Mention Alternatives

You might be using Mention for good reasons. It's a solid tool for media monitoring and social listening. Many users find it simple for tracking brand mentions across the web and social media, and it gets the job done quickly.

But like any tool, it has some limits. Some users note its price and lack of deep personalization. This might lead you to look for alternatives. We've analyzed top options based on G2 reviews to help you choose. Let's get started.

Consider 11x for Your Sales Team

If you are exploring digital workers for your sales efforts, 11x is a relevant option. It provides autonomous agents for outreach and qualification, so your team can focus on closing deals.

At 11x, we provide a GTM platform where AI agents manage your sales process. This allows your team to focus on closing deals rather than on manual work.

Our agent, Alice, finds prospects, manages outreach on email and LinkedIn, and keeps your CRM updated.

A second agent, Julian, qualifies inbound leads and books meetings directly with your sales team.

Our platform consolidates tools for data enrichment, outreach, and email warmup, so you do not need separate point solutions.

Mention Alternatives

The following section reviews top Mention alternatives. We analyze each tool's pricing, features, and its specific advantages and potential drawbacks compared to Mention.

1) Hootsuite

Hootsuite is a social media management platform to plan, publish, and analyze content from one dashboard. Its social listening tools monitor mentions, keywords, and sentiment across networks. This function helps teams track brand health and competitor activity.

The platform also includes a unified inbox for all messages and a crisis-pause option for scheduled posts. It is built for social media managers and marketing teams in businesses of all sizes.

Hootsuite's Main Features

• Offers a visual drag-and-drop content calendar, bulk scheduling, and best-time-to-post recommendations.
• Provides a unified inbox for comments and DMs across networks, with options for saved responses and team assignments.
• Includes an AI assistant, OwlyGPT, for strategy advice and an AI writer for generating captions and scripts.
• Manages social advertising campaigns and integrates with over 100 applications and CRM platforms.

How Hootsuite Compares to Mention

Average Review score: 4.2/5 stars based on 6,242 G2 reviews.

• Hootsuite offers a visual content calendar to schedule posts across multiple social networks, a more direct publishing function compared to Mention's primary focus on monitoring.
• It provides a shared inbox to manage comments and direct messages from all social channels in one place, which centralizes customer conversations.
• The platform integrates with design tools like Canva, which allows teams to create and schedule visual content from a single dashboard.
• This tool allows for white-label reporting, so agencies can create custom, branded reports for clients directly from the platform.
• Users can manage social advertising campaigns alongside organic content, combining paid and organic social efforts in one place.

Hootsuite's Drawbacks Compared to Mention

• Hootsuite provides social listening tools, but some users find its web monitoring less extensive compared to a specialized tool like Mention.
• Its pricing structure can become expensive, as plans often scale with the number of users and accounts, which might be a consideration for smaller teams.
• The platform's focus is broad social media management, so its listening features may not offer the same depth as a dedicated monitoring tool like Mention.

Pricing and Cost-Effectiveness

Mention offers a more affordable entry point with its Pro plan at $83 per month, compared to Hootsuite's Standard plan at $99 per month. This price advantage continues with Mention's ProPlus plan ($149/month) being substantially more cost-effective than Hootsuite's Advanced plan ($249/month).

2) Sprout Social

Sprout Social is a social media management platform for organizations to use social channels for strategic goals. The tool provides AI-powered workflows and integrates with tech stacks like Salesforce. It helps businesses manage social media and drive sales from one platform.

Its AI-powered listening and analytics help users gather insights and amplify brand awareness. The platform consolidates processes to help teams personalize customer care with faster responses.

Sprout Social's Main Features

• Manages engagement with a unified smart inbox, automated routing, chatbots, and collision detection.
• Identifies, builds, and manages influencer partnerships through its platform.
• Amplifies brand reach by turning employees into brand advocates.
• Provides customized ROI reporting and performance dashboards for strategic decisions.

How Sprout Social Compares to Mention

Average Review score: 4.4/5 stars based on 4,185 G2 reviews.

• Sprout Social provides advanced publication tools, including a content calendar and bulk schedule options, for more direct content management than Mention's monitoring-focused design.
• The platform includes a unified Smart Inbox to manage messages from all social channels, which centralizes customer conversations in one place.
• Its detailed analytics and customizable reports cover post performance and campaign ROI, which offers a broader strategic view than Mention's listening-centric data.
• This tool supports real-time team collaboration for content publication and audience engagement, whereas Mention's collaboration focuses on alert responses.
• Sprout Social has features to turn employees into brand advocates to help amplify brand reach, a function not found in Mention.

