TechTarget Alternatives

You've likely come across TechTarget if you're looking for buyers in specific tech niches. It does a good job of identifying accounts that show purchase intent, which is why many teams use it.

But it’s not a perfect fit for everyone. Some users say lead quality can be inconsistent or the platform feels complex. So, we analyzed the top alternatives based on G2 reviews to help you shortlist the best options for your team. Let's get started.

11x: Digital Workers for Sales

If your goal is to add digital workers to your sales team, 11x is a relevant option. The platform provides autonomous agents that can handle parts of the sales process, which may be a different approach than traditional intent data providers.

11x is a GTM platform that uses AI agents to manage the sales process. Its agents, Alice and Julian, handle specific tasks. Alice finds prospects, runs outreach, and updates the CRM, while Julian qualifies inbound leads and books meetings.

The platform integrates functions like data enrichment, outreach, and email warmup. This can replace the need for separate point solutions within a GTM stack.

TechTarget Alternatives

Here is a detailed breakdown of the top alternatives to TechTarget. We will examine each option's pricing, core features, and how it stacks up against TechTarget in terms of strengths and weaknesses.

1) Demandbase

Demandbase is an account-based GTM platform for B2B enterprises. It combines first, second, and third-party data to identify which accounts are in-market. The platform then determines the next best actions and executes them across marketing, advertising, and sales channels.

This approach helps find and prioritize high-value accounts. It supports personalized, multi-channel programs to engage targets and aims for faster pipeline generation and higher conversion rates.

Demandbase's Main Features

• It combines first-party data from CRM and MAP with third-party firmographic, technographic, and intent data.
• AI agents, known as 'Agentbase', automate plays across marketing, advertising, and sales channels.
• The system detects, scores, and prioritizes entire buying groups rather than focusing on individual leads.
• A native B2B demand-side platform delivers intent-based, hyper-targeted advertisements to accounts.

How Demandbase Compares To TechTarget

Average Review score: 4.4/5 stars based on 1,843 G2 reviews.

• Demandbase combines your first-party CRM data with third-party intent signals. This offers a more holistic account view compared to TechTarget's focus on intent data from its own network.
• The platform identifies and scores entire buying groups within an account. This differs from TechTarget's approach, which often centers on individual lead engagement and contact-level intent.
• Its native B2B advertising platform lets you run targeted campaigns directly from the tool. This adds an execution layer that is separate from TechTarget, which mainly provides intent data for other systems to use.
• Demandbase provides deep integrations with tools like Salesforce and Outreach for automated workflows. This is a slight difference from TechTarget, where teams sometimes need to manually export and import data into their other systems.

Demandbase's Potential Drawbacks

• Demandbase can be complex to learn. Some users report a steep learning curve due to its broad feature set, which differs from TechTarget's more specialized focus on intent data.
• The tool sometimes provides incomplete contact information for certain roles. This is a key difference from TechTarget, which often delivers detailed, contact-level leads from its own content network.
• Its implementation can take time, with an average of two months to get started. This might be a longer setup period compared to using TechTarget for more immediate lead generation campaigns.

Demandbase vs. TechTarget: Cost

Neither TechTarget nor Demandbase makes its pricing public. User feedback indicates Demandbase is a premium-priced solution, so you will need to request a custom quote from both providers to accurately compare costs.

2) Bombora

Bombora provides B2B intent data from its Data Co-op of business publishers. The platform identifies accounts that show spikes in research on specific topics. This information helps sales and marketing teams prioritize accounts for outreach and personalize their campaigns.

Bombora's Main Features

• Its Company Surge® data detects accounts that show spikes in research on specific topics.
• The platform sources data from a B2B Data Co-op of publishers, which covers over 18,000 intent topics and billions of monthly events.
• It matches anonymous website visitors to companies and appends firmographic and intent attributes to their profiles.
• The system provides hundreds of pre-built or custom intent-based audience segments for omnichannel activation.

How Bombora Compares To TechTarget

Average Review score: 4.4/5 stars based on 155 G2 reviews.

