Luna Alternatives

You might be using Luna for its strong lead generation and automated email outreach. Many users find it works well for filling the sales pipeline and starting conversations. It is a solid tool for those specific tasks.

However, some users say the emails can feel a bit generic, and the platform can take time to learn. This might lead you to look for other options. We've analyzed the top alternatives to help you choose. Let's get started.

An Alternative Approach: 11x Digital Workers

If you want to add digital workers to your sales efforts, look at 11x. Its autonomous agents can manage lead research and initial outreach. This allows your team to focus on closing deals.

11x is a go-to-market platform with AI agents that manage the sales process. One agent, Alice, finds prospects, runs outreach on email and LinkedIn, and keeps the CRM current.

A second agent, Julian, qualifies inbound leads and books meetings. The platform unifies data enrichment, outreach, and email warmup tools, which eliminates the need for separate point solutions.

Luna Alternatives

The following section provides a detailed breakdown of top Luna alternatives. We will examine each tool's pricing, core features, and compare its advantages and disadvantages relative to Luna.

1) Apollo.io

Apollo.io is a sales intelligence platform with a large B2B contact database. It provides tools for outreach via email and phone, plus analytics to measure results.

The platform supports the sales workflow from contact discovery to engagement. It unifies data, outreach sequences, and reports in one place.

Apollo.io's Main Features

• Accesses a large B2B contact database for prospecting
• Provides tools for conducting outreach via email and phone
• Offers analytics to measure campaign performance and results
• Unifies contact data, outreach sequences, and reporting in one platform

How Apollo.io Compares to Luna

Average Review score: 4.7/5 stars based on 8,904 G2 reviews

• Apollo.io provides access to a B2B database of over 210 million contacts, a significantly larger prospecting pool compared to Luna's focus on outreach automation.
• It unifies a contact database with email and phone outreach tools, while Luna concentrates primarily on automated email sequences.
• The platform includes a free plan that allows users to test core functionalities, offering more initial access than Luna's trial.
• Its lead enrichment feature automatically adds detailed information to contacts, which gives you more complete prospect data than Luna provides.

Potential Drawbacks of Apollo.io vs. Luna

• Apollo.io offers many features, which some users report can create a steeper learning curve compared to Luna's more focused email outreach platform.
• Its email automation is one part of a large toolkit, so it may not feel as specialized as Luna's functions, which are dedicated entirely to email outreach.
• The platform's large database sometimes contains inaccurate contact information, which might require extra verification steps. Luna, in contrast, focuses on suggesting leads for outreach.

Cost and Value Comparison

Apollo.io offers a free plan, with paid tiers starting at $49 per user per month. Since Luna does not publicly list its pricing, Apollo.io's transparent model and free entry point offer a clear advantage for teams wanting to test the platform before committing.

2) Outreach

Outreach is an AI-powered platform for revenue workflows. It offers an end-to-end solution for sales execution, using generative AI agents and data-driven workflows to help teams forecast, coach, and close deals. The platform also assists with account renewals and expansions, with a focus on data security.

Use cases include the organization of business books and the dispatch of timely outbound communication to increase qualified pipeline. It also helps manage deals with AI insights to identify risk and next actions.

Outreach's Main Features

• Provides AI-driven rep coaching through its assistant, Kaia, which generates meeting summaries and analytics.
• Uses pipeline and forecast analytics to predict revenue outcomes and run different business scenarios.
• Analyzes buyer sentiment with topic and mood detection across meetings, calls, and emails.
• Offers real-time content guidance during live meetings with prompts and information cards.

How Outreach Compares to Luna

Average Review score: 4.3/5 stars based on 3,479 G2 reviews

• Outreach provides a complete sales execution platform with tools to manage deals and forecast revenue. This scope is broader than Luna's primary focus on email outreach.
• The platform includes an AI assistant for real-time sales coaching and meeting summaries. Luna does not offer a comparable coaching tool.
• This tool provides revenue intelligence and analytics to forecast business outcomes. This differs from Luna, which concentrates on suggesting leads for outreach campaigns.
• Outreach analyzes buyer sentiment across communications like calls and emails. This provides a layer of insight that is different from Luna's automated sequence analytics.

Potential Drawbacks of Outreach vs. Luna

• Outreach is a comprehensive platform, and some users say its many features can create a steep learning curve. This is different from Luna, which focuses only on email outreach and may be simpler to adopt.
• The tool's cost structure is for a full sales platform. Teams that only need Luna's core functions, like automated email outreach, might pay for many features they do not use.
• It is designed to manage the sales process for existing contacts. The platform does not have a native lead suggestion feature, which is a primary function of Luna for filling the sales pipeline.
• Some users report sync issues with certain CRMs. This can create data workflow problems, which may be less of a concern with a more specialized tool like Luna.

