Faraday

Overview

Faraday provides AI agents for predicting customer behavior, targeting data science and engineering teams. The platform combines consumer data, AI agents, and automation, accessible via a point-and-click interface or API. It emphasizes ease of use, quick integration, and fast deployment of predictive models.

Features

Predictive AI Core

• Pre-built AI agents for key customer behaviors (e.g., churn, LTV, purchase intent)
• Automated algorithm selection, feature engineering, and probability calibration
• Built-in bias detection and mitigation to ensure responsible outcomes

Integrated Consumer Data

• 1,500+ ready-to-use consumer attributes via the Faraday Identity Graph
• Identity resolution for unifying records across disparate data sources
• Geonormalization to standardize and enrich geographic information

Data Ingestion & Connectivity

• Native connectors for Snowflake, BigQuery, Postgres, S3, CSV, and more
• Point-and-click onboarding plus a fully documented REST API
• Integrations directory for activating predictions in downstream tools

Deployment & Lifecycle Management

• One-click or API-triggered real-time and batch inference options
• Automated validation, monitoring, and performance reporting dashboards
• End-to-end pipeline covering retraining and version control

Governance & Compliance

• SOC-2, CCPA, and related regulatory adherence built into workflows
• Role-based access controls and detailed audit logs
• “Farazona” sample data set for safe experimentation without exposing PII

Use Cases

• Geographic Expansion Planning: Leverage geonormalized data to predict market potential before opening new store locations or launching region-specific campaigns.
• Regulatory Fairness Audits: Run bias-detection routines on existing models to certify compliance with industry regulations and internal ethical standards.
• Subscription Revenue Forecasting: Combine integrated consumer data with predictive agents to project customer lifetime value and inform budgeting decisions for subscription services.
• Ad Spend Suppression: Generate suppression lists that exclude low-propensity audiences, minimizing wasted media spend across advertising platforms.
• Rapid Prototype Testing: Use the built-in Farazona sample dataset to prototype and validate machine-learning pipelines without risking sensitive customer data.

Pricing

No explicit pricing information is provided. A “Get started for free” option indicates the availability of a freemium plan or free trial. For more details, visit Faraday.

Pairing Faraday with 11x

11x is an AI digital workforce platform that automates B2B go-to-market and sales operations. Its AI agents, Julian and Alice, autonomously engage, qualify, and schedule meetings with leads using behavioral signals—without requiring engineering lift or manual outreach.

Combining Faraday and 11x can significantly enhance sales and marketing efforts. Faraday’s predictive analytics can inform 11x’s AI agents, enabling them to tailor their engagement strategies based on customer behavior insights. This synergy can lead to more precise lead qualification and personalized outreach.

Book a demo to see how 11x can identify your ideal buyers, engage decision-makers 24/7, and book meetings on autopilot.