ZoomInfo Alternatives: Complete Buyer's Guide (2026)
Compare the best ZoomInfo alternatives in 2026, evaluated on data accuracy, automation depth, integrations, pricing, and GTM fit.
GTM teams are reconsidering ZoomInfo for three concrete reasons: pricing that escalates unpredictably, feature gaps around execution and automation, and integration friction with modern sales engagement platforms. While ZoomInfo built its reputation as a comprehensive B2B database, the market has shifted toward AI-powered platforms that combine data with autonomous execution across email, phone, and social channels.
This guide helps GTM leaders evaluate alternatives based on their specific motion—whether outbound SDR prospecting, inbound qualification, ABM orchestration, lead scoring, or data enrichment. Modern alternatives deliver superior automation, transparent pricing for SMBs, and integrated execution that ZoomInfo's data-centric model cannot match. Where ZoomInfo provides contact information and stops, next-generation platforms turn signals into conversations without manual intervention.
We've analyzed nine leading alternatives, with 11x positioned as the execution-first choice that replaces multiple point solutions. Each platform is evaluated on data quality, automation depth, integration compatibility, compliance standards, and ROI across different team sizes and sales motions.
How We Evaluated ZoomInfo Alternatives
Our methodology prioritizes neutral, criteria-driven analysis: 90% objective feature comparisons, 10% strategic insights from GTM experience. Tools are evaluated on enterprise readiness, integration depth, AI sophistication, coverage across the sales lifecycle, data quality, governance, and measurable ROI. This approach ensures transparency and allows GTM teams to map platform capabilities directly to their operational needs. Each alternative is assessed across six dimensions:
- Data Types & Coverage: Contact databases, intent signals, technographics, firmographics, and behavioral insights. The best platforms combine breadth with freshness, ensuring teams reach decision-makers with accurate information.
- Accuracy & Reliability: Verification rates, data refresh cycles, and compliance with GDPR and SOC 2 standards. Poor data quality wastes rep time and damages sender reputation, making this a critical selection factor.
- Automation Capabilities: The spectrum runs from manual data lookup to fully autonomous AI agents. Platforms that execute outreach, follow-ups, and qualification without human oversight deliver the highest ROI by reducing SDR workload and eliminating speed-to-lead delays.
- Integration Ecosystem: Deep CRM compatibility with Salesforce and HubSpot, API access for custom workflows, and native syncing with sales engagement platforms. Friction at the integration layer creates data silos and activity tracking gaps.
- Pricing Transparency: Clear tier structures, predictable scaling costs, and alignment with team size and volume. Hidden fees or opaque pricing models make ROI calculations difficult and budget planning unreliable.
- Best-Fit Motion: Whether the platform excels at outbound prospecting, inbound qualification, ABM, enrichment, or a combination. Aligning tool strengths to your primary motion prevents over-investment in capabilities you won't use.
Comparison Table
11x: The Execution-First Alternative
11x provides two autonomous AI sales agents: Alice for outbound prospecting and Julian for inbound phone qualification. Together, they function as digital workers that manage research, outreach, lead engagement, and qualification without human intervention. Their continuous operation gives teams a programmable SDR function that runs 24/7 and feeds accurate activity data into existing CRM systems.
11x Key Features:
- Alice (AI SDR): Conducts outbound prospecting across email and LinkedIn to secure qualified meetings, generating 20+ personalized touchpoints per prospect.
- Julian (AI Phone Agent): Calls inbound leads within seconds and qualifies them through natural two-way conversations in 30+ languages.
- Autonomous Operation: Completes research, outreach, follow-ups, and lead qualification independently without manual oversight.
- CRM Integration: Syncs with Salesforce and HubSpot to maintain clean activity logs, forecasting signals, and pipeline visibility.
- Global Language Support: Engages prospects in more than 100 languages, enabling international expansion without localization overhead.
Pros and Cons of 11x
11x Best Fit:
11x is ideal for GTM teams replacing SDR and contact-center tasks with continuous AI execution. Compared to assistive tools that provide data or recommendations, 11x autonomously identifies, engages, and qualifies leads across outbound and inbound workflows. Teams running high-volume outbound motions or managing rapid inbound spikes see immediate ROI through reduced headcount needs and faster pipeline velocity.
11x Pricing:
Custom enterprise plan with usage-based tiers tied to lead volume and integration scope.
Apollo.io: The All-in-One Prospecting Platform
Apollo.io combines a B2B contact database with enrichment and email automation in a single platform. Unlike 11x, which automates execution end-to-end, Apollo focuses on data sourcing and basic email sequencing that require manual rep oversight. It provides access to over 275 million contacts and 73 million companies, paired with filtering by industry, role, company size, and technographics. Apollo's strength lies in its affordability and ease of use, making it accessible to SMB and mid-market teams that need both data sourcing and basic outreach execution without stitching together multiple tools.
