Persana AI Alternatives

Persana AI is a solid choice for many sales teams. Its no-code platform and AI agents are great for automating prospecting tasks. If you need to quickly find and engage leads without writing code, it gets the job done well.

However, some users find it has limitations that prompt a search for other options. We've analyzed the best Persana AI alternatives, comparing their pros and cons based on user reviews to help you decide. Let's get started.

Consider 11x for Your Sales Team

For teams interested in digital sales workers, 11x presents a direct option. Its autonomous AI agents can manage the full sales cycle, from initial outreach to final negotiations, and integrate into your existing workflows.

Our platform, 11x, is a GTM solution that uses AI agents to run your sales operations. Our agent, Alice, finds prospects, handles outreach on email and LinkedIn, and updates your CRM.

Julian, another agent, qualifies inbound leads and books meetings. We consolidate data enrichment, outreach, and email warmup, so you do not need separate point solutions in your GTM stack.

Persana AI Alternatives

Here is a detailed breakdown of the top Persana AI alternatives. Each review covers price, main features, and the specific advantages and drawbacks when compared to Persana AI.

1) Apollo.io

Apollo.io is a sales intelligence platform with a large B2B contact database. Sales teams use it to find prospects, enrich data, and manage outreach. The platform provides tools to build lists and execute automated email sequences.

It also offers analytics to measure campaign results. The system integrates with many CRMs and sales tools to support a team's existing workflow. This helps unify the sales process from lead discovery to engagement.

Apollo.io's Main Features

• Provides access to a large B2B contact database.
• Enriches contact and company data for more accurate profiles.
• Automates email sequences to engage prospects at scale.
• Includes analytics tools to measure the results of outreach campaigns.

How Apollo.io Compares to Persana AI

Average Review score: 4.7/5 stars based on 8,904 G2 reviews.

• Apollo.io provides a large B2B database with over 210 million contacts, offering a broader data pool compared to Persana AI.
• It combines data, outreach, and analytics into a single platform, while Persana AI concentrates on automating tasks with its AI agents.
• The platform includes a free plan for one user, making it easier to try out than Persana AI, which may not have a similar entry-level option.
• Its engagement suite lets you build and control email sequences directly, a different approach from the more hands-off automation of Persana AI's agents.

Apollo.io's Limitations vs. Persana AI

• Apollo.io does not offer autonomous AI agents like Persana AI. Users must build and manage outreach sequences manually, whereas Persana AI automates the entire sales process with its agents.
• The platform can have a steeper learning curve for some users compared to Persana AI's no-code interface. New teams might need more time to learn all the features before they become productive.
• Some users report that the contact data in Apollo.io can sometimes be inaccurate. This may require extra verification steps, a task Persana AI's agents might handle automatically as part of their process.

Cost-Effectiveness and Pricing

Apollo.io offers a free plan for one user and paid tiers starting at $49 per user per month. Since Persana AI’s pricing is not publicly available, a direct cost comparison is not possible, but Apollo.io provides a transparent and accessible entry point for individuals and small teams.

2) ZoomInfo SalesOS

ZoomInfo SalesOS is a platform for B2B companies to find revenue opportunities. It provides a large contact database, intent signals, and AI insights. The system automates engagement and integrates with other tools to support sales and marketing teams.

It uses ZoomInfo Copilot for AI-assisted prospect discovery and message creation. This helps teams find prospects and accelerate their pipeline with signal-driven workflows.

ZoomInfo SalesOS's Main Features

• Tracks companies researching specific solutions to help engage them at the start of their buying journey.
• Identifies anonymous website visitors and reveals the decision-makers associated with the visit.
• Analyzes calls, meetings, and emails to understand what drives deals and helps refine the sales process.
• Offers access to a database with over 70 million direct-dial phone numbers and 174 million verified email addresses.

How ZoomInfo SalesOS Compares to Persana AI

Average Review score: 4.5/5 stars based on 8,738 G2 reviews.

