Owler Alternatives

Owler is a well-known business intelligence tool. Many people use it for its real-time sales triggers and account-level insights. It helps you track companies and get news alerts, which is useful for personalizing outreach and staying informed on market changes.

However, no tool is perfect. Some users report occasional data inaccuracies or limited contact information, which can slow down outreach. We've analyzed the top Owler alternatives based on G2 reviews to help you find a better fit. Let's get started.

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Owler Alternatives

Here is a detailed review of the top Owler alternatives. We analyze each tool's pricing, main features, and its pros and cons relative to Owler.

1) Crunchbase

Crunchbase is a private-company intelligence platform. It provides data and predictive analytics on private markets. The service tracks events like funding rounds, company growth, and leadership hires. These data points act as signals for sales and business development teams.

Users can build prospect lists with an advanced search function. This helps identify companies that might raise funds soon or show other growth indicators for outreach.

Crunchbase's Main Features

• Provides algorithmic predictions on IPO likelihood, funding rounds, company growth, and leadership hires.
• Filters companies, people, investors, and funding rounds with a dedicated advanced search function.
• Surfaces notable events like IPO and funding predictions through continually updated insight cards.
• Offers an AI-driven research assistant to help with private company research tasks.

How Crunchbase Compares to Owler

Average Review score: 4.5/5 stars based on 377 G2 reviews.

• Crunchbase provides predictive analytics for funding rounds and IPOs, offering more forward-looking financial signals compared to Owler's focus on real-time news alerts.
• Its advanced search function allows for granular filtering of companies, people, and investors, which is a more detailed approach to list building than Owler's general company tracking.
• The platform specializes in private-company intelligence, giving deep insights into the startup and investment landscape, whereas Owler offers broader company information.
• It includes an AI-driven research assistant to help with specific data queries, a feature not present in Owler, which aids in more complex research tasks.

Potential Drawbacks Compared to Owler

• Crunchbase does not offer the same level of real-time news alerts as Owler, which may delay outreach based on daily company events.
• Its contact data is sometimes less complete than Owler's, which might require users to use another tool for finding direct dials or emails.
• The tool's pricing starts at a higher point than Owler, making it potentially less accessible for small teams or users with limited budgets.
• Information for smaller companies or those outside major tech hubs can sometimes be less current compared to Owler's broader, community-updated database.

Pricing and Cost-Effectiveness

Owler offers a free Community plan and a paid Pro plan at $468 per year. Crunchbase's comparable Pro plan is more expensive at $588 per year, making Owler a more cost-effective choice for individual users. Both platforms require contacting sales for enterprise and API pricing.

2) ZoomInfo SalesOS

ZoomInfo SalesOS is a go-to-market intelligence platform for B2B organizations. It unifies contact and company data with buyer-intent signals and engagement tools into a single system. The platform helps teams identify and connect with potential buyers.

Its main uses include the creation of prioritized lead lists and the identification of in-market accounts. This allows sales and marketing teams to build pipeline and find opportunities for account growth.

ZoomInfo SalesOS's Main Features

• Offers real-time buyer intent signals to identify prospects who are ready to buy.
• Features sales automation for phone and email outreach and conversation intelligence to analyze calls.
• Includes a generative AI companion, Copilot, to surface insights and draft outreach.
• Turns anonymous website visitors into potential leads through its visitor tracking function.

How ZoomInfo SalesOS Compares to Owler

Average Review score: 4.5/5 stars based on 8,738 G2 reviews.

• ZoomInfo SalesOS provides real-time buyer intent signals to identify prospects actively researching solutions. This is a more direct purchasing indicator compared to Owler's general news alerts.
• It includes native sales automation for email and phone outreach. This allows teams to act on insights within the same platform, unlike Owler, which requires separate tools for engagement.
• The platform features a generative AI companion, Copilot, to help draft outreach and surface insights. Owler does not have a similar AI-driven assistant for sales tasks.
• This tool turns anonymous website visitors into leads by identifying the companies they work for. Owler focuses on tracking known companies rather than uncovering new prospects from web traffic.

