BrandMentions Alternatives

You might be using BrandMentions for good reasons. It performs well with its wide web coverage and clear, AI-driven sentiment analysis. Many users find it a solid choice for tracking what's being said about their brand online without a lot of extra noise.

But it has limits. Some users say it doesn't track Facebook groups or metrics like impressions. For those needing more, we analyzed top alternatives based on G2 reviews to help you find the right fit. Let's get started.

Consider 11x for Your Sales Team

For those interested in digital workers for sales efforts, consider 11x. The platform provides autonomous agents to handle tasks like lead research and outreach, which can support your existing sales team's activities.

11x is a GTM platform that uses AI agents to manage the sales process. Its agent Alice finds prospects, runs outreach on email and LinkedIn, and updates your CRM. A second agent, Julian, qualifies inbound leads and books meetings. The platform unifies data enrichment, outreach, and email warmup tools.

BrandMentions Alternatives

The following sections provide a detailed breakdown of BrandMentions alternatives. We examine each option's pricing, features, and specific advantages or drawbacks when compared to BrandMentions.

1) Brandwatch

Brandwatch is a suite that combines AI with a large archive of consumer opinion. It unifies consumer intelligence, social media management, and influencer marketing into one platform. The tool helps organizations understand audiences and identify trends to inform their strategy.

For social listening, it uses AI for market research and monitors over 100 million sources. This allows for real-time brand monitoring and crisis detection to protect brand reputation.

Brandwatch's Main Features

• Conducts AI-powered social listening and market research across a large archive of consumer opinion to surface real-time trends.
• Provides a unified social inbox, publishing calendar, and workflow management tools for cross-channel engagement.
• Manages influencer marketing with end-to-end discovery, campaign management, and performance tracking for partnerships.
• Offers analyst-led services that turn data into strategic recommendations.

How Brandwatch Compares to BrandMentions

Average Review score: 4.4/5 stars based on 641 G2 reviews.

• Brandwatch provides end-to-end influencer marketing management, from discovery to performance tracking, a feature set not available in BrandMentions.
• It includes a unified social inbox and publishing calendar for direct engagement, which differs from BrandMentions' primary focus on monitoring.
• The platform analyzes a historical data archive from over 100 million sources, offering deeper context for market research than BrandMentions' real-time tracking.
• Users can access analyst-led services for strategic recommendations based on data, an option not offered by BrandMentions.

Potential Drawbacks of Brandwatch

• Brandwatch sometimes presents a steep learning curve. Its implementation can take up to two months, a longer setup period compared to the more direct setup of BrandMentions.
• Some users report that its sentiment analysis can be inaccurate. This may require teams to manually verify data, while BrandMentions is noted for more consistent sentiment results.
• The platform is very comprehensive, which can be complex for users who only need to monitor their brand. BrandMentions offers a more focused toolset for this specific task.

Pricing and Subscription Plans

BrandMentions offers transparent tiered plans starting at $99 per month, while Brandwatch does not publicly list its pricing. For the most accurate and up-to-date information, we recommend visiting the official Brandwatch website to request a custom quote.

2) Mention

Mention is a platform for social listening and social media management. It allows organizations to monitor the web, analyze online conversations, and manage social media with one tool. The system tracks topics and brands across one billion sources in real time.

Common uses are brand management, competitive analysis, and market research. The goal is to help businesses make smarter decisions without guesswork.

Mention's Main Features

• Tracks topics across one billion web and social media sources in real time, with historical data available for up to two years.
• Generates auto-updating dashboards and reports with over 10 templates to visualize metrics like reach, sentiment, and share of voice.
• Includes a unified social inbox to publish, schedule, and respond across major social networks.
• Offers AI-powered content creation tools and collaboration features such as approval workflows and a team content library.

How Mention Compares to BrandMentions

Average Review score: 4.3/5 stars based on 440 G2 reviews.

