Top B2B Marketing Podcasts for 2026

Marketing strategy moves faster than most teams can keep up. With shifting buyer expectations, new channels, and constant pipeline pressure, staying sharp requires more than reading blogs. Omniscient Digital reports that 83% of senior executives listen to podcasts weekly, spending over 54 minutes a day on content that shapes strategic decisions—practical insights from those testing, failing, and winning in real time.

B2B marketing podcasts have become required listening for CMOs and demand gen leaders who want frameworks they can apply immediately. These B2B marketing podcasts for 2026 offer actionable insights and real-world strategies that help CMOs and demand gen leaders stay ahead.

What Is a B2B Marketing Podcast?

A B2B marketing podcast delivers audio content focused on business-to-business marketing strategy, demand generation, and go-to-market execution. These shows feature interviews with CMOs, marketing leaders, and industry experts who share real-world frameworks, success stories, and actionable advice. Unlike B2C marketing podcasts that focus on consumer behavior, B2B podcasts address challenges like account-based marketing, lead generation, pipeline metrics, and sales-marketing alignment specific to B2B businesses and SaaS environments.

The podcasts below vary in topic focus, episode format, and strategic depth, making them suitable for different learning priorities and career stages. Some deliver quick tactical frameworks while others provide longer strategic conversations with CMOs and marketing leaders.

Top B2B Marketing Podcasts for 2026

The podcasts below vary in focus, format, and depth, making them suitable for different learning styles and career stages. Some deliver quick tactical hits while others provide longer strategic discussions. 

1. Breaking B2B: B2B Marketing and Demand Generation Podcast

• Host: Sam Dunning
• Platform: Spotify, Apple Podcasts
• Frequency: Weekly
• Episode Length: 30-45 minutes

Podcast host Sam Dunning built Breaking B2B into one of the most practical resources in the B2B space. With hundreds of podcast episodes and years of consistent publishing, the show delivers no-nonsense insights on demand generation, SEO, inbound and outbound strategy, and pipeline metrics that matter.

What separates Breaking B2B from generic marketing content is the focus on marketing tactics you can test immediately. Dunning brings on industry leaders who share specific campaigns and numbers from hands-on execution.

Best for: Marketing teams who want direct, actionable advice without filler. Particularly valuable for marketers focused on SEO, lead generation, and funnel metrics. Each new episode delivers tactical frameworks B2B brands can implement immediately.

2. Exit Five: B2B Marketing with Dave Gerhardt

• Host: Dave Gerhardt
• Platform: Spotify, Apple Podcasts
• Frequency: Weekly
• Episode Length: 45-60 minutes

Dave Gerhardt built his reputation as CMO at Drift and Privy, and Exit Five has become the community hub for B2B marketers who take their craft seriously. The podcast features interviews with CMOs and marketing leaders, solo breakdown sessions where Gerhardt dissects marketing strategy, and live Q&A recordings from the Exit Five community.

The mix of formats keeps content fresh, from VPs of marketing discussing team restructuring to Gerhardt breaking down why specific positioning worked or failed. Exit Five delivers consistently for marketing professionals seeking peer-level strategic thinking and insights from the marketing world.

Best for: Mid-career and senior marketers who want strategic depth alongside tactical execution. CMOs and marketing leaders seeking peer-level conversations.

3. Revenue Vitals (Refine Labs)

• Host: Chris Walker
• Platform: Spotify, Apple Podcasts
• Frequency: Multiple episodes per week
• Episode Length: 30-60 minutes

Chris Walker challenges conventional B2B marketing wisdom more directly than almost anyone in the industry. Revenue Vitals, produced by Refine Labs, focuses on building predictable demand generation engines and questions the attribution models, lead scoring assumptions, and pipeline metrics that many marketing teams accept without examination.

Episodes often originate from LinkedIn Live sessions, giving listeners access to Walker's real-time thinking on revenue marketing and measurement frameworks. If your marketing strategy relies on outdated assumptions about MQLs, this b2b podcast will challenge your thinking.

Best for: Demand generation leaders and RevOps professionals who want data-backed approaches to pipeline growth. Marketers are ready to question industry norms.