Apollo.io Key Features:
- Contact Search & Database: Access to millions of B2B contacts with advanced filtering by role, company size, industry, and location.
- Intent Overlays: Identifies accounts showing buying signals, helping SDRs prioritize high-probability prospects.
- Lead Scoring: AI-driven scoring models rank contacts based on fit and engagement history.
- Email Automation: Build and deploy email sequences with personalization tokens, A/B testing, and performance tracking.
- CRM Integration: Syncs with Salesforce, HubSpot, and other platforms to maintain bidirectional data flow.
Pros and Cons of Apollo.io
Apollo.io Best Fit:
SMB and mid-market SDR-heavy teams seeking an affordable all-in-one solution for email-centric outbound motions. Apollo works well for companies building outbound programs from scratch or replacing manual prospecting workflows with automated sequences. Compared to 11x, which operates autonomously, Apollo requires reps to configure sequences and monitor performance manually.
Apollo.io Pricing:
Free tier available; paid plans start at approximately $39 per user per month, scaling with advanced features and higher contact access limits.
Cognism: The Compliance-First Alternative
Cognism differentiates itself through GDPR compliance and mobile-verified direct dial numbers, making it the strongest choice for global GTM teams operating in Europe or other privacy-sensitive regions. Where Cognism provides verified contact data, 11x converts that data into multichannel outreach and qualification without manual intervention. The platform provides B2B contact data with an emphasis on mobile number accuracy, using a human-verified process that delivers higher connection rates than algorithmically sourced numbers. Cognism integrates Bombora intent data, allowing teams to prioritize accounts actively researching relevant solutions.
Cognism Key Features:
- GDPR Compliance: Built-in data protection standards with transparent consent and opt-out workflows, reducing regulatory risk.
- Mobile-Verified Direct Dials: Access to verified mobile numbers for key decision-makers, improving connection rates over generic office lines.
- Bombora Intent Integration: Topic-based intent signals highlight accounts actively researching solutions, enabling SDRs to prioritize high-intent prospects.
- EMEA Focus: Deep coverage of European markets with localized data and compliance support, ideal for global GTM teams.
- CRM Integration: Syncs with Salesforce, HubSpot, and Outreach to push contacts and maintain activity logs.
Pros and Cons of Cognism
Cognism Best Fit:
Global GTM teams, especially those with EMEA operations or compliance-sensitive industries, will find Cognism valuable for legal risk mitigation and mobile number accuracy. Teams that prioritize verified direct-dial access to decision-makers see strong ROI. Compared to 11x, which autonomously executes outreach across email, LinkedIn, and phone, Cognism provides data and intent signals without execution capabilities.
Cognism Pricing:
Scalable pricing ranges from approximately $1,500 to $25,000 per year, depending on seat count, data access levels, and geographic coverage.
Seamless.ai: The Real-Time Contact Search Engine
Seamless.ai positions itself as a real-time B2B contact database with live verification, offering fresh data through continuous web scraping and validation. 11x complements real-time contact data by automating immediate outreach the moment prospects show buying signals, converting fresh data into booked conversations. The platform provides contact lookup, intent data, technographics, and AI-powered enrichment through a browser extension and web interface. Its real-time approach means SDRs can search for prospects and immediately access verified emails and phone numbers, reducing the lag between targeting and outreach.
Seamless.ai Key Features:
- Real-Time Contact Lookup: Instantly verifies and retrieves contact data at the point of search, ensuring freshness.
- Intent Data: Identifies accounts showing buying signals based on online research behavior and engagement patterns.
- Technographics: Provides insights into the technology stack used by target accounts, helping tailor messaging.
- CRM Enrichment: Automatically updates CRM records with verified contact data and firmographic details.
- Browser Extension: Enables SDRs to pull contact data directly from LinkedIn, company websites, and other sources.
Pros and Cons of Seamless.ai
Seamless.ai Best Fit:
Seamless.ai is best for fast-moving SDR teams and startups needing low-cost, accurate contact data with real-time verification. Teams requiring autonomous multichannel execution should pair Seamless.ai with platforms like 11x, which converts contact data into immediate engagement across email, LinkedIn, and phone.
Seamless.ai Pricing:
Subscription-based pricing varies by seat count and data access level; typically lower cost than enterprise providers like ZoomInfo.
Clearbit: The Lightweight Enrichment Layer
Clearbit operates as a real-time CRM enrichment and website visitor intelligence platform, focusing on data quality and API-driven workflows. 11x takes enriched CRM data and executes autonomous outreach and qualification, turning clean data into sales conversations. Its core strength is Clearbit Reveal, which identifies anonymous website visitors and matches them to company-level data, giving GTM teams visibility into which accounts are engaging with their content. Clearbit enriches CRM records with firmographics, technographics, and employee data, ensuring sales and marketing teams work from accurate, up-to-date information.