• Mention includes tools to publish and schedule social media content, which is a feature set not central to BrandMentions' monitoring-focused platform.
• It monitors over one billion sources, including platforms like TikTok, offering a slightly broader data pool than BrandMentions' web and social coverage.
• The tool provides powerful boolean search options that allow for more precise queries to find specific unbranded mentions, a capability not highlighted in BrandMentions.
• Mention tracks broadcast media in addition to online sources, which expands its reach beyond the digital-only focus of BrandMentions.
• The platform comes with over 10 report templates and auto-updating dashboards, providing more structured report options compared to the general analysis in BrandMentions.

Potential Drawbacks of Mention

• Some users report that Mention offers limited historical data for alerts after they are created. This is different from BrandMentions, which often provides more comprehensive historical data access from the beginning.
• The platform's sentiment analysis can sometimes be less precise, which may require manual review. BrandMentions, in comparison, is often noted for its consistent and clear AI-driven sentiment results.
• Access to certain features, such as monitoring additional social platforms, might require an upgrade to a higher-tier plan. This can be a factor for teams that need more inclusive features in lower-priced packages.

Pricing and Subscription Plans

Mention's Pro plan starts at $83 per month, a lower entry point than BrandMentions' $99 per month Starter plan. Its ProPlus plan at $149 per month is also more budget-friendly than BrandMentions' $299 Pro plan. For the most current details, visit Mention's official website.

3) Talkwalker

Talkwalker is a consumer intelligence platform that helps organizations navigate social data. Its technology combines tools to listen to social conversations, monitor media, and benchmark performance. Companies use it to drive loyalty, win new customers, and outplay competitors.

The platform supports reputation management, crisis response, and competitive intelligence. It also helps teams research trends and find product insights.

Talkwalker's Main Features

• Analyzes customer feedback from reviews, ratings, and surveys to find product and CX insights.
• Quantifies the impact of social content specifically within the sports and entertainment industries.
• Uses a purpose-built generative AI engine, Blue Silk™ GPT, for consumer intelligence and language analysis.
• Extends the platform's core functions with access to data connectors and partner applications.

How Talkwalker Compares to BrandMentions

Average Review score: 4.3/5 stars based on 133 G2 reviews.

• Talkwalker uses its Blue Silk™ GPT, a generative AI engine, for consumer intelligence. This provides a different level of language analysis compared to the AI-driven sentiment analysis in BrandMentions.
• It analyzes customer feedback from sources like reviews and surveys for product insights. This is a more direct approach to customer experience analysis than BrandMentions' general web monitoring.
• The platform pulls data from over 100 data partners in addition to social networks and websites. This potentially offers a wider data scope than the web and social coverage provided by BrandMentions.
• The tool provides specialized analytics for the sports and entertainment industries, a feature not found in BrandMentions, which offers more general brand monitoring tools.

Potential Drawbacks Of Talkwalker

• Talkwalker's pricing can be significantly higher, with plans often estimated in the thousands per year. This is a different budget level compared to BrandMentions, which offers a starting plan at $99 per month.
• Some users report the platform has a steep learning curve. Its implementation can take up to a month, which is a longer setup period than the more straightforward interface of BrandMentions.
• The tool might limit the number of mentions or the amount of historical data you can access. For instance, some users note a 30-day search limit, which differs from BrandMentions' focus on comprehensive data access.

Pricing and Subscription Plans

BrandMentions offers transparent plans starting at $99 per month, making it a budget-friendly option. In contrast, Talkwalker operates on a custom-quote basis with costs estimated in the thousands annually, targeting enterprise clients. For detailed pricing, we recommend visiting Talkwalker's official website.

4) Awario

Awario is a social listening platform that monitors keywords in real time. It tracks mentions across social media, news sites, blogs, forums, and the web. The tool provides analytics on mention reach and sentiment, and it can find mentions of a brand, its competitors, or an industry.

Common uses for the platform include brand management, competitor analysis, and market research. It also has a feature to find sales leads from online conversations.

Awario's Main Features

• Features a lead generation module to find sales leads from conversations with purchase intent.
• Uses Boolean search to create advanced queries for highly specific mention filtering.
• Provides a topic cloud for quick visualization of frequently discussed keywords.
• Integrates with Slack for real-time team notifications about new mentions.

How Awario Compares to BrandMentions

Average Review score: 4.0/5 stars based on 41 G2 reviews.