• ZoomInfo SalesOS offers a large, frequently refreshed database with over 70 million direct phone numbers. This differs from Persana AI, which focuses on AI agents for outreach instead of being a primary data provider.
• It tracks buyer intent signals to identify companies actively looking for solutions. This provides a different type of lead intelligence compared to the automated prospecting tasks performed by Persana AI's agents.
• The platform's AI Copilot gives guided recommendations on who to contact and when. This assistive AI is different from Persana AI's agents, which autonomously execute the full sales cycle.
• ZoomInfo SalesOS identifies anonymous website visitors and reveals the associated decision-makers. This provides a specific lead generation channel that is distinct from Persana AI's agent-based prospecting model.

ZoomInfo SalesOS Limitations vs. Persana AI

• ZoomInfo SalesOS requires users to build and manage outreach sequences manually. This is different from Persana AI, where autonomous agents can run the entire sales process without direct user involvement.
• The platform's AI Copilot provides guided recommendations on who to contact and what to say. It assists the user but does not execute tasks independently, which contrasts with Persana AI's agents that handle outreach on their own.
• Some users may find the tool has a steeper learning curve due to its many features. Persana AI, in comparison, offers a no-code interface that allows for quicker setup and use.

Cost-Effectiveness and Pricing

ZoomInfo SalesOS pricing is available by quote and is perceived as a premium-tier investment, similar to Persana AI. For the most accurate and up-to-date information, visit the ZoomInfo SalesOS's official website.

3) Seamless.AI

Seamless.AI is a real-time search engine for B2B sales teams. It uses AI to research and verify contact and company information on demand. Salespeople use it to build lists, enrich CRM data, and find decision-makers inside target accounts to accelerate pipeline generation.

The platform automates list creation to maintain a full pipeline and provides access to a large, continuously updated database.

Seamless.AI's Main Features

• Offers a real-time search engine that researches and verifies contact and company information on demand.
• Provides buyer intent data to surface prospects who are actively looking for solutions.
• Monitors job changes for prospects and customers and automatically delivers updated contact information.
• Automates list-building to maintain a full sales pipeline and integrates with CRMs like Salesforce and HubSpot.

How Seamless.AI Compares to Persana AI

Average Review score: 4.4/5 stars based on 5,067 G2 reviews.

• Seamless.AI provides a real-time search engine for B2B data, which allows users to pull contact information on demand. This is different from Persana AI's model, where AI agents perform prospecting tasks for the user.
• Its platform offers buyer intent data to show which companies are actively looking for solutions. This gives sales teams a specific signal for outreach that Persana AI's automated agents do not provide.
• The tool tracks job changes and automatically updates contact details. This data enrichment feature helps maintain list accuracy, a task not explicitly handled by Persana AI's agents.
• Seamless.AI focuses on providing a large data repository with over 1.7 billion contacts. This data-first approach contrasts with Persana AI, which centers on automating the sales workflow.

Seamless.AI's Limitations vs. Persana AI

• Seamless.AI requires users to build and manage outreach campaigns manually. This is different from Persana AI, where autonomous agents can run the entire sales process without direct user involvement.
• The platform's AI focuses on researching and verifying contact data. It does not perform sales tasks like qualifying leads or booking meetings, which are core functions of Persana AI's agents.
• Some users might find that creating a fully automated workflow requires more manual setup. Persana AI, in comparison, offers a no-code interface designed for quicker automation of the sales cycle.

Cost-Effectiveness and Pricing

Both Seamless.AI and Persana AI offer pricing by quote, which indicates a premium-tier investment. For the most accurate and up-to-date information, we recommend visiting Seamless.AI's official website.

4) Cognism

Cognism is a sales intelligence platform that provides B2B contact and company data. It offers globally compliant mobile numbers and emails for sales teams to find customers and build prospect lists. The platform also supports CRM data enrichment and account-based marketing campaigns, which helps revenue teams with their go-to-market strategy.