• Bombora sources its intent data from a large cooperative of B2B media companies. This provides a broader view of research activity compared to TechTarget, which relies on its own publisher network.
• The platform's Company Surge® data identifies accounts with a sudden increase in research on specific topics. This is different from TechTarget, which often focuses on providing contact-level leads from its content engagement.
• It offers strong integrations with CRMs like HubSpot for more automated workflows. This can be a slight difference from TechTarget, where data sometimes requires manual export and import into other systems.
• This tool covers over 18,000 intent topics, offering a wide range of signals. This scope can be more extensive than TechTarget's, which is focused on the topics covered within its specific content ecosystem.

Bombora's Potential Drawbacks

• Bombora primarily provides account-level intent signals. This is different from TechTarget, which often delivers contact-level details for leads who engage with content on its network.
• The tool's data comes from a broad co-op, which some users report can result in less specific signals for niche industries compared to TechTarget's owned and specialized content network.
• Some users find that workflows can feel manual, particularly when exporting audience data for use in other platforms. This can be a point of difference from TechTarget's model of delivering qualified lead lists.

Bombora vs. TechTarget: Cost

Neither Bombora nor TechTarget lists its pricing publicly. User reviews suggest Bombora is a premium-priced solution, so you will need to request custom quotes for an accurate comparison. For the most up-to-date information, we recommend visiting Bombora's official website.

3) 6sense

6sense is a B2B revenue platform that uses AI to find accounts ready to buy. It unifies data from its Signalverse, which captures trillions of daily signals, to predict buying readiness. The platform then automates actions across marketing, sales, and advertising channels.

Use cases include AI-driven lead qualification and autonomous email agents that handle outreach and book meetings for sales teams.

6sense's Main Features

• Its Signalverse data cloud captures trillions of daily intent, company, and contact signals.
• The 6AI layer scores, prioritizes, and recommends actions based on the raw signals collected.
• It provides AI email agents that personalize outreach, respond to prospects, and book meetings.
• A drag-and-drop canvas allows users to build omni-channel campaigns triggered by AI signals.

How 6sense Compares To TechTarget

Average Review score: 4.3/5 stars based on 1,086 G2 reviews.

• 6sense uses its Signalverse data cloud, which gathers trillions of signals daily. This is a different approach from TechTarget, which relies on intent data from its own network of websites.
• The platform uses AI to predict which accounts are ready to buy. This is a slight difference from TechTarget, which identifies intent based on user engagement with its content.
• It includes AI email agents that can handle outreach and book meetings. This adds an execution layer that is separate from TechTarget, which primarily provides intent data for other tools to use.
• This tool unifies first, second, and third-party data to create a complete view of account activity. TechTarget's data comes mainly from its own publisher network.

6sense's Potential Drawbacks

• Some users report a steep learning curve with 6sense due to its wide range of features. This is different from TechTarget, which has a more specialized focus on providing intent data from its network.
• The platform's data comes from a very broad signal network. This might sometimes result in less specific signals for niche industries compared to TechTarget's data, which comes from its own specialized content sites.
• 6sense primarily identifies accounts that show buying intent. This is a different approach from TechTarget, which often provides contact-level details for specific leads who engage with content on its network.
• Its implementation can take time, with an average of three months to get started. This might be a longer setup period compared to using TechTarget for more immediate lead generation campaigns.

6sense vs. TechTarget: Cost

Neither 6sense nor TechTarget makes its pricing public. User reviews indicate 6sense is a premium-priced solution, so you will need to request custom quotes for an accurate comparison. For more details, you can check the G2 page, which some users refer to as 6sense's official website for pricing.

4) ZoomInfo

ZoomInfo is a go-to-market intelligence platform with a B2B database. It provides access to company and contact information for sales and marketing teams. Use cases include the discovery of new prospects and data enrichment for current records.

The platform helps teams to build targeted lists for outreach campaigns. It also offers intent data to show which companies research relevant topics and identify potential buyers.

ZoomInfo's Main Features

• Provides a B2B database with searchable contact and company data for prospecting and list building.
• Includes a generative AI assistant, Copilot, to automate tasks and identify buying committees.
• Offers engagement tools for sales automation, conversation intelligence, and website chat.
• Automates workflows and enriches CRM records to maintain data quality across systems.

