ExactBuyer Alternatives

You might have used ExactBuyer for specific tasks like lead generation. The tool is strong at providing real-time data and identifying prospects with its AI search. Many teams find it helpful for outbound marketing.

But, like any tool, it has some limits. Some users say it's expensive. Others note that filtering can be inadequate and audience reach is sometimes limited. We've reviewed the top alternatives to help you choose. Let's get started.

1. 11x: Digital Workers for Sales

Consider 11x if you want to add digital workers to your sales team. The platform provides autonomous agents for tasks like research and outreach. This approach can support your existing sales operations and help you reach your goals.

The 11x platform uses AI agents to handle sales tasks. One agent, Alice, finds prospects, conducts outreach on email and LinkedIn, and keeps the CRM current.

A second agent, Julian, qualifies inbound leads and books meetings. This approach replaces separate tools for data enrichment, outreach, and email warmup by unifying them on one platform.

ExactBuyer Alternatives

Here is a detailed review of each ExactBuyer alternative. We cover pricing, main features, and the specific advantages and drawbacks of each tool compared to ExactBuyer.

1) ZoomInfo

ZoomInfo is a go-to-market intelligence platform. It offers a B2B data and software system to help companies identify and connect with buyers. The platform provides verified contact and company data, plus real-time buyer-intent signals to build lead lists.

Teams use it to prospect, launch personalized campaigns, and automate outreach. The system unifies sales, marketing, and operations with a shared data source.

ZoomInfo's Main Features

• Automates repetitive tasks and suggests next actions using a generative-AI assistant called Copilot.
• Supplies buyer intent data and identifies anonymous website visitors to help convert them into leads.
• Offers sales automation for phone and email outreach, plus conversation intelligence for call analysis.
• Includes workflow automation, predictive modeling for ideal customer profile (ICP) scoring, and data enrichment for CRMs.

How ZoomInfo Compares to ExactBuyer

Average Review score: 4.5/5 stars based on 8,738 G2 reviews.

• ZoomInfo provides a larger and more frequently updated database. This offers a wider audience reach compared to ExactBuyer, where some users note limitations.
• Its AI assistant, Copilot, gives recommendations on who to contact and what to say. This approach is more guided than the AI search function in ExactBuyer.
• The platform includes built-in tools for conversation intelligence and sales engagement. This contrasts with ExactBuyer's focus on lead generation and initial outreach.
• A key feature is the ability to identify anonymous website visitors. This function provides an additional lead source not emphasized in ExactBuyer's toolset.

Potential Drawbacks Compared to ExactBuyer

• ZoomInfo's database may not always have real-time information. Some users report its contact data can be outdated, which differs from ExactBuyer's focus on live data updates.
• Its implementation can be a longer process. The platform may take up to a month to fully integrate, which is a consideration for teams that need a faster setup.
• The platform's AI search functions differently. It uses a guided assistant for recommendations, which might offer less direct control than ExactBuyer's AI search for building complex queries.

Pricing and Budget Considerations

ExactBuyer has transparent price tiers, with a Growth plan that starts at $99 per month. In contrast, ZoomInfo does not publish its prices and offers a custom-quote model, which is typically a higher-cost option for enterprise teams.

2) Apollo.io

Apollo.io is a sales intelligence platform. It provides a database of contacts and companies to help teams with lead generation. You can use it to find prospects and build targeted lists.

The platform also unifies data with engagement tools. This allows you to manage outreach and see analytics within the same system, which supports the entire sales process.

Apollo.io's Main Features

• Provides access to a B2B database with filters for building targeted lead lists.
• Includes a sequencing tool to automate outreach across email and LinkedIn.
• Offers lead scoring to help sales teams prioritize prospects based on engagement.
• Features an analytics dashboard for tracking outreach performance and sales activities.

How Apollo.io Compares to ExactBuyer

Average Review score: 4.7/5 stars based on 8,904 G2 reviews.