Potential Drawbacks Compared to Owler

• ZoomInfo SalesOS has a higher price point and lacks a free version similar to Owler's Community plan, which can be a barrier for smaller teams.
• Its alerts focus on buyer intent signals, which may not cover the broad range of general company news and events that Owler's real-time alerts provide.
• The platform is more complex and can take longer to implement compared to Owler, which offers a more straightforward user experience for basic tasks.
• Some users report that its contact data can occasionally be out of date, which requires verification, while Owler's community updates sometimes provide more recent information.

Pricing and Cost-Effectiveness

ZoomInfo SalesOS does not list its prices publicly, opting for a custom-quote model that contrasts with Owler's transparent plans. This approach is common for enterprise-focused platforms. For accurate pricing, visit the ZoomInfo SalesOS's official website to request a quote.

3) Similarweb

Similarweb is a digital intelligence platform that provides data on website traffic and performance. Companies use this information for competitive analysis, market share assessment, and the identification of growth opportunities. The tool offers a view of digital activity across different industries, which helps inform strategy.

Similarweb's Main Features

• Provides data on website traffic and performance for competitive analysis.
• Assesses digital market share by analyzing traffic data across competitors.
• Identifies growth opportunities by tracking digital activity and performance trends.
• Offers a view of digital activity across different industries to inform strategy.

How Similarweb Compares to Owler

Average Review score: 4.5/5 stars based on 985 G2 reviews.

• Similarweb provides detailed website traffic data, including sources like search and social media. This offers a digital marketing perspective, while Owler focuses on company news and events.
• The tool offers keyword analysis for SEO, which helps you understand a competitor's search strategy. Owler does not provide this type of digital marketing insight.
• It lets you assess digital market share by analyzing traffic data across multiple competitors. In comparison, Owler is built to track individual companies through news alerts.
• This platform provides insights into a website's audience demographics. This is different from Owler, which focuses on company-level data like employee count and revenue.

Potential Drawbacks Compared to Owler

• Similarweb does not offer real-time news alerts for company events like funding or leadership changes, which is a core feature of Owler for timely sales outreach.
• The platform's data focuses on digital performance, so it sometimes lacks the detailed firmographic information, such as specific revenue figures, that Owler provides.
• It is less suited for tracking non-digital sales triggers. For instance, Owler alerts users to events like new office openings, which Similarweb's platform does not cover.
• Some teams may find its pricing a barrier for basic company tracking, as Owler provides a free community plan while Similarweb's features are in paid tiers.

Pricing and Cost-Effectiveness

Owler provides a free Community plan, while Similarweb offers a free trial. Owler's Pro plan at $468 per year is more cost-effective for individuals than Similarweb's Starter plan, which begins at $125 per month. For detailed pricing information, visit Similarweb's official website.

4) CB Insights

CB Insights is a tech market intelligence platform with data on private companies, venture capital, and technology trends. Businesses use it for corporate strategy and sales to discover markets, identify sales triggers, and view company health. This data on the competitive landscape informs business development.

CB Insights's Main Features

• Offers proprietary predictive metrics like the Mosaic Score and Exit Probability to assess company health and forecast market events.
• Includes a generative AI assistant, ChatCBI, that answers strategic questions and automates tasks like M&A analysis with its Magic Mode.
• Uses a Business Graph data layer covering over 10 million companies to map out firmographics, funding, partnerships, and customer relationships.
• Provides a Strategy Terminal web app for advanced search, automatic market analysis, and customer-transcript mining.

How CB Insights Compares to Owler

Average Review score: 4.3/5 stars based on 14 G2 reviews.