Sprout Social's Drawbacks Compared To Mention

• Sprout Social provides social listening, but its web monitoring is sometimes less comprehensive than Mention's specialized tools. Mention often catches a wider range of online conversations beyond major social platforms.
• Its pricing can be a hurdle for smaller teams. The standard plan starts at a much higher price point per user compared to Mention's entry-level options, which makes Mention more accessible for tighter budgets.
• The platform's extensive features can introduce a learning curve for new users. Mention, with its focused approach on monitoring, often provides a more direct and quicker setup for teams that need to track mentions immediately.

Pricing and Cost-Effectiveness

Sprout Social's pricing starts at $199 per user per month for its Standard plan, significantly higher than Mention's Pro plan at $83 per month. This makes Mention a more cost-effective option for teams focused on monitoring. For the most accurate pricing, visit Sprout Social's official website.

3) Brandwatch

Brandwatch is a platform that combines consumer intelligence with social media and influencer marketing tools. It uses AI for social listening and market research from a large archive of consumer opinion to help organizations understand audiences and spot trends.

The tool serves large enterprises for brand and crisis management. It monitors over 100 million sources to detect and shield brands from threats in real time.

Brandwatch's Main Features

• Offers consumer intelligence using a large archive of consumer opinion for AI-powered social listening and market research.
• Manages influencer partnerships with end-to-end discovery, campaign management, and performance tracking.
• Provides analyst-led services that turn data into strategic recommendations.
• Embeds proprietary generative and predictive AI capabilities for analysis and automation.

How Brandwatch Compares to Mention

Average Review score: 4.4/5 stars based on 641 G2 reviews.

• Brandwatch offers consumer intelligence with AI-enriched data from a large archive of online opinion. This provides deeper market research capabilities compared to Mention's focus on direct brand mention tracking.
• The platform has end-to-end influencer marketing tools for discovery, campaign management, and tracking. This is a more complete solution than Mention's ability to identify influencers primarily through mentions.
• Its reporting is highly customizable and includes analyst-led services that turn data into strategic advice. This offers a deeper level of analysis than the standard reporting found in Mention.
• This tool applies its proprietary AI to a historical data archive of consumer opinion for trend analysis. This allows for predictive insights, which is a different approach from Mention's real-time monitoring.

Brandwatch's Drawbacks Compared to Mention

• Brandwatch often requires custom pricing and a longer setup, which can take up to two months. Mention provides clear subscription plans at a lower entry price, so it is more accessible for teams with smaller budgets.
• The platform's extensive features for deep consumer intelligence can create a steep learning curve. Some users find Mention more straightforward for core brand monitoring tasks that need immediate setup and use.
• Its AI-powered sentiment analysis sometimes misinterprets context, which can lead to inaccurate reports. Mention's analysis, while simpler, can be more reliable for basic positive or negative classifications.
• The tool focuses on deep analysis of historical data, so its real-time alerts for new mentions might be slower than Mention's. Teams that need immediate notifications may find Mention more responsive.

Pricing and Cost-Effectiveness

Mention offers transparent pricing, with its Pro plan starting at $83 per month. Brandwatch uses a custom pricing model, which means costs vary based on needs. For a detailed quote, visit Brandwatch's official website.

4) Talkwalker

Talkwalker is a consumer intelligence platform that provides social listening and analytics. It gathers conversations from social media, blogs, and forums to show how consumers perceive a brand.

Organizations use the tool for brand health reports, campaign analysis, and market research. The platform can also combine social data with a company's own customer feedback.

Talkwalker's Main Features

• Compares social media performance against competitors and industry standards using social benchmarking.
• Analyzes customer feedback from reviews, ratings, and survey data to surface product and customer experience insights.
• Quantifies the impact of social content in the sports and entertainment industries through social content ratings.
• Uses a purpose-built generative AI engine, Blue Silk™ GPT, for consumer intelligence and natural language analysis.

How Talkwalker Compares to Mention

Average Review score: 4.3/5 stars based on 133 G2 reviews.

• Talkwalker analyzes customer feedback from reviews and surveys. This provides a more complete view of customer sentiment compared to Mention's focus on public data.
• It offers social benchmarking to compare performance against competitors and industry standards, which gives a more structured analysis than Mention's general tracking.
• The platform uses a proprietary AI, Blue Silk™ GPT, for deeper consumer intelligence. This offers more advanced analysis of natural language than the standard sentiment analysis in Mention.
• Its data collection spans over 150 million websites and 100 data partners. This provides a wider data pool for consumer insights than Mention's monitoring scope.
• This tool provides social content ratings to quantify content impact in specific industries like sports, a specialized metric not available in Mention.