• Apollo.io provides a database of over 210 million contacts, which offers a broader reach compared to the audience size some users find with ExactBuyer.
• It combines lead generation with a built-in engagement suite for outreach, which differs from ExactBuyer's primary focus on providing prospect data.
• The platform includes a lead scoring feature to help prioritize prospects based on their engagement, an additional function compared to ExactBuyer's core toolset.
• This tool offers a free plan, providing an accessible entry point for smaller teams, whereas ExactBuyer's plans begin with a monthly subscription fee.

Potential Drawbacks Compared to ExactBuyer

• Apollo.io's data is not always updated in real time. Some users report that contact information can be inaccurate, which is different from ExactBuyer's focus on live data.
• Its AI functions focus more on engagement and sequencing. This approach may offer less flexibility for building complex prospect searches compared to the AI search in ExactBuyer.
• The tool's all-in-one nature can introduce a learning curve. Some users might find it takes more time to master all features compared to ExactBuyer's more focused toolset.

Pricing and Budget Considerations

Apollo.io is more accessible, offering a free plan and paid tiers that start at $49 per user per month, whereas ExactBuyer's plans begin at $99 per month. This makes Apollo.io a more cost-effective option, and you can see full details on Apollo.io's official website.

3) Lusha

Lusha is a sales intelligence platform that provides B2B lead data. Revenue teams can search for contacts worldwide and receive AI-generated recommendations for similar prospects. The system helps build accurate lists and automates multichannel outreach.

It delivers continuous streams of new, ICP-matched leads and allows teams to prioritize outreach with buyer-intent signals. The platform emphasizes global data coverage and compliance with standards like GDPR and CCPA.

Lusha's Main Features

• Provides daily, ICP-based lists of companies and decision-makers from its recommendation engine.
• Identifies in-market buyers and sends real-time notifications based on intent triggers.
• Automates and personalizes email sequences using AI-driven copy.
• Records and analyzes sales meetings through its Lusha Conversations tool.

How Lusha Compares To ExactBuyer

Average Review score: 4.3/5 stars based on 1,516 G2 reviews.

• Lusha provides AI Prospect Playlists that automatically refresh lead lists based on your ICP. This offers a continuous stream of new leads, which is different from ExactBuyer's AI search for building on-demand queries.
• It offers a free plan for a single user, providing an entry point for individuals. This contrasts with ExactBuyer, which does not have a free option and starts with a monthly subscription.
• The platform includes a conversation intelligence tool to record and analyze sales meetings. This function supports sales coaching, an area not covered by ExactBuyer's lead generation toolset.
• This tool emphasizes its compliance with data privacy regulations like GDPR and CCPA. This is a specific focus for teams that handle global data and require adherence to these standards.

Potential Drawbacks Compared To ExactBuyer

• Lusha's contact data is not always updated in real time. Some users find that information can be outdated, which differs from ExactBuyer's emphasis on providing live data for prospecting.
• The platform's AI creates automated prospect lists. This approach may provide less direct control for building highly specific queries compared to the flexible AI search function in ExactBuyer.
• Its credit system sometimes limits the number of contacts you can unlock. This model can be a constraint for high-volume outreach, unlike ExactBuyer's plans which are not based on individual data credits.

Pricing and Budget Considerations

Lusha offers a free plan and paid tiers starting at $36 per user per month, while ExactBuyer's plans begin at $99 per month. This makes Lusha a more cost-effective option for individuals and small teams. You can see full pricing details on Lusha's official website.

4) Cognism

Cognism is a sales intelligence platform with B2B data for sales and marketing teams. It helps companies build prospect lists and execute go-to-market strategies. The platform provides contact and company information to support lead generation and outreach.

Cognism's Main Features

• Provides phone-verified mobile numbers, called Diamond Data®, to increase connect rates.
• Offers extensive data coverage with a focus on the UK and EMEA regions.
• Identifies buying signals from hiring trends, funding rounds, and technographic changes.
• Enriches CRM records in bulk using CSV or API uploads.

How Cognism Compares To ExactBuyer

Average Review score: 4.6/5 stars based on 1,033 G2 reviews.