Cognism's Main Features

• Provides extensive coverage of mobile numbers and email addresses for contacts in the UK and EMEA.
• Offers phone-verified, human-checked contact numbers, known as Diamond Data®, to improve connection rates.
• Tracks signal data, including hiring trends and funding rounds, to identify timely buying opportunities.
• Includes a Sales Companion tool that suggests contacts and provides AI-powered search and company summaries.

How Cognism Compares to Persana AI

Average Review score: 4.6/5 stars based on 1,033 G2 reviews.

• Cognism provides globally compliant B2B data with a strong focus on EMEA markets. This is different from Persana AI, which uses AI agents for outreach rather than acting as a primary data source.
• It offers phone-verified contact numbers, known as Diamond Data®, for higher connection rates. Persana AI's agents handle prospecting but do not offer this specific type of human-verified data.
• The platform tracks buying signals like company funding and hiring trends to find timely opportunities. This contrasts with Persana AI's agents, which automate outreach based on user-defined criteria.
• Cognism gives users the data and tools to build their own campaigns. This requires more manual work compared to Persana AI's autonomous agents that manage the sales process independently.

Cognism's Limitations Vs. Persana AI

• Cognism requires users to build and manage outreach campaigns manually. This is different from Persana AI, where autonomous agents can run the entire sales process without direct user involvement.
• The platform's AI functions as an assistant that offers suggestions to the user. It does not execute tasks independently, which contrasts with Persana AI's agents that handle outreach on their own.
• The tool focuses on providing data and requires users to manage the sales workflow. It does not have agents that can qualify leads or book meetings, which are core features of Persana AI.

Cost-Effectiveness and Pricing

While we've covered key features and use cases in this comparison, pricing models can vary significantly between tools. For the most accurate and up-to-date pricing information, we recommend visiting Cognism 's official website.

5) Clay

Clay is a platform for sales teams to build automated outbound campaigns. It combines data from over 50 providers and uses AI to enrich leads and personalize outreach. Users create complex logic and data waterfalls in a spreadsheet interface without code.

This system helps teams find and qualify prospects through a series of automated actions. It supports no-code automation for prospect discovery and the use of AI agents.

Clay's Main Features

• Combines data from over 130 providers and uses multi-provider "waterfall" enrichment to maximize coverage.
• Deploys AI research agents to scrape or summarize web data, filling in gaps that traditional data vendors miss.
• Builds recurring workflows with conditional logic to automate tasks like enrichment, lead scoring, and personalized outreach.
• Pushes updated data to various destinations, including CRMs, data warehouses, and email sequencers, through direct integrations or an API.

How Clay Compares to Persana AI

Average Review score: 4.9/5 stars based on 158 G2 reviews.

• Clay combines data from over 50 providers using "waterfall" enrichment for more complete lead profiles. This is different from Persana AI, which focuses on agent-based execution rather than data aggregation.
• It allows users to build complex automation with custom logic in a spreadsheet interface. This offers more granular control over the sales process compared to the autonomous agents of Persana AI.
• The platform uses AI research agents to find and summarize web data. This feature fills data gaps that Persana AI's sales-focused agents do not address.
• This tool pushes enriched data to multiple destinations like CRMs and email tools. It acts as a central data hub, which is a different function from Persana AI's focus on end-to-end sales execution.

Clay's Limitations Vs. Persana AI

• Clay requires users to build and manage automation workflows in its spreadsheet interface. This is different from Persana AI, which uses autonomous agents to run the sales process without requiring users to construct the underlying logic.
• The platform focuses on data enrichment and initiating outreach based on user-built rules. It does not offer an agent that independently qualifies leads or books meetings, which are core functions within Persana AI.
• Some users report a steep learning curve with Clay due to its powerful, logic-based setup. This experience might differ from Persana AI, which provides a no-code interface for a more direct deployment of its sales agents.