Talkwalker's Drawbacks Compared to Mention

• Talkwalker uses a custom pricing model that often results in a higher overall cost. This makes it a less accessible option for smaller teams compared to Mention, which offers transparent plans at a lower entry price.
• Some users find the platform complex, and its setup can take a month or more. Mention, with its focus on core monitoring, often allows for a much faster and more direct implementation.
• The tool sometimes limits historical data searches to the last 30 days and may cap the number of mentions. This can be restrictive for long-term trend analysis compared to the historical data access available in Mention.

Pricing and Cost-Effectiveness

Mention offers transparent pricing, with its Pro plan at $83 per month. Talkwalker uses a custom pricing model, so for a quote, you should visit Talkwalker's official website.

5) Meltwater

Meltwater is a media intelligence platform with tools for social listening and media monitoring. It helps companies track online conversations and news coverage from global sources. Organizations use the service to understand public perception, follow market trends, and inform strategic decisions with external data.

Meltwater's Main Features

• Monitors news and online coverage to track brand, competitor, and industry topics.
• Searches a global journalist database and distributes press releases to reach reporters.
• Mines social and consumer data to understand audiences and fuel research.
• Enriches CRM data and surfaces buying signals to accelerate revenue.

How Meltwater Compares to Mention

Average Review score: 4.0/5 stars based on 2,297 G2 reviews.

• Meltwater monitors print and broadcast media through partnerships, offering a wider range of coverage than Mention, which focuses on online and social sources.
• The tool includes a global database of journalists, which allows teams to find and contact reporters directly from the platform, a more direct PR function compared to Mention's monitoring.
• It provides a full influencer relationship management system to manage campaigns from discovery to ROI measurement, a more complete solution than identifying influencers based on mentions alone.
• This platform can enrich CRM data and identify buying signals from online conversations, connecting media monitoring directly to sales efforts in a way that is not central to Mention.

Meltwater's Drawbacks Compared to Mention

• Meltwater often requires a custom quote, and some users find its contracts rigid. In contrast, Mention provides clear subscription plans with public pricing, which simplifies budget planning for teams.
• The tool's wide range of features sometimes results in a steeper learning curve. Mention is often considered more straightforward, which allows teams to start monitoring conversations with less initial setup time.
• Some users report that Meltwater's data can have occasional gaps, particularly with media contacts. Mention's focused approach on web and social monitoring can provide more consistent results for its core function.

Pricing and Cost-Effectiveness

Mention offers transparent pricing, with its Pro plan at $83 per month. Meltwater uses a custom pricing model, so for a detailed quote, you should visit Meltwater's official website.

A Final Recommendation: 11x for Sales

Choosing the right tool depends on your specific business goals. The options reviewed offer strong monitoring and social media management capabilities for marketing and communications teams.

If your focus is on sales process automation, consider 11x. Our platform uses digital workers for prospecting and lead qualification, which allows your sales team to focus on revenue-generating activities.

To see how autonomous agents can support your sales objectives, book a demo with our team.

At 11x, we manage your sales playbook with AI agents. Alice finds accounts, enriches data, and drives outreach, while Julian qualifies prospects and books meetings. Our platform consolidates your GTM stack, from intent signals to email warmup, removing the need for separate tools.

Book a Demo to see our platform in action.

6) Brand24

Brand24 is an online media monitoring tool that gathers public mentions of specific keywords from across the internet. Companies use it to track customer conversations and manage their online reputation. The platform pulls data from social media, news, blogs, videos, forums, and podcasts to help with business decisions.

Brand24's Main Features

• Monitors mentions in real-time from over 25 million online sources, including social networks, news sites, and podcasts.
• Uses advanced sentiment analysis with sarcasm detection for positive, negative, and neutral classifications.
• Generates AI insights that include language detection in 108 languages and provides influencer and reputation scores.
• Offers hashtag analytics to measure reach, volume, and campaign performance, and to discover influencers.

How Brand24 Compares to Mention

Average Review score: 4.6/5 stars based on 298 G2 reviews.

• Brand24 offers advanced sentiment analysis that includes sarcasm detection. This provides a more nuanced understanding of tone compared to the standard sentiment classification in Mention.
• It provides dedicated hashtag analytics to measure campaign reach and discover influencers, a more focused feature for campaign tracking than Mention's general keyword monitoring.
• The tool's AI generates insights with language detection in 108 languages, which offers broader international coverage than the options available in Mention.
• This platform calculates an influencer score for social media authors. This gives a clear metric for identifying key voices, a feature that is less direct in Mention.