Cost and Value Comparison

Outreach does not publicly list its pricing, similar to Luna, as it is an enterprise-focused platform that requires a custom quote. For the most accurate and up-to-date pricing information, we recommend visiting Outreach's official website.

3) Salesloft

Salesloft is a Revenue Orchestration Platform. It aligns sales engagement, AI insights, conversation intelligence, deal management, and forecasts in one workflow. AI agents find buyer signals, prioritize actions, and automate tasks. This helps teams build a qualified pipeline and shorten deal cycles.

The platform supports opportunity management and uses data for forecasts to increase deal velocity. It also uses AI to coach teams and find skill gaps.

Salesloft's Main Features

• Uses an AI prioritization engine, Rhythm, to recommend the right actions at the right moments.
• Provides conversation intelligence by analyzing recorded calls to generate insights for coaching.
• Manages deals and pipelines with AI insights that identify risk, next steps, and velocity.
• Combines real-time deal data, AI, and seller input to create more accurate forecasts.

How Salesloft Compares to Luna

Average Review score: 4.5/5 stars based on 4,145 G2 reviews

• Salesloft uses an AI engine, Rhythm, to guide sellers on their next best actions. This differs from Luna, which primarily suggests new leads for outreach.
• The platform provides conversation intelligence by analyzing call recordings for coaching insights. Luna's analytics, in comparison, focus on email engagement metrics.
• It includes AI-powered deal management to identify risks and guide next steps in the sales pipeline. This offers a broader scope than Luna's focus on top-of-funnel outreach.
• This tool offers revenue forecasting by combining AI analysis with seller input. Luna does not have a comparable function, as it centers on lead generation and email automation.

Potential Drawbacks of Salesloft vs. Luna

• Salesloft does not have a native lead suggestion feature, which is a primary function of Luna. Teams that rely on their tool for new prospect discovery might need a separate solution.
• Some users report that the platform's wide range of features creates a steep learning curve. This is different from Luna, which has a more focused design and may be simpler to adopt.
• Its email automation is one component of a large toolkit. For teams that only need to send automated email sequences, Luna's specialized platform may feel more direct for that specific task.

Cost and Value Comparison

Similar to Luna, Salesloft does not publicly list its pricing, as both platforms require a custom quote. For the most accurate information, we recommend visiting Salesloft 's official website.

4) Lemlist

Lemlist is a sales engagement platform for B2B companies. It helps find prospects, verify their emails, and warm up domains to improve deliverability. The tool automates multichannel outreach with personalized emails, LinkedIn actions, and API calls to start conversations.

Users build lead lists and create campaigns to book meetings. The platform combines several outreach functions into one system for sales teams to secure replies from prospects.

Lemlist's Main Features

• Automates multichannel outreach sequences across email, LinkedIn actions, WhatsApp messages, and phone calls.
• Sources leads from a B2B database of over 450 million contacts with advanced filtering.
• Includes a built-in email warm-up tool, lemwarm, to improve deliverability and avoid spam folders.
• Uses AI to scrape websites and LinkedIn profiles to auto-insert personalized text, images, and landing pages.

How Lemlist Compares to Luna

Average Review score: 4.4/5 stars based on 276 G2 reviews

• Lemlist supports multichannel outreach across email, LinkedIn, and calls. This provides more ways to contact prospects compared to Luna, which centers on email automation.
• The platform allows for advanced personalization by adding dynamic images and videos to emails. This offers a different level of customization than Luna's automated text-based sequences.
• It includes a built-in email warm-up feature to improve deliverability. This is a specific tool for sender reputation that is distinct from Luna's core lead suggestion and outreach functions.
• This tool provides a B2B database with over 450 million contacts for lead sourcing. This is a different approach from Luna, which suggests leads based on user criteria rather than offering a searchable database.

Potential Drawbacks Of Lemlist Vs. Luna

• Lemlist provides a large database for users to find leads. This approach differs from Luna, which automatically suggests prospects based on predefined criteria and offers a more guided discovery process.
• The platform's AI focuses on personalizing outreach content by scraping websites. This is different from Luna, which concentrates its AI on identifying and suggesting high-intent leads to contact.
• Its multichannel features can introduce complexity for teams that only need email outreach. Luna offers a more focused experience, as it concentrates primarily on automating email campaigns.