• Cognism provides phone-verified mobile numbers, called Diamond Data®. This feature offers a higher degree of accuracy for direct dials compared to the general real-time data from ExactBuyer.
• The platform has extensive data coverage in the UK and EMEA markets. This provides a more specialized database for teams that target these regions, unlike ExactBuyer's broader audience reach.
• It identifies buying signals from events like company funding and hiring trends. This proactive approach to finding in-market buyers is different from ExactBuyer's AI search, which relies on user-built queries.
• The tool allows for bulk data enrichment of CRM records. This helps maintain data hygiene within your existing systems, a function not central to ExactBuyer's lead generation focus.

Potential Drawbacks Compared To ExactBuyer

• Cognism does not always provide real-time data. Some users find its information is occasionally outdated, unlike ExactBuyer, which emphasizes live data feeds.
• The platform's AI identifies prospects from set buying signals like funding events. This may offer less flexibility for building complex, custom searches compared to ExactBuyer's AI search function.
• Its pricing is not public. The tool uses a custom-quote model, which is different from ExactBuyer's transparent pricing tiers that start at a set monthly fee.

Pricing and Budget Considerations

ExactBuyer provides transparent pricing, with its Growth plan starting at $99 per month. Cognism operates on a custom-quote model, so for the most accurate pricing information, we recommend visiting Cognism's official website.

5) Seamless.AI

Seamless.AI is a real-time search engine for B2B sales leads. It helps teams find verified contact information, such as cell phones and emails, for professionals. The platform offers a database of contacts and companies for prospect list creation and outreach to decision-makers.

Seamless.AI's Main Features

• Provides buyer intent data to surface prospects who are ready to purchase.
• Monitors job changes for customers and prospects, delivering updated contact information automatically.
• Automates list-building with its Autopilot feature to maintain a full sales pipeline.
• Generates research and personalized messages using AI to support pitch creation.

How Seamless.AI Compares To ExactBuyer

Average Review score: 4.4/5 stars based on 5,067 G2 reviews.

• Seamless.AI automatically monitors job changes and updates contact information. This provides a continuous data refresh, which is different from ExactBuyer's on-demand search for current prospect data.
• It includes an Autopilot feature that automates list-building to maintain a full sales pipeline. This is a more hands-off approach compared to ExactBuyer, which requires users to build queries with its AI search.
• The platform's AI generates research and personalized messages to help with pitch creation. This extends AI's function into the outreach stage, while ExactBuyer's AI focuses on the prospect discovery phase.
• This tool provides access to a database of over 1.7 billion contacts. This large scale offers a broad pool for prospecting, which is a different scope compared to ExactBuyer's targeted real-time searches.

Potential Drawbacks Compared To ExactBuyer

• Seamless.AI's data validation is not always in real time. Some users find contact information can be outdated, which differs from ExactBuyer's emphasis on live data feeds.
• The platform's Autopilot feature automates list-building. This approach may offer less direct control for creating highly specific prospect lists compared to ExactBuyer's flexible AI search.
• Its credit-based system can sometimes limit high-volume outreach. This model is different from ExactBuyer's subscription plans, which are not based on individual data credits.

Pricing and Budget Considerations

ExactBuyer provides transparent pricing, with its Growth plan starting at $99 per month. Seamless.AI does not publish its prices and uses a custom-quote model. For the most accurate information, we recommend visiting the Seamless.AI's official website.

Try 11x for Autonomous Sales Agents

For teams that want to use digital workers for sales, 11x provides autonomous agents for research and outreach. This approach supports current sales operations. You can explore 11x to see how it fits your strategy.

With 11x, AI agents manage your sales process. Alice finds accounts and handles outreach, while Julian qualifies leads and books meetings. The platform unifies functions like intent signals and email warmup, replacing the need for multiple tools.

Book a demo to see the platform in action.

6) Clearbit

Clearbit is a marketing data platform for B2B companies. It provides real-time company and contact information to enrich records and identify anonymous website traffic.