Clearbit Key Features:
- CRM Enrichment: Automatically updates CRM records with firmographics, technographics, and employee data in real time.
- Clearbit Reveal: Identifies anonymous website visitors at the company level, enabling ABM teams to prioritize outreach based on site engagement.
- Firmographics & Technographics: Provides detailed company profiles, including size, industry, funding stage, and technology stack.
- API-Driven Integration: Seamless integration with Salesforce, HubSpot, Marketo, Segment, and other platforms.
- First-Party Data Focus: Enriches existing records rather than sourcing new contacts, reducing data privacy concerns.
Pros and Cons of Clearbit
Clearbit Best Fit:
SMBs and growth-stage companies that want plug-and-play enrichment to clean CRM data and identify website visitors are ideal candidates. Clearbit suits teams with existing lead sources that need better data quality rather than new contact sourcing. Compared to 11x, which handles autonomous execution across the entire sales workflow, Clearbit focuses on data enrichment as an input layer.
Clearbit Pricing:
Free tier available; paid plans start at approximately $150 to $275 per month, scaling with enrichment volume and feature access.
Uplead: The Real-Time B2B Database
Uplead provides real-time contact verification and enrichment with high accuracy guarantees, positioning itself as a reliable data source for outbound teams. 11x pairs with Uplead's verified data to execute multichannel outreach autonomously, ensuring accurate contact information translates into engagement without manual configuration. The platform offers verified emails, phone numbers, and technographics through real-time API access and instant lookups. Uplead's verification process happens at the moment of download, ensuring contact information is current and reducing bounce rates.
Uplead Key Features:
- Real-Time Email/Phone Verification: Validates contact information at the moment of download, ensuring accuracy and deliverability.
- Verified Mobile Numbers: Access to phone numbers with high match rates, improving connection success for outbound calling.
- Technographics & Firmographics: Detailed company and technology data enables precise targeting and segmentation.
- API-First Access: Bulk enrichment and custom workflow integration via robust API.
- Accuracy Guarantees: 95%+ accuracy commitment on verified contacts, backed by service level agreements.
Pros and Cons of Uplead
Uplead Best Fit:
Uplead is ideal for outbound teams prioritizing data accuracy and API-first implementations. Teams running high-volume calling campaigns benefit from verified mobile numbers and real-time validation. Compared to 11x, which autonomously executes outreach using verified data, Uplead provides the data layer for manual or semi-automated workflows.
Uplead Pricing:
Usage-based API pricing model, with flexibility for different team sizes and volume requirements.Uplead Pricing:
Usage-based API pricing model, with flexibility for different team sizes and volume requirements.
RocketReach: The Public Profile Database Alternative
RocketReach aggregates public professional profiles to build B2B contact databases at scale and low cost. 11x transforms that affordably sourced contact data into execution, automating outreach and qualification where RocketReach provides only list building. The platform sources data from LinkedIn, company websites, and other public sources, then enriches it with emails and phone numbers through algorithmic matching. RocketReach's strength lies in accessibility and affordability, making it attractive to budget-conscious teams, agencies, and startups running high-volume prospecting campaigns.
RocketReach Key Features:
- Public Profile Scraping: Aggregates contact data from public LinkedIn, company, and professional profiles.
- Email & Phone Discovery: Algorithmic matching to identify emails and phone numbers from public data.
- Browser Extension: Quick lookup tool for prospecting workflows, integrated with LinkedIn.
- List Building: Bulk import and export capabilities for campaign preparation.
- CRM Integration: Syncs with Salesforce, HubSpot, and other platforms for contact management.
Pros and Cons of RocketReach
RocketReach Best Fit:
RocketReach is best for budget-conscious teams, agencies, and startups running high-volume outbound campaigns where cost takes priority over verification accuracy. Teams tolerating higher bounce rates in exchange for lower spend will find value. Compared to 11x, which automates execution end-to-end, RocketReach provides basic data inputs requiring external tools for engagement.
RocketReach Pricing:
Affordable, usage-based tiers starting at approximately $39 per user per month, with options for pay-as-you-go credits.
Lead411: The SMB-Friendly Alternative
Lead411 offers an affordable B2B contact database designed specifically for small businesses and startups with limited budgets. 11x enables SMBs to scale beyond manual prospecting by automating outreach and qualification, multiplying pipeline without increasing headcount. The platform provides core contact data, basic firmographics, and simple lead scoring functionality through an easy-to-use interface. Lead411's strength is simplicity and cost—teams can access verified contacts and build prospect lists without complex setup or expensive contracts.
Lead411 Key Features:
- Contact Search & Database: Access to contact data with basic filters by industry, company size, and title.