4. B2B Growth

• Hosts: Sweet Fish Media team
• Platform: Spotify, Apple Podcasts
• Frequency: Multiple episodes per week
• Episode Length: 15-30 minutes

The B2B Growth podcast has published thousands of episodes, making it one of the most extensive libraries of B2B marketing content available, according to industry tracking. The podcast features interviews with marketing and sales leaders across industries, covering topics from content marketing and social selling to growth marketing experiments, partnerships, and customer success.

The shorter format makes it easy to consume during a commute. For entrepreneurs building their knowledge base, the sheer volume of past episodes means you can find deep dives on almost any b2b marketing challenge.

Best for: Marketers who want frequent, digestible content across a wide range of topics. Great for building foundational knowledge or exploring new areas.

5. Marketing Against the Grain

• Hosts: Kipp Bodnar and Kieran Flanagan (HubSpot)
• Platform: Spotify, Apple Podcasts
• Frequency: Twice per week
• Episode Length: 20-30 minutes

Marketing Against the Grain tackles emerging marketing trends and challenges assumptions about what drives growth. 91% of marketers plan to maintain or expand their podcast investments. Hosted by HubSpot's CMO and former SVP of Marketing, the podcast explores topics like AI in marketing, social media platforms including TikTok, content strategy shifts, and growth experiments that push beyond conventional playbooks.

Each new episode addresses the latest trends rather than rehashing what's already known. For marketers who want to stay ahead in digital marketing, martech, and automation, this show delivers consistently.

Best for: Forward-thinking marketers interested in the latest trends, AI applications, and experimental growth strategies. Essential listening for teams wanting to stay current with social media platforms like TikTok and evolving digital channels.

6. The B2B Playbook

• Hosts: George Coudounaris and Kevin Chen
• Platform: Spotify, Apple Podcasts
• Frequency: Weekly
• Episode Length: 30 minutes

The B2B Playbook stands out for its structured approach to demand generation education. Hosts George Coudounaris and Kevin Chen built their content around the "5 BEs" framework, teaching listeners a repeatable process for identifying target buyers, creating market momentum, and running campaigns that drive a measurable pipeline.

Episodes blend co-host discussions with practitioner interviews, delivering specific steps listeners can apply directly. For teams building demand gen from scratch, the B2B Playbook provides frameworks rather than abstract theory.

Best for: Marketing teams who want step-by-step instruction for building scalable demand generation engines. Particularly valuable for growth marketing and startup environments.

7. The Loop (Cognism)

• Hosts: Alice de Courcy, Fran Langham, and Liam Bartholomew
• Platform: Spotify, Apple Podcasts
• Frequency: Bi-weekly
• Episode Length: 60-90 minutes

The Loop delivers longer-form conversations with marketing leaders tackling real demand gen challenges. Produced by Cognism, episodes focus on what works in modern B2B rather than recycling old playbooks. Topics include revenue-driven SEO, market expansion, content localization, and building marketing programs tied to measurable outcomes.

Guests range from marketing leaders at fast-growing tech companies to Cognism's own leadership. For those who want depth beyond surface-level tactics, The Loop delivers.

Best for: Senior marketers and CMOs looking for in-depth strategic discussions. Teams focused on international expansion and demand generation optimization.

8. The Transaction

• Hosts: Craig Rosenberg and Matt Amundson
• Platform: Spotify, Apple Podcasts
• Frequency: Weekly
• Episode Length: 45-60 minutes

Craig Rosenberg, formerly co-founder of TOPO (acquired by Gartner), brings deep GTM expertise. Matt Amundson brings CMO-level experience to the conversation.

Episodes cover the full GTM spectrum, from ABM and PLG to sales methodology and pipeline forecasting.

Best for: GTM leaders seeking a cross-functional perspective on marketing, sales, and operations alignment. Valuable for SaaS companies and entrepreneurs in growth phases.

Women in B2B Marketing

• Host: Jane Serra
• Platform: Spotify, Apple Podcasts
• Frequency: Bi-weekly
• Episode Length: 40-60 minutes

Jane Serra brings extensive B2B marketing experience to candid conversations with female leaders across the industry. Episodes balance practical marketing strategy with real stories about career progression from VP of marketing to CMO, building teams, and leadership challenges. Topics include ABM execution, data-driven marketing, and scaling teams.

The podcast fills an important gap for marketing professionals seeking both tactical instruction and career inspiration from women leaders.

