features

• Provides real-time verified emails and mobile numbers for prospecting.
• Uses over 50 search filters, including intent data, to identify in-market buyers.
• Enriches and cleans existing data to maintain database quality.
• Integrates with CRMs like Salesforce and HubSpot to automate data workflows.

How UpLead Compares to Looti

Average Review score: 4.7/5 stars based on 797 G2 reviews.

• UpLead offers a 95% data accuracy guarantee. This provides a level of reliability that addresses the occasional inaccuracies some users find with Looti.
• It provides real-time email verification. This is a different approach from Looti, which generates static lists that may not be checked at the moment of creation.
• The tool includes intent data and over 50 search filters. This allows for more targeted prospect searches compared to Looti's general list-building function.
• This platform integrates with major CRMs like Salesforce and HubSpot. This offers more automation options than Looti's limited integration capabilities.

Where UpLead Is Less Favorable

• The platform is strong for data enrichment. For teams that focus on the discovery of new prospects to create lists from scratch, Looti's dedicated function may be a more direct fit.
• UpLead's free trial offers a limited number of credits. This amount may not be enough for a thorough evaluation, a different trial experience compared to Looti's list-based model.
• Some users report that the database can have missing contacts for certain niche industries. For teams that need broad discovery, Looti's approach to list generation might surface more initial options.

Pricing and Cost-Effectiveness

UpLead offers a free trial and paid plans starting at $99 per month. This transparent pricing model allows for a clear cost evaluation, which is different from Looti's custom quote system. For detailed information, visit UpLead's official website.

10) LeadIQ

LeadIQ is a sales prospecting platform that helps teams find and capture contact data. Users build lead lists with verified email addresses and phone numbers for outbound campaigns.

The tool moves prospect information into a CRM. This function supports the sales workflow and simplifies data entry for sales representatives.

LeadIQ's Main Features

• Finds prospect data and contact information.
• Tracks sales triggers and monitors job changes.
• Personalizes cold outreach messages at scale.
• Integrates with CRM and marketing automation systems.

How LeadIQ Compares to Looti

Average Review score: 4.2/5 stars based on 1,097 G2 reviews.

• LeadIQ tracks sales triggers like job changes, which provides timely outreach opportunities. This is a different function from Looti, which generates contact lists at a single point in time.
• The tool integrates with CRMs like Salesforce and sales engagement platforms like Outreach. This offers a more direct data workflow compared to Looti's limited integration options.
• It includes features to help personalize outreach messages at scale. This extends beyond Looti's core function of only building the initial contact list.
• LeadIQ uses a browser extension to capture contact data directly from websites like LinkedIn. This provides a different prospecting workflow than Looti's method of building lists within its own platform.
• The platform offers a free plan and transparent pricing tiers. This provides a clear entry point for users, in contrast to Looti's custom quote model.

Where LeadIQ Is Less Favorable Than Looti

• LeadIQ focuses on capturing individual contacts from websites. For teams that need to build large, new prospect lists from scratch, Looti's dedicated list-building function can be more direct.
• Some users report that the tool can provide incomplete contact details. In comparison, Looti's focus on list generation may result in more complete initial profiles for teams that need comprehensive data from the start.
• Its platform includes multiple prospecting features beyond simple list creation. For teams that only need to generate contact lists, Looti's focused interface might offer a more straightforward and efficient user experience.

Pricing and Cost-Effectiveness

LeadIQ offers a free plan and paid tiers starting at $45 per user monthly. This transparent pricing model allows for a clear cost evaluation, which is different from Looti's custom quote system. For the most accurate and up-to-date pricing information, we recommend visiting LeadIQ's official website.

Which One Should You Go With?

Choosing a Looti alternative involves many variables, from budget to specific team needs. This guide shared several options to help you decide which tool is the right fit for your sales operations.

If your team wants to use digital workers for sales tasks, 11x provides this function. You can assign research and outreach to a digital sales representative, which can support your sales force and assist with lead generation.