• CB Insights offers proprietary predictive metrics like the Mosaic Score to assess company health. This provides a forward-looking view, whereas Owler's alerts focus on real-time news events.
• It includes a generative AI assistant, ChatCBI, to answer strategic questions and automate analysis. Owler does not have a comparable AI research tool.
• The platform's Business Graph data layer maps out relationships between companies, investors, and partners. This gives a broader market context than Owler's focus on individual company profiles.
• Its Strategy Terminal web app allows for advanced market analysis and customer-transcript mining, offering deeper research capabilities than Owler's news-based tracking.

Potential Drawbacks Compared to Owler

• CB Insights focuses on predictive analytics, so it might not offer the immediate news alerts for daily company events that Owler provides. This can delay outreach based on triggers like a new office opening.
• The platform sometimes has gaps in its contact data. In contrast, Owler's community-updated database can occasionally offer more direct contact information, even if it is not always complete.
• This tool's pricing is typically higher and lacks a free version. Owler, on the other hand, provides a free Community plan, which makes it more accessible for users with smaller budgets.
• Some users find the user interface complex, which may require more time to learn. Owler offers a more straightforward experience for users who need to quickly track companies without extensive training.

Pricing and Cost-Effectiveness

CB Insights does not list its prices publicly, opting for a custom-quote model that contrasts with Owler's transparent plans. This approach is common for enterprise-focused platforms, so you must request a quote. For accurate pricing, visit the CB Insights's official website.

5) PitchBook

PitchBook is a financial data platform that covers private and public capital markets. It provides data on venture capital, private equity, and M&A. Sales teams use this information to find opportunities, research companies, and monitor industry trends for business development and competitive analysis.

PitchBook's Main Features

• Offers comprehensive data coverage on public and private companies, deals, investors, funds, M&A, and debt.
• Provides access to thousands of proprietary analyst reports, market commentaries, and research methodologies.
• Integrates with tools like Excel, PowerPoint, and CRMs through plugins and offers direct data access via API.
• Features workflow-specific solutions for tasks like deal sourcing, due diligence, and fundraising.

How PitchBook Compares to Owler

Average Review score: 4.5/5 stars based on 196 G2 reviews.

• PitchBook provides deep financial data on private markets, including venture capital and M&A deals. This is different from Owler, which focuses on company news and events.
• It offers access to proprietary analyst reports and market research, while Owler relies on real-time news alerts and community-sourced data.
• The platform integrates with tools like Excel and CRMs through plugins for direct data use. In comparison, Owler often requires manual data transfer for analysis.
• This tool includes specific solutions for tasks like deal sourcing and due diligence, whereas Owler is more suited for general company tracking through news alerts.

Potential Drawbacks Compared to Owler

• PitchBook's alerts focus on major financial events, so it may not provide the same real-time, operational news that Owler does for daily sales triggers.
• The platform's pricing is aimed at enterprise users and it lacks a free version. Owler is more accessible for smaller teams with its free Community plan.
• Some users report that information can be outdated in fast-moving industries. Owler's community-sourced data can sometimes offer more recent updates on company changes.

Pricing and Cost-Effectiveness

PitchBook does not list its prices publicly, opting for a custom-quote model common for enterprise-focused platforms. This contrasts with Owler, which offers a free Community plan and a Pro plan at $468 per year. For accurate pricing, you must request a quote from PitchBook's official website.

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6) D&B Hoovers

D&B Hoovers is a sales intelligence platform from Dun & Bradstreet. It provides access to a large database of company and contact information. Teams use it to find leads, build target lists, and get insights for outreach.

D&B Hoovers's Main Features

• Uses the Dun & Bradstreet D-U-N-S Number to provide a unique identifier for businesses, which helps with data accuracy and organization.
• Offers access to a large business database with millions of company and contact records for list building and prospecting.
• Provides real-time trigger alerts for events like leadership changes, M&A activity, and financial updates to signal outreach opportunities.
• Includes intent data to identify companies that are actively researching solutions, helping teams prioritize accounts that are ready to buy.

How D&B Hoovers Compares to Owler

Average Review score: 4.1/5 stars based on 2,261 G2 reviews.