Cost and Value Comparison

Lemlist offers transparent pricing with a free plan, an Email Pro plan at $55 per year, and a Multichannel Expert plan at $79 per month. Since Luna does not publicly list its pricing, Lemlist provides a clearer entry point for teams wanting to manage costs from the start.

5) Reply.io

Reply.io is a sales engagement platform that uses AI to connect with prospects. It automates outreach across email, LinkedIn, and other channels. The platform includes a B2B contact database to find new leads and tools to verify their information.

AI SDRs use it to create sales sequences and book appointments. This process helps fill the sales pipeline with qualified meetings.

Reply.io's Main Features

• Hires an autonomous SDR agent, Jason AI, to research contacts, write messages, and book meetings.
• Combines email, LinkedIn, calls, SMS, and WhatsApp into a single outreach sequence.
• Includes a deliverability suite with over 30 tools, such as an email health checker and unlimited mailbox warm-up.
• Generates complete outbound sequences from a single text prompt.

How Reply.io Compares to Luna

Average Review score: 4.6/5 stars based on 1,458 G2 reviews

• Reply.io supports outreach across email, LinkedIn, SMS, and WhatsApp. This offers more contact channels compared to Luna, which focuses on email automation.
• The platform includes an autonomous AI agent that handles research, messaging, and books meetings. This is different from Luna, where the AI suggests leads for the user to contact.
• It provides a deliverability suite with an email health checker and unlimited warm-ups. This gives users more control over sender reputation than Luna, which does not have these specific tools.
• This tool generates complete outbound sequences from a single text prompt. This is a different use of AI compared to Luna's function of suggesting new leads for outreach.

Potential Drawbacks of Reply.io vs. Luna

• Reply.io provides a database that users search to find leads. This process is different from Luna, where the AI automatically suggests new prospects based on predefined criteria, which can simplify the discovery process.
• The tool's AI agent automates outreach tasks for contacts you already have. In comparison, Luna's AI concentrates on the initial step of identifying and suggesting new, high-intent leads to fill the pipeline.
• Its platform includes multiple outreach channels like SMS and WhatsApp, which can add complexity for some teams. Luna, in contrast, offers a more focused experience as it concentrates primarily on email outreach.

Cost and Value Comparison

Reply.io offers a free plan and paid tiers starting at $49 per user per month. Since Luna does not publicly list its pricing, Reply.io's transparent model provides a clearer entry point for teams wanting to test the platform before committing.

Consider 11x Digital Workers

For teams interested in digital workers, 11x provides autonomous agents to manage lead research and initial outreach. This lets your sales team concentrate on qualified leads and final negotiations. See how 11x can fit into your sales operations.

With 11x, our AI agents run your sales process. Alice finds accounts, enriches their data, and handles outreach, while Julian qualifies inbound leads and schedules meetings. We combine tools for data enrichment and email warmup into one platform, removing the need for separate solutions.

Book a demo to see the platform in action.

6) Mailshake

Mailshake is a sales engagement platform for cold outreach. It helps sales teams automate email campaigns and follow-ups. The tool lets users create personalized sequences to generate leads and book meetings for sales development representatives, which helps fill the sales pipeline.

Mailshake's Main Features

• Automates multichannel outreach through email, phone, and LinkedIn from a single dashboard.
• Uses an AI email writer to auto-generate and spin copy, subject lines, and A/B test variants.
• Includes an email deliverability suite with a domain setup assistant, free email warm-up, and list cleaning.
• Provides a built-in data finder to search and purchase verified prospect email addresses.

How Mailshake Compares to Luna

Average Review score: 4.7/5 stars based on 326 G2 reviews

• Mailshake uses an AI email writer to generate and test different versions of outreach copy. This is different from Luna, which uses its AI to suggest new leads to contact.
• It supports multichannel outreach across email, phone, and social media from a single dashboard. This provides more contact options compared to Luna, which centers on email automation.
• The platform includes a built-in data finder to search for and purchase verified prospect emails. Luna, in contrast, automatically suggests leads based on user criteria instead of offering a searchable database.
• This tool provides a deliverability suite with a free email warm-up and list cleaning service. This gives users more control over sender reputation than Luna, which does not highlight these specific tools.