Teams use this data to find new prospects that fit their ideal customer profile. It also helps build target account lists and convert website visitors into qualified leads.

Clearbit's Main Features

• Enriches lead, contact, and account records with firmographic and demographic details.
• De-anonymizes website traffic to identify visiting companies that match an ideal customer profile.
• Shortens web forms by removing fields that can be auto-enriched, which helps increase conversion rates.
• Scores and routes leads in real time using deep industry classifications, including 6-digit NAICS codes.

How Clearbit Compares To ExactBuyer

Average Review score: 4.4/5 stars based on 626 G2 reviews.

• Clearbit identifies anonymous website visitors with its Reveal feature. This provides a source of inbound leads, which is different from ExactBuyer's focus on user-driven AI searches for outbound lists.
• It enriches existing lead records with over 100 data points. This approach cleans and enhances current data, while ExactBuyer finds new prospect information in real time.
• The platform shortens website forms because it automatically fills in visitor data. This feature helps increase lead conversion rates, a function not central to ExactBuyer's toolset.
• A key function is real-time lead scoring and routing based on enriched data. This automates marketing workflows, whereas ExactBuyer's tools center on the initial prospect discovery phase.

Potential Drawbacks Compared To ExactBuyer

• Clearbit's data is not always updated in real time. Some users find that contact information can be outdated, which is different from ExactBuyer's emphasis on live data feeds.
• The platform's focus is on data enrichment. This may offer less direct control to create new prospect lists compared to the flexible AI search function in ExactBuyer.
• Its AI helps with lead scoring and record enhancement. This is a different function from ExactBuyer's AI, which allows users to build complex queries for prospect discovery.

Pricing and Budget Considerations

ExactBuyer provides transparent pricing, with plans starting at $99 per month. In contrast, Clearbit operates on a custom-quote model; for the most accurate information, we recommend visiting Clearbit's official website.

7) LeadIQ

LeadIQ is a sales prospecting platform. It helps teams find and verify contact data for leads. The tool is often used through its browser extension to capture information from websites like LinkedIn, which supports an active prospecting workflow.

LeadIQ's Main Features

• Captures contact data from LinkedIn and other websites with a browser extension.
• Verifies emails and phone numbers in real time at the point of capture.
• Provides team-level features for managing credits and tracking prospecting activity.
• Integrates with CRMs to sync captured lead data directly into sales workflows.

How LeadIQ Compares To ExactBuyer

Average Review score: 4.2/5 stars based on 589 G2 reviews.

• LeadIQ's workflow centers on its browser extension for capturing data while browsing. This is different from ExactBuyer's platform-based AI search for building lists from a central database.
• It verifies contact information at the moment of capture. This provides immediate data validation, a different approach from ExactBuyer's focus on providing a constantly updated real-time database.
• The platform offers team-based credit management and analytics. This supports collaborative prospecting, whereas ExactBuyer's features are more focused on individual user searches for list building.

Potential Drawbacks Compared To ExactBuyer

• Some users report that contact data, especially phone numbers, can be inaccurate. This is a point of difference from ExactBuyer's emphasis on live, real-time information.
• The platform's AI is focused on data capture and verification. It may offer less complex search capabilities compared to ExactBuyer's AI for building detailed prospect queries.
• Its database might not be as large as some alternatives. This could be a factor for teams that need to prospect in highly specific or niche industries.

Pricing and Budget Considerations

LeadIQ offers a free plan and paid tiers that start at $60 per user per month. This provides a lower entry point compared to ExactBuyer's plans, which begin at $99 per month. For full details, visit LeadIQ's pricing page.

LeadIQ is a sales prospecting platform that helps teams find and verify contact data for leads. The tool works through a browser extension. Users capture information from sites like LinkedIn, and the platform verifies contact details in real time at the point of capture.

LeadIQ's Main Features

• Generates personalized outreach messages in seconds with its Scribe AI tool.
• Tracks key job-change signals and promotions automatically for previous customers.
• Enriches CRM records in bulk using customizable field mapping.
• Captures contact data from LinkedIn and syncs it to CRMs and engagement tools in a single click.