• D&B Hoovers uses the D-U-N-S Number system for data verification, offering a structured approach to company data. Owler relies on a community-based model for updates, which can vary in consistency.
• It provides both real-time trigger alerts and buyer intent data. This combination gives a broader view of sales opportunities than Owler's focus on news-based alerts.
• The platform's database is part of the larger Dun & Bradstreet data cloud, which often provides deeper firmographic details than Owler's profiles.
• D&B Hoovers offers more advanced list-building capabilities with complex filtering options. Owler's company tracking is simpler and less granular for creating targeted prospect lists.

Potential Drawbacks Compared to Owler

• The platform can be more complex and may require more training to use effectively compared to Owler's more straightforward interface.
• Its pricing is typically higher and based on custom quotes, making it less accessible for small teams than Owler's free and low-cost plans.
• Some users report that the user interface feels dated. Owler, in contrast, offers a more modern and streamlined user experience for basic company tracking.
• While it has trigger alerts, Owler's crowd-sourced news feed sometimes captures smaller, operational updates that D&B Hoovers might miss.

Pricing and Cost-Effectiveness

D&B Hoovers does not offer public pricing and requires a custom quote. This model is geared toward enterprise clients. Owler is more accessible with its free Community plan and a transparently priced Pro plan, making it a better fit for smaller budgets.

D&B Hoovers is a sales intelligence platform from Dun & Bradstreet. It gives teams access to a database of company and contact records. The primary use is to find leads, construct prospect lists, and gather intelligence for sales outreach.

D&B Hoovers's Main Features

• Provides access to a database of over 550 million company and contact records and uses AI-powered prospect scoring to surface look-alike targets.
• Offers buyer-intent signals from the full Bombora library and unmasks anonymous website visitors through its Visitor Intelligence feature.
• Includes SmartMail AI to draft personalized outreach emails and a Contact Decision Matrix to pinpoint buying groups within an account.
• Features vertical-specific data add-ons, such as D&B Healthcare Insights and D&B Technology Insights for specialized prospecting.

How D&B Hoovers Compares To Owler

Average Review score: 4.1/5 stars based on 717 G2 reviews.

• D&B Hoovers uses the D-U-N-S Number for data verification. This provides a more structured approach to company data than Owler's community-based update model.
• It offers buyer intent data from sources like Bombora to find companies ready to buy. This is a more direct sales signal than the general company news Owler provides.
• The platform has over 175 targeting filters for detailed list building. This is more granular than Owler's simpler company tracking features.
• Its database provides deep firmographic details like corporate family trees. This gives a more complete company view compared to a standard Owler profile.

Potential Drawbacks Compared To Owler

• Some users report that its contact data is occasionally out of date. This contrasts with Owler's community-sourced information, which can sometimes be more current for recent personnel changes.
• The platform's complexity may lead to a longer implementation time compared to Owler. A typical setup can take about one month, which is a factor for teams that need a quick start.
• D&B Hoovers does not offer a free version, unlike Owler's Community plan. This makes its enterprise-focused pricing a potential barrier for smaller teams or individual users.
• Its trigger alerts focus on structured events like financial updates. Owler's news feed, however, sometimes captures a wider range of informal company news, such as local press mentions.

Pricing and Cost-Effectiveness

D&B Hoovers uses a custom-quote model and does not publish its prices. In contrast, Owler offers a free Community plan and a Pro plan at $468 per year, making it more accessible for smaller budgets. For accurate pricing, you must request a quote from the D&B Hoovers's official website.

7) Apollo.io

Apollo.io is a sales intelligence and engagement platform. It gives access to a database of contacts and companies for prospect discovery. Sales teams use it to build lists, execute outreach sequences via email and phone, and track performance.

The platform consolidates data and engagement tools into a single system for go-to-market teams.

Apollo.io's Main Features

• Offers a database of contacts and companies for prospect discovery.
• Includes an engagement suite to execute outreach sequences via email and phone.
• Provides tools for building targeted prospect lists and tracking campaign performance.

