Top 9 Intent Data Providers for 2026

Outbound teams are fighting an uphill battle as buyers research quietly and ignore generic outreach. By the time most sales reps engage, the real buying decision is already underway.

Intent data providers solve this by revealing which companies are actively researching products, competitors, or solutions right now, allowing sales and marketing teams to prioritize outreach based on real buying signals. Instead of guessing who might be interested, these platforms surface high-intent accounts using behavioral, keyword, and engagement data across the web. According to Demand Gen Report, 71% of B2B buyers consume content like blog posts anonymously before ever talking to sales, making intent data critical for identifying in-market prospects earlier. Teams that use intent signals consistently report higher conversion rates, shorter sales cycles, and better alignment between marketing and sales.

In this article, we break down the top intent data providers for 2026 and compare them across data sources, accuracy, integrations, and GTM use cases. The goal is to help you choose the right intent data platform to drive smarter targeting, better timing, and stronger pipeline outcomes.

Evaluation criteria

Our methodology prioritizes neutral, criteria‑driven analysis: 90% objective feature comparisons, 10% strategic insights from GTM experience. The intent data tools are evaluated on enterprise readiness, integration depth, AI sophistication, coverage across the sales lifecycle, CRM quality, governance, and measurable ROI. Each platform's data accuracy, automation level, and pricing transparency were reviewed to help sales teams and marketing teams select the right fit for their workflows.

Comparison of data types, accuracy, integrations, automation capabilities, and pricing

11x

11x provides two autonomous AI sales agents, Alice for outbound prospecting and Julian for inbound qualification. Together, they act as digital workers that manage research, outreach, lead engagement, and basic messaging without human intervention. Their continuous operation transforms buyer intent data into qualified meetings and enriched CRM records.

Data & features

• Handles intent signals, website visitor data, and CRM enrichment.
• Automates outreach and follow-ups across email, phone, and LinkedIn.
• Syncs contact data, firmographic details, and conversation outcomes in real time.
• Integrates with major CRMs and marketing strategy workflows.
• Operates in over 105 languages for global sales teams.

Pros

• Full AI autonomy across outbound and inbound workflows.
• Real-time enrichment and lead qualification.
• Reduces manual SDR tasks and improves conversion rates.
• Go-to-market readiness with an adaptive workflow.
• Access to an advanced Ideal Customer Profile (ICP) and account intelligence based on real interactions.

Cons

• Requires enterprise setup and data alignment before deployment.
• Custom pricing may not suit small teams.

Best fit and comparison
Ideal for GTM and sales teams replacing SDR functions with continuous AI execution. Bombora and Cognism provide data layers, while 11x automates the entire sales process from signal detection to meeting booking.

Pricing: Custom enterprise plan based on lead volume and integration scope.

Bombora

Bombora pioneered third-party intent data points through its B2B Data Co‑op, aggregating buying signals from over 5,000 trusted websites. It identifies in-market accounts by tracking content consumption patterns and comparing them to historical baselines.

Data & features

• Tracks buyer intent data across thousands of B2B publishers.
• Provides Company Surge scores to show when accounts are researching specific topics.
• Integrates with platforms such as Demandbase, Cognism, and LinkedIn.
• GDPR-compliant datasets with firmographic and technographic enrichment.

Pros

• Exclusive dataset covering signals unavailable elsewhere.
• Reliable for ABM and segmentation.
• Strong compliance and data governance.

Cons

• Limited automation; requires external outreach tools.
• Pricing varies by data volume.

Best fit and comparison

Best for marketing teams running account-based marketing programs that need broad, compliant intent coverage. Bombora supplies the data foundation, while 11x uses similar signals to trigger real-time outreach and qualification.

Pricing: Custom quote based on data usage.

Cognism

Cognism combines buyer intent data with verified contact information to help sales teams reach decision-makers faster. Its partnership with Bombora strengthens intent accuracy, while its Sales Companion feature surfaces high-potential accounts directly in the CRM.

Data & features

• Buyer intent, firmographic, and technographic datasets.
• Integrations with HubSpot, Salesforce, and Outreach.
• GDPR-compliant contact data with phone-verified numbers.
• Real-time alerts for job changes, funding, and churn risk.

Pros

• Reliable European data coverage.
• Strong CRM enrichment and segmentation tools.
• Partnership with Bombora for accurate intent signals.

Cons

• No built-in outreach automation.
• Pricing not publicly listed.

Best fit and comparison

Ideal for B2B companies focused on compliant, high-quality contact data. Cognism surfaces potential leads, while 11x automates engagement and qualification.

Pricing: Custom plans (Grow and Elevate tiers).

Demandbase

Demandbase combines first-, second-, and third-party intent data to power account-based marketing. Its AI-driven platform identifies in-market accounts, enriches CRM records, and automates campaign orchestration.

Data & features

• Tracks buyer intent data from over 40,000 sources.
• Integrates with Bombora, G2, and TrustRadius.
• AI summaries and predictive scoring for target accounts.
• CRM and ad platform integrations for end-to-end ABM workflows.

Pros

• Deep integration with marketing automation tools.
• Real-time account insights and segmentation.
• Strong ABM functionality.

Cons

• Complex onboarding process.
• Custom pricing only.

Best fit and comparison

Best for enterprise marketing teams running large-scale ABM programs. Demandbase focuses on analytics and segmentation, while 11x executes outreach automatically once high-intent accounts are identified.