Brand24's Drawbacks Compared to Mention

• Brand24's entry-level plan has a higher price point than Mention's starter plans. This makes Mention a more accessible option for teams that need core monitoring features on a smaller budget.
• The tool's advanced features can introduce a learning curve, particularly when users fine-tune keywords for monitoring. In comparison, Mention's focused design often allows for a more direct and quicker setup.
• Some users find that search results in Brand24 sometimes contain spam or irrelevant mentions. This can require extra time to filter data, while Mention's system focuses on direct and relevant mention tracking.

Pricing and Cost-Effectiveness

Mention provides a more accessible entry point with its Pro plan at $83 per month, while Brand24's Individual plan starts at $199 per month. This price difference extends to higher tiers, with Mention's ProPlus plan at $149 per month being more cost-effective than Brand24's Team plan at $299 per month.

7) Awario

Awario is a social listening tool that finds keyword mentions across the web. It monitors social media, blogs, forums, and news sites in real-time. Companies use the platform to track brand reputation, analyze competitors, and find sales leads from online conversations.

Awario's Main Features

• Surfaces conversations with purchase intent to identify sales leads.
• Uses Boolean search to build fine-grained queries for more specific tracking.
• Provides a topic cloud for a quick visualization of frequently used keywords.
• Identifies influencers based on mention relevance and audience size.

How Awario Compares to Mention

Average Review score: 4.0/5 stars based on 41 G2 reviews.

• Awario finds potential sales leads from online conversations. This provides a direct sales function compared to Mention's focus on general brand monitoring.
• It supports Boolean search operators. This allows for more complex and specific queries than the standard keyword tracking available in Mention.
• The tool offers a topic cloud. This feature gives a quick visual summary of popular themes in conversations, a different approach to data analysis than Mention's list-based results.
• This platform identifies influencers based on their relevance and audience size. This offers a more structured way to find key people compared to Mention, which primarily finds them through mentions.

Awario's Drawbacks Compared to Mention

• Awario sometimes includes irrelevant results in its mention feeds, even with specific keywords. Users may need to spend extra time to filter the data, unlike with Mention's more focused results.
• The platform's historical data collection can be slow. This process might feel less immediate for users who need to analyze past trends quickly, compared to Mention's system.
• Its ability to monitor Facebook and Instagram is limited. This is a significant difference from Mention, which provides more comprehensive coverage across major social media platforms.

Pricing and Cost-Effectiveness

Awario provides a more affordable entry point with its Starter plan at $39 per month, which is less than half the cost of Mention's Pro plan at $83 per month. For mid-tier options, Mention's Pro plan is more cost-effective than Awario's Pro plan at $119 per month. Awario's Enterprise plan is priced at $399 per month, while Mention uses custom pricing for its top-tier Company plan.

8) Agorapulse

Agorapulse is a social media management platform that provides tools for content publication, engagement, and ROI measurement. It offers a unified dashboard to manage social media operations and analyze performance. The platform's social listening function monitors brand mentions and relevant conversations online for reputation management.

Agorapulse's Main Features

• Manages all social media messages, comments, and reviews in a single unified inbox.
• Provides tools to plan, collaborate on, and schedule content with a content calendar.
• Generates customizable reports in PDF and CSV formats and includes a tool to measure social media ROI.
• Includes features for team collaboration with controls for user roles and permissions.

How Agorapulse Compares to Mention

Average Review score: 4.5/5 stars based on 960 G2 reviews.

• Agorapulse provides a unified social inbox to manage messages, comments, and reviews in one place. This is different from Mention, which focuses on tracking conversations rather than managing direct engagement.
• It includes advanced publishing features like a content calendar and scheduling options. This allows for direct content management, whereas Mention's primary function is monitoring.
• The platform offers a specific tool to measure social media ROI, which connects social activities to business value. This is a feature not central to Mention's mention-tracking analytics.
• This tool has detailed team collaboration features, including user roles and permissions for managing workflows. This is more structured for team management compared to Mention's alert-sharing capabilities.

Agorapulse's Drawbacks Compared to Mention

• Agorapulse's listening tools are primarily focused on social media platforms. In comparison, Mention provides more extensive web monitoring that covers a broader range of sources like news sites, blogs, and forums.
• The platform's analytics center on social media performance and ROI. This is different from Mention, which offers more specialized analytics for share of voice and competitive benchmarking based on mention volume.
• As a broad social media management suite, some users may find its interface complex for simple monitoring tasks. Mention offers a more direct user experience for teams whose primary goal is tracking brand mentions.