How LeadIQ Compares To ExactBuyer

Average Review score: 4.2/5 stars based on 1,097 G2 reviews.

• LeadIQ uses its Scribe AI tool to generate personalized outreach messages, a different application of AI from ExactBuyer, which uses it for building complex prospect searches.
• The platform automatically tracks job changes for contacts and provides proactive alerts, which contrasts with ExactBuyer's on-demand search model for finding current roles.
• Its browser extension allows users to capture and sync contact data from websites in a single click, a workflow suited for active prospecting during browsing.
• This tool provides a free plan for individual users, offering an accessible starting point, whereas ExactBuyer's plans all require a paid subscription.

Potential Drawbacks Compared To ExactBuyer

• LeadIQ's AI helps generate outreach messages. This is a different function from ExactBuyer's AI, which allows users to build complex, custom queries to find specific prospect segments from scratch.
• The platform's data accuracy relies on verification at the moment of capture. This can sometimes be less comprehensive than ExactBuyer's model, which focuses on maintaining a continuously updated, real-time database.
• Its workflow is centered on a browser extension for use on external sites. This contrasts with ExactBuyer's self-contained search platform, where all prospecting happens within one system.

Pricing and Budget Considerations

LeadIQ offers a free plan, and its paid tiers start at $45 per user per month, with a Pro plan at $89. ExactBuyer's entry-level plan begins at $99 per month, making LeadIQ a more budget-friendly option, as its Pro plan is priced lower than ExactBuyer's starting tier.

8) UpLead

UpLead is a B2B prospecting platform that provides contact and company data. Teams use it to build targeted lists with a 95% data accuracy guarantee, supported by real-time email verification.

The platform includes technographics and intent data to help with lead generation. It allows users to find new customers and supports account-based marketing strategies through its detailed filters.

UpLead's Main Features

• Uses over 50 search filters, including intent data, to find in-market buyers.
• Verifies emails in real time to support its data accuracy guarantee.
• Integrates with CRMs like Salesforce and HubSpot, as well as Zapier, to automate workflows.
• Provides data enrichment to clean and enhance existing contact and company records.

How UpLead Compares To ExactBuyer

Average Review score: 4.7/5 stars based on 797 G2 reviews.

• UpLead offers a 95% data accuracy guarantee, backed by real-time email verification. This provides a specific level of assurance that is different from ExactBuyer's general focus on live data.
• The platform has over 50 search filters, including technographics and intent data. This gives users more granular control to build lists, which contrasts with ExactBuyer's open-ended AI search.
• This tool provides a free trial plan for users to test the platform. This offers an accessible entry point that ExactBuyer does not, as it requires a paid subscription.
• It includes data enrichment features to clean and update existing contact records. This function supports data hygiene, a different focus from ExactBuyer's primary use for new prospect discovery.

Potential Drawbacks Compared To ExactBuyer

• UpLead uses over 50 search filters to build prospect lists. This approach might offer less flexibility for creating unique queries compared to the open-ended AI search function in ExactBuyer.
• Its AI function focuses on identifying prospects from intent data signals. This is different from ExactBuyer's AI, which allows users to build complex search queries to find new market segments.
• The platform's data accuracy guarantee centers on email verification. This is a different approach from ExactBuyer, which focuses on providing a database with continuously updated, real-time information.

Pricing and Budget Considerations

UpLead offers a free trial, which ExactBuyer does not. Both platforms have comparable entry-level plans starting at $99 per month, and their higher-tier plans also align at $399 per month.

9) SalesIntel

SalesIntel is a B2B data provider for go-to-market teams. The platform supplies human-verified contact and company information. This includes direct dial numbers, mobile numbers, and email addresses for decision-makers. Teams use the data to build prospect lists, enrich CRM records, and connect with key buyers.