How Apollo.io Compares To Owler

Average Review score: 4.7/5 stars based on 8,904 G2 reviews.

• Apollo.io has a built-in sales engagement suite for outreach. This differs from Owler, which requires separate tools to contact prospects.
• It provides a large database of over 210 million contacts for direct prospecting. This is a different approach from Owler, which centers on company-level news.
• The platform includes buyer intent data to find prospects ready to buy. This offers a more direct purchase signal compared to Owler's general news-based alerts.
• This tool combines data and engagement into a single system. Owler is more specialized for company intelligence and needs other tools for a complete sales workflow.

Potential Drawbacks Compared To Owler

• Apollo.io focuses on buyer intent signals, so it might miss the broader company news that Owler provides. For example, Owler's real-time alerts often cover non-digital events like a new office opening.
• The platform centers on its large contact database for direct prospecting. In contrast, Owler specializes in company-level intelligence, tracking news and events that provide broader market context.
• Some users report that its contact data can be inaccurate. Owler's community-sourced information, in comparison, sometimes offers more recent updates on specific company changes.

Pricing and Cost-Effectiveness

Both platforms offer a free plan, making them accessible for individual users. Owler's Pro plan is priced at $468 per year, which is more cost-effective than Apollo.io's entry-level paid plan at $49 per month. Apollo.io provides additional paid tiers for teams that need more advanced features.

8) Craft

Craft is a supplier intelligence platform that provides data through an analytics portal. Sales teams use the service to track companies, find new opportunities, and understand a prospect's supply chain. The platform offers information on financials, operations, and market position to support risk assessment and business development.

Craft's Main Features

• Manages the entire product management lifecycle from a single collaborative workspace.
• Integrates with development tools like Jira and Azure DevOps to sync strategic roadmaps with tactical tasks.
• Offers customizable roadmap visualizations to share relevant information with different stakeholders.
• Includes planning tools for capacity management, task ranking, and workflow visualization using Kanban boards.

How Craft Compares to Owler

Average Review score: 4.5/5 stars based on 73 G2 reviews.

• Craft.io is a product management platform for internal strategy, which is different from Owler's focus on tracking external companies for sales intelligence.
• It integrates with development tools like Jira to connect strategic roadmaps with tactical tasks, a function Owler does not provide.
• The platform offers customizable roadmaps and planning tools for product teams, whereas Owler provides real-time news alerts about other businesses.
• This tool provides a collaborative workspace for internal teams to align on product strategy, while Owler is primarily used for individual research on external prospects.

Potential Drawbacks Compared To Owler

• Craft does not offer real-time news alerts for company events. Owler, in contrast, specializes in sales triggers like funding news, a feature that Craft's product management focus does not include.
• The platform centers on internal product strategy and roadmaps. It lacks the broad external company intelligence for competitor analysis or market news, which is a core function of Owler.
• It does not include a database with firmographic details or contact information for sales prospects. Owler, on the other hand, provides company profiles with data points like revenue and employee count to create lead lists.

Pricing and Cost-Effectiveness

Owler offers a free Community plan and a Pro plan at $468 per year. Craft’s paid plans start at $19 per editor per month, making its entry-level tier more affordable than Owler’s Pro plan, though Owler is more accessible for users who do not require a paid subscription.

9) LinkedIn Sales Navigator

LinkedIn Sales Navigator is a sales intelligence tool that uses the LinkedIn network. Sales teams use it to find people and companies through advanced search functions and lead recommendations. The platform helps identify and engage with potential customers.

It provides insights on accounts and tracks updates like job changes. These updates serve as sales triggers for outreach. This allows teams to connect with buyers at an opportune time and foster relationships based on timely information.

LinkedIn Sales Navigator's Main Features

• Builds lead lists using contact and company data.
• Integrates with CRM and marketing automation systems.
• Segments and filters data to create targeted lists.
• Manages user roles and access permissions on the platform.