How ZoomInfo Compares To TechTarget

Average Review score: 4.5/5 stars based on 8,738 G2 reviews.

• ZoomInfo provides a large B2B database for contact and company information. This is different from TechTarget, which sources data primarily from its own publisher network.
• It includes built-in engagement tools for sales automation and conversation intelligence. This adds an execution layer, while TechTarget mainly provides intent data for other systems to use.
• The platform's AI assistant, Copilot, offers recommendations on who to contact and what to say. This is a feature not present in TechTarget, which focuses on identifying intent signals.
• This tool automates data enrichment for existing CRM records. This function differs from TechTarget's approach, which often centers on delivering new, contact-level leads from its content.

ZoomInfo's Potential Drawbacks

• Some users report that contact information can be outdated. This differs from TechTarget's model, where leads are generated from recent, active engagement with content, suggesting higher data freshness.
• The platform's intent data comes from a broad network. This may provide less specific signals for niche industries compared to TechTarget, which sources data directly from its own specialized content websites.
• It primarily provides a database for prospecting, which means sales teams often need to qualify contacts themselves. TechTarget, in contrast, typically delivers contact-level leads who have already shown intent.

ZoomInfo vs. TechTarget: Cost

Neither ZoomInfo nor TechTarget makes its pricing public. User reviews suggest both are premium-priced solutions, so you will need to request custom quotes for an accurate comparison. For more details, we recommend visiting ZoomInfo's official website.

5) RollWorks

RollWorks is an account-based platform for B2B companies. It provides tools for marketing and sales teams to identify and prioritize target accounts for outreach.

The platform enables users to engage these accounts with cross-channel campaigns that include digital ads. Its function is to support a business's lead generation efforts through an account-level focus.

RollWorks's Main Features

• It uses AI to identify best-fit target accounts and orchestrates cross-channel engagement based on revenue outcomes.
• The platform provides account-based display advertising with AI targeting to maximize reach and reduce wasted ad spend.
• An interactive ABM Play Generator delivers custom plays for marketing and sales teams to use.
• Its platform analytics track and report on ABM influence, return on investment, and opportunity creation.

How RollWorks Compares To TechTarget

Average Review score: 4.3/5 stars based on 513 G2 reviews.

• RollWorks provides account-based advertising across display and social media channels. This is different from TechTarget, which primarily supplies intent data from its content network for other tools to use.
• It offers an ABM Play Generator that delivers custom marketing and sales plays. This provides a guided execution path, which is a different approach from TechTarget's delivery of qualified lead lists.
• The platform has built-in retargeting features to re-engage accounts that visit your website. This is a more direct engagement method compared to TechTarget, which identifies intent from user activity on its own websites.
• This tool uses a proprietary database of company profiles to find high-fit accounts. This is a different data source in contrast to TechTarget, which relies on intent signals from its publisher network.

RollWorks's Potential Drawbacks

• Some users report that the platform's intent data can be broad. This is different from TechTarget, which sources signals from its own specialized content network. That approach may provide more specific data for niche industries.
• The tool focuses on account-level engagement. This means sales teams need to identify the right contacts within a company, unlike TechTarget, which often provides contact-level leads who have already engaged with content.
• RollWorks does not have its own content syndication network for lead generation. This is a key difference from TechTarget, which uses its network of publications to generate and deliver qualified leads directly to its customers.

RollWorks vs. TechTarget: Cost

While we've covered key features and use cases in this comparison, pricing models can vary significantly between tools. For the most accurate and up-to-date pricing information, we recommend visiting RollWorks's official website.

Consider 11x for Digital Workers

If your goal is to add autonomous agents to your sales process, 11x presents a different model. Its digital workers manage tasks from prospect discovery to lead qualification. This approach can suit teams that want to automate specific functions within their GTM motion.

With 11x, we use AI to manage the sales process. Our agent Alice identifies accounts, enriches data, and runs outreach, while Julian qualifies inbound leads and books meetings. The platform combines functions like intent data and email warmup to replace multiple GTM tools.

Book a demo to see the platform in action.