Best for: Marketing professionals interested in leadership development alongside tactical strategy. Anyone seeking diverse perspectives on B2B marketing success.

9. The Growth Hub Podcast (Advance B2B)

• Hosts: Seija Lappalainen and Reeta Westman
• Platform: Spotify, Apple Podcasts
• Frequency: Monthly
• Episode Length: 30-50 minutes

The Growth Hub Podcast features marketing leaders from HubSpot, Gong, Drift, and Ahrefs, exploring strategies that drive growth at successful SaaS companies. Episodes cover partnerships, customer experience optimization, and scalable GTM strategies.

Best for: SaaS marketers seeking deep dives into growth infrastructure. Marketing agency leaders and growth teams building or optimizing engines.

10. B2B Marketing Exchange Podcast

• Hosts: Klaudia Tirico and team
• Platform: Spotify, Apple Podcasts
• Frequency: Weekly
• Episode Length: 20-40 minutes

Produced by Demand Gen Report, this podcast features conversations with practitioners who work in ABM, demand generation, content strategy, and sales enablement. Episodes often feature session replays from B2BMX conferences, sharing success stories and marketing tactics from B2B brands.

Topics cover scaling ABM, using AI and automation to accelerate GTM, and aligning sales and marketing around revenue goals. Each episode delivers actionable frameworks for B2B business growth.

Best for: B2B marketers who want conference-quality content on demand. Teams focused on ABM, demand generation, and marketing-sales alignment. Tune in for insights from industry leaders and influencers shaping the marketing world today.

Key Comparison Criteria

The following criteria help GTM teams determine which podcasts best align with their learning goals and priorities.

Topic Depth and Frequency

Some B2B podcasts publish short, frequent episodes, while others delve deeper with longer formats. B2B Growth favors volume with 15-30 minute segments for each new episode. The Loop takes the opposite approach with comprehensive 60-90 minute conversations that dive deep into b2b business challenges.

Host Credibility and Experience

The best B2B marketing podcasts are hosted by practitioners with operational track records. Dave Gerhardt built marketing teams at Drift and Privy. Chris Walker built Refine Labs. Each podcast host brings hands-on experience, speaking to what works rather than recycling theory from industry experts who haven't executed at scale.

Format and Accessibility

Consider how each podcast fits your schedule and learning style. The B2B Playbook offers concise 30-minute episodes for quick insights, while The Loop provides 60-90 minute deep dives for more in-depth exploration of B2B challenges. Choose based on whether you prefer frequent, digestible content or longer, immersive discussions.

By weighing topic depth, host experience, and format, GTM teams can choose the B2B podcasts that deliver the most actionable insights for their schedules and learning goals.

How to Get the Most From B2B Marketing Podcasts

Listening is only half the equation. The marketers who benefit most treat podcasts as active learning tools rather than passive entertainment. The difference between consuming content and applying it comes down to intentional habits: taking structured notes, committing to experimentation, and building accountability into your workflow.

• Take notes on frameworks, not just tactics. The frameworks that experienced marketers use transfer across contexts. A demand gen framework from one industry often applies directly to another with minor adjustments.
• Test one idea per episode. Identify one takeaway from each new episode and commit to testing it within the next sprint. Small experiments compound into significant improvements over time.
• Share with your team. Share specific podcast episodes during standups to spark discussions about your current approach. Collective learning accelerates adoption and surfaces blind spots.
• Follow hosts on social media. Following podcast hosts on LinkedIn gives you access to shorter-form insights between episodes and helps you catch the latest episode as soon as it drops.

By turning insights into action and sharing them with your team, you transform each podcast episode from passive listening into tangible growth for your marketing practice.

Turn Strategy Into Pipeline Growth

B2B marketing podcasts deliver the frameworks, case studies, and strategic thinking you need to build successful demand generation engines. The real challenge is turning that knowledge into consistent execution that converts the pipeline into revenue.

11x bridges the execution gap with autonomous AI workers that operationalize the strategies you learn from marketing leaders. Alice handles personalized outreach across email and LinkedIn, while Julian qualifies inbound leads through phone conversations within seconds. Teams using 11x report 50% decrease in cost per lead and 30% increase in meetings booked per AE.

Ready to transform what you're learning into measurable results?

Book a demo with 11x to see how autonomous AI workers turn B2B marketing strategy into consistent pipeline growth.