Cost-Effectiveness and Pricing

Clay offers a free plan and paid tiers starting at $143 per month, providing transparent entry points for users. Since Persana AI’s pricing is available only by quote, a direct cost comparison is not possible. For detailed pricing, we recommend visiting Clay's official website.

Consider 11x for Your Sales Team

For teams interested in digital sales workers, 11x presents a direct option. Its autonomous AI agents can manage the full sales cycle, from initial outreach to final negotiations, and integrate into your existing workflows.

With 11x, we use AI to run your sales playbook. Alice finds the right accounts, enriches their data, and drives outreach, while Julian qualifies prospects and schedules meetings. We consolidate everything from intent signals to email warmup into one platform, removing the need for extra tools.

Book a demo to see 11x in action.

6) 6sense

6sense is a revenue AI platform for B2B organizations. It helps teams identify accounts with purchase intent. The system provides insights to sales and marketing, which allows them to prioritize efforts on buyers ready to engage. This approach builds pipeline and revenue through a focus on in-market accounts.

6sense's Main Features

• Captures roughly one trillion daily intent, company, and contact signals through its proprietary Signalverse data cloud.
• Predicts buyer readiness and prioritizes accounts with its 6AI engine that models raw signal data.
• Offers a drag-and-drop canvas to build omni-channel campaigns across ads, email, and web that are triggered by AI signals.
• Includes web deanonymization services to identify anonymous website visitors and their associated companies.

How 6sense Compares to Persana AI

Average Review score: 4.3/5 stars based on 1,086 G2 reviews.

• 6sense captures intent signals from its Signalverse data cloud to predict which accounts are ready to buy. This is different from Persana AI, which automates outreach based on user-defined criteria.
• Its 6AI engine predicts buyer readiness and prioritizes accounts for the sales team. This contrasts with Persana AI's agents, which execute the sales process instead of providing predictive insights.
• The platform offers a drag-and-drop canvas to build omni-channel campaigns triggered by AI signals. This gives users more control over campaign creation compared to Persana AI's autonomous agent approach.
• This tool identifies anonymous website visitors and their associated companies, providing a lead source that is distinct from the automated prospecting performed by Persana AI's agents.

6sense Limitations Vs. Persana AI

• 6sense requires users to build and manage outreach campaigns based on its insights. This is different from Persana AI, where autonomous agents run the entire sales process without direct user involvement.
• The platform's AI engine predicts buyer readiness but does not execute sales tasks. It assists the user, which contrasts with Persana AI's agents that handle outreach and lead qualification on their own.
• Some users report a steep learning curve due to the platform's complexity. Persana AI, with its no-code interface, may offer a quicker setup for teams that need to deploy sales agents immediately.

Cost-Effectiveness and Pricing

Both 6sense and Persana AI use quote-based pricing, positioning them as premium-tier investments. For the most accurate and up-to-date information, we recommend visiting the 6sense's official website.

7) Demandbase

Demandbase is an account-based marketing platform for B2B companies. It uses AI to identify target accounts and find buyers who show intent. The system helps sales and marketing teams coordinate their efforts, run personalized campaigns, and build pipeline to support revenue goals.

Demandbase's Main Features

• Combines first-party signals like CRM and web data with third-party firmographic and intent data.
• Detects, scores, and prioritizes entire buying groups within target accounts, not just individual leads.
• Includes a native B2B demand-side platform to deliver intent-based, hyper-targeted advertisements.
• Uses AI models to surface who to target and automates plays across marketing, advertising, and sales channels.

How Demandbase Compares to Persana AI

Average Review score: 4.4/5 stars based on 1,843 G2 reviews.