6) Terminus

Terminus is an account-based marketing platform for B2B companies. It provides tools to identify target accounts and engage them with advertising and email campaigns. The platform is designed to help marketing and sales teams coordinate their efforts on a shared list of high-value accounts.

Terminus's Main Features

• It identifies and prioritizes target accounts using first-party and third-party data.
• The platform runs account-based advertising campaigns across display, social, and connected TV.
• It offers an email signature marketing tool to place banners in employee emails.
• A website chat function helps engage visitors from target accounts in real-time.

How Terminus Compares To TechTarget

Average Review score: 4.5/5 stars based on 799 G2 reviews.

• Terminus focuses on ABM execution, such as running ad campaigns. This differs from TechTarget, which primarily provides intent data and leads from its own content network.
• The platform uses a mix of your first-party data and its own data to build audiences. TechTarget's data comes from user activity on its network of tech websites.
• It offers multi-channel engagement tools like email signature marketing and connected TV ads. These are execution channels not native to TechTarget's data-focused offering.
• This tool helps you engage a list of known target accounts. TechTarget helps you discover new accounts and contacts showing intent, often providing contact-level leads.

Terminus's Potential Drawbacks

• Some users find that targeting very specific, niche audiences can be a challenge. This may differ from TechTarget, which sources intent from highly specialized content sites.
• The platform is built for account-level marketing. This means teams may need to do extra work to identify the right contacts, unlike TechTarget, which often provides contact-level leads.
• Users sometimes report that the analytics and reporting can be complex to navigate. This contrasts with TechTarget's more direct delivery of lead lists and intent reports.

Terminus vs. TechTarget: Cost

Terminus does not publish its pricing. Like TechTarget, it is considered a premium solution. For accurate cost information, we recommend visiting Terminus's official website to request a quote.

Terminus is an account-based marketing platform for B2B companies. It provides tools to identify target accounts and engage them with advertising and email campaigns for lead generation.

The platform helps marketing and sales teams coordinate their efforts on a shared list of high-value accounts, using multi-channel ads on display, social, and connected TV.

Terminus's Main Features

• It identifies and prioritizes target accounts using first-party and third-party data.
• The platform runs account-based advertising campaigns across display, social, and connected TV.
• It offers an email signature marketing tool to place banners in employee emails.
• A website chat function helps engage visitors from target accounts in real-time.

How Terminus Compares To TechTarget

Average Review score: Not enough G2 reviews are available to provide a score.

• Terminus offers built-in execution tools for advertising and chat. This differs from TechTarget, which primarily supplies intent data for other platforms to use.
• The platform allows for multi-channel campaigns using features like email signature marketing. This provides more ways to engage accounts compared to TechTarget's model of delivering leads from its publisher network.
• It combines first-party CRM data with its own data to build audiences. This can create a more complete account view than TechTarget, which relies on data from its own website network.
• Its tools for web personalization engage visitors directly on your website. This is a different engagement method from TechTarget, which identifies intent from activity on its own content sites.

Terminus's Potential Drawbacks

• Terminus focuses on engaging a known list of target accounts. This is different from TechTarget, which helps discover new contacts showing intent on its specialized content network, often providing contact-level leads directly.
• The platform does not have its own content syndication network for lead generation. This is a key difference from TechTarget, which uses its large network of publications to generate and deliver qualified leads to customers.
• Some users report that its intent data can feel broad. This may be a contrast to TechTarget, which sources signals directly from its own highly specialized tech content websites, potentially offering more specific data.

Terminus vs. TechTarget: Cost

While we've covered key features and use cases in this comparison, pricing models can vary significantly between tools. For the most accurate and up-to-date pricing information, we recommend visiting Terminus's official website.

7) Leadfeeder

Leadfeeder is a B2B sales intelligence tool that identifies companies that visit your website. It turns anonymous traffic into a list of accounts for sales and marketing teams to pursue based on site activity, which can show purchase intent.

The platform also provides contact details for employees at those companies and integrates with CRM systems to support sales workflows.