Pricing and Cost-Effectiveness

Agorapulse offers a more accessible entry point with its Standard plan at $79 per month, which is slightly more affordable than Mention's Pro plan at $83 per month. This cost advantage continues with Agorapulse's Professional plan at $119 per month, compared to Mention's ProPlus plan at $149 per month.

9) Keyhole

Keyhole is a social listening and analytics tool that automates reporting for social media campaigns. It tracks hashtags, keywords, and accounts across major social networks in real-time. The platform provides data on campaign performance and audience engagement.

Companies use it for brand monitoring, influencer marketing, and market research to analyze industry trends.

Keyhole's Main Features

• Identifies influencers and provides filters for geo-location and keywords in their bios.
• Generates a word cloud to show hashtags commonly used with a primary hashtag.
• Automates social media reporting for campaigns, hashtags, and accounts.
• Analyzes follower data and competitor performance on social media.

How Keyhole Compares to Mention

Average Review score: 4.3/5 stars based on 69 G2 reviews.

• Keyhole offers specific filters for influencer discovery, such as by location or keywords in their bio. This provides a more targeted approach compared to Mention, which primarily identifies influencers through general mention tracking.
• The tool includes a word cloud to visualize hashtags commonly used with your main hashtag. This gives a quick visual summary of related topics, a different form of analysis than Mention's list-based results.
• It analyzes follower data to provide direct insights into audience demographics. This approach differs from Mention, which infers audience data from the context of conversations.
• This platform provides flexible data tracking to help evaluate the ROI of campaigns. This offers a more direct link to business outcomes compared to Mention's focus on share of voice and mention volume.

Keyhole's Drawbacks Compared to Mention

• Keyhole focuses its monitoring on social media platforms. In comparison, Mention provides broader web monitoring that includes news sites, blogs, and forums, which can offer a more complete view of online conversations.
• Some users find that Keyhole's results occasionally include irrelevant mentions. This may require extra time to filter data, whereas Mention's system is designed to deliver more focused and relevant results.
• Its pricing can be a factor for smaller teams. Keyhole's plans often have a higher starting price than Mention, which offers more accessible entry-level options for businesses on a tighter budget.

Pricing and Cost-Effectiveness

Mention offers transparent pricing with its Pro plan at $83 per month and ProPlus plan at $149 per month. Keyhole does not list its prices publicly, but for a detailed quote, you should visit Keyhole's official website.

10) Mentionlytics

Mentionlytics is a platform that monitors the web and social media. It finds mentions of keywords from sources like social media, online news, blogs, and forums. The tool provides data on what people say about a brand or its competitors online.

Companies use it to watch their brand, analyze competitors, and find sales leads. It also helps manage a crisis, track media and PR, and find industry influencers.

Mentionlytics's Main Features

• The platform offers reporting features, including keyword targeting, custom feeds and alerts, and custom reports.
• Its monitoring and listening tools provide social measurement, influencer identification, and brand monitoring.
• It includes geographic coverage for both national and international online media sources.

How Mentionlytics Compares to Mention

Average Review score: 4.9/5 stars based on 90 G2 reviews.

• Mentionlytics tracks conversations on newer platforms like TikTok, Telegram, and Bluesky, offering a different scope of social coverage compared to Mention.
• Its AI-driven analysis helps identify trends and potential crises, which provides more detailed insights than the standard sentiment analysis found in Mention.
• The platform offers custom reports and alerts, giving users more specific control over their data feeds than Mention's standard alert system.
• This tool provides a dedicated feature for influencer identification, a more direct approach than finding influencers through general mention volume as is common in Mention.

Mentionlytics's Drawbacks Compared to Mention

• Mentionlytics sometimes includes irrelevant mentions in its feed, which requires users to filter the data manually. In comparison, Mention's system often provides more focused results for core brand tracking.
• The tool's pricing for mid-tier plans can be higher. Its Essential plan costs more than Mention's ProPlus plan, which may be a factor for teams that need more features than a basic package provides.
• Some users report a learning curve with the platform's advanced features and setup. In contrast, Mention often offers a more direct user experience for teams that need to start monitoring mentions quickly.

Pricing and Cost-Effectiveness

Mentionlytics offers a lower entry point with its Basic plan at $69 per month, compared to Mention's Pro plan at $83 per month. However, Mention's ProPlus plan at $149 per month is more cost-effective than the Mentionlytics Essential plan at $169 per month.

Which One Should You Go With?

Many variables influence the choice of a Mention alternative. This guide reviewed several options to help you make an informed decision based on your specific needs.

If your focus is on sales process automation, consider 11x. Our platform provides digital workers for prospecting and lead qualification, so your sales team can focus on revenue-generating activities.