How LinkedIn Sales Navigator Compares To Owler

Average Review score: 4.3/5 stars based on 1,990 G2 reviews.

• LinkedIn Sales Navigator provides direct access to a large professional network for finding individual contacts, which is a more targeted approach for lead generation than Owler's company-level news alerts.
• It offers advanced search filters to target specific job titles and roles within a company. This allows for more precise prospecting compared to Owler's broader company tracking.
• The tool integrates directly with CRM systems. This helps sales teams to sync lead and account information automatically, unlike Owler, which often requires manual data entry.
• Sales Navigator tracks individual job changes and work anniversaries. These personal updates provide timely reasons for outreach that are different from Owler's company-wide news alerts.

Potential Drawbacks Compared To Owler

• LinkedIn Sales Navigator's alerts focus on individual updates like job changes. This may cause teams to miss broader company news, such as new office openings or funding rounds, which Owler's real-time news feed often captures.
• The tool centers on its professional network for individual prospecting. It sometimes lacks the deep firmographic data, like detailed revenue figures or a full competitor list, that Owler provides for company-level analysis.
• Its information relies heavily on user profiles and company pages. In contrast, Owler's community-sourced model pulls from a wider range of news sources, which can sometimes provide a more comprehensive view of a company's public activity.

Pricing and Cost-Effectiveness

Owler provides a free Community plan and a Pro plan at $468 per year. LinkedIn Sales Navigator does not list its prices publicly, but user reviews indicate it is a higher-cost option. For accurate pricing, you must visit LinkedIn Sales Navigator's official website.

10) Clearbit

Clearbit is a marketing data engine for customer interactions. It provides data to help businesses understand customers and find new prospects. The platform enriches records, identifies anonymous website visitors, and offers intent data to sales teams.

These signals help discover accounts that show purchase intent. Teams use the information to personalize outreach, qualify leads, and plan sales territories.

Clearbit's Main Features

• Appends over 100 data points to company and employee records for data enrichment.
• Identifies anonymous website visitors to reveal the companies they work for.
• Integrates with CRM and marketing automation platforms to automate data workflows.
• Offers a suite of business intelligence APIs to help sales and marketing teams.

How Clearbit Compares To Owler

Average Review score: 4.4/5 stars based on 626 G2 reviews.

• Clearbit enriches records with over 100 data points, which provides more detail for lead scoring compared to the general company profiles on Owler.
• It identifies anonymous website visitors to reveal the companies they work for. This uncovers new leads, a feature not available in Owler, which focuses on tracking known companies.
• The platform integrates directly with CRM and marketing automation systems. This automates data workflows, whereas Owler often requires manual data transfer for use in other tools.
• This tool provides a suite of business intelligence APIs for building custom data solutions, which allows for more flexibility than Owler's standard data access.

Potential Drawbacks Compared To Owler

• Clearbit's alerts focus on buyer intent signals. Teams might miss broader company news, like new office openings, which Owler's real-time feed captures.
• The platform centers on enriching contact and company records. It sometimes lacks the deep competitive intelligence, such as a full competitor list, that Owler provides for company-level analysis.
• This tool does not offer a free version like Owler's Community plan. Its enterprise-focused pricing can be a barrier for smaller teams or individual users.
• Some users report that its contact data can occasionally be out of date. In comparison, Owler's community-sourced information sometimes offers more recent updates on specific company changes.

Pricing and Cost-Effectiveness

Clearbit uses a custom-quote model and does not publish its prices. In contrast, Owler offers a free Community plan and a Pro plan at $468 per year, making it more accessible for smaller budgets. For accurate pricing, you must request a quote from Clearbit's official website.

Which One Should You Go With?

Choosing the right Owler alternative depends on many variables, from budget to your specific sales process needs. This guide has provided several options to help you make an informed decision based on your team's requirements.

If you want to add digital workers to your sales operations, 11x offers a platform to build and deploy AI agents. These agents handle tasks like prospect discovery and lead qualification, which supports your existing team and unifies several sales functions.