Potential Drawbacks of Mailshake vs. Luna

• Mailshake requires users to search for leads within its database. This process is different from Luna, where the AI automatically suggests new prospects based on user criteria.
• The platform's AI focuses on generating email copy. This contrasts with Luna, which uses its AI to identify and suggest high-intent leads to contact.
• Its lead discovery process can feel more manual for some users. Luna, in contrast, automates the initial step of finding prospects by providing a list of suggested contacts.

Cost and Value Comparison

Mailshake offers transparent pricing with plans starting at $29 per month. Since Luna does not publicly list its pricing, Mailshake provides a clearer cost structure for teams that need to manage their budget from the start.

7) Instantly

Instantly is a cold outreach platform to scale lead generation. It automates campaigns and allows unlimited email accounts. A warm-up feature helps maintain deliverability for high-volume sends. The platform includes a B2B database to find and verify leads.

Sales teams use it for automated outreach and follow-ups to book meetings. This process supports the work of sales development representatives to fill the pipeline.

Instantly's Main Features

• Connects unlimited email accounts and uses automatic rotation to scale outreach campaigns.
• Offers one-click purchasing and setup for sending domains with pre-configured MX, SPF, DKIM, and DMARC records.
• Includes a B2B lead database of over 250 million contacts with advanced filters for signals like technology used and company revenue.
• Provides a shared Unibox that uses AI reply labels to categorize prospect interest and manage the pipeline.

How Instantly Compares to Luna

Average Review score: 4.8/5 stars based on 3,721 G2 reviews

• Instantly allows users to connect unlimited email accounts and rotates them automatically. This setup supports high-volume outreach, which is different from Luna's focus on suggesting targeted leads.
• The platform provides one-click purchasing for sending domains with pre-configured technical records. This feature gives users more control over deliverability compared to Luna's more straightforward outreach automation.
• It includes a B2B database with over 250 million contacts for users to search. This approach differs from Luna, which automatically suggests leads based on user criteria rather than providing a searchable database.
• This tool uses a shared Unibox with AI-powered reply labels to help manage prospect interest. This offers a different way to organize the pipeline compared to Luna's analytics, which track email engagement.

Potential Drawbacks Of Instantly Vs. Luna

• Instantly requires users to search its lead database to find prospects. This process differs from Luna, where the AI automatically suggests new contacts, which might make the discovery step feel more manual for some users.
• The platform's AI assists with inbox management by categorizing replies. In contrast, Luna's AI focuses on the initial step of suggesting high-intent leads, which may be more helpful for teams struggling to fill their pipeline.
• Its features are built for high-volume outreach, which can be complex to manage. Luna offers a more guided experience focused on lead suggestions, which might be a better fit for teams that do not need to send mass campaigns.

Cost and Value Comparison

Instantly offers transparent pricing with plans starting at $37 per month. Since Luna does not publicly list its pricing, Instantly's clear cost structure provides an advantage for teams that need to manage their budget from the start.

8) Smartlead.ai

Smartlead.ai is a sales engagement platform for cold outreach. It automates campaigns with unlimited email accounts and mailboxes. The platform uses an AI engine to personalize sequences and manage responses, which protects deliverability for high-volume sends.

Sales teams use it to connect with leads and book appointments. A master inbox and CRM integration help manage all prospect interactions from one dashboard.

Smartlead.ai's Main Features

• Provides integration APIs and data import/export tools.
• Manages email lists for high-volume sending and offers email and mobile previews.
• Includes A/B testing and basic reporting to analyze campaign performance.
• Uses generative AI for text generation.

How Smartlead.ai Compares To Luna

Average Review score: 4.6/5 stars based on 256 G2 reviews

• Smartlead.ai supports unlimited email accounts to scale outreach campaigns. This differs from Luna's focus on suggesting targeted leads.
• The tool offers a robust API to automate campaign creation and management, which provides more technical control than Luna's guided process.
• It includes a master inbox to manage all prospect communications in one place, a feature distinct from Luna's analytics-focused approach.
• The platform uses its AI to generate and personalize email copy, whereas Luna's AI concentrates on suggesting new leads for outreach.

Potential Drawbacks Of Smartlead.ai Vs. Luna

• Smartlead.ai does not have a native lead suggestion feature, which is a primary function of Luna. Teams that rely on their tool for new prospect discovery might need a separate solution to build their lists.
• The platform's AI focuses on generating email copy rather than finding new leads. This is different from Luna, whose AI is designed to identify and suggest high-intent prospects, which can be more helpful for filling the top of the sales funnel.
• Its features are built for high-volume outreach, which some users report can be complex to manage. Luna offers a more guided experience focused on lead suggestions, which might be a better fit for teams that do not need to send mass campaigns.