• Demandbase combines first-party and third-party data for a complete account view. This differs from Persana AI, where agents execute outreach instead of aggregating data from multiple sources.
• It identifies and scores entire buying groups inside a target account. This approach offers a wider view compared to Persana AI's agents, which focus on individual prospect engagement.
• The platform includes a native advertising feature to run targeted B2B campaigns. This provides another engagement channel that is separate from Persana AI's agent-based outreach on email and LinkedIn.
• Its AI models find accounts that show buying intent, giving teams a list of who to target. This contrasts with Persana AI, where agents perform sales tasks rather than provide predictive insights.

Demandbase Limitations Vs. Persana AI

• Demandbase requires users to build and manage outreach campaigns based on its insights. This is different from Persana AI, where autonomous agents run the entire sales process without direct user involvement.
• The platform's AI engine predicts buyer readiness but does not execute sales tasks. It assists the user, which contrasts with Persana AI's agents that handle outreach and lead qualification on their own.
• Some users report a steep learning curve due to the platform's complexity. Persana AI, with its no-code interface, may offer a quicker setup for teams that need to deploy sales agents immediately.

Cost-Effectiveness and Pricing

Both Demandbase and Persana AI use quote-based pricing, positioning them as premium-tier investments. For the most accurate and up-to-date information, we recommend visiting the Demandbase's official website.

8) Outreach

Outreach is a sales execution platform that helps teams automate workflows for the full sales cycle. It provides tools to prospect, manage deals, and forecast revenue. The platform uses AI to analyze communications and guide sellers with deal insights. This helps sales teams build pipeline and improve close rates.

Outreach's Main Features

• Automates email outreach and provides analytics on open rates and link activity.
• Offers calling capabilities, including a click-to-call feature for direct engagement.
• Delivers insights and a daily summary to track sales activities and performance.
• Records prospect data and allows for note-taking to manage contact information.

How Outreach Compares to Persana AI

Average Review score: 4.3/5 stars based on 3,479 G2 reviews.

• Outreach provides tools for deal management and revenue forecasting. This is different from Persana AI, which focuses its agents on prospecting and initial outreach.
• The platform includes native calling features like click-to-call. This offers a direct phone engagement channel, a function not handled by Persana AI's automated agents.
• It offers revenue intelligence to analyze communications and guide sellers. This provides insights for coaching, a different approach from Persana AI's model where agents execute tasks autonomously.
• This tool unifies sales engagement, revenue intelligence, and operations in one platform. This is a broader scope compared to Persana AI, which centers on AI agents for specific sales tasks.

Outreach's Limitations Vs. Persana AI

• Outreach automates workflows, but a user must set up and manage these sequences. In comparison, Persana AI uses autonomous agents that can run the entire sales process with less direct user management.
• Its AI functions more like a guide, offering insights to help sellers improve. This approach differs from Persana AI, whose agents independently qualify leads and schedule meetings.
• Some users might find the platform's broad scope, which includes deal management and forecasting, more complex than needed. Persana AI offers a more focused solution with agents dedicated to specific prospecting and outreach tasks.

Cost-Effectiveness and Pricing

Both Outreach and Persana AI offer pricing by quote, which indicates a premium-tier investment. For the most accurate and up-to-date information, we recommend visiting Outreach's official website.

9) Salesloft

Salesloft is a sales engagement platform for revenue teams. It provides tools to manage the sales cycle, from the first contact with a prospect to the final deal close. The system helps sellers execute tasks, engage with buyers, and analyze performance to improve their process.

Salesloft is a sales engagement platform for revenue teams. It provides tools to manage the full sales cycle, from first contact to deal close. Sellers can execute outreach, engage buyers, and analyze performance data. The system helps structure the sales process and improve team execution.

Salesloft's Main Features

• Provides calling capabilities, including a click-to-call function and the option to record calls.
• Automates email outreach and offers analytics on open rates, link clicks, and attachment activity.
• Delivers insights on sales activities and allows users to take notes to manage contact information.
• Includes tools for personalization to tailor communication for individual prospects.