Pricing: Custom enterprise quotes available online.

ZoomInfo

ZoomInfo provides buyer intent data alongside firmographic and technographic insights. It tracks large-scale keyword activity to reveal which companies are actively researching relevant topics.

Data & features

• Buyer intent signals, contact data, and CRM enrichment.
• Integrations with HubSpot, Salesforce, and Outreach.
• Real-time alerts for in-market accounts.
• AI Copilot for summaries and recommendations.

Pros

• Large global database.
• Reliable integrations with sales intelligence tools.
• Predictive lead scoring.

Cons

• Limited automation for outreach.
• Pricing transparency is low.

Best fit and comparison
Best for sales teams needing broad data coverage and CRM enrichment. ZoomInfo provides strong data, while 11x adds autonomous execution.

Pricing: Contact sales for a quote.

Lead Forensics

Lead Forensics specializes in first-party intent data by identifying anonymous website visitors. It reveals company names and contact data, helping sales teams act on real-time website activity.

Data & features

• Website visitor tracking and firmographic enrichment.
• CRM and Slack integrations for instant alerts.
• Dashboard for segmentation and prioritization.

Pros

• Real-time website visitor identification.
• Easy setup and CRM sync.
• Supports ABM and churn prevention.

Cons

• Limited to website-based intent data.
• Custom pricing only.

Best fit and comparison
Ideal for B2B marketing teams with high website traffic. Lead Forensics identifies visitors, and 11x can automate follow-up outreach immediately after detection.

Pricing: Custom quote.

G2

G2 captures first-party buyer intent data from its software review platform. It identifies companies researching competitors or categories similar to yours, signaling purchase intent.

Data & features

• Tracks review site activity and product searches.
• Integrates with HubSpot and Salesforce.
• Real-time notifications for target accounts.
• Segmentation by engagement level.

Pros

• Reliable first-party intent data.
• Ideal for SaaS and tech vendors.
• Easy CRM integration.

Cons

• Limited to G2's ecosystem.
• Tiered pricing can scale quickly.

Best fit and comparison
Best for SaaS companies monitoring competitor interest. 11x can use similar signals to trigger automated LinkedIn and email outreach, closing the loop between insight and action.

Pricing: Tiered plans based on company size.

TechTarget

TechTarget's Priority Engine tracks content engagement across millions of B2B professionals. It identifies accounts consuming relevant topics and delivers weekly lead lists.

Data & features

• First-party content engagement and buyer intent data.
• Integrations with CRM and ABM platforms.
• AI-powered email personalization.
• GDPR-compliant datasets.

Pros

• High-quality first-party data.
• Predictive insights into buyer journey stages.
• Weekly updates for sales teams.

Cons

• Interface can be complex.
• Custom pricing only.

Best fit and comparison
Ideal for content-driven marketing teams. TechTarget provides deep insights, and 11x automates outreach and qualification based on those insights.

Pricing: Custom enterprise quote.

Lusha

Lusha provides contact data and buyer intent insights through its Chrome extension and web app. It's best for small teams needing quick access to potential leads and decision-makers.

Data & features

• Contact information, phone numbers, and email addresses.
• Intent alerts for job changes and funding events.
• Integrations with CRM and LinkedIn.
• GDPR and CCPA compliant.

Pros

• Fast onboarding and simple interface.
• Affordable entry-level pricing.
• Weekly lead updates.

Cons

• Limited automation.
• Credit-based pricing can increase costs.

Best fit and comparison

Best for SMB sales teams needing quick access to contact data. Lusha provides static lists, while 11x continuously engages and qualifies leads.

Pricing: Free plan available; paid tiers start around $52 per user per month.

How to choose the right intent data provider

The right intent data provider depends on where you want to intervene in the buyer journey and how quickly you need to act on buying signals. Some platforms specialize in broad third-party coverage for market awareness, while others focus on first-party website activity, review behavior, or contact-level enrichment. Start by clarifying whether your team needs early-stage research signals for targeting, late-stage signals for sales outreach, or full-funnel visibility across marketing and sales.

Data accuracy, freshness, and source transparency are critical. High-quality intent data should be updated frequently, tied to clear behaviors, and mapped to firmographic or technographic context so teams can prioritize the right accounts. Providers that rely on static or infrequently refreshed datasets often produce noisy signals that sales teams struggle to trust. Strong CRM integrations, governance controls, and compliance standards are also essential to ensure intent insights flow cleanly into existing GTM workflows.

Finally, consider how intent data turns into action. Many platforms stop at insights, leaving teams to manually interpret signals, route leads, and launch outreach. More advanced solutions connect intent directly to execution, triggering enrichment, prioritization, and engagement automatically. For organizations that want to move beyond dashboards and alerts, platforms like 11x stand out by transforming intent data into real-time outreach and qualified meetings without manual handoffs.

Transform your intent signals into unstoppable sales with 11x

Intent data is only as powerful as the actions you take on it. By understanding buyer behavior and leveraging the right platform, GTM teams can prioritize high-intent accounts, shorten sales cycles, and improve conversion rates.

With 11x, intent data goes beyond insights—it becomes action. Its autonomous AI agents continuously interpret signals, enrich CRM records, and execute personalized outreach, turning anonymous research into booked meetings. Teams can focus on strategy while 11x handles prospecting, engagement, and qualification in real time.

Ready to convert every lead into a qualified opportunity? Explore 11x and see how AI-driven intent execution can supercharge your sales pipeline today.

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