Cost and Value Comparison

Smartlead.ai offers transparent pricing with plans starting at $39 per month. Since Luna does not publicly list its pricing, Smartlead.ai provides a clearer cost structure for teams that need to manage their budget from the start.

9) Snov.io

Snov.io is a sales automation platform with tools to find and verify professional email addresses. Sales teams use it to build contact lists and run automated email sequences. The platform includes a simple CRM to manage prospects and track results, which helps fill the sales pipeline.

Snov.io's Main Features

• Manages contacts, accounts, opportunities, and the sales pipeline.
• Automates sales and marketing tasks for lead management.
• Provides reporting and analytics with dashboards.
• Offers access to contact, company, and industry research data.

How Snov.io Compares To Luna

Average Review score: 4.6/5 stars based on 450 G2 reviews

• Snov.io includes a simple CRM to manage contacts and track deals through the sales pipeline. This provides a more integrated workflow compared to Luna, which focuses on the initial outreach step.
• The platform offers an email finder and verification tool to help users build clean contact lists. This is a different approach from Luna, which suggests leads without a separate, user-driven verification step.
• It provides access to company and industry research data for deeper prospecting. This gives users more control over lead discovery than Luna's automated lead suggestion feature.
• The tool includes task and activity management to organize sales actions. This is a broader function than Luna's focus on automating email sequences for suggested leads.

Potential Drawbacks Of Snov.io Vs. Luna

• Snov.io requires users to manually search for leads with its finder tools. This process is different from Luna, where the AI automatically suggests new prospects, which can simplify the discovery process for some teams.
• The platform's AI assists with sales automation and contact management. In comparison, Luna's AI concentrates on the initial step of identifying and suggesting high-intent leads, which can be more direct for filling the top of the funnel.
• Some users find that the variety of tools for finding and verifying contacts can create a learning curve. Luna's more focused approach on lead suggestions may offer a simpler starting experience for teams new to outreach automation.

Cost and Value Comparison

Snov.io offers a free trial and paid plans starting at $39 per month. Since Luna does not publicly list its pricing, Snov.io's transparent model provides a clearer entry point for teams that need to manage their budget from the start.

10) Woodpecker

Woodpecker is a sales automation platform for B2B companies. It automates cold email outreach and follow-ups. Sales teams use the tool to contact prospects and book meetings, a process that helps sales development representatives fill the pipeline.

Woodpecker's Main Features

• It sends campaigns from multiple email accounts using inbox rotation and does not charge per seat.
• The platform includes email verification to reduce bounces and a warm-up feature to build sender reputation.
• It provides A/B testing for up to five different email versions to identify the most effective copy.
• An AI assistant generates cold email copy that users can then polish and send.

How Woodpecker Compares To Luna

Average Review score: 4.5/5 stars based on 93 G2 reviews

• Woodpecker sends campaigns from multiple email accounts with inbox rotation and does not charge per seat. This differs from Luna, which focuses on lead suggestions instead of outreach volume.
• It allows users to A/B test up to five email versions to find the most effective copy. This provides more control over message optimization compared to Luna's focus on lead generation.
• The platform's AI assistant generates cold email copy for users to polish. This contrasts with Luna, where the AI concentrates on the identification of new prospects.
• This tool includes built-in email verification and warm-up features to protect sender reputation. This provides a deliverability toolkit that is distinct from Luna's core functions.

Potential Drawbacks Of Woodpecker Vs. Luna

• Woodpecker is designed for users who already have a list of prospects. Unlike Luna, it does not have a built-in function to automatically discover and suggest new leads to contact.
• The tool's AI assistant helps write email copy, which is different from Luna's AI. Luna's system concentrates on the top of the funnel by identifying potential new customers for outreach campaigns.
• Since the platform does not suggest prospects, some teams might find it adds an extra step to their workflow. This is different from Luna, which provides a ready list of contacts to start outreach immediately.

Cost and Value Comparison

Woodpecker offers transparent pricing with plans starting at $29 per month. Since Luna does not publicly list its pricing, Woodpecker provides a clearer cost structure for teams that need to manage their budget from the start.

Which One Should You Go With?

Many variables influence the choice of a Luna alternative, including your team's specific needs and budget. This guide reviewed several options to help you make an informed decision.

If you want to add digital workers to your sales process, consider 11x. Its autonomous agents manage lead research and outreach, which allows your sales team to focus on closing deals instead of finding prospects.