Leadfeeder's Main Features

• It converts anonymous IP addresses into company names and shows their on-site behavior, even for remote employees.
• The platform qualifies leads using over 50 behavioral and firmographic filters, while automatically removing ISP and bot traffic.
• A global contact database lets users search for contacts by role or seniority and export their email, phone, and LinkedIn details.
• It offers native two-way integrations with major CRMs like Salesforce and HubSpot, and connects to over 5,000 other apps through Zapier.

How Leadfeeder Compares To TechTarget

Average Review score: 4.3/5 stars based on 730 G2 reviews.

• Leadfeeder identifies companies that visit your website, even if they do not fill out a form. This is different from TechTarget, which provides leads based on user activity across its own publisher network.
• It tracks the specific pages a company's employees view on your site. This offers more direct insight into their interests compared to TechTarget, which signals intent based on content consumed on its properties.
• The tool sends real-time alerts when a target company visits your website. This allows for immediate sales outreach, a different approach from TechTarget's model of delivering qualified lead lists.
• This platform provides contact details for employees at the visiting companies. This is a slight difference from TechTarget, which delivers contact-level leads who have already engaged with its content.

Leadfeeder's Potential Drawbacks

• Leadfeeder's intent signals are limited to activity on your own website. In contrast, TechTarget sources data from its large publisher network, which can identify prospects who have not yet visited your site.
• The tool mainly identifies the company that visits your website, not the specific individual. This differs from TechTarget, which often delivers contact-level leads who have already shown intent on its content network.
• Some users report that the platform identifies accounts, but not always the specific buyer. This is different from TechTarget's model, which often provides leads who have actively engaged with content, indicating a more direct interest.

Leadfeeder vs. TechTarget: Cost

While we've covered key features and use cases in this comparison, pricing models can vary significantly between tools. For the most accurate and up-to-date pricing information, we recommend visiting Leadfeeder's official website.

8) Clearbit

Clearbit is a marketing data platform for B2B companies. It provides data to enrich contact records and identify anonymous website traffic. Teams use the platform to convert website visitors into qualified leads and build target account lists for outreach campaigns, which supports sales and marketing operations.

Clearbit's Main Features

• Its data enrichment feature appends over 100 data points to existing company and contact records.
• The platform identifies anonymous companies visiting a user's website and shows their on-site activity.
• It offers native integrations with CRM and marketing automation systems to support data workflows.
• A suite of APIs allows for custom data integration into business intelligence and sales workflows.

How Clearbit Compares To TechTarget

Average Review score: 4.4/5 stars based on 626 G2 reviews.

• Clearbit enriches your existing records with over 100 data points. This is different from TechTarget, which focuses on providing new leads from its own content network.
• It identifies anonymous companies that visit your website. This provides direct insight into your site traffic, while TechTarget tracks intent across its own publisher network.
• The platform offers features to shorten website forms by auto-filling known data. This is a conversion-focused tool not native to TechTarget's lead delivery model.
• This tool provides a suite of APIs for flexible data integration. This allows for more custom workflows compared to TechTarget, which often delivers data in pre-formatted lists.

Clearbit's Potential Drawbacks

• Clearbit's intent signals are limited to activity on your own website. This may mean you miss prospects who show intent elsewhere, unlike TechTarget, which identifies intent across its large publisher network.
• The platform mainly identifies the company visiting your site, not the specific individual. This is different from TechTarget, which often provides contact-level leads who have already engaged with content on its network.
• It does not have a content syndication network for lead generation. This is a key difference from TechTarget, which uses its own network of publications to generate and deliver qualified leads directly to its customers.

Clearbit vs. TechTarget: Cost

Neither Clearbit nor TechTarget makes its pricing public. User feedback suggests both are premium-priced solutions, so you will need to request custom quotes for an accurate comparison. For the most up-to-date information, we recommend visiting Clearbit's official website.

9) Madison Logic

Madison Logic is an account-based marketing platform for B2B companies. It provides tools for sales and marketing teams to support lead generation efforts and engage target accounts.

The platform helps businesses prioritize accounts and execute multi-channel campaigns to reach the buying committees within them.

Madison Logic's Main Features

• Uses proprietary data to identify accounts that are most likely to purchase.
• Unifies display advertising and lead generation for multi-channel ABM campaigns.
• Provides comprehensive attribution metrics to measure campaign return on investment.
• Enables segmentation to target prospects when they show the most propensity to buy.