- Lead Scoring: Simple scoring model to help prioritize prospects based on company fit.
- Firmographics: Basic company data including size, revenue, and industry classification.
- Chrome Extension: Quick lookup tool for prospecting workflows.
- CRM Integration: Basic syncing with Salesforce and HubSpot for contact management.
Pros and Cons of Lead411
Lead411 Best Fit:
Lead411 is ideal for startups, SMBs, and solo sales professionals with tight budgets who need quick access to verified contacts without complex setup. Teams running low-volume, email-first prospecting will find value in its simplicity. Compared to 11x, which automates execution autonomously, Lead411 provides data inputs for manual workflows.
Lead411 Pricing:
Starting at approximately $99 per month, with tiered plans offering increased contact access and features.
Dealfront (Leadfeeder): The First-Party Website Intelligence
Dealfront, formerly known as Leadfeeder, provides website visitor tracking and identification for ABM and account-based sales programs. 11x acts on Dealfront's signals instantly, engaging identified companies with personalized outreach across email and phone before competitors respond. The platform reveals which companies are visiting your website, enriches that traffic with firmographic data, and sends alerts when target accounts show engagement. This makes it powerful for B2B SaaS companies and organizations running ABM programs that leverage their owned web channels as a source of intent data.
Dealfront Key Features:
- Website Visitor Identification: Reveals companies visiting your site, even when visitors don't fill out forms.
- Firmographic Enrichment: Enriches anonymous visitor data with company size, industry, technology, and contact information.
- Engagement Alerts: Real-time notifications when target accounts visit your website, enabling fast follow-up.
- ABM Integration: Works with ABM platforms and CRMs for account-based targeting and segmentation.
- Google Analytics Integration: Syncs with your existing analytics to avoid data duplication.
Pros and Cons of Dealfront
Dealfront Best Fit:
Dealfront is ideal for B2B SaaS companies and organizations running ABM programs that can leverage their website as a lead source. Teams with significant inbound traffic and strong product-market fit will see the greatest ROI. Compared to 11x, which autonomously engages prospects across outbound and inbound channels, Dealfront focuses on identifying and alerting on existing website visitors.
Dealfront Pricing:
Pricing starts at approximately $139 per month, with tiered plans based on website traffic and feature requirements.
Find the best ZoomInfo alternative for your sales team
Modern GTM success requires both data and execution—contacts alone stall pipelines. Select based on your motion and team scale. Teams prioritizing cost and ease for email-centric outbound should evaluate Apollo or Seamless.ai. Global teams in compliance-sensitive regions should consider Cognism for verified, GDPR-compliant sourcing. B2B SaaS companies running ABM should leverage Dealfront for website intent signals. For data accuracy and API flexibility, consider Uplead.
If autonomous execution tops your GTM roadmap, 11x consolidates the entire outbound and inbound function. Alice replaces your SDR team, Julian replaces your qualification center, and both operate 24/7 without tool sprawl, training overhead, or ramp time. Teams cut SDR costs by 70%+ while lifting pipeline consistency and conversion rates measurably.
Book a demo with 11x to see how execution-first automation transforms your GTM motion compared to data-centric alternatives like ZoomInfo.
Frequently Asked Questions
ZoomInfo faces GDPR and CCPA lawsuits over unauthorized scraping and failed opt-outs. The core issue: prospects never consented to having their data harvested and sold. At 11x, we respect consent and privacy by design—prospects engage through your own channels, not scraped data. This means cleaner compliance and stronger relationships built on actual interest rather than purchased lists.
ZoomInfo stops at data exports; the heavy lifting still falls on your team. Sales reps must manually sequence outreach, time follow-ups, and make the calls themselves. At 11x, we automate the full engagement cycle—Alice prospects and qualifies continuously, Julian handles calls and objections, both working 24/7 without fatigue or dropped threads. Your team moves from execution to strategy.
Apollo costs less upfront ($39/mo vs. ZoomInfo's $15k+) but lacks sophistication at scale. ZoomInfo scales bigger but still requires manual workflows. 11x beats both by automating end-to-end without manual oversight—no more context switching between tools, no more waiting for reps to find time for follow-ups. You get consistent, intelligent outreach that compounds over time.
Yes, through their opt-out portal in 7-30 days, but re-scraping and data brokers complicate long-term enforcement. At 11x, we avoid this problem entirely by building consent-first engagement into the platform. Prospects interact because they chose to, not because their data was acquired. This creates a foundation of trust that improves conversions and reduces compliance risk.
Purchased lists have notoriously low engagement rates—stale data, wrong contacts, and low relevance mean most outreach gets ignored or marked as spam. At 11x, we flip the model entirely. Instead of buying lists, Alice identifies prospects already showing buying signals in your market, then engages them with personalized, intelligent outreach that feels conversational rather than transactional. Quality beats quantity every time.