• Awario includes a lead generation module that finds sales leads from online conversations, a function not offered by BrandMentions' monitoring-focused toolset.
• It supports Boolean search, which allows for more advanced and specific queries. This provides more precise mention filtering compared to the standard keyword tracking in BrandMentions.
• The tool integrates directly with Slack for real-time team notifications. This offers a more immediate alert system than the general reporting found in BrandMentions.
• Awario provides a topic cloud to quickly visualize popular keywords around a brand. This offers a different analytical view from the standard list of mentions in BrandMentions.

Potential Drawbacks of Awario

• Awario's sentiment analysis is sometimes sparse, which may require manual data verification. This differs from BrandMentions, which users often find provides more consistent and clear sentiment results.
• It can present a steep learning curve for new users due to its amount of data and monitoring options. In comparison, BrandMentions generally offers a more direct and straightforward user setup.
• The tool's keyword searches sometimes return unwanted or irrelevant results, even with specific queries. BrandMentions, by contrast, is often highlighted for its ability to deliver more relevant mentions.

Pricing and Subscription Plans

Awario offers a more accessible entry point with its Starter plan at $39 per month, compared to BrandMentions' $99 plan. This cost advantage extends to higher tiers, with its Pro plan at $119 and Enterprise at $399, both priced lower than BrandMentions' counterparts. For the most current details, we recommend visiting the official Awario website.

5) Sprout Social

Sprout Social is a social media management and optimization platform for brands and agencies. It provides tools to publish content, engage with followers, and analyze performance. The system helps organizations manage their social media presence and connect with their audience.

Its functions support social listening, content creation, customer care, and influencer marketing. The platform centralizes these social media tasks for businesses.

Sprout Social's Main Features

• Provides a unified Smart Inbox with automated routing, chatbots, and AI-enhanced agent replies for message management.
• Includes tools to plan, create, manage, and deliver social media content and campaigns across channels.
• Offers features to identify, build, and manage influencer partnerships from discovery to management.
• Contains an employee advocacy solution to amplify brand reach by turning employees into advocates.

How Sprout Social Compares to BrandMentions

Average Review score: 4.4/5 stars based on 4,185 G2 reviews.

• Sprout Social provides a unified Smart Inbox to manage messages directly, which differs from BrandMentions' primary function of tracking online conversations.
• The platform includes tools to schedule and publish content across social channels, an area not covered by BrandMentions' monitoring-focused features.
• It offers an employee advocacy solution to expand brand reach through staff, a function not found in BrandMentions.
• This tool helps manage influencer partnerships from discovery to performance review, offering more structure than BrandMentions' general mention identification.

Potential Drawbacks Of Sprout Social

• Sprout Social's starting price is considerably higher, at $199 per user per month. This is a different budget level compared to BrandMentions, which offers a plan at $99 per month.
• The tool is a broad social media suite, which might be complex for users who only need brand monitoring. In comparison, BrandMentions provides a more focused toolset for tracking mentions without additional management features.
• Some users note limitations in data collection from certain platforms, such as LinkedIn. BrandMentions, as a dedicated monitoring tool, often provides more extensive web coverage for tracking brand conversations.

Pricing and Subscription Plans

BrandMentions offers a more accessible entry point at $99 per month, while Sprout Social's Standard plan starts at $199 per user per month. Their professional plans are both $299 per month, but Sprout Social's per-user fee makes BrandMentions more cost-effective for teams. For the most current pricing, visit the official Sprout Social website.

Consider 11x for Sales Automation

If your focus is on sales growth, 11x offers AI agents for your team. These digital workers research leads, conduct outreach, and set appointments. This allows your sales team to focus on deals instead of manual tasks.

Explore the platform to see how AI agents can support your sales process. The system manages prospect discovery and lead qualification autonomously. Visit the official website to learn more.

At 11x, we use AI to run your sales playbook. Our agent Alice finds accounts and handles outreach, while Julian qualifies leads and books meetings. The platform unifies tools for data enrichment and email warmup, replacing parts of a traditional GTM stack.

Book a demo to see how it works.

6) Hootsuite

Hootsuite is a social media management platform. It helps businesses build their brand and strengthen customer connections. From a single dashboard, users schedule posts, engage audiences, and analyze performance across multiple social networks.