How Madison Logic Compares To TechTarget

Average Review score: 4.3/5 stars based on 227 G2 reviews.

• Madison Logic unifies display advertising and lead generation in one platform. This differs from TechTarget, which primarily provides intent data for other systems to execute campaigns.
• It offers comprehensive attribution metrics to measure the return on investment of campaigns directly within the tool. This is a different approach from TechTarget, where ROI is typically tracked in a separate CRM after the leads are imported.
• The platform uses its proprietary data to both identify and engage accounts through multi-channel campaigns. This contrasts with TechTarget's model, which focuses on identifying intent and delivering leads from its own content network.
• This tool provides a full-funnel ABM solution, from account identification to engagement and measurement. TechTarget specializes more in the initial stages of intent discovery and lead generation.

Madison Logic's Potential Drawbacks

• Madison Logic identifies accounts that show intent, but sales teams may need to find the right contacts. This differs from TechTarget, which often provides contact-level leads who have already engaged with content on its network.
• Some users report that lead quality can be inconsistent. This may require more qualification effort compared to leads from TechTarget, which are generated from direct engagement with specific content topics on its sites.
• The platform does not have its own content syndication network. This is a key difference from TechTarget, which uses its network of publications to generate and deliver qualified leads directly to its customers.

Madison Logic vs. TechTarget: Cost

While we've covered key features and use cases in this comparison, pricing models can vary significantly between tools. For the most accurate and up-to-date pricing information, we recommend visiting Madison Logic's official website.

10) NetLine

NetLine is a content syndication platform for B2B lead generation. It operates a large network of websites where businesses can promote content like white papers and webinars. This system captures first-party data from professionals who engage with the content.

The platform allows companies to filter audiences for their campaigns. This helps them target specific industries, job functions, and company sizes to acquire relevant leads.

NetLine's Main Features

• It operates a content syndication network across thousands of media sites, reaching an audience of over 125 million business professionals.
• The platform captures first-party data through content forms and provides real-time lead delivery for immediate activation.
• It allows for advanced audience targeting by account, job title, and over 300 distinct industry sectors.
• The system includes a dashboard with real-time reporting and analytics to monitor campaign performance.

How NetLine Compares To TechTarget

Average Review score: 4.6/5 stars based on 148 G2 reviews.

• NetLine operates a content syndication network across thousands of third-party media sites. This provides a wider audience reach compared to TechTarget, which generates leads primarily from its own publisher network.
• It allows for advanced audience targeting across over 300 distinct industry sectors. This can offer more diverse filtering options than TechTarget's focus on its specific technology content ecosystem.
• The platform provides real-time lead delivery for immediate sales activation. This is a different process from TechTarget's model, which often involves receiving scheduled lists of qualified leads.
• This tool offers a self-service portal with public starting prices for cost-per-lead campaigns. This provides a more transparent entry point compared to TechTarget, which typically requires a custom quote for its solutions.

NetLine's Potential Drawbacks

• NetLine sources leads from a broad network of third-party sites. This may result in less specific intent signals for niche tech topics compared to TechTarget, which gathers data from its own specialized content websites.
• The platform relies on user-submitted form data from its network. Some users report this can sometimes lead to data inaccuracies, which differs from TechTarget's model of tracking direct engagement on its owned properties.
• Its focus is on lead generation through content syndication. This is different from TechTarget, which also identifies intent from user research behavior, potentially uncovering prospects who have not yet engaged with a specific piece of content.

NetLine vs. TechTarget: Cost

NetLine provides public pricing, with cost-per-lead campaigns starting at $9 per lead and a self-service portal from $14. TechTarget does not publish its pricing, so you will need to request a custom quote. This difference makes NetLine's entry-level costs more transparent for teams evaluating options.

Which One Should You Go With?

The right TechTarget alternative depends on many factors specific to your business needs. This guide has outlined several options to help you make an informed decision.

If your goal is to automate parts of your sales process, 11x offers a different approach. Its digital workers can manage tasks from prospect discovery to lead qualification, which may suit teams that want to add autonomous functions to their GTM motion.