SalesIntel's Main Features

• Provides human-verified contact data that is re-verified every 90 days to ensure accuracy.
• Supplies real-time intent signals to help teams identify in-market buyers.
• Offers data enrichment for existing CRM records, with some plans including unlimited credits.
• Includes a lead builder to create prospect lists from its database of contacts and companies.

How SalesIntel Compares To ExactBuyer

Average Review score: 4.3/5 stars based on 462 G2 reviews.

• SalesIntel provides human-verified contact data that is re-verified every 90 days. This offers a different approach to accuracy compared to ExactBuyer’s real-time data model.
• The platform offers plans with unlimited data enrichment credits, which supports high-volume data cleaning differently than ExactBuyer's credit-free subscription tiers.
• It supplies real-time intent signals to identify in-market buyers. This is a more guided approach compared to ExactBuyer's on-demand AI search tool.
• This tool provides a free trial to test the platform, allowing users to evaluate it before purchase, an option not available with ExactBuyer.

Potential Drawbacks Compared To ExactBuyer

• SalesIntel's data verification happens every 90 days. This cycle means some contact information might become outdated between updates, unlike ExactBuyer's focus on live data.
• The platform's AI finds prospects based on set intent signals. This approach may offer less control for building unique searches compared to ExactBuyer's open-ended AI search function.
• It uses a custom-quote pricing model, which means prices are not public. This is different from ExactBuyer, which offers transparent subscription plans with clear monthly costs.

Pricing and Budget Considerations

ExactBuyer provides transparent pricing with plans starting at $99 per month. SalesIntel uses a custom-quote model, so for the most accurate pricing information, we recommend visiting SalesIntel's official website.

10) RocketReach

RocketReach is a platform that provides access to a large database of contact information. It helps teams find verified email addresses and phone numbers for professionals across various industries. Users can build lead lists for sales, marketing, and recruitment purposes.

RocketReach's Main Features

• Provides access to a database of over 700 million professionals and 35 million companies.
• Offers advanced search capabilities, browser extensions for Chrome and Edge, and bulk lookups.
• Includes an Autopilot feature to create automated workflows for prospect discovery.
• Integrates with CRMs like Salesforce and HubSpot, plus thousands of apps through Zapier.

How RocketReach Compares To ExactBuyer

Average Review score: 4.4/5 stars based on 918 G2 reviews.

• RocketReach provides access to a database of over 700 million professionals. This large, pre-existing pool offers a broad scope for prospecting, which is a different approach from ExactBuyer's targeted, real-time searches.
• It offers a free plan that allows users to test the platform with a few lookups. This provides an accessible entry point, unlike ExactBuyer, which requires a paid subscription to start.
• The platform includes browser extensions for capturing contact data directly from websites. This workflow is suited for active prospecting while browsing, a different method than ExactBuyer's platform-centric searches.
• An Autopilot feature creates automated workflows for prospect discovery. This offers a more hands-off approach to list building compared to ExactBuyer, which requires users to build manual queries with its AI search.

Potential Drawbacks Compared To ExactBuyer

• RocketReach relies on a large, pre-existing database. Some users find its contact information can be outdated, which is different from ExactBuyer's real-time data model.
• The platform's Autopilot feature automates list-building. This may provide less control to create unique prospect searches compared to ExactBuyer's open-ended AI search for complex queries.
• This tool uses a credit-based system for lookups. This model can be a constraint for high-volume outreach, unlike ExactBuyer's subscription plans that do not limit individual data unlocks.

Pricing and Budget Considerations

RocketReach's Essentials plan and ExactBuyer's Growth plan both start at $99 per month. However, RocketReach's plan is credit-based, providing 100 lookups, while ExactBuyer's subscription is not limited by credits. RocketReach also offers a free plan with five lookups, which ExactBuyer does not.

Which One Should You Go With?

Choosing an ExactBuyer alternative depends on many factors, including your budget, team size, and sales process. This guide reviewed several options to help you find the right fit for your specific needs.

If you want to add digital workers to your sales team, 11x provides autonomous agents for tasks like research and outreach. This approach can support your existing sales operations and help you reach your goals.