Merge

Overview

Merge is a leading Unified API platform that enables companies to ship full categories of product integrations through a single connection. Trusted by major organizations, Merge helps integrate faster, scale integration offerings, and unlock new revenue while reducing engineering effort.

Features

Unified Data Connectivity

• One Unified API for read/write access to hundreds of third-party systems
• Normalized data models across Accounting, HRIS, ATS, CRM, Ticketing, and File Storage
• Bi-directional syncing with change-data capture

Integration Lifecycle Management

• Automatic version tracking and backwards-compatibility handling
• Built-in observability dashboard for monitoring, logging, and debugging
• Optional MCP server deployment for in-network routing

Developer Experience

• SDKs, webhooks, and real-time data streaming
• Custom field mapping, localization, and metadata extensions
• Sandbox environments for rapid testing

Security & Compliance

• SOC 2 Type II, ISO 27001, HIPAA, and GDPR certified
• End-to-end encryption with granular permission scopes
• Comprehensive audit logs

Performance & Support

• Horizontally scalable architecture proven in enterprise production workloads
• Dedicated onboarding, solution engineering, and ongoing technical support
• Continuous platform updates with no service interruption

Use Cases

• A SaaS vendor launches an integration marketplace in weeks by connecting to Merge once and instantly offering dozens of pre-built integrations.
• A global enterprise migrates from a legacy HRIS to a modern platform while keeping both systems in sync through Merge’s bidirectional API and audit logs.
• A BI team pulls normalized accounting, CRM, and ticketing data via Merge to power a cross-functional metrics dashboard without writing separate connectors.
• A document management product automatically attaches relevant files from customers’ preferred storage providers—Box, OneDrive, Google Drive—using Merge’s file-storage integrations.
• A customer-support platform enriches incoming tickets with live account and employee data from HRIS and CRM systems through Merge’s real-time webhooks.

Pricing

For detailed pricing information, visit Merge.

Customer Reviews and Feedback

User reviews highlight Merge's significant impact on revenue and efficiency. Customers appreciate the time saved and the support provided by Merge.

“17% of the annual recurring revenue we’ve closed over the past six months can be directly attributed to the collaboration capabilities that Merge powers via its ticketing integrations.” — Rebecca Houser, Senior Product Manager, Thoropass

“Building each integration internally would take us 2 to 3 sprints. We built to Merge’s Unified API in the same amount of time and we can now access dozens of HRIS integrations. As a result, Merge has allowed our engineers to save hundreds of hours.” — Greg Pellegrino, VP of Engineering, Electric

“Merge came on-site to train our customer-facing teams on marketing, selling, and supporting the integrations.” — Alex Giddens, Senior Product Manager, Bill.com

Pairing Merge with 11x

11x is an AI digital workforce platform that automates B2B go-to-market and sales operations. Its AI agents, Julian and Alice, autonomously engage, qualify, and schedule meetings with leads using behavioral signals—without requiring engineering lift or manual outreach.

By combining 11x with Merge, businesses can leverage AI-driven sales automation alongside a robust integration platform. For example, 11x can use real-time data from Merge to personalize outreach and update CRM systems automatically, ensuring all customer interactions are current and relevant.

Book a demo to see how 11x can identify your ideal buyers, engage decision-makers 24/7, and book meetings on autopilot.