How Salesloft Compares to Persana AI

Average Review score: 4.5/5 stars based on 4,145 G2 reviews.

• Salesloft includes native calling features like click-to-call and call recording. This provides a direct phone engagement channel, which is different from Persana AI's agents that focus on email and LinkedIn.
• The platform provides tools for deal management and revenue forecasting. This is a broader scope compared to Persana AI, which centers its agents on prospecting and initial outreach tasks.
• It offers revenue intelligence to analyze communications and guide sellers. This provides insights for coaching, a different approach from Persana AI's model where agents execute tasks on their own.
• This tool gives users more control to build and manage their own outreach cadences. This is a more hands-on approach compared to Persana AI's autonomous agents that manage the sales process independently.

Salesloft's Limitations Vs. Persana AI

• Salesloft automates workflows, but a user must build and manage these sequences. This approach differs from Persana AI, where autonomous agents can run the sales process with less direct user involvement.
• The platform's AI functions as a guide that offers insights to help sellers improve. It does not execute tasks independently, which contrasts with Persana AI's agents that handle outreach and lead qualification on their own.
• Some users might find the platform's broad scope, which includes deal management and forecasting, more complex than needed. Persana AI offers a more focused solution with agents dedicated to specific prospecting and outreach tasks.

Cost-Effectiveness and Pricing

Both Salesloft and Persana AI offer pricing by quote, which indicates a premium-tier investment. For the most accurate and up-to-date information, we recommend visiting Salesloft's official website.

10) Lemlist

Lemlist is a sales engagement platform for multichannel outreach. It helps teams automate cold email campaigns with personalized text, images, and videos. The system includes an email warmup tool, a B2B database, and AI to generate messages. Users build sequences without code, which provides a no-code method for prospect engagement.

Lemlist's Main Features

• Automates multichannel outreach with personalized text, images, and videos.
• Includes email deliverability tools to monitor and optimize sending practices.
• Integrates calling directly into outreach sequences to connect with prospects.
• Provides A/B testing and analytics to refine outreach strategy based on performance data.

How Lemlist Compares to Persana AI

Average Review score: 4.4/5 stars based on 276 G2 reviews.

• Lemlist allows for advanced personalization with dynamic images and videos, which provides a different way to engage prospects compared to the automated outreach from Persana AI's agents.
• It integrates calling directly into outreach sequences and provides an additional communication channel that Persana AI's agents do not handle.
• The platform includes A/B testing features that give users direct control to refine campaigns, a different approach from the autonomous execution model of Persana AI.
• This tool provides email deliverability features to help ensure messages reach the inbox, a specific function not mentioned as part of Persana AI's agent capabilities.
• Lemlist offers a free plan and transparent pricing, which makes it accessible for individuals to try, while Persana AI's pricing is available only by quote.

Lemlist's Limitations Vs. Persana AI

• Lemlist automates outreach, but a user must build and manage the campaigns. This contrasts with Persana AI, whose agents can run the sales process independently after the initial setup.
• The platform's AI helps generate campaign messages but does not qualify leads or book meetings. This is a core function of Persana AI's agents, which handle these tasks autonomously.
• This tool focuses on engaging a list of contacts that the user provides. It does not have an agent that autonomously discovers new prospects, a task handled by Persana AI's system.

Cost-Effectiveness and Pricing

Lemlist offers a free plan, an Email Pro plan at $55 per year, and a Multichannel Expert plan at $79 per month. This transparent, tiered pricing provides an accessible entry point, while Persana AI’s quote-only model suggests a premium investment without a direct trial option.

Which One Should You Go With?

The choice of a Persana AI alternative depends on many variables, including your team's specific needs and budget. This guide has outlined several options to help you make an informed decision.

If your team requires autonomous agents to manage the full sales cycle, 11x is a direct option. Our platform consolidates data, outreach, and qualification into a single system, using AI agents to run your sales operations without needing multiple separate tools.