For social listening, companies use the tool to monitor conversations, track brand mentions, and understand public sentiment. This process also helps identify industry trends and competitive insights.

Hootsuite's Main Features

• Provides a visual drag-and-drop content calendar and recommends the best times to post.
• Uses an AI assistant, OwlyGPT, for content ideation and an AI writer for generating captions and scripts.
• Offers a unified inbox to manage comments and DMs with team assignments and an optional AI chatbot.
• Includes tools for social advertising management and an employee advocacy solution.

How Hootsuite Compares to BrandMentions

Average Review score: 4.2/5 stars based on 6,242 G2 reviews.

• Hootsuite provides a unified inbox to manage comments and direct messages. This differs from BrandMentions, which tracks conversations without offering direct engagement tools.
• It includes a content calendar with a drag-and-drop interface to schedule posts. BrandMentions, in contrast, focuses on monitoring and does not have publishing features.
• The platform uses an AI assistant, OwlyGPT, to help generate content ideas and captions. This is a different use of AI compared to BrandMentions, which applies it for sentiment analysis.
• An employee advocacy solution is available to help amplify brand reach through staff. This is a specialized function not found within BrandMentions' monitoring-focused platform.

Potential Drawbacks Of Hootsuite

• Hootsuite is a broad social media management tool, so its listening features can feel less comprehensive. In comparison, BrandMentions focuses only on monitoring, which allows it to cover a wider range of sources across the web beyond major social networks.
• The platform's pricing can be a factor for teams. Its starter plan is for a single user, while BrandMentions often provides team access at a similar price point, which makes it more cost-effective for collaborative work.
• Its analytics sometimes focus more on post performance than on detailed sentiment analysis. BrandMentions, in contrast, is often noted for its specific AI-driven sentiment results, which can provide a clearer picture of brand perception online.

Pricing and Subscription Plans

BrandMentions' Starter plan and Hootsuite's Standard plan are both priced at $99 per month, though Hootsuite's is limited to a single user. Hootsuite's Advanced plan is $249 per month, while BrandMentions' Pro plan is $299, often making it more cost-effective for teams. For the most current details, visit the official Hootsuite website.

7) Meltwater

Meltwater provides media intelligence and social listening tools. The platform allows organizations to monitor news and social media to track brand mentions and analyze conversations.

Companies use it for competitive intelligence and to understand public perception. The service gathers data from global sources to help inform strategy and manage brand reputation.

Meltwater's Main Features

• Searches a global journalist database and distributes press releases to reach key reporters.
• Enriches CRM data and surfaces buying signals to accelerate revenue.
• Exports data into BI tools and mar-tech stacks via API integration.
• Plans, publishes, and engages with audiences from a single calendar.

How Meltwater Compares To BrandMentions

Average Review score: 4.0/5 stars based on 2,297 G2 reviews.

• Meltwater includes a global journalist database and tools to distribute press releases. This provides a direct PR outreach function that differs from BrandMentions' focus on monitoring online conversations.
• The platform monitors traditional media, including print and broadcast sources. This offers a broader scope of coverage compared to BrandMentions, which primarily tracks web and social media content.
• It enriches CRM data and identifies buying signals to support sales teams. BrandMentions, in contrast, is designed for brand tracking and does not include these sales-oriented features.
• The tool allows users to export data directly into BI tools through its API. This offers more advanced data integration than the standard reporting found in BrandMentions.

Potential Drawbacks Of Meltwater

• Meltwater's platform can be complex for users who only need brand monitoring, while BrandMentions offers a more focused toolset specifically for tracking mentions.
• The platform often requires custom quotes and may involve rigid contract terms, which differs from BrandMentions' transparent monthly plans.
• Some users report that data access can be restricted on certain social platforms. BrandMentions, as a dedicated monitoring tool, is often noted for its consistent and relevant mention delivery.

Pricing and Subscription Plans

BrandMentions offers transparent plans starting at $99 per month, while Meltwater operates on a custom-quote basis for annual contracts aimed at enterprise clients. For the most accurate pricing, we recommend visiting Meltwater's official website to request a quote.

8) BuzzSumo

BuzzSumo is a content marketing platform. It helps users discover popular content and identify key influencers. The tool analyzes what content performs best for any topic or competitor. Companies use it for content strategy and to find new ideas.

The platform also monitors brand mentions. It provides data on social shares and backlinks to show what resonates with audiences. This information supports content development and outreach efforts.

BuzzSumo's Main Features

• Discovers popular content and key influencers for any topic or competitor.
• Analyzes content performance to identify successful strategies and topics.
• Generates content ideas and suggestions based on performance data and trending topics.
• Provides tools for content curation to find and share relevant articles.

How BuzzSumo Compares to BrandMentions

Average Review score: 4.5/5 stars based on 105 G2 reviews.

• BuzzSumo discovers popular content and key influencers for any topic. This differs from BrandMentions, which primarily tracks existing mentions of a brand.
• The platform analyzes content performance by tracking social shares and backlinks. This offers a different perspective from BrandMentions' focus on the sentiment of mentions.
• It generates content ideas based on performance data and trending topics. BrandMentions, in contrast, monitors conversations without providing direct content suggestions.
• The tool provides data on what content performs best for any competitor. This allows for a direct comparison of content strategies, a feature not central to BrandMentions' monitoring toolset.

Potential Drawbacks Of BuzzSumo

• BuzzSumo's analytics focus more on content engagement metrics, such as social shares and backlinks. This is different from BrandMentions, which uses its AI to provide a clearer analysis of the sentiment behind each mention.
• The tool is primarily designed for content research, so its monitoring features may feel less direct for brand tracking. BrandMentions, in contrast, is built specifically for monitoring, which can result in more relevant mention alerts.
• Some users report that the platform can be complex due to its wide range of content features. This is different from BrandMentions, which offers a more straightforward interface focused only on brand monitoring tasks.

Pricing and Subscription Plans

BrandMentions offers a more accessible entry point at $99 per month, compared to BuzzSumo's starting price of $199 per month. Their mid-range and high-tier plans are priced identically at $299 and $499 per month, respectively. For the most current details, visit the official BuzzSumo website.

9) Agorapulse

Agorapulse is a social media management platform. It provides tools to publish content, engage with users, and report on performance. The system is designed to help organizations manage their social media presence from a central location.

Agorapulse's Main Features

• Offers a unified social inbox to manage comments, mentions, and messages from one place.
• Includes a publishing calendar with scheduling, content approval workflows, and team collaboration tools.
• Provides social listening capabilities to monitor conversations and track brand mentions.
• Generates reports on social media ROI, team performance, and audience engagement.

How Agorapulse Compares to BrandMentions

Average Review score: 4.5/5 stars based on 2,781 G2 reviews.

• Agorapulse provides a unified social inbox for direct engagement, a feature not central to BrandMentions' monitoring-focused platform.
• It includes advanced content publishing and scheduling tools, which are outside the scope of BrandMentions' core function.
• The platform offers reporting on social media ROI and team performance, providing different metrics than BrandMentions' sentiment analysis.
• Agorapulse is a comprehensive management suite, whereas BrandMentions is a specialized tool for web and social monitoring.

Potential Drawbacks Of Agorapulse

• Agorapulse is a broad social media suite, which can be complex for users who only need brand monitoring. BrandMentions offers a more focused toolset for this specific task.
• Some users note that its social listening features may be less extensive than a dedicated monitoring tool. BrandMentions is built for deep web and social tracking, which can yield more comprehensive results.
• The per-user pricing model can become costly for larger teams. This is different from BrandMentions, which often includes multiple users in its plans.

Pricing and Subscription Plans

Agorapulse's Standard plan starts at $49 per user per month, while BrandMentions' entry plan is $99 per month and includes more users. This makes BrandMentions a more cost-effective option for teams needing only monitoring. For current pricing, visit the official Agorapulse website.

Agorapulse is a social media management platform that centralizes team tasks. It offers a unified inbox and a publishing calendar. For social listening, the system monitors conversations and tracks brand mentions. This helps organizations manage their social media presence and report on performance from one location.

Agorapulse's Main Features

• Offers a unified social inbox to manage messages, comments, and reviews in one location.
• Includes tools to plan, collaborate on, and schedule content for multiple social media channels.
• Provides analytics reports in PDF and CSV formats with a specific tool for measuring social media ROI.
• Monitors social conversations to find trends and insights about a brand and its competitors.

How Agorapulse Compares To BrandMentions

Average Review score: 4.5/5 stars based on 960 G2 reviews.

• Agorapulse provides a unified social inbox for direct engagement with comments and messages, a function that differs from BrandMentions' focus on conversation tracking.
• It includes a content calendar to plan and schedule posts, a content publication feature not found in BrandMentions.
• The platform offers a dedicated tool to calculate social media ROI, which provides a financial metric instead of the brand perception data found in BrandMentions.
• This tool allows users to export reports as PDF and CSV files for easier data integration, a more flexible option compared to BrandMentions' standard reports.

Potential Drawbacks Of Agorapulse

• The platform's analytics are sometimes less customizable than what some users may need. A specialized tool like BrandMentions typically offers more granular control over data filters and reporting as its primary function.

• It can have platform-specific limitations, for example with metrics from LinkedIn. In contrast, a dedicated monitoring tool like BrandMentions usually provides more consistent data collection across a wider range of web sources.

• Some users find its sentiment analysis is less detailed when compared to a specialized listening tool. BrandMentions uses AI to provide a clear perception score, which is a core part of its platform.

Pricing and Subscription Plans

Agorapulse's Standard plan starts at $79 per month for a single user, while BrandMentions' entry plan is $99 per month. Because Agorapulse prices per user, BrandMentions is often a more cost-effective option for teams that only need monitoring. For the most current pricing, visit the official Agorapulse website.

10) Sendible

Sendible is a social media management tool designed for agencies. It lets teams manage multiple client accounts from one dashboard. The platform provides features for content schedules, audience interaction, and performance analysis.

Its social listen function tracks keywords and brand mentions online. This helps teams understand conversations and public opinion. The tool consolidates social media work to fit an agency's process.

Sendible's Main Features

• Offers a unified priority inbox that consolidates conversations from multiple channels into a single stream.
• Includes a compose box to schedule posts in bulk, with integrations for Canva and Pexels.
• Generates customizable reports to deliver insights on social media progress.
• Provides automation features to help drive interactions and grow a following on social media.

How Sendible Compares to BrandMentions

Average Review score: 4.5/5 stars based on 890 G2 reviews.

• Sendible provides a unified priority inbox to manage conversations from multiple channels. This is different from BrandMentions, which tracks mentions but does not offer direct engagement tools.
• The platform includes a compose box to schedule posts in bulk. BrandMentions, in contrast, monitors online content instead of publishing it.
• It integrates with tools like Canva and Pexels directly in the compose box. This adds content creation support, a feature not present in BrandMentions' platform.
• This tool generates customizable reports to show social media progress. This offers a different type of analysis from the sentiment and mention volume reports in BrandMentions.

Potential Drawbacks Of Sendible

• Sendible's social listening is part of a larger management suite. This sometimes results in less extensive web coverage compared to BrandMentions, which is a tool built specifically for deep web and social monitoring.
• The tool focuses more on post performance and engagement metrics. In comparison, BrandMentions provides a more detailed sentiment analysis for each mention, which offers a clearer view of brand perception.
• Some users note that its keyword alerts can occasionally include irrelevant results. BrandMentions, as a dedicated monitoring platform, often delivers more consistently relevant mentions from across the web.

Pricing and Subscription Plans

Sendible offers a more accessible entry point with its Creator plan at $25 per month, compared to BrandMentions' $99 per month starting price. This cost advantage extends to higher tiers, as Sendible's Advanced plan at $255 per month is more affordable than BrandMentions' $299 Pro plan. For the most current details, visit the official Sendible website.

Which One Should You Go With?

Choosing the right BrandMentions alternative depends on your specific needs, budget, and team size. This guide reviewed several top options to provide a clear starting point for your decision-making process.

If your goal extends beyond monitoring to sales automation, consider 11x. The platform uses AI agents for lead research, outreach, and appointment setting. This process frees your sales team to focus on closing deals